AMBROSIA • January 201660

E n c o m p a s s i n g E v E n t s

Rock & Storm Distilleries launches Rich N Rare Aged Premium Whisky in Uttarakhand

Rock N Storm Distilleries, the fastest growing alcobev start up, recently announced the launch

of its premium whisky, Rich N Rare, in Uttarakhand, priced at `530 for a 750 ML Bottle. Earlier it was launched in Delhi and Haryana and priced at `410 for a 750 ML bottle in Delhi. Rich N Rare will be competing with Royal Stag from Pernod Ricard and Royal Challenge from Diageo USL.

Rich N Rare aged premium whisky is matured with utmost care in wooden vats. Crafted from the finest oak aged Scottish malt whiskies and blended with Indian grain spirits, Rich N Rare has an outstanding warm texture and expression of golden colour. The taste is smooth n mellow, yet complex with excellent maturity with soft sweetness of fruit.

According to CB Srivastava, Advisor, Rock & Storm Distilleries, “We have launched Rich N Rare in Delhi and in Haryana. Initial trials have generated an overwhelming response for its quality, smoothness and maturity. A promising brand from the Rock and

CB Srivastava welcoming the retailers.

Storm portfolio, we have now launched in Uttarakhand and soon in other Northern States.”

The company’s fast track growth is also due to the coming together of industry veterans, Prashant Arora and Vinay Ratan Khare, joining hands with Arun Singla and family by way of equal partnership by acquiring stake in Rock and Storm Distilleries.

Rich N Rare aged premium whisky is available in all retail shops in 750 ML, 375 ML and 180 ML pack sizes. The rewarding taste of “Rich n Rare” Aged premium whisky is crafted for you to savour on its own, with water, over ice or however you enjoy responsibly.

At the presentation...

Guests and management at the Rich N Rare Party