Endless Summer eMagizane Spring 2011

Your destination for all things Endless Summer

endless

Complementary ColorsAdd Garden Impact with

First Editions®

Flowering Shrubs

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Add Color with

Easy Container Planting Ideas

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A day for Mom

Win her an

unforgettable

spa gift!Our First

Arrives!

PinkAdd Garden Impact with

First EditionsFlowering Shrubs

Add Color with

Easy ContainerPlanting Ideas

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Arrives!

SPRING 2011endlesssummerblooms.com

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In This IssueSpring 2011

4 | The Collection

6 | Meet Bella Anna™

8 |Blooming Success

10 |Questions & Answers

11 | Pink or Blue? It’s Up to You!

12 |An Endless Summer Mother’s Day

14 |Container Planting

16 |Add Color to the Garden

18 |The Outdoor Room

TO THE SPRING 2011 ISSUE OF WelcomeENDLESS BLOOM

eMagazine

Spring is the most exciting season of all for gardeners. When our landscapes awaken, perennials and shrubs reappear as if by magic and we contemplate which new plants we’ll add to our ever-changing gardenscapes this year.

Speaking of new plants, there’s a new addition to the Endless Summer® Collection:

Bella Anna, our first pink ‘Annabelle’ hydrangea arborescens. We’re incredibly excited

about it, but that’s just one of the stories we want to share with you. So set aside the seed

packets and garden catalogs, and click ahead to learn what’s new, what’s noteworthy,

and how you can help get your Endless Summer garden off to a great start!

4 endless BLOOM | Spring 2011

The Endless Summer® CollectionThe Endless Summer

• Reblooming lacecap

• Hardiness Zone 4-9

• Partial Shade

• Height & Width: 3-5 Feet/ upright habit

• Pink blooms in alkaline soil, blue blooms in acidic soil


• Partial Shade

• Height & Width: 3-6 Feet/ upright habit

• White blooms mature to blush pink


• Partial Shade

• Height & Width: 3-5 Feet

• Pink blooms in alkaline soil, blue blooms in acidic soil

Hydrangea macrophylla ‘PiiHM-i’ PP20,176

Hydrangea macrophylla ‘Blushing Bride’ PP17, 169

Hydrangea macrophylla ‘Bailmer’ PP15, 298 CPBR2305


• Full Sun to Partial Shade

• Height & Width: 3-6 Feet

• Pink blooms summer through fall

Hydrangea arborescens ‘PiiHA-i’ PP21,227

Find ARetailer

Find an Endless Summer®

Retailer Near You

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5Endless SummerBlooms.com

Plant Zone Map

Do you know your hardiness zone?

The USDA Hardiness Zone Map divides North America

into 11 unique zones that can help you determine how

plants will perform in your area. Each zone is 10ºF

warmer (or colder) than the adjacent zone during an

average winter.

The Endless Summer® Collection of plants are incredibly

versatile, performing well in zones 4 through 9. So you

can expect great results from California to Georgia and

from Minnesota down to Alabama.

ZONE 1

ZONE 2

ZONE 3

ZONE 4

ZONE 5

ZONE 6

ZONE 7

ZONE 8

ZONE 9

ZONE 10

below -50ºF

-50º to -40º

-40º to -30º

-30º to -20º

-20º to -10º

-10º to 0º

0º to 10º

10º to 20º

20º to 30º

30º to 40º

Find YourZone

Will Endless Summer® HygrangeasGrow In My Area?


http://www.endlesssummerblooms.com/en/consumer/zonefinder

6 endless BLOOM | Spring 2011endless BLOOM | Spring 2011

Meet

Say hello to Bella Anna™, the first pink ‘Annabelle’ type hydrangea

in the Endless Summer® Collection! A breeding breakthrough, Bella

Anna features the large and beautiful mophead flowers characteristic of

arborescens hydrangeas — but it’s our first to flower in a color other than

white, with deep pink blooms that will delight you all summer long.

™


Bella Anna’s tidy mounded shape and three- to six-

foot height make it a great addition to foundation

plantings or at the back of a border. With its vibrant

green foliage and richly contrasting blooms, it’s

also a great stand-alone plant or focal point in the

perennial garden. And like all of the Endless Summer

Hydrangeas, Bella Anna is a stellar performer that will

bloom from early summer through fall.

Rigorously tested, reliably beautifulBella Anna was developed by renowned breeder Dr.

Michael Dirr at Plant Introductions, Inc. Dr. Dirr and

his team are well known and highly respected for

their breakthrough breeding and testing program.

Sturdy and reliable as well as beautiful, Bella Anna is

the perfect example of their creativity and diligence.

In fact, 1000’s of selections were painstakingly tested

before arriving at one that was good enough to be

called an Endless Summer!

Bella EasyBella Anna is easy to grow and easy to enjoy. Hardy

from Zones 4 through 9, she requires minimal upkeep,

making her a good selection for avid gardeners and

beginners alike. To keep your Bella Anna Hydrangea

‘in the pink,’ plant it in a location that receives morning

sun and afternoon shade. In the far north where the

sun is less intense, Bella Anna will be happy in a more

sunny location. Unlike her cousins in the collection,

the Hydrangea macrophyllas, Bella Anna is an

arborescens type hydrangea and won’t change color

with soil acidity. For more hydrangea planting and

care tips, see the Blooming Success article on page 8.

Limited quantities for 2011!This year, there will be a limited

supply of Bella Anna Hydrangeas

available, so shop early if you want

to be sure to bring one home.

You’ll find Bella Anna—and all the

Endless Summer Hydrangeas—in

their blue pots at quality garden

centers nationwide.

Find an Endless Summer®

Retailer Near YouFind ARetailer




Blooming Success

Spring is a Great Time to Feed. Applying a good quality, slow-release fertilizer ONCE in spring or early sum-mer should suffice for all but the most demanding locations. Look for a fertilizer product with an NPK ratio of around 10-30-10. The middle number (the phosphorus) should be higher than the other two numbers. Many times the products are called bloom enhancers or boosters. Remember, more is not better! If you over-feed your Hydrangeas, the effect is more dark green leaf produc-tion with fewer flower buds. If you live in the North (zone 4) we recommend that you stop fertilizing after August 15th, as plants need to slow down and acclimate for winter.

Watering - Don’t overdo it.The amount you water is one more factor you can regulate to ensure beautiful blooms. Although hydrangeas are named after Hydra, Greek for water, your hydrangeas will form large leaves, lots of green growth and few flower buds if over-watered. It’s normal for plants to wilt for a short time in the heat of the day. You’re better off to water well and less often, than giving a little all the time. Think long drinks every couple of days rather than giving little sips all the time.

Be on the lookout for excess watering sources. Be sure that your sprinkling system or downspouts from your gut-ters aren’t giving the plants a double dose of water.

Shape Up with PruningSpring pruning is all about cleaning up the plant to make it look good. If you live in the North, don’t be in a hurry to uncover your hydrangeas. Be sure to wait until the average last frost date. Then, take out a good, sharp pruner and cut out the dead stems from the base of the plant.

Click here to check out our pruning video for a demonstration.

Easy Growing Tips for the GardenSpring is full of possibilities! We love the fresh start this season gives us. It’s a chance to get back out

and enjoy your yard and garden. It’s a fresh start for your Endless Summer® Hydrangeas, too. Here are

a few tips to get the growing season off and blooming:

http://www.endlesssummerblooms.com/en/consumer/gardening-how-to-videos





Garden Location Tips for Blooming Success

Choosing the best location for your Endless

Summer® Hydrangeas is key to ensuring blooms

throughout the summer. The best location can

vary greatly depending on where you live.

Overall, hydrangeas, especially macrophyllas such as Endless Summer The Original, Blushing Bride and Twist-n-Shout, prefer morning sun with afternoon shade. These plants do best with some shelter from the hot afternoon sun. It is important to note, your plant will not do well if planted in full shade. Choose a location where the soil drains easily and the plants have ample room to grow. Giving the plant at least three feet of growing space allows for best light and air flow.

Here are a few tips for Northern and Southern climates.

Northern Gardens

The farther north you live, the more sun your Endless Summer Hydrangeas can handle. In the far North we recommend a spot that receives six hours of sun, with partial shade in the hot afternoon.

Southern Gardens

Keeping your hydrangeas in an area that is shaded from the hot afternoon sun is especially important in the South. Morning sun is best. Be sure to keep your plant mulched well, to help keep roots cool.

If you can’t find the perfect spot in your yard, remember you can always grow Endless Summer Hydrangeas in a container.



Q: I’d love to plant hy-drangeas, but my yard is very sunny. What are my options?

— Ray in Texas

A: The newest member of the Endless Summer Collection, Bella Anna, is a hydrangea Arborescens. This variety can take more sun than many other hydrangea types. Choos-ing the right variety for your area of the country is key. The farther north you live, the more sun they can tolerate. Areas of the Deep South require more shade than sun, hot dry conditions in the southwest are not suitable for hydrangeas in general without extra care and at-tention. Ask the experts at your local garden center for the best plant for your location.

Q: I recently planted several Endless Summer Hydrangeas in my yard. Some are blue and some are pink. The expert at my local garden center said they will likely turn blue because our soil is acidic. What do I need to do to make them all pink?

— Mary in New Hampshire

A: You are correct. If you have very acidic soil (pH 5.8 or lower ), the blooms of your Endless Summer The Original will turn blue. If the opposite is true and your soil is al-kaline (pH 6.4 or higher), your blooms will be pink. You’ll need to make the soil more alkaline in order to keep the blooms pink. Remember that Bella Anna will not change color as she is an arbore-scens type hydrangea and only the macrophyllas are affected by soil pH. The Endless Summer Color Kit can help you change the color of your macro-phyllas by simply adding Endless Summer Color Me Pink to the soil. You can find the Color Kit at your local garden center. We’ve also developed a how-to video to help you change the color of your hydrangeas.

Q: We’ve had a lot of rain this spring, and I’m wondering how much ad-ditional water we should be giving our Endless Summer Blushing Bride? Even with all the rain, they sometimes look droopy in the afternoon.

— Shelly in Kansas

A: Be sure to check out our Blooming Success article on page 8 for lots of great information on watering. It is normal for hydrangeas to wilt in the hot afternoon tempera-tures. In most cases they’ll perk up as the tempera-ture drops. The best rule of thumb is to water your plants well every couple of days. If you’re getting enough rain to do the job, there is no need to add extra water.

Q: I’m really enjoying my first Endless Summer Hydrangea! What do I do when the blooms start dying off?

— Gina in Massachusetts

A: You can cut spent blooms off your Endless Summer Hydrangeas anytime. Cutting off fresh blooms to bring into the house for flower arrange-ments can be done any-time as well! We like to cut the stem at least 10 inches (two or three leaf group-ings) down the stem from the bloom to help initiate new flower growth.

Click here to learn how to change the color of your hydrangeas






Change the color of your hydrangeas

Pink or Blue? It’s up to you!

Now there’s a easy way to grow Hydrangea

macrophyllas like Endless Summer The Original,

Blushing Bride and Twist-n-Shout in the color you want,

all summer long.

The bloom color of a Hydrangea macrophylla is

determined by the pH of the soil it’s growing in. To

change the bloom color, just change the soil’s pH with

Endless Summer Color Me Pink or Color Me Blue. Both

are safe and easy to use.

Color Me Blue™ Soil Sulfur makes soil more

acidic, resulting in beautiful blue blooms. This all-

natural product also promotes dark green foliage

and general plant vigor. Soil sulfur is safe for kids

and pets and won’t burn your plants.

Color Me Pink™ Hydrated Lime makes soil less

acidic, so your hydrangeas will produce stunning

pink blooms. Adding lime to your garden is also

sometimes called “sweetening” the soil. Hydrated

Lime is a safe way to make your soil less acidic.

Determine your soil’s pH

We recommend that you test your garden soil’s pH before using an Endless Summer color product

so you’ll know how much to apply. You can pick up a soil tester at your local garden center.

Once you’ve determined the soil’s pH, follow the application guide that comes with Color Me Blue

and Color Me Pink. Just sprinkle the recommended number of scoops onto the soil, staying several

inches away from the base of the plant. Then gently mix it into the top layer of soil with your fingers

and water. That’s all there is to it!



TO WIN!

ENTER

Celebrate Life, Celebrate Mom

Win Mom an unforgettable spa giftOur Mother’s Day Spa-tacular

Sweepstakes is back!

Moms are beautiful by nature, and the love and support they provide their families

is truly endless. That’s why Endless Summer® Hydrangeas are the official plants of

Mother’s Day!

Visit your local garden center now to see the entire Endless Summer® Collection

of hydrangeas, including The Original, Blushing Bride, Twist-n-Shout® and our

newest addition, Bella Anna™. Easy to grow in the garden or in a container on the

patio, they’ll delight Mom with their ability to bloom continuously all summer long.

For more information on any of the plants in the Endless Summer Collection,

visit EndlessSummerBlooms.com.

http://endlesssummerblooms.com/en/spa





TO WIN!

ENTER

Enter to win, and you or your mom could be the lucky recipient of a luxurious

day of beauty at a spa near you.

Official Sweepstakes rules

Endless SummerBlooms.com

Two ways to enter… To enter, visit the Endless Summer display at a garden center near you, or simply enter online at EndlessSummerBlooms.com. Enter April 18, 2011 thru

May 20, 2011 for your chance to win!

Two ways to win! Enter the Endless Summer Spa-tacular Sweepstakes for a chance to win a delightful day of

pampering for you or your mom. Two lucky winners will receive a $500 spa day to indulge in the spa treatments

of their choice, and 15 runner-up’s will receive a $100 gift certificate for spa treatments.






Container Planting

Adding color to your yard can be as easy as planting a few garden containers. The beauty of plants in pots or decorative containers is that you can move them to the best growing area, or to the space in your yard that needs a pop of color. They can make front entries more appealing, add a splash of color to your next outdoor party or even create a new focal point in an existing garden space.

Endless Summer Hydrangeas are an excellent choice for container gardening. They are great in a pot by themselves, or paired with companion plants for a stunning display. Because they bloom continuously, your container is sure to look great all season long!


Here are a few tips for successful Endless Summer containers:

> Be sure to use a good quality potting

soil. Potting soil is formulated

differently than garden soil. Choose

one made especially for containers.

> Place your containers in an area that

receives morning sun and afternoon

shade.

> Use a good quality slow release

fertilizer once in the spring,

preferably when you pot the plant.

You may need to use a liquid fertilizer

later in the summer. Just remember,

more is not better. Check out our

growing tips article on page 8.

> Containers dry out more quickly than in-ground

gardens, so you’ll need to make sure your

containers get enough water. Watering deeply, less

often is a good rule of thumb. Consider buying

an inexpensive drip irrigation system for your

containers. Putting them on an automatic watering

schedule will save you time and the hassle of

remembering to water.

> Changing the color of your Endless Summer

Hydrangeas can be an easy container project.

Check out the information on page 11 for

more details.

> If you live in a cold climate, be sure to bring your

container into a sheltered area for the winter.

Cover the pot with burlap, and cover the base of

the plant with mulch.

Join our Facebook page and share your container garden photos with us. We would love to share them with everyone in an upcoming issue of endless BLOOM.

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nEW! More Color for your Garden

Create garden impact with colorful First Editions® flowering shrubsWhen we think of adding color to the garden, we usually think of

flowers — mixing annuals and perennials to keep the show going

throughout the growing season. Flowering shrubs can add color and

interest as well. The First Editions New Plant Collection of premium-quality

flowering shrubs have been specifically developed to create maximum

effect with minimum effort season after season.

EW! More Color for your Garden

When we think of adding color to the garden, we usually think of

flowers — mixing annuals and perennials to keep the show going

throughout the growing season. Flowering shrubs can add color and

interest as well. The First Editions New Plant Collection of premium-quality

flowering shrubs have been specifically developed to create maximum

Vanilla Strawberry™ Hydrangea

This amazing hydrangea paniculata has large, full cone-shaped flowers that begin creamy white changing to pink and finally strawberry red. New blooms give the plant a multi-colored effect in summer and early fall. Enjoy the blooms in both fresh and dried arrangements.

Bali, Fiji and Tahiti Hibiscus

These extraordinary new hibiscus syriacus produce gorgeous semi-double fantastically tropical colored blooms, each with a deep magenta-red center amid dark-green foliage. Plant them en masse in full sun for a tropical effect from July through October. These exotic plants come to us from Minier Nursery in France.

Cool Splash® Diervilla

The bright green and white foliage of the first variegated Diervilla stands out, even in shady borders. It produces creamy yellow flowers in June and July and is easy to grow, developing colonies over time. Use in woodland settings or in mass plantings for a spectacular effect.

• Exposure: Full Sun

• Height: 6 – 7 feet

• Spread: 4 – 5 feet

• Zone: 4 – 8




• Zone: 5 – 8




• Zone: 3 – 7


Bold and beautifulWith over 20 unique plants, the First Editions collection ranges from lush flowering hibiscus and

hydrangea to the dramatically hued foliage of sumac and barberry. A variety of shapes, heights and

changing colors create unique focal points and keeps things lively from spring through first frost.

Look for the Plum pot at a garden center near you.

Dress up any garden space, these plants pair perfectly with Endless Summer Hydrangeas.

Little Devil™ Ninebark

This gorgeous ninebark won the American Nursery & Landscape Association’s Best New Plant Award in 2011 for its compact habit and striking dark red foliage, offset by button-like white-pink flowers in June.Attractive to butter-flies, drought-resistant and needing little pruning, Little Devil is great for casual and experienced gardeners alike.

Tiger Eyes® Sumac

This colorful Rhus features fuzzy, red-purple stems with foliage that starts out a bright chartreuse, changing quickly to bright yellow. By autumn, this dazzling display turns golden, orange and scarlet. The branches angle upward while the deeply cut leaflets drape downward for a dramatic effect. Reaching a height of 6 feet, it makes a wonderful foundation or back-of-the-border planting.

Light-O-Day® Hydrangea

Featuring clean, bright variegated foliage and stunning flowers, this elegant lacecap hydrangea macrophylla shines in any border. The outer ring of flowers are bright white, while the delicate inner blooms are a glowing blue in acidic soils and a soft pink in alkaline soil. The cut blooms are beautiful in arrangements or on their own.




• Zone: 3 – 7


• Height: 6 feet

• Spread: 6 feet

• Zone: 4 – 8




• Zone: 5 – 9

Find ARetailer

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Retailer Near You


http://firsteditionplants.com/find-a-retailer/?SID=e2pl8vt8eevnqd46uejhr9ces6

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Could your backyard use a little Endless Summer inspiration?Stay tuned for more information on our summer contest! We’re partnering

with BHG.com, Better Homes & Gardens online, and The Outdoor GreatRoom

Company to bring you a chance to win a $5,000 backyard makeover. Look for

more details coming soon on our Facebook page.

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Endless Summer eMagizane Spring 2011