Enabling Enterprise Location-Based Services Today

Oracle Application Server 10g and Sprint Business Mobility Framework

Philip Darringer and Steve Myers

Agenda

• Motivation• Oracle Application Server 10g• Sprint Business Mobility Framework• Joint Solution• Demonstration

Analysts Concur: Enterprise Mobility and LBS

• “Between 2004 and 2009, 65% of enterprises will deploy wireless applications to their mobile-oriented workforce (e.g., sales, services, delivery, etc).” -- Meta

• “By 2010, 80% of key business processes will involve the exchange of real-time information involving mobile workers.” -- Gartner

• “IS organizations spent up to 5% of their budget on mobile applications in 2003; this percentage will double by 2007.” -- Gartner

• “Total revenue garnered from these services may exceed $3.6 billion by the end of the decade. The largest segment of this will be enterprise services, used to track employees and assets in the field.” -- ABI Research

How is LBS used?

• Managing assets, machines• Remote asset management• Asset tracking/RFID• Device management

• Managing people• Workforce Mobility solutions• Field sales/services automation

• Managing both• Integrated fleet management/intelligent transportation

• Reaching beyond the enterprise• Emerging Broadband Wireless• Citywide or enhanced campus communications

Which companies use LBS?

• Installation Services• Large field service force over wide geographic area• Requires efficient dispatch and routing• Schedule changes over course of the day

• Inspection Services• Similar to above but field force often needs driver assistance

• Repair Services• Most dynamic as routes are often new to drivers, emergency calls

frequently added throughout day

• Emergency Dispatch• Key to customer satisfaction, business reputation, lifesaving• Benefits: finding remote site quickly, sending closest resource,

having constant access to location of mobile resources

Oracle Application Server 10g

Service-Oriented Architecture

Develop Orchestrate

Deploy

Secure

Access

Integrate

Manage

Analyze

Extend the Reach of your Enterprise Applications with OracleAS Wireless

Provide voice access with VoiceXML

Track engineers with mobile positioning

Notify employees/users with SMS

Provide mobile browser access with PDAs

Oracle Application

Server Wireless

ERP

Database

CRM

Track shipments with RFID

Oracle LBS Architecture

Positioning Provider(Sprint)

Positioning Provider(Sprint)

Internet Services

Spatial DB +Spatial Business Data

Spatial DB +Spatial Business Data

MapViewerMapViewer

Enterprise Applications

LBS ApplicationsLBS Applications

Services Oracle ProductsApplicationsLegend:

Oracle Services (Mapper, Router, Geocoder)

Oracle Services (Mapper, Router, Geocoder)

OracleAS 10gWireless LBS

Other Content Provider(MS MapPoint, MapQuest)

Other Content Provider(MS MapPoint, MapQuest)

OracleAS Wireless LBS Features• Integration with positioning providers

• GPS or network-based (MPC)• Privacy framework

• Location-based alerts• Events triggered by entering/leaving region• Patented algorithms to reduce polling

• Content provider abstraction layer• Application is decoupled from content provider• Support for Oracle eLocation, MS MapPoint, MapInfo, Webraska• Dynamic provider selection, failover

• Content aggregation• Combine local business data with external content• Example: overlay store locations on map from MS MapPoint

• High-level APIs• No spatial or GIS knowledge required• Java, JSP TagLibs, Web Services, J2ME, PocketPC• Integration with JDeveloper WDK (Wireless Developer Kit)

• Offline support• Synchronize maps, driving directions, points-of-interest to PocketPC/J2ME devices

Announced Network Enhancements Increase the “Power” of Mobility

As data speeds increase, the enterprise’s opportunity to realize the benefits of mobility skyrockets, resulting in more complex wireless deployments, consumption

of more wireless services and requiring new management situations.

The Sprint Business Mobility FrameworkSM meets the challenge of mobile-enabling the real-time enterprise

+ High Speed Data Network

+ Nationwide Footprint

+ Wireless and Wireline Integration

+ Choice of Mobile Operating Systems

+ Large choice of end user devices

+ Single Standards-based set of web services

+ Pre-certified infrastructure

+ 22 million existing subscribers

= New standard in mobile enablement technologyPresence

Location

SMS

Voice Alerts

Privacy Opt-In

Cell Location

AFLT Location

A-GPS Location

Alerts

geoFence

presenceFence

Comparing LBS technologiesThe best LBS providers combine more than one technology to ensure that a broad range of user requirements can be supported with consistency

Completeness of Solution

Acc

ura

cy

AFLTAFLT

AFLT – Advanced Forward Link TrilaterationGPS – Global Positioning SystemAGPS – Aided GPS

AGPSAGPS

AFLT + AGPSAFLT + AGPS

Improving Perfo

rmance

Cell/ Sector Center

Cell/ Sector Center

Privacy protection is tightly engineered into the SBMF

Telecommunications Manager Portal

Sprint BMFSprint BMF

Sprint Device

OracleAS Wireless

•Privacy Framework

Applications•Positioning

•Tracking

•Location-Based Alerts

•Mapping

•Driving Directions

•Business Directory

Wireless Network

OracleAS Wireless and Sprint BMF Deployment

ParlayX Gateway

ParlayX

OracleAS Wireless and Sprint BMF Demonstration

AQ&Q U E S T I O N SQ U E S T I O N S

A N S W E R SA N S W E R S