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ENC 1101 Rhetorical Analysis By: Leanna Tamburello

ENC 1101 Rhetorical Analysis By: Leanna Tamburello

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Page 1: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

ENC 1101

Rhetorical Analysis

By: Leanna Tamburello

Page 2: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Purpose:

• To raise and support breast cancer awareness.

Page 3: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Keith Grant-Davie

“When we study history,

our first question may be

‘what happened?’ but the

more important question,

the question whose answer

offers hope of learning for the future as well as

understanding the past, is

‘why did it happen?’”

Page 4: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Precedence…

The original ‘R

osie

The Riveter’ w

as

a poster m

ade in

1942 during W

orld

War 2.

When?? Purpose??To encourage American Women to join the work force and produce war supplies…to attract women to jobs that were traditionally occupied by men

Exigence??

Women are not only beautiful but STRONG, women can do anything, especially when men say they can’t...

Context?? Patriotic colors Movement of

muscle to show strength

Bold white text Rolled up sleeves

and bandana for “down and dirty”

Obviously, a female to emphasize feminism.

(Rosie’s Employment Badge)

Page 5: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

-Grant-Davie

“The often complex interaction of these multiple rhetors and audiences should be considered. What follows, then, are definitions and discussions of the four

constituents I see in rhetorical situations: exigence, rhetors, audiences, and

constraints.”

Page 6: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Context

Pink breast cancer awareness ribbon on collar

Gives hope and faith for those and their families fighting cancer.

Pink is the main

color of the ad

because that is

what color the

breast cancer

ribbon is. It’s also

very feminine.‘We Can Cure It!’ is bolded, and in white, when the rest of the poster is in pink, which adds emphasis to the purpose.

Showing her ‘muscle’ to symbolize strength and power.

She has a very stern and serious face. Her eyebrow is raised which leads us to think “this is serious!”

Rolled up sleeves:to show willingness to get a little messy and take whatever life throws at her.

Rosie The Riveter

Saying “we” instead of “you” gives sense of unity.

Page 7: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

“…in my scheme I propose that this question be the second of three that [one should] ask, respectively, what the

discourse is about, why it is needed, and what it should accomplish.”

-Grant-Davie

What Is Exigence All About?

Page 8: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Exigence

• women are strong, hence the showing of the muscle in the picture, and that women can be strong enough to beat breast cancer and cure it. 

Page 9: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Achievement of Rhetorical Objectives

“A discourse may

have primary and

secondary audiences,

audiences that are

present and those

that have yet to

form, audiences that

act collaboratively or

as individuals,

audiences about

whom the rhetor

knows little or

audiences that only

exist in the rhetor’s

mind.”

-Grant-Davie

Page 10: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Audience

• Primary: women who have breast cancer and provides motivation that women are strong and can beat anything.

• Secondary: Anyone and everyone! To raise awareness of the situation and makes sure that other people contribute to the awareness and give motivation to those battling it.

• People of all ages, everyone is affected by cancer no matter how old, whether you or someone you know or even do not know, is battling it. 

Page 11: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Constrain

ts

“Working either for or against the rhetor’s objectives.”

“All factors in the situation, aside from the rhetor and the audience, that may

lead the audience to be either more or less sympathetic to the discourse, and that

may therefore influence the rhetor’s response

to the situation.”

-Grant-Davie

Page 12: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Positive Constraints

Fighting breast cancer is one of the hardest experiences a woman could go through. A positive constraint could be other’s seeing there is hope and that having a positive

attitude is the key to a successful recovery. Which this

photo shows.

Some people need the extra boost and need to remember, they are strong, and that CAN make it and are NOT alone.

Page 13: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Hope, Faith, and Positive Energy (Positive Constraint)

Page 14: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Negative Constraints The biggest negative

constraint against this poster would be if a someone is anti-feminist. Today our society can treat women so harshly and not believe they can be so superior and fight.

Not only for the breast cancer poster, but also the original, a negative constraint could be that Rosie is white.

Also, some people may be upset that there is a woman on the poster, when both men and women can get breast cancer.

Page 15: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Anti-FeminismHow our society treats women…

(Negative Constraint)

Page 16: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

-Unknown

Page 17: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Ethos…• People tend to read and listen to ads that catch

their attention, or if it is a remake of an old ad, they may have respect for it. The historic patriotic ad was huge for women back in the day and today I am sure many women have respect for it and would give it a second look. Then, due to the trust people have towards the history of the original, ‘We Can Cure It’ will give people hope for the future of breast cancer awareness. 

Page 18: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Pathos…• This situation is something that definitely emotionally affects people in a

huge way. It is very hopeful, and persuading to people because of its history and its exigence. 

• The fact that the logo says “We Can Do It!” as opposed to “You Can Do It!” shows pathos in the audience because the women feel like they aren’t alone. They feel like they are part of something greater than themselves. It incites a feeling of unity because they believe that there are strong women in their midst who will guide and help them through these hardships.

Reading “We Can Cure It” can emotionally help

someone through their

tuff battle.

Page 19: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Logos…• Women who are happier and have a

better, more positive mind-set while fighting breast cancer have a higher percentage rate of surviving than those who feel depressed and sad.

People with hopeful mindsets and helpful families have a higher % of fighting!

Page 20: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

This poster has become famous all over the world in many ways…it’s precedence has influenced many lives…

Page 21: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

Can Rosie effectively get her point across to

the audience with the tough girl attitude, pink

outfit, breast cancer awareness ribbons and

most importantly, rhetorical appeal???

Page 22: ENC 1101 Rhetorical Analysis By: Leanna Tamburello

• Grant-Davie, Keith. "Rhetorical

Situations and Their Constituents."

Rhetoric Review. (1997): 264-79. Print.

• Carroll, Laura. "Backpacks vs.

Briefcases: Steps toward Rhetorical

Analysis." Parlor Press. (2010): n.p. Print.

• Haas, Christina, and Linda Flower.

"Rhetorical Reading   Strategies and the

Construction of Meaning.” College

Composition and Communication.

(1988): 167-83. Print.