Enabling the Connected Aircraft · Enabling the Connected Aircraft Joe Leader, MA, MBA/TM, Ph.D. (ABD) APEX CEO. The Airline World Changing Airline Passenger ... •Majority of US

Enabling the Connected Aircraft

Joe Leader, MA, MBA/TM, Ph.D. (ABD)APEX CEO

The Airline World Changing

AirlinePassenger Experience

Airline Route &

Price

Airline Alliance Loyalty

2010 Route-pricedriven(90%)

Airlineloyaltybiased(10%)

2016 Route-pricedriven (75%)

Airline loyaltybiased (5%-15%)

Passengerexperience(10%-20%)

Advancing PaxEx and Airline Revenue

In-Flight Checked

Bag Tracking

Drink, Food, Entertainment

Preferences Remembered

Connected Flight

Attendant

Next Flight Upgrade Options

Flight Disruption

Options

Enhanced Ancillary Revenue Tracking

Passenger Data

Updated to Airline

Welcomed by Name,

Status in IFE and/orDevice

Bag Tracker

In-Flight Checked

Bag Tracking



Connected Flight

Attendant


Flight Disruption

Options


Passenger Data

Updated to Airline

Welcomed by Name,


SEAT 21CORDERED:


In-Flight Checked

Bag Tracking



Connected Flight

Attendant


Flight Disruption

Options


Passenger Data

Updated to Airline

Welcomed by Name,


When you have a delayed flight, you want options!

In-Flight Checked

Bag Tracking



Connected Flight

Attendant


Flight Disruption

Options


Passenger Data

Updated to Airline

Welcomed by Name,



You Spent:$14 Drinks$12 Food$7 Movies$49 Upgrades


In-Flight Checked

Bag Tracking



Connected Flight

Attendant


Flight Disruption

Options


Passenger Data

Updated to Airline

Welcomed by Name,


Connectivity Helps Drive Airline Profitability

• The Economist cites $10 billion onboard passenger experience upgrades this year for existingaircraft alone – up half a billion from last year from our combined efforts*

• Half of all airline profits industry-wide are being redirected to enhance passenger experience*

*The Economist, May 2015, September 2015

Total Global Airline Profitability in Billions of USDSOURCE: IATA 2015

Source: APEX Global Survey26%

28%

28%

29%

31%

32%

32%

34%

34%

36%

36%

39%

39%

40%

45%

Purchased Wi-Fi

In-Seat Audio

Headset provided by airline

Purchased In-Seat TV

Airline app streaming Movie/TV

Comp. In-Seat Movie

Airline provided tablet

Comp. In-Seat TV

Gaming

Individual In-Seat Screen

Moving maps

Pre-downloaded personal content

In-Seat Screen Other functions

Purchased In-Seat Movie

Comp. Wi-Fi

Wi-Fi Rated Highest in Improving Airline Ratings

In-the-Air in 2016

• Majority of US aircraft are connected, but otherwise still in the minority worldwide

• Personal in-flight entertainment covers vast majority of long-haul flights and US aircraft, but varies significantly across geographies worldwide

• Every geography in the world features disruptive carriers advancing in-flight connectivity and entertainment

Source: RouteHappy.com, travelskills.com

On-the-Ground in 2016

Denys Prykhodov / Shutterstock.com

• Connectivity is a given

• Every one of us has a connected computer in our pockets at all times

• In-flight entertainment on-demand covering a wide variety of sources

• Now in the first generation of wearables, virtual reality, and the “internet of things”

• We tend to interact with two screens at once

Connectivity in Flight Taking Off

Source: Inmarsat

• On-the-ground experience of today a baseline minimum

• In-Flight, the new elements revolve around four key areas

1. Technological convergence

2. Flight environment

3. Passenger individualization

4. Passenger immersion

Fast Forward to 2025In-Flight Entertainment and Connectivity

IFEC Passenger

of 2025

Technology

Environment

Individualization

Immersion

• Aircraft will remain connected atall altitudes

• Every low-bandwidth connected device on every passenger will automatically connect on-board

• Aircraft lighting for mood and environment will advance to individual passenger lighting, screen lighting, and window effects

Environment of 2025:The Fully Connected Cabin

• Not only will you be remembered personally, but wearable devices will promote in-flight wellness– Prompts to move

– Hydration awareness

– Biofeedback

– Body based lighting

Image Source: www.element14.com

Environment of 2025:Individualization by Wearables

• By 2020, Google estimates that half of search will be done by voice

• In flight, movies and flight needs will be met by “soft voice” interaction intertwined with existing devices

• Voice also will indicate mood and needs that could be interpreted as desired

Environment of 2025:Individualization by Voice

• By 2025, artificial intelligence will be an accepted part of our everyday life – but not how you think

• Intelligent assistants in all devices will provide the right information with the right context at the right time

• Your needs will be anticipated more than you would think possible today

Environment of 2025:Individualization by Artificial Intelligence

Takeaways

• Passengers willing to pay for connectivity services a la carte so long as they are not abused

• Focus on ease of use, connectivity, upgradeability with speed and “future proofing” of investments

• 2025 will be very much like today in-flight, but the passenger experience will be vastly improved in small ways

• Connectivity and content will continue the rapid climb of multi-screen availability

• Passenger’s biggest potential change in environment will be based on their own wearable and immersive technology possibilities

DISCLAIMER

Any use, republication or redistribution of this content is

expressly prohibited without the prior written consent of the

Author. Permission to copy and reproduce content may be

granted by the author, at their discretion, and by request

only.

Source: presentation of Joe Leader, APEX

at the 2016 SITA Air Transport IT Summit, Barcelona.

2016 Air Transport IT Summit. Confidential. © SITA 2016

Documents

Enabling the Connected Aircraft · Enabling the Connected Aircraft Joe Leader, MA, MBA/TM, Ph.D. (ABD) APEX CEO. The Airline World Changing Airline Passenger ... •Majority of US