www.cemat-asia.com

International Trade Fair for Materials Hand-ling, Automation Technology, Transport Sys-tems and Logistics

MATERIALS HANDLING, AUTOMATION, TRANSPORT/LOGISTICS 2013

End-of-Show Report 2013

28 - 31 October 2013Shanghai New International Expo Centre

CeMAT ASIA 2013 set a new standard

Sponsors

The highlights

Exhibitor analysis

Voice from onsite-exhibitors

Concurrent events

Visitor promotion

Visitor analysis

Delegations

Matchmaking service

Voice from onsite-visitors

Media exposure

Gallery

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Contents

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CeMAT ASIA 2013 successfully ended on 31 October in Shanghai.

Crowned as key barometer of global logistics industry, CeMAT ASIA 2013 welcomed a group of global leaders in system integration, forklift truck and accessories, conveyors, electric hoist, AGV, cold chain and material lifting including Dematic, Daifuku, SSI Schaefer, CSIC, BMHRI, NTI, KENMEC, BRIAM, Muratec, Siasun; Jungheinrich, Vita-Wheel, Goodsense, BYD, Noblielift, Ruyi, Cascade, Kaup; Ho Jin, Tungray, Dingneng, etc. The total display area of the show reached 37,000sqm, with 490 exhibitors.

The four-day event witnessed a solid increase in the number of trade visitors by 12.5%, reaching 77,076 professionals. Concurrent with the exhibition, interactive activities such as group visit, technical forums, purchase negotiation and buyers matchmaking were undertaken. And all information concerning the shows was sent to users via new media platforms like Wechat and Weibo this year, which further increased the efficiency of the show.

37,000m2

Show scale490No. of exhibitors

77,076Professional Visitors12.5% increase

CeMAT ASIA 2013set a new standard

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CeMAT ASIA 2013Special thanks to the following sponsors

*Listed without priority

3

CeMAT ASIA 2013The highlights

CeMAT ASIA Salon

Smart, integrated and efficient

The premiere of an innovation-centered CeMAT ASIA Salon also offered a neu-tral, open and free exchange platform for business, industrial associations and media under the theme of forklift and system integration. Industrial elites gathe-red to explore the future trend.

Topics• Current Status and Development Trend of 2013 Do mestic &

Overseas Industrial Truck Market

• Future Challenge & Development of Order Picking Techno

logy in China Company: Kunming KSEC Logistic & Informa-

tion Industry Co.,Ltd

• Green Energy Conservation and Sustainable Deve lopment

of the Logistics Industry

• Daifuku Solution for Mass Order Picking & Combination

• Efficient logistics systems playing more and more important

role in dot.com

• Warehouse Navigation System makes your logistics smarte

• Efficient picking solutions Benefit Pharmaceutical Supply Chain

• Pharmaceutical, Food, FMCG and E-Commerce Industries Networking

Conference

• High efficient and intelligent sorting technology for Ecommerce

• New type AGVs propel auto-picking in E-Commerce logistics

• The secret of operation for Japan Courier Company and how to use for

Chinese Courier

• Warehouse Revolution in FMCG and Food Industries

• Automation Logistics system integration in FMCG

Technology drew great attention in this year’s CeMAT ASIA, as the smart, integ-rated and efficient operation has become the essence of materials handling and logistics nowadays. Exhibits featuring high technology from leading companies like Jungheinrich, Dematic, SSI SCHAEFER dazzled onsite.

4

MOVE & LIFT

China 69.5%

Worldwide 30.5%

Europe 59.5%Germany 31.8%、Sweden 6.1%、Italy 4.7%、Netherlands 3.4%、Switzerland 3.4%

China Hong Kong , Macau and

Taiwan 13.5%

North America

12.2%

Asia14.9%Japan 6.8%、Korea 4.7%、Singapore2.0%

CeMAT ASIA 2013Exhibitor analysis

Over 67.7% exhibitors made successful sales and closed deals onsite.

Exhibitor origin

Exhibitor feedback

Number of visitors at your stand Number of in-depth discussions with trade visitors

Number of contacts with new potential customers

Overall Satisfaction

0 10 20 30 40 50 0 10 20 30 40 50 0 10 20 30 40 50 0 10 20 30 40 50

Very Satisfying 24.9%

Satisfying 57.4%

OK 4.2%

Others 13.5%

Very Satisfying 13.7%

Satisfying 70.5%

OK 5.9%

Others 9.8%

Very Satisfying 12.8%

Satisfying 61.2%

OK 5.0%

Others 12.0%

Very Satisfying 21.4%

Satisfying 45.1%

OK 26.0%

Others 7.4%

5

CeMAT ASIA 2013Voice from onsite-exhibitors

Daifuku (China) Co., Ltd.Yoshiyuki Nakashima, Chairman It was the second time Daifuku (China) participated in CeMAT ASIA. CeMAT ASIA is one of the largest international trade fair. As the leading company in logistics industry, Daifuku is willing to share our success stories at home and abroad at CeMAT ASIA – the perfect platform to display the capability of our company.

JungheinrichAlexander Oezbahadir Manager DirectorAs an international professional exhibition for logistics industry, CeMAT ASIA is a good platform for a comprehensive display of our various products, and helps us to develop more business opportunities. We showed products and lots of buyers placed purchasing orders onsite.

Dematic Logistics Systems (Suzhou) Co., Ltd.Lin Zhaoqi Since entering in China in 1996, it’s 11th time for Dematic joining in CeMAT show. As far as I know, Dematic vies CeMAT as the biggest logistics show with most exhibitors and customers. On this CeMAT 2013, it’s sure that customers will benefit a lot from innovation technology on our booth.

Zhejiang Goodsense Forklift Co., LtdYunfu Chen Vice ChairmanCeMAT ASIA receives warmly welcome and praise from GOODSENSE FORKLIFT and more professional visitors this year. We will definitely participate in CeMAT ASIA 2014 with bigger show area and new products.

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CeMAT ASIA 2013Concurrent events

Corresponding time period, 20 forums and diverse activities covering multi-industry solutions provided exhibitors and visitors with another

communication platform!

∙ The first national high-end logistics warehousing technology and management of closed-door Summit (internal meeting)

∙ 5th China City Logistics Development Forum

∙ The Fifth Sino Japan logistics technology exchange conference - technical innovation to promote the innovation and development of logistics

∙ Seminar on Planning, Construction, Management and Innovation of National Chain Enterprise Distribution Centers

∙ Forum on China Tobacco Supply Chain Equipment Development (internal meeting)

∙ Daifuku Press Conference

∙ Dematic—Global Production Capacity

∙ 3PL Industry Service Promotion

∙ CeMAT ASIA Salon

∙ Purchasing Info in Logistics Exchange

∙ Purchasing Delegation of Pharmacuetical, Food, Retail, E-Commerce and 3PL

∙ Seminar on Planning, Construction, Management and Innovation of National Chain Enterprise Distribution Centers

∙ Material handling of World Alliance Meeting

∙ Production logistics and Spply Chain Optimization

∙ Strategy of Distribution Llogistics

∙ China Food Cold Chain on Home Delivery Development Forum.The Recommendation of Standard Enterprises and Products on Refrigerated Transportation of Perishable Food

∙ Lean Logistics and Supply Chain Salon

∙ Logistics & ICT 2013

∙ Jungheinrich Press Conference

∙ The first national auto parts enterprises logistics Seminar (internal meeting)

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CeMAT ASIA 2013Visitor promotion

54VIP

delegations

51Matchmaking

meetings

77,076professional

visitors12.5% increase

8

CeMAT ASIA 2013Visitor analysis

South China 13.27%

Northeast China 4.20%

Southwest China 3.08%

Central China 7.11%

East China 57.45%

North China 12.84%

Northwest China 2.05%

Visitor count

Day1 Day2 Day3 Day4(Half Day)

23,535 18,39028,923 6,228

Total

77,076NO.

Mainland China visitors

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AsiaKorea:18.76%；

Japan:13.25%；

Malaysia:12.14%；

Thailand:11.70%；

India:7.50%Singapore:5.52%

EuropeRussia:22.00%；Germany:18.50%；Turkey:9.50%；

Italy:8.00%

South AmericaArgentina:47.54%；Brazil:18.03%；

Mexico:13.11%

2.51%

Asia

51.59%Europe

22.78%

1.25%6.95%

North America5.13%

9.79%

9.62%

11.51%

5.11%

7.31%

4.70%

4.93%

6.86%

9.69%

3.60%

5.74%

3.94%

37.19%

4.92%

2.13%

2.13%

1.29%

7.17%

14.41%

5.45%

5.48%

4.95%

7.66%

23.36%

8.58%

5.81%

5.28%

3.59%

3.53%

2.33%

7.02%

Industry/manufacturing

Food manufacturing

Auto manufacturing

Tobacco manufacturing

Pharmaceutical and medical

Clothing industry

Airport/port

Packaging/printing

It & electronic equipment

Home appliances manufacturing

Petrochemical

Metallurgy & casting

Mechanical machinery engineering

Energy/electrical power industry

Aerospace & aviation manufacturing

Shipbuilding

National defense industry

Others

Logistics service

Road transport

Railways

Air cargo

Maritime logistics

E-commerce

Warehousing services

Express

Postal services

Logistic real estate

Forwarding agents/3 pls

Information software & solutions

Related service(bank, insurance, consulting)

Other logistics services

*Due to multiple choices, the total percentage is beyond 100%

CeMAT ASIA 2013Visitor analysis

International and Hong Kong, Macau, Taiwan visitors

South America

Africa

Hong Kong, Macau and Taiwan

Oceania

Vistor industries *

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22.59%

23.21%

17.80%

4.78%

15.27%

18.84%

10.15%

6.67%

31.09%

18.99%

24.32%

28.02%

18.07%

14.88%

18.73%

13.30%

6.98%

Forklift Truck and Accessories

Crane and Accessories

Logistics Integration

Convey

Automated Guided Vehicle(AGV)

AUTO-ID

Rack and Pallet

Packing

Others

*Due to multiple choices, the total percentage is beyond 100%

35.68% Decision-maker/final authority

33.66% Recommendations/collect information for purchasing

25.45% Evaluate/Implement purchasing

5.21% Others

CeMAT ASIA 2013Visitor analysis

Job function *

Management/CEO

Engineering/technical services/quality control production

Import/export department

Consultative

Purchasing/procurement

Marketing/sales/advertising/promotion/press

Research & development

Others

Interested areas *

Over 80% attendees were final & joint decision-maker or purchasing-related.

Role in decision-making

11

*Due to multiple choices, the total percentage is beyond 100%

CeMAT ASIA 2013Visitor analysis

Visiting purposes *

Place purchasing order

Contact existing supplier and distributors

Seek solutions for special requirements/find innovations

Gather general market & product information

Attend symposiums & lectures

Others

31.90%

31.05%

25.98%

26.16%

8.01%

3.78%

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CeMAT ASIA 2013Delegations

During the show, more than 54 VIP delegations visited onsite.

Korea Delegation

India Delegation

Indonesia Delegation

Turkish AKDER Delegation

Thailand Fame Engineering Delegation

China Tabacco VIP Delegation

T-mall & Cainiao Group Delegation

JingDong (JD.COM) Delegation

Shanghai Yixun Electronic Commerce Development Co., Ltd.

Unilever Delegation

Amway China Delegation

FAW ( Dalian ) International Logistics Delegation

Shanghai Baosteel Logistics Delegation

Hangzhou Lianhua Huashang Group Co., Ltd.

Bank of China(Suzhou)Delegatioin

Shanghai Research Institute of China Post Delegation

Jointown Pharmaceutical Group Delegation

Peacebird Group Delegation

Lotus Group Delegation

Belle Footwear Delegation

Sinopharm Logistics Co., Ltd. Delegation

Korea Industrial Park Delegation

5th China City Logistics Development Forum Delegation

China Food Cold Chain on Home Delivery Development Forum Delegation

Purchasing Delegation of Pharmacuetical, Food, Retail, E-Commerce and 3PL

Delegation list (parts)

*Listed without priority

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CeMAT ASIA 2013Matchmaking service

During the show, we launched a matching service for specified exhibitors and VIP buyers. Focusing on the needs of buyers, we helped make

onsite appointments and set up 51 matchmaking meetings among 29 VIP buyers company and 27 exhibitors.

Jingdong Mall

Nike China

Xinhua Joint Circulation and Distribution Co., Ltd

China IPPR International Engineering Corporation

Voith Paper (China) Co., Ltd.

Shanghai Wei Tie Railway Engineering Co., Ltd

VOLLMER Taicang Co., Ltd

Norgren Manufacturing Co. Ltd.

Schaeffler (China) Co., Ltd.

Zhejiang Guoxing Import and Export Co., Ltd

VIP buyers of matchmaking service(parts)

*Listed without priority

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CeMAT ASIA 2013Matchmaking service

73.3% hosted buyers made deals onsite. 100% hosted buyers will visit the show again in 2014.

Feedback from hosted buyers

No 0.0%

Yes 81.3%

More than expected 18.8%

1 Consolidate partnerships with suppliers

No 0.0%

Yes 93.8%

More than expected 6.3%

2 Collect market information

No 26.7%

Yes 73.3%

More than expected 0.0%

3 Placed purchase orders

No 21.4%

Yes 64.3%

More than expected 14.3%

4 Find new product / technology

No 0.0%

Yes 82.4%

More than expected 17.6%

5 Find new suppliers

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CeMAT ASIA 2013Voice from onsite-visitors

TMALL.COM, Alibaba GroupXuefeng Cao Senior Technical SpecialistPlatform Architecting- Infrastructure Architecting Team, Tmall Business Division-R&D CenterWe visited CeMAT ASIA to learn the latest Intra-logistic system technology, equipment and integrated solutions in the relative industry. There were many high-quality manufacturers which demonstrated their core products in the show. CeMAT ASIA 2013 covered all aspects of the logistics industry, from basic supplies parts to the integrated industry solutions, which met the demands of various sub-sectors and levels. The organizer did a very good job, and we appreciate it very much. In general, as a large scale logistic show, CeMAT ASIA is worth to pay a visit!

Jointown Pharmaceutical Technology Group Yunjie Tan Project DirectorCeMAT ASIA is a well-organized and professional trade show in logistic industry. We appreciate the excellent onsite visitor service and arrangement from the show organizer. We had met a lot of leading domestic equipment suppliers in logistics automation industry, which provided us a good reference to our work. In general, CeMAT ASIA is a great place to gather market information and find potential partners. The business atmosphere here is pretty good. We hope to see more high-quality exhibitors onsite next year and wish CeMAT ASIA a bright future!

FAW (DALIAN) International Logistics Co.,Ltd.Jason Yin Quality Assurance Group Manager of Logistics Planning Dept.We visited the show every year. CeMAT ASIA is very famous and the show is blessed with all leading products and technologies showcase, a good place for industry players to gather and share. It well helps suppliers and users to meet one another. We have found many potential partners here and would like to keep in touch with them for further business contact. Also, we placed purchasing orders of forklifts from Jungheinrich onsite this time. CeMAT ASIA is an event full of business value. Next year, we would like to come again!

Schaeffler Holding (China) Co., Ltd.Austin WangConsignment Warehouse Supervisor of Greater China Supply Chain Management Dept.Recently our company is setting up a new warehouse so that we visited CeMAT ASIA 2013 for warehouse equipment, material handling equipment, containers, racks, packaging worktable and solutions and found some cooperation opportunities. Overall, we think CeMAT ASIA 2013 to be one of the No.1 trade show in logistics industry. The exhibit category covered a wide range. The exhibits with high technology met the needs of most end users and provide customized system solutions & equipment. System solutions exhibitors introduced automatic material handling system and concepts from Europe and America at CeMAT ASIA 2013. The automatic warehouse, automatic pickup, automatic sorting and automatic delivery will become the future development trend of China's logistics industry, which is worth to pay continuous attention.

Xinhua United Distribution Co., Ltd(China Publishing Group Corporation)Lv Hang Director of Logistics DepartmentFor our logistics center equipment selection, we have visited a lot of shows. Among those shows, CeMAT ASIA is the show with highest quality, largest scale, largest number of exhibitors, covering the full range of industry equipment. Large amounts of advanced equipment and technology displayed at CeMAT ASIA 2013. In particular, a lot of integrated logistics solution companies participated in the show. And not only they displayed products, but also they provided optimized construction solutions such as equipment layout at the same. The matchmaking service provided by the show organizer brought us a lot of convenience, improved our visit efficiency and promoted further cooperation with equipment providers. The organizer has given us a lot of help. Thank you all!

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CeMAT ASIA 2013Media exposure

Supporting media

Media partners

Press release

中国物流与采购联合会托盘专业委员会

Trade Asiawww.e-tradeasia.com

万联网www.10000link.com

Supply Chain AsiaConnect. Communicate. Collaborate. Jitlogistics

*Listed without priority

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CeMAT ASIA 2013Gallery

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2014 Space Booking FormWhere to go for 2014 market? CeMAT ASIA 2014! On 27 - 30 October, 2014 At Shanghai New International Expo Centre, CHINAOnline at www.cemat-asia.com Reserve your space RIGHT NOW! Get privileged showcase opportunities in China and global market!

Company: _______________________________________________ Address: ________________________________________________

Contact Person: __________________________________________ Tel: _____________________________________________________

Fax: ____________________________________________________ Mobile: __________________________________________________

Zip: ____________________________________________________ Email: ___________________________________________________

Website: ________________________________________________ Space: ___________________________________________________

Type of Company: Foreign Joint Venture Local

Exhibits Source: Foreign Local

Date ________________________ Signature__________________________

Fill in the above form and fax back to us by +86-21-5045 9355 / 6886 2355• Please note that this document serves as space booking at CeMAT ASIA 2014, not leaglly binding. Official application form (i. e. leaglly binding) will be ready in due time and will be sent to you shortly.

For further information, please contact:Deutsche Messe AG Messegelände, 30521 Hannover, GermanyContact: Mr. Carsten Fricke / Ms. Jennifer Blank Tel.: +49-511-89 32113 / 31118 Email: carsten.fricke@messe.deFax: +49-511-89 39681 Website: www.messe.de

Hannover Milano Fairs Shanghai Ltd. Rm. 301 B&Q Pudong Office Tower 393 Yinxiao Rd. Pudong Shanghai 201204, P.R. ChinaContact: Ms. Jelly Wang / Mr. Vash Lin / Mr. Ken Zhu / Mr. Benson ChenTel. +86-21 5045 6700*227/322/331/313Email: cemat-asia@hmf-china.com Fax +86-21 5045 9355 / 6886 2355

www.cemat.com

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