EN DPDgroup Case Study

BYNDER CASE STUDY

DPDgroup

Customer Case Study DPDgroup

2

About DPDgroup 3

Challenges of a complex rebranding process for a global brand 4

Why Bynder? 5

How Bynder Helped 5

Benefits for DPDgroup 6

About Bynder 7

3


www.bynder.com | [email protected] | @bynder | facebook.com/bynder

Marketing CoordinatorDPDgroup

About DPDgroupDPDgroup is the international parcel delivery network of Ge-oPost, a wholly-owned subsidiary of France’s La Poste. It has more than 830 depots in more than 40 countries and is one of Europe’s leading business-to-business parcel delivery servic-es. DPDgroup employs 26,000 people, provides a network of 16,000 local pickup parcel shops and delivers 3 million parcels globally every day

“ Due to the tight schedule of our rebranding, it was key that the Bynder sys-

tem was ready for productive use within a very short time. This enabled us to

distribute all the new assets in a fast and uncomplicated way to all our mar-

keteers in the DPDgroup country organisations.”

Torsten Daeges



4



Unlike their competitors DHL, TNT and UPS, GeoPost did not have one unified brand, but different brands for different markets. To fo-cus on increasing growth, particularly inter-national, and create a greater sense of brand unity, GeoPost announced its new international commercial brand identity and parcel delivery network, DPDgroup. The initial rebranding in-volved the new design of the new logo and in-tegrating different brands, such as Chronopost in France, into the logo family of DPDgroup. On March 18th 2015, the complete rebranding pro-cess was established in 22 European countries and will be strategically rolled out over the next 3 years.

Alongside rebranding offices and buildings, uniforms, vehicles and cargo containers, DP-Dgroup’s rebranding process will also involve the creation and cultivation of marketing col-lateral (brochures, flyers, business cards, advertising materials, etc.), and several tem-plates for emails, letters, cards and packages. However, their existing portal could not cope with the demands of a rebranding process as it was not up-to-date, user-friendly or fully func-tional. Not only was this system rarely used by employees, it also presented several limita-tions. For example, images had to be resized before uploading as the maximum upload size was 150 MB. As it was necessary to share and provide all departments with documents, web-site content, print material, layouts, images and videos, an easy-to-use portal connecting the different departments was required.

Challenges of a complex rebranding process for a global brand

5



DPDgroup now has a user-friendly and sim-ple to use platform where updated, on-brand digital assets can be easily accessed by all de-partments. The connectability of the Bynder platform also allows users to integrate exist-ing systems such as a CMS, streamlining the process from creation to cultivation and finally consumption. Thanks to vital branding infor-mation, rules and stylistic guidelines, which are accessible in the Brand Identity Guidelines module, every employee can easily learn how to use Bynder and stay on-brand.

The Creative Project Management module en-ables the company’s global marketing team to streamline and automate all projects and cam-paigns in their rebranding process. Features such as online proofing allow DPDgroup’s mar-keting team to create new brand assets that can be reviewed and approved directly via a web browser. DPDgroup’s brand managers are also able to keep a controlled overview of lengthy production processes. The Web-to-Print mod-ule, with smart templates and specific adaption in the final step of the design creation process, helps marketeers and brand managers ensure brand consistency.

Every marketeer needs access to DPDgroup’s new digital assets such as images, logos, files, or videos that are integral to the rebranding process. Thanks to Bynder’s Digital Asset Man-agement module, the global marketing team is able to manage, store and share all digital as-sets in one place before distribution. This re-duces the risk of using old logos and images as well as creating duplicates.

Bynder’s branding automation solution gives DPDgroup’s marketeers the necessary toolkit to stay in control and enforce compliance of all brand-related content from creation to con-sumption, automating the entire rebranding process. Resellers and customers will be faced with a consistent image of DPDgroup’s new identity while marketing analysts can meas-ure statistics to see which content did well and why, and adopt their marketing strategy ac-cordingly.

How Bynder Helped

Why Bynder?

DPDgroup chose Bynder’s easy-to-use branding automation solution to streamline their rebranding process. Bynder’s modern interface and time-saving functionalities alongside the scalable qualities of branding automation software were the main reasons why DPDgroup opted for Bynder.


6 @bynder | facebook.com/bynder

www.bynder.com | [email protected]

DPDgroup’s marketing team has been relying on Bynder to deliver new branding and marketing materials to a large global team, streamlining their rebranding process. Three weeks after the official announcement of the re-branding, 163 marketeers from DPDgroup have already been working with the brand portal successfully.

Benefits for DPDgroup


7 @bynder | facebook.com/bynder


About BynderFind, create and use your content when you need it. Bynder empowers marketers to get things done faster, better and more easily.

With Bynder’s award-winning marketing software marketers can easily create, find and use content, such as documents, graphics and videos. More than 150,000 brand managers, marketers and creatives use Bynder’s brand portals each and every day to collaborate globally, create, review, and approve new marketing collateral, and circulate company content at the click of a button.

Brands using Bynder go to market faster and achieve end-to-end brand con-sistency across all channels and markets. Making marketing departments more agile, Bynder operates at the heart of the brand, simplifying collaboration within the whole organization.


Documents

EN DPDgroup Case Study