Enabling familiar, powerful Business IntelligenceNameTitle

What differentiates today’s thriving companies?

Data.

Complex implementationsEnterprise data warehouse

Spreadmarts

Siloed data

Hadoop

DashboardsAd hoc analysis

Machine learning

OLAP

Any dataIn-memory

Internet of Things

Innovation

Transactional systemsETL

Operational reporting

Valu

e

Technology innovation accelerates value

Challenges to unlocking data insights

Integration with existing tools

41%

Security & manageability

37%

Lack of skills & knowledge

59%

Connected devices per adult

4.3

Source: Big Data & CIO Adoption Quantitative Research, Sept 2012, Microsoft

IT has been busy keeping up with the growing demand for BI…

Self-Service BICorporate BI

IT Pro

End Users

ETL/Data Quality

Harvesting existing data, cleaning it and staging it …To provision reports, dashboards & scorecards to meet End User demand.

But business is outpacing IT and End Users are demanding Agility …Rapidly breaking down the barriers of Control with Self-Service BI!Is it possible to balance Control with Agility?

?

Evolution of BI

Spreadsheets

Specialized Tools

Analysis Reports Dashboards & Scorecards

Provision

Analysis Cubes

Data Warehouse

Data Staging

Existing Data

LOB Applications

FilesData Marts

Evolution of BISelf-Service BI

End Users

Spreadsheets

Specialized Tools

IT Pro

ETL/Data Quality

Analysis Reports Dashboards & Scorecards

Provision

Analysis Cubes

Data Warehouse

Data Staging

Existing Data

LOB Applications

FilesData Marts

Corporate BI

SQL Server7.0

OLAP Services

SQL Server2000

Analysis & Reporting Services

SQL Server2005

Report Builder & Model Designer

SQL Server2008

Data Mining, Dashboard & Scorecards Office2007

SQL Server2008 R2

Power Pivot in Excel ● SharePoint Integration ● Master Data Services Office2010

SQL Server2012

Power View ● Native Excel Integration ● Data Quality Services ● Columnstore Office2013

SQL Server2014

Office 365 Integration ● Power BI ● Power Query ● Power Map ● Mobile ● Hadoop Office365

15 years of innovationCloud & Mobile

Self Service BIIn Excel

Data ModelingIn Excel

Data Mining & CPM

Ad-Hoc Reporting

Operational Reporting

Multidimensional Analyis (OLAP)

Powerful, familiar BI tools for everyone

Corporate BIIT professionalSelf-Service BI

Business analyst

Advanced analyticsData scientist

Scale and manage data across the enterprise with corporate BI

Uncover deeper insight and predict forward with advanced analytics

Empower users with familiar self-service BI in Microsoft Office

Powerful, familiar BI tools for everyone

Scale and manage data across the enterprise with corporate BI

Uncover deeper insight and predict forward with advanced analytics

Empower users with familiar self-service BI in Microsoft Office

Corporate BIIT professionalSelf-Service BI

Business analyst

Advanced analyticsData scientist

Data cleansing and matching with Data Quality Services.

Data Quality

Accurate and trustworthy data with Master Data Services.

Master Data

Integrated deployment and management with Integration Services.

Data Integration

Powerful, integrated BI tools for IT professional

Pixel perfect operational and embedded reporting with Reporting Services.

Reporting

Performance management dashboards and scorecards with SharePoint.

Dashboards

Single semantic model and scalable analytics engine with Analysis Services.

Analysis

On-Premises

Connect your data across on-premises, cloud, and devices

Cloud Devices

Yahoo!

Dianne CantwellLEAD TAO DEVELOPERYAHOO!

“Yahoo! can now provide more relevant advertising data which has increased advertising spending and campaign effectiveness…with the powerful analytic insight provided by the Microsoft BI platform.” 24 TB

Analysis Service Cube

Powerful, familiar BI tools for everyone

Scale and manage data across the enterprise with corporate BI

Uncover deeper insight and predict forward with advanced analytics

Empower users with familiar self-service BI in Microsoft Office

Corporate BIIT professionalsSelf-Service BI

Business analyst

Advanced analyticsData scientist

Collaborate in Office 3651 in 4 enterprise customers on Office 365

Share Find

Q&A

Mobile

Insights in Excel1 Billion Office Users

Analyze VisualizeDiscover

Scalable | Manageable | Trusted

Self-Service BISelf-service BI with the familiarity of Office and the power of the cloud

Give people powerful, familiar BI tools

Demo

Powerful, familiar BI tools for everyone

Corporate BIIT professionalSelf-Service BI

Business analyst

Advanced analyticsData scientist

Scale and manage data across the enterprise with corporate BI

Uncover deeper insight and predict forward with advanced analytics

Empower users with familiar self-service BI in Microsoft Office

Why Big Data?• For decades we have all been using

transactional data stored in relational databases

• 85% of most companies data sits in unstructured sources

• Big Data provides an approach to harness potential from unstructured data

Distributed Storage(HDFS)

Query(Hive)

Distributed Processing

(MapReduce)

Scripting(Pig)

NoSQ

L Data

base

(HB

ase

)

Metadata(HCatalog)

Data

Inte

gra

tion

( OD

BC

/ SQ

OO

P/ REST)

Rela

tiona

l(S

QL

Serve

r)

Machine Learning(Mahout)

Graph(Pegasus)

Stats processin

g(RHadoo

p)

Eve

nt Pip

elin

e(Flu

me)

Active Directory (Security)

Monitoring & Deployment

(System Center)

C#, F#, .NET

JavaScript

Pipelin

e / w

orkflo

w(O

ozie

)

Azure Storage Vault (ASV)

PD

W Po

lybase

Busin

ess

Inte

lligence

(E

xcel, Po

wer

Vie

w, S

SA

S)

World's Data (Azure Data Marketplace)

Eve

nt

Drive

n

Proce

ssing

LegendRed = Core HadoopBlue = Data processingGray= Microsoft integration points and value addsOrange = Data MovementGreen = Packages

HDInsight and Hadoop Ecosystem

Adopting Big Data?• Make it simple• Make it familiar• Radical familiarity

• Make it flexible• Start small• However, design it to be powerful

• Don’t always start with a fixed question• Be prepared to investigate

• Discover, learn, grow• Machine Learning

Simplicity

APS = Analytics Platform System

Pre-built HW appliance

Massively Parallel Processing (MPP) to scale up to 6 PBs

Start with ¼ rack (2 servers)

Each server has 256 GB RAM

Uses columnar storage technology

Dedicated region for Hadoop

Integrated query model joining RDBMS and Hadoop

Available from HP and Dell

What is APS?

INFRASTRUCTURE

DATA MANAGEMENT & PROCESSING

DATA ENRICHMENT & FEDERATED QUERY

BI & ANALYTICSThe Microsoft Data Platform

Self-service CollaborationCorporate PredictiveMobile

Extract, transform, load

Single query model Data quality Master data

management

Non-relationalRelational Analytical Streaming Internal & External

VirtualizationScalability Security & Identity Quality of service

Powerful Self-Service BI with Excel 2013