Energy & Environment Surveysentpressrelease.com/pressrelease/attachment/60196... · Don't know 623 212 412 96 119 125 86 78 61 60 139 189 135 160 152 154 161 101 55 31% 21% 40% 40%

Page 1

Energy & Environment SurveyONLINE Fieldwork : 21st-23rd July 2017

Absolutes/col percents

Table 1

Q1. Thinking about the issue of generating electricity for our nation, which of the following do you think should be the Government's first priority?Base: All respondents

Prepared on behalf of iMeche by ICM Unlimited - Confidential

RegionSocial ClassAgeGenderWales &North

Scot-SouthEng-Mid-SouthlandWestlandlandsEastDEC2C1AB75+65-7455-6445-5435-4425-3418-24FemaleMaleTotal

17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

51121164177192117142216231921101281151296765298407705Generating enough29%42%33%33%38%25%34%37%43%46%50%43%34%34%21%27%29%41%35%electricity to meet all

our domestic andindustrial needs

6289167151166141130181184454410110012012998374263637Generating electricity36%31%33%29%33%31%31%31%34%22%20%33%29%32%40%41%37%27%32%which has the least

impact on our climate

5554127138971431051319153535899837648228242470Generating electricity31%19%25%26%19%31%25%23%17%26%24%19%29%22%24%20%22%25%23%which is the cheapest

for the consumer

-5453128634243-29716Other-2%1%1%1%**1%1%1%2%1%1%1%-1%1%1%1%

72042595261434731810122347502911665181Don't know4%7%8%11%10%13%10%8%6%4%5%4%7%12%16%12%11%7%9%



17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

8213425725425721320828428011312118418817712179439545985Higher than the average47%46%51%48%50%46%49%49%52%56%55%61%55%46%38%33%43%55%49%compared to our

European neighbours

25406489766054889318313356575842138157295About average compared15%14%13%17%15%13%13%15%17%9%14%11%16%15%18%18%13%16%15%to our European

neighbours

1214223225292522301086112324243571106Below average compared7%5%4%6%5%6%6%4%6%5%4%2%3%6%7%10%3%7%5%to our European

neighbours

551011611541521601351891396061788612511996412212623Don't know31%35%32%29%30%35%32%32%26%30%27%26%25%33%37%40%40%21%31%

Page 2



Table 2

Q2. Which of the following best describes what you believe about domestic electricity prices in the UK. They are ...Base: All respondents


Bio-mass powerWind or solarCoal-firedGas-fired powerNuclear powerstationfarmpower stationstationstation

20092009200920092009Unweighted base

20092009200920092009Weighted base

7481419519735527Yes37%71%26%37%26%

59531510387611083No30%16%52%38%54%

666275452512400Don't know33%14%23%26%20%

Page 3



Table 3

Q3. Would you be OK having the following located within 10 miles of your home?- Summary tableBase: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

5187125141122115106146160809710394655533158368527Yes29%30%25%27%24%25%25%25%29%40%44%34%27%17%17%14%15%37%26%

8115526928129724621033429489941511802261861585984851083No46%53%53%53%58%53%50%57%54%44%43%50%53%59%58%65%58%49%54%

4248110109911021061038932304868918150268131400Don't know24%16%22%20%18%22%25%18%16%16%14%16%20%24%25%21%26%13%20%

Page 4



Table 4

Q3. Would you be OK having the following located within 10 miles of your home?- Nuclear power stationBase: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

56113193195178146156208225991241411351137152249487735Yes32%39%38%37%35%32%37%36%41%49%56%47%40%30%22%21%24%49%37%

68105175192220178138227218486093118159160124409352761No39%36%35%36%43%39%33%39%40%24%27%31%34%42%50%51%40%36%38%

507113714211213812814899533767891099166367145512Don't know29%25%27%27%22%30%30%25%18%27%17%22%26%29%28%27%36%15%26%

Page 5



Table 5

Q3. Would you be OK having the following located within 10 miles of your home?- Gas-fired power stationBase: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

506913914511511910914614665848894765952199320519Yes29%24%28%27%23%26%26%25%27%33%38%29%27%20%18%22%19%32%26%

86154242257298219199305314951081621642031791285075311038No49%53%48%48%58%47%47%52%58%47%49%54%48%53%56%53%49%54%52%

38671221289712511413282402951851028461319134452Don't know22%23%24%24%19%27%27%23%15%20%13%17%25%27%26%25%31%14%23%

Page 6



Table 6

Q3. Would you be OK having the following located within 10 miles of your home?- Coal-fired power stationBase: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

1242173613673493033054084031481542322542741941646877331419Yes71%75%72%69%68%66%72%70%74%74%70%77%74%72%60%68%67%74%71%

264367889167591028729514248526132151164315No15%15%13%17%18%14%14%18%16%14%23%14%14%14%19%13%15%17%16%

2430767570925872532416274056674518788275Don't know14%10%15%14%14%20%14%12%10%12%7%9%12%15%21%19%18%9%14%

Page 7



Table 7

Q3. Would you be OK having the following located within 10 miles of your home?- Wind or solar farmBase: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

69121184205170162146208232971151461431087168269479748Yes39%42%37%39%33%35%35%36%43%49%52%48%42%28%22%28%26%49%37%

48771501461741271101871704158689212912978315280595No27%26%30%28%34%27%26%32%31%20%26%23%27%34%40%32%31%28%30%

589317017916717416518714062498810614512195441225666Don't know33%32%34%34%33%38%39%32%26%31%22%29%31%38%38%39%43%23%33%

Page 8



Table 8

Q3. Would you be OK having the following located within 10 miles of your home?- Bio-mass power stationBase: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

9413324627425221721227229813413717118115412399421578999Yes I would be OK54%46%49%52%49%47%50%47%55%67%62%57%53%40%38%41%41%59%50%

3670106107118889613112331345770877881224213437No I would not be OK21%24%21%20%23%19%23%22%23%15%15%19%20%23%24%33%22%22%22%

44871521491401581141801213649739114112061379193572Don't know25%30%30%28%27%34%27%31%22%18%22%24%27%37%37%25%37%20%28%

Page 9



Table 9

Q4. Would you be OK with the government building more coal and gas power stations if we had the ability to capture and store any emissions produced(commonly known as carbon capture and storage (CCS))?Base: All respondents


The UK shouldcontinue to work

The UK should betowards reducingcommitted to tacklethe impact of

global climateglobal climatechange even ifchange even after

other moreDonald Trump haspolluting nationsbegun the process

(such as the USA)of the USAare less committedwithdrawing

20092009Unweighted base

20092009Weighted base

14481470NET: Agree72%73%

862902Strongly agree (5)43%45%

586568Somewhat agree (4)29%28%

297293Neither agree nor (3)15%15%disagree

7361Somewhat disagree (2)4%3%

7453Strongly disagree (1)4%3%

147114NET: Disagree7%6%

117132Don't know6%7%

4.104.17Mean

1.051.00Standard deviation

0.020.02Standard error

Page 10



Table 10

Q5. To what extent do you agree or disagree with the following statements:- Summary table

Base: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

1392113693673833182924274331681562302492762151767667041470NET: Agree80%73%73%69%75%69%69%73%80%84%71%76%73%72%67%73%75%72%73%

9514120821324520613927128610186140159164133119490412902Strongly agree (5)54%49%41%40%48%44%33%47%53%50%39%46%47%43%41%49%48%42%45%

4471161154138113153155147677090901128257276292568Somewhat agree (4)25%24%32%29%27%24%36%27%27%33%32%30%26%29%25%24%27%30%28%

2644698767767292539383655545644126167293Neither agree nor (3)15%15%14%16%13%17%17%16%10%5%17%12%16%14%18%18%12%17%15%disagree

511151514101022194141291272164561Somewhat disagree (2)3%4%3%3%3%2%2%4%3%2%6%4%3%3%2%1%2%5%3%

-21720141691216210139874114253Strongly disagree (1)-1%3%4%3%4%2%2%3%1%5%4%2%2%2%2%1%4%3%

513323528261934357252518201462787114NET: Disagree3%4%6%7%6%6%5%6%6%3%11%8%5%5%4%2%3%9%6%

42233413241393022172102032371510626132Don't know3%8%7%8%6%9%9%5%4%8%1%3%6%8%11%6%10%3%7%

4.344.264.124.074.224.144.054.184.284.413.954.144.194.174.154.264.334.034.17Mean

0.850.921.021.050.991.050.930.991.000.801.121.070.990.970.980.920.861.091.00Standard deviation

0.060.060.050.050.040.050.060.040.040.070.070.060.050.050.060.070.030.040.02Standard error

Page 11



Table 11

Q5. To what extent do you agree or disagree with the following statements:- The UK should continue to work towards reducing the impact of global climate change even after Donald Trump has begun the process of the USA

(2nd largest polluter) withdrawing from the Paris agreementBase: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

1382093563633823112864284231551522162422792241807726751448NET: Agree79%72%71%68%75%67%68%73%78%77%69%72%71%73%70%75%75%69%72%

891341952062371921392582739478132151159136111474388862Strongly agree (5)51%46%39%39%46%42%33%44%50%47%35%44%44%42%42%46%46%39%43%

4974161156145119147170150607484911208869298288586Somewhat agree (4)28%26%32%29%28%26%35%29%28%30%33%28%27%31%27%29%29%29%29%

25418284668266915815354657565236122175297Neither agree nor (3)14%14%16%16%13%18%16%16%11%8%16%15%17%15%16%15%12%18%15%disagree

718121916111623239191311848215273Somewhat disagree (2)4%6%2%4%3%2%4%4%4%5%9%4%3%2%1%3%2%5%4%

-32424241719182071419111075175774Strongly disagree (1)-1%5%4%5%4%5%3%4%4%6%6%3%3%2%2%2%6%4%

721364341283541431733322319111338109147NET: Disagree4%7%7%8%8%6%8%7%8%8%15%11%7%5%4%5%4%11%7%

420304122423523171417202834139225117Don't know2%7%6%8%4%9%8%4%3%7%*2%6%7%11%5%9%3%6%

4.294.184.044.034.144.093.964.124.214.213.834.014.124.164.194.204.283.934.10Mean


0.070.060.050.050.050.050.070.050.040.090.080.060.060.050.060.070.030.040.02Standard error

Page 12



Table 12

Q5. To what extent do you agree or disagree with the following statements:- The UK should be committed to tackle global climate change even if other more polluting nations (such as the USA) are less committed

Base: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

42781131511561569917411079537095126180271269540Single24%27%22%29%30%34%24%30%20%3%4%18%20%25%39%75%26%27%27%

109179337316291218296337381122160202236268185596056261232Married or co-habiting62%62%67%60%57%47%70%58%70%61%73%67%69%70%57%24%59%64%61%(including civil

partnership)

24315462598826674972514536189-14288230Widowed, separated or14%11%11%12%12%19%6%11%9%36%23%15%10%5%3%-14%9%11%divorced

-11141151-12-123528Refused-***1%**1%*-*1%-**1%1%**

Page 13



Table 13

Marital StatusBase: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

4412016716117012214218321614515215782444736304359663Owned outright -25%41%33%30%33%26%34%31%40%72%69%52%24%11%15%15%30%36%33%without mortgage

60931911861748514723124023259015121213270354349703Owned with a mortgage34%32%38%35%34%18%35%40%44%12%11%30%44%56%41%29%35%35%35%or loan

392454836113742582412243058404650136126261Rented from the council22%8%11%16%12%30%10%10%4%6%11%10%17%11%14%21%13%13%13%

14193037286728259111012222526227851129Rented from a housing8%6%6%7%6%14%7%4%2%6%4%4%7%7%8%9%8%5%6%association

15285549604252724288102454634012483207Rented from someone9%10%11%9%12%9%12%12%8%4%4%3%7%14%19%16%12%8%10%else

36713171011131112136924291645Rent free2%2%1%2%3%2%3%2%2%*1%*1%2%3%10%3%2%2%

Page 14



Table 14

TenureBase: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

6194191180129228161162104122116126132855421303352655Under 1635%32%38%34%25%49%38%28%19%61%53%42%39%22%17%9%30%36%33%

366791137116931031421083440788992565723521144717-1820%23%18%26%23%20%24%24%20%17%18%26%26%24%18%24%23%21%22%

51841491431878891181254355270911561476430131361419-2429%29%30%27%37%19%21%31%47%17%24%23%27%41%46%26%29%32%31%

101519232271134374615112528-43478925-346%5%4%4%4%2%3%6%7%2%3%5%3%7%9%-4%5%4%

3*4132224-1541--461035-442%*1%*1%1%**1%-1%2%1%*--*1%1%

2141124123132---54945-541%*1%***1%**1%*1%1%---1%**

----2-2----2-----2255-64----*-1%----1%-----**

-------------------65+-------------------

91524242711313720--133786732699Still in full time5%5%5%4%5%2%7%6%4%--*1%1%2%36%7%3%5%education

--2433131----2-6358Never had any full time--*1%1%1%***----1%-2%***education

41110981710105-3-51219334741Don't know2%4%2%2%2%4%2%2%1%-1%-1%3%6%1%3%1%2%

-31091210610832266114231134Refused-1%2%2%2%2%2%2%1%1%1%1%2%2%3%2%2%1%2%

19.3418.8818.8218.4119.5617.6318.6119.0620.1917.5617.8419.1918.7119.5020.1418.8418.8919.0118.95Mean


0.420.260.220.140.210.180.330.170.160.430.220.340.230.170.200.190.130.150.10Standard error

Page 15



Table 15

At what age did you finish your full time education?Base: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

84141271304217331265263159126116179199181118985244921017Secondary school, high48%49%54%57%43%72%63%45%29%63%52%60%58%47%37%41%51%50%51%school, NVQ levels 1 to

3, etc.

64105157158183839823824857759310014113269337330667University degree or37%36%31%30%36%18%23%41%46%28%34%31%29%37%41%29%33%34%33%equivalent professional

qualification, NVQlevel 4, etc.

22355440651830521161217273452542094122216Higher university12%12%11%8%13%4%7%9%21%6%8%9%10%14%17%8%9%12%11%degree, doctorate, MBA,

NVQ level 5, etc.

46812238191511---22246391352Still in full time2%2%2%2%4%2%5%2%2%---1%*1%19%4%1%3%education

-2310611362372135281422No formal education-1%1%2%1%2%1%1%*1%3%1%*1%1%1%1%1%1%

111161613610736-64116221435Refused**2%1%3%3%2%2%1%1%3%-2%1%3%3%2%1%2%

Page 16



Table 16

What is the highest educational level that you have achieved to date?Base: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

1642504774744694303855264931922032823203692961729588761834NET: Yes half or more94%86%95%89%92%93%91%90%91%96%92%94%94%97%92%71%94%89%91%

91137241251285267174301263115102162181213167655994061004Yes, solely52%47%48%47%56%58%41%52%48%57%46%54%53%56%52%27%58%41%50%responsible

33651159894749711911636444865947147231175406Responsible for more19%23%23%19%18%16%23%21%21%18%20%16%19%25%22%20%23%18%20%than half (but not

all)

4148121125908911510511541587273625860128296424About half23%17%24%24%18%19%27%18%21%21%26%24%21%16%18%25%13%30%21%

104027564133375749918192213266966108175NET: Less than half6%14%5%11%8%7%9%10%9%4%8%6%6%3%8%29%6%11%9%

6312239271829433781516101015524581126Less than half4%11%4%7%5%4%7%7%7%4%7%5%3%3%5%22%4%8%6%

495171414814121231231017212749None - someone else2%3%1%3%3%3%2%2%2%*1%1%3%1%3%7%2%3%2%does it

Page 17



Table 17

Thinking about your household's food and grocery shopping, are you personally responsible for selecting half or more of theitems to be bought from supermarkets and food shops?Base: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

404610694121179611105550285676816847234172406None23%16%21%18%24%39%14%19%10%25%13%19%22%21%21%20%23%17%20%

7910223520421218818323922210211112912116113574401431832145%35%47%38%42%41%43%41%41%51%50%43%35%42%42%31%39%44%41%

42981311791387513118120141547811412710175302286588224%34%26%34%27%16%31%31%37%20%24%26%33%33%31%31%30%29%29%

144332544020475264828393113184587961833+8%15%6%10%8%4%11%9%12%4%13%13%9%3%6%19%9%10%9%

Page 18



Table 18

How many cars are there in your household?Base: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

1712814794884224283855364922012142853293472731939468951841White98%97%95%92%83%93%91%92%91%100%97%95%96%91%85%80%92%91%92%

3619378229333848-59123246456682148NET: Non-white2%2%4%7%16%6%8%7%9%-2%3%3%8%14%19%6%8%7%

-1310148956--3111111111627Mixed-*1%2%3%2%2%1%1%--1%**3%5%1%2%1%

228234517132425-445222619305080Asian or Asian British1%1%2%4%9%4%3%4%5%-2%1%1%6%8%8%3%5%4%

*13220311311--134613151327Black or Black British*1%1%*4%1%3%*2%--*1%1%2%5%1%1%1%

113231-45-*-343-6310Chinese**1%*1%*-1%1%-*-1%1%1%-1%**

-121*1-21---*-134-4Other ethnic group-*****-**---*-*1%*-*

126565492-28133312720Prefer not to say*1%1%1%1%1%1%1%*-1%3%*1%1%1%1%1%1%

Page 19



Table 19

To which of the following ethnic groups do you consider you belong?Base: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

781202282122468822029328321811821025019987345539884Working full time (30+45%41%45%40%48%19%52%50%52%1%8%39%61%65%62%36%34%55%44%hrs a week)

173261666647597857515374462364218061241Working part time (8-2910%11%12%12%13%10%14%13%10%2%7%12%13%16%11%17%18%6%12%hrs a week)

312193333727148-115142036164852101Not working but seeking2%4%4%6%6%15%2%2%1%-*5%4%5%11%7%5%5%5%work or temporarily

unemployed/sick

1114193715695156--2535141210484795Not working/Not seeking6%5%4%7%3%15%1%3%1%--8%10%4%4%4%5%5%5%work

1512284325981238704272---7447122Retired on state8%4%6%8%5%21%3%1%1%35%19%2%1%---7%5%6%pension ONLY

246891748425591211361231427042--143198341Retired with a private14%24%18%14%16%5%14%21%25%61%64%23%1%1%--14%20%17%pension

81722271912253719-1142581712294Student5%6%4%5%4%3%6%6%4%-1%*1%*2%33%7%2%5%

181437382451352026-229293333611319132House person/Housewife/10%5%7%7%5%11%8%3%5%-1%10%9%9%10%2%11%2%7%Househusband

Page 20



Table 20

Which of the following best describes your current working status?Base: All respondents




1021542842993421552063494715411712783392441035975841181Unweighted base

961522882783121352783713407331552543112351295265991125Weighted base

7102726236233034210232717104306393Owner manager or7%7%9%10%7%5%8%8%10%31%30%15%10%6%4%3%6%11%8%proprietor

-6681733112021-410910171936Managing director or-4%2%3%5%2%1%3%6%31%4%-2%3%4%8%3%3%3%managing partner

15224-329--1623121113Board level director or1%3%1%1%1%-1%1%3%--1%2%1%1%1%*2%1%partner

1-144--36-13231--99Director - not board1%-*1%1%--1%2%-2%2%1%1%*--2%1%level

161191517331-14111484162642Senior management1%4%4%3%5%1%3%1%9%-3%2%4%4%4%3%3%4%4%

10112628451123176-214293825124377120Middle management10%8%9%10%14%1%4%8%22%-5%9%11%12%11%10%8%13%11%

7132420265103935-1122524198414989Management7%8%8%7%8%4%4%11%10%-4%8%10%8%8%6%8%8%8%

478513111223-13312126201736Executive4%5%3%2%4%1%*3%7%-2%2%1%4%5%4%4%3%3%

2343787388115018064153253799639199106306Office worker, clerical24%28%27%26%28%8%18%48%19%16%15%21%21%25%41%30%38%18%27%or office junior

10183937247029209-116343620216068128Unskilled manual worker10%12%14%13%8%52%10%5%3%-4%11%13%12%8%16%11%11%11%

20113423201080154232633321041594109Craftsman, tradesman,21%7%12%8%7%7%29%4%1%23%9%17%13%10%4%3%3%16%10%etc.

5816184162475-*782457282452Support functions -6%6%6%6%1%12%9%2%1%-1%5%3%8%2%6%5%4%5%e.g. cleaner, security

guard, etc.

81316243010371826-61420201713563591Other8%9%6%9%10%7%13%5%8%-20%9%8%6%7%10%11%6%8%

Page 21



Table 21

What level of seniority are you within the organisation you work for?Base: All respondents who work full/ part time




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

1212303553833723552714513841992202771981651972047307311461No70%79%70%72%73%77%64%77%71%99%99%92%58%43%61%85%71%74%73%

5259144142135103147129154212013921312236288245533NET: Yes30%20%29%27%26%22%35%22%28%1%1%7%41%56%38%15%28%25%27%

112943456231475755--11665802812070190Yes: Aged under 56%10%9%8%12%7%11%10%10%--*5%17%25%12%12%7%9%

272361585544555075-*4361086213116109224Yes: Aged 5-1015%8%12%11%11%10%13%9%14%-*1%11%28%19%5%11%11%11%

171759634142593859-*5759024210988197Yes: Aged 11-1510%6%12%12%8%9%14%7%11%-*1%22%24%7%1%11%9%10%

1893333212633253021135342314965114Yes: Aged 16-1810%3%6%6%4%6%8%4%5%1%*4%15%11%1%1%5%7%6%

115544434--444317915Refused1%*1%1%1%1%1%*1%--1%1%1%1%*1%1%1%

Page 22



Table 22

Do you have any children aged 18 or under?Base: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

81522251862715453822131818493988Up to £7000 (3.5)4%5%4%5%4%13%2%3%1%3%1%3%6%3%6%8%5%4%4%

242759706114727491934294237354025124118242£7001-£14000 (10.5)14%9%12%13%12%32%6%8%3%17%13%14%11%9%12%10%12%12%12%

244470954983571073446394635444131160122282£14001-£21000 (17.5)14%15%14%18%10%18%14%18%6%23%18%15%10%12%13%13%16%12%14%

16436675465374685128213645494026119127246£21001-£28000 (24.5)9%15%13%14%9%11%18%12%9%14%10%12%13%13%12%11%12%13%12%

23255958483058755025283029423129104109214£28001-£34000 (31)13%9%12%11%9%7%14%13%9%13%13%10%8%11%10%12%10%11%11%

183244434418485760122126364332129984183£34001-£41000 (37.5)10%11%9%8%9%4%11%10%11%6%10%9%11%11%10%5%10%8%9%

1315342940425475551420213425125477131£41001-£48000 (44.5)8%5%7%5%8%1%6%8%10%2%6%7%6%9%8%5%5%8%6%

1120442434432405751419203529125875133£48001-£55000 (51.5)7%7%9%5%7%1%8%7%11%2%6%6%6%9%9%5%6%8%7%

5171812223162134141316151410343974£55001-£62000 (58.5)3%6%4%2%4%1%4%4%6%1%2%4%5%4%4%4%3%4%4%

321382327733166151281222749£62001-£69000 (65.5)2%1%3%1%4%*2%1%6%1%2%2%4%3%2%*2%3%2%

377818-4142522515568202343£69001-£76000 (72.5)2%2%1%1%4%-1%2%5%1%1%2%4%1%2%4%2%2%2%

221614-4614--85623111425£76001-£83000 (79.5)1%1%*1%3%-1%1%3%--3%2%2%1%1%1%1%1%

5915202829165244122318117255478£83001 or more (86)3%3%3%4%6%*2%3%10%2%2%4%7%5%3%3%2%5%4%

1831525865535462543236302329254814677223Refused10%11%10%11%13%12%13%11%10%16%16%10%7%8%8%20%14%8%11%

31.8132.6632.2430.1638.1117.1933.1933.0046.7624.7330.3433.5737.0336.0433.1031.3131.1835.1233.18Mean (£'000s)

Page 23



Table 23

What is the combined annual income of your household, prior to tax being deducted?Base: All respondents




17429050453051146242258354220122130134238232224110249852009Weighted base


1.581.280.940.931.080.601.080.880.861.491.231.241.281.061.191.770.660.740.50Standard error

Page 24



Table 23

What is the combined annual income of your household, prior to tax being deducted?Base: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

162945787346637755------2411628024118-249%10%9%15%14%10%15%13%10%------100%16%8%12%

2044789188714911191-----322-18813432225-3411%15%16%17%17%15%12%19%17%-----100%-18%14%16%

39501129983799411495----382--20118038235-4422%17%22%19%16%17%22%20%17%----100%--20%18%19%

385085769288738497---342---14419834245-5422%17%17%14%18%19%17%14%18%---100%---14%20%17%

294683687568827576--301----13716430155-6416%16%16%13%15%15%19%13%14%--100%----13%17%15%

133660615048277670-221-----7414622165-748%12%12%12%10%10%6%13%13%-100%-----7%15%11%

203541574962344758201------1188220175+11%12%8%11%10%13%8%8%11%100%------12%8%10%

48.8849.8747.9646.7546.6849.5746.1746.3248.6778.2268.8559.5949.6639.6330.2821.0845.5649.8747.67Mean


1.241.100.770.800.780.831.000.780.670.250.170.160.150.140.150.150.570.540.40Standard error

Page 25



Table 24

What was your age on your last birthday?Base: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

951392522622372182162752758214616419818013480-985985Male55%48%50%49%46%47%51%47%51%41%66%55%58%47%42%33%-100%49%

79151252268274244206308267118741371442011881621024-1024Female45%52%50%51%54%53%49%53%49%59%34%45%42%53%58%67%100%-51%

Page 26



Table 25

GenderBase: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

12-1928643253543220232640313210697203ITV1 Anglia1%1%-36%2%14%8%9%10%16%9%8%7%10%9%13%10%10%10%

131173-41210622576110191433ITV1 Border7%*3%1%-1%3%2%1%1%1%2%2%1%*4%2%1%2%

-63269127970716919334238615244147142290ITV1 Central-2%1%51%2%17%17%12%13%10%15%14%11%16%16%18%14%14%14%

11216545348715511314042523317122105227ITV1 Granada1%*43%1%1%11%11%12%10%6%14%13%12%14%10%7%12%11%11%

12-27309547410610427414862486251170170339ITV1 London1%1%-5%61%12%18%18%19%13%19%16%18%13%19%21%17%17%17%

-30-4173403668622518284337302611690207ITV1 Meridian-10%-1%34%9%9%12%12%13%8%9%13%10%9%11%11%9%10%

--95--19202531812141523167365895ITV1 Tyne Tees--19%--4%5%4%6%4%6%5%4%6%5%3%4%6%5%

-101-1*282325264815231920125547102ITV1 Wales-35%-**6%5%4%5%2%4%5%7%5%6%5%5%5%5%

-62131121218258111486119343367ITV1 West-21%*1%*3%3%3%5%4%5%5%2%2%3%4%3%3%3%

-85431122528282410161317132504493ITV1 Westcountry-29%1%1%*3%6%5%5%12%4%5%4%4%4%1%5%4%5%

--17023247435649232232293736169896194ITV1 Yorkshire--34%4%*10%10%10%9%11%10%11%8%10%11%7%10%10%10%

159---*49265133171325363618147188159STV91%---*11%6%9%6%9%6%8%11%9%5%6%7%9%8%

---1-1--------1-1-1UTV---*-*--------*-*-*

Page 27



Table 26

Which of the following ITV regions do you live in?Base: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

3688129128161---54258707697959155267275542AB21%30%25%24%31%---100%29%32%25%28%25%28%23%26%28%27%

5678148133168--583-4776758411411177308275583C132%27%29%25%33%--100%-23%34%25%24%30%34%32%30%28%29%

316111711597-422--34278273944963206216422C218%21%23%22%19%-100%--17%12%27%21%25%15%26%20%22%21%

516311015485462---62486888797146244218462DE29%22%22%29%17%100%---31%22%22%26%21%22%19%24%22%23%

Page 28



Table 27

Social classBase: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

174----51315636201329383920167995174Scotland100%----11%7%10%7%10%6%9%11%10%6%7%8%10%9%

--91--18222526512141324168355591North East--18%--4%5%4%5%2%5%5%4%6%5%3%3%6%5%

--236--5153735811324045543122130107236North West--47%--11%13%13%11%6%15%13%13%14%10%9%13%11%12%

--177--41425044251629273432158890177Yorks & Humber--35%--9%10%9%8%12%7%10%8%9%10%6%9%9%9%

---186-4855414172524293433338799186West Midlands---35%-10%13%7%8%3%11%8%8%9%10%14%8%10%9%

-106---302324307916232020105848106Wales-37%---6%5%4%5%3%4%5%7%5%6%4%6%5%5%

---188-573148522620223038282486102188Eastern---36%-12%7%8%10%13%9%7%9%10%9%10%8%10%9%

----2533652828319283641404940128125253London----50%8%12%14%15%9%13%12%12%11%15%17%13%13%13%

----2584945867830223952423933146112258South East----50%11%11%15%14%15%10%13%15%11%12%14%14%11%13%

-183---33385358282630272923199391183South West-63%---7%9%9%11%14%12%10%8%8%7%8%9%9%9%

---156-49294335241622172730209660156East Midlands---29%-11%7%7%7%12%7%7%5%7%9%8%9%6%8%

Page 29



Table 28

GO RegionsBase: All respondents




17827547553454747329152272313324633237341532518510689412009Unweighted base

17429050453051146242258354220122130134238232224110249852009Weighted base

83---*251429168412231899374684Glasgow48%---*5%3%5%3%4%2%4%7%5%3%4%4%5%4%

71-1112016221610813816117324173Edinburgh40%-***4%4%4%3%5%4%4%2%4%3%3%3%4%4%

--93-2142428295121413251512395595Newcastle--18%-*3%6%5%5%2%5%5%4%7%5%5%4%6%5%

--72221416202686141112169354276Leeds--14%**3%4%3%5%4%3%5%3%3%5%4%3%4%4%

--421-101812485911144192443Hull--8%*-2%4%2%1%4%2%3%3%*1%1%2%2%2%

--4818-14827177610220156412566Sheffield--9%3%-3%2%5%3%4%3%3%1%5%5%2%4%3%3%

*2144923927504182722313819117978157Manchester*1%29%2%*8%6%9%7%4%12%7%9%10%6%5%8%8%8%

-1061511720192119191413129473077Liverpool-4%12%1%*4%5%3%4%1%4%6%4%3%4%4%5%3%4%

--277-3014181612691120183473279Nottingham--*14%-7%3%3%3%6%3%3%3%5%6%1%5%3%4%

-2-15713652353752023213425317486159Birmingham-1%-30%*8%12%6%7%2%9%8%6%9%8%13%7%9%8%

-1-73-2216191711791020107363874Norwich-*-14%-5%4%3%3%5%3%3%3%5%3%3%4%4%4%

-115872714111510749111114303767Milton Keynes-**11%1%6%3%2%3%5%3%1%3%3%4%6%3%4%3%

----45861218826127*9261945Brighton----9%2%2%2%3%4%1%2%4%2%*4%3%2%2%

-5--2041145663125281625Oxford-2%--4%1%*2%1%3%3%1%**1%1%1%2%1%

Page 30



Table 29

Nearest City:Base: All respondents




17429050453051146242258354220122130134238232224110249852009Weighted base

*4*55352668313113231445674627767216196412London*1%*10%69%14%20%23%24%15%20%19%22%16%24%28%21%20%21%

-25-144131224211169151587363471Southampton-9%-*9%3%3%4%4%5%3%3%4%4%3%3%4%4%4%

-76-311617153271017916138394180Bristol-26%-1%*3%4%3%6%4%5%6%3%4%4%3%4%4%4%

-57--18151816148129772342458Plymouth-20%--*2%4%3%3%7%3%4%2%2%2%1%3%2%3%

-75--*2214211934915141911393776Cardiff-26%--*5%3%4%3%2%2%3%4%4%6%5%4%4%4%

2031416932573556442624304030271410983193None of these11%11%8%13%6%12%8%10%8%13%11%10%12%8%8%6%11%8%10%

Page 31



Table 29

Nearest City:Base: All respondents


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