Energizing Life's Work with the leading social software platform 19th September 2013, Moscow

“I think there is a world market for maybe 5 computers.”

– Thomas J. Watson, Sr.

“640k is more memory than anyone will ever need.”

– Bill Gates

“Remote shopping, while entirely feasible, will flop.”

– Time Magazine, 1996

“There is no reason anyone would want a computer in their home.”

– Ken Olson, founder DEC

At the Dawn of IT …

Co

mp

ute

r “In

tell

ige

nce

”

Tabulating Systems Era

Mechanical devices

Organize data

Simple calculation

Processor-centric

Fixed calculation

Scale up/out

Manual systems management

Programmable Systems Era

Cognitive Systems Era

Data-centric

Statistical analytics

Scale in

Automated systems and workload management

Entering a new era of computing Insight-based outcomes, intelligent solutions and cognitive systems

Customer Service Up to 5% reduction in customer defection rate, increasing profits up to 68%1

Marketing Up to 100% increase in reaching new audiences4

Product Development Bring products to market in 1/3 the time2

Sales Improve efficiency by up to 50%3

1 Source: Bain & Co.; 2 Source: Cemex Case Study; 3 Source: VCC Case Study; 4 Source: The Amadori Case Study

Benefits of energizing life's work – creating value across every level of your company

1,2,3. IBM Software Subscription and Support, and IBM Collaboration Solutions Product Management, 2012 4. Forrester Research

2012, Cloud Strategies of on-line collaboration vendors and Current Analysis 2012. Competitive Threat Index

More than

75% of the

Fortune 5002

Leader IDC Worldwide

Market Share for

enterprise social

software1

Leader Forrester Wave

Enterprise Social

Platform and Cloud

Strategies for Online

Collaboration3

Leader Gartner Magic Quadrant

Ability to Execute and

Completeness of Vision – Web

hosting and cloud infrastructure

services niche

Leader In Mobile and Cloud collaboration4

IBM is the leader in social business

25%

Productivity

increase1

63%

Competitive

advantage2

30%

Consider

themselves

neither white nor

blue,

but NO collar3

75%

Of the world's

population have

a mobile

device4

Social Analytics Independent

Worker Mobile

1 Source: McKinsey Global Institute, July 2012 - "The Social Economy: Unlocking Value and Productivity Through Social Technologies.“; 2 Source: IBM Institute for Business Value,

October 2012 - “Analytics: The real-world use of big data, How innovative enterprises extract value from uncertain data”; 3 Source: Deloitte, 2012 – “Brawn from Brains: Talent, Policy

and the Future of American Competitiveness”; 4 Source: Mashable study, July 2012 – “75% of World Has Access to Mobile Phones”

Global forces are providing an opportunity to unleash

energy by rethinking the workplace

Masked Complexity handled by the cloud so you don't have to

Cost Flexibility pay as you go

Business Scalability instant capacity

Value Chain Connectivity eliminates traditional IT barriers

Market Adaptability easy to sample and deploy Content-Driven

experience customized by user need

Cloud is game-changing for business

SMART

Connect employees to

experts and answers

and extend their network

in less then a minute

SECURITY-RICH Keep private matters private

SIMPLE Engage employees with

an intuitive user interface

SOCIAL

Leverage the latest

social technologies

anywhere, on any

device

The IBM platform for social business helps in energizing

life’s work

What's New

More social - Powerful new tools that leverage your entire business network with enhanced contacts, files, projects, and teams.

More mobile - Includes mobile document editing, file sync, activity streams, media gallery, wikis, and supports more mobile devices than ever before.

A fresh, intuitive user interface - Simple, harmonized experience across applications and devices, moving effortlessly between mail, communities, activities and files.

New services to help step into cloud - Choose from four new migration packages to move your data into the cloud. Take advantage of customized support and financial incentives.

IBM SmartCloud for Social Business What's new …

SECURITY-RICH Helps keep real-time

communications private

SOCIAL Meet face-to-face

through the Industry’s

leading audio and high

definition video across

all devices

SIMPLE

Communicate in one

click from email to chat to

meetings to video

SMART Engage the right

experts at the right time

and identify policy

concerns in real-time

Reinventing social communications as a part of how we

are energizing life’s work

What's New

A modern, streamlined user experience

Cutting-edge, high definition, continuous

presence video

Full access on your favorite mobile devices

A simplified product portfolio

Deepest integration with an industry-leading

social software platform

Best in-class encryption

Announcing what's new in IBM Sametime 9 The leading real-time engagement engine

customers

"New versions of IBM Notes and Domino show Microsoft the way forward. IBM unites the old world of email with the new world of enterprise social software" … OVUM, Richard Edwards

Key 18+ months development invest

A modern, streamlined user experience

Simplification and de-cluttering of interfaces

Integrated web experience: Notes Browser Plug-in®

Extensible through most current and stable web tech

Easy to use & socially enabled

Productivity feature enhancements

Live social capabilities – “Embedded Experiences”

Extensibility with the OpenSocial® platform

Full access on your favorite mobile devices

Reduced TCO, improved migration

Enhanced security/integration

IBM Notes and Domino 9 Social Edition Announced and available 1q2013

IBM Employee Experience Suite Kenexa Talent Management Suite

IBM Customer Experience Suite

IBM Connections IBM Notes & Domino Social Edition

IBM Sametime

IBM Social Analytics Suite

IBM Enterprise Content Management

IBM Websphere Portal IBM Web Content Manager

IBM SmartCloud for Social Business

The industry leading platform …

• Energizing Life’s Work through the industry leading

social business platform

• It’s Smart, Simple, Social, Security-Rich, and

delivered from the Cloud

• It's mobile

• New capabilities within the

IBM Platform for Social Business:

• IBM SmartCloud Engage: More social; more mobile;

simple, harmonized experience across applications,

devices, and delivery models; new service to get started

in Cloud

• IBM Sametime 9: Great mobile experience; simple and

easy-to-use high definition audio and video

conferencing; leading socially-enabled UC technology;

clean, intuitive user experience and best-in-class

encryption

SECURITY-RICH

SOCIAL

SIMPLE SMART

#IBM #SOCBIZ

Key take-aways

MOBILE

Visit the Solutions Showcase and attend the Breakout Sessions

Meet IBM and IBM Business Partner Experts, ask questions, and much more!

Try the latest technology, at no cost

IBM SmartCloud for Social Business: http://bit.ly/SmartCloudEngageTrial

IBM Sametime 9: http://bit.ly/SametimeTrial

Attend IBM Connect 2014: January 26-30 in Orlando, FL

Early bird registration ends November 4!

http://www.ibm.com/connect

#IBM #SOCBIZ

Next steps in becoming a social business

Thank you !

Спасибо !

Merci !

Dank u !

Gracias !

uffe@dk.ibm.com @uffesorensen #ibmsocialbiz usorensen

شكرا

Please note:

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Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.

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