[EN] Aastra - Vertical Market - Transportation

© Aastra – 2010© Aastra – 2010

Road transport and logisticIndustry MarketJuly 2010

© Aastra – 2010April 10, 2023 Transport Industry Market 2

Overview

Transport Market

Transport Market Needs

Aastra Solutions

Product Components

Customer References

Strength / Opportunities

Marketing Tools

Perspectives


Market View and Target Groups

Transport market


The devil and the deep blue sea

The professionals experience pressure from both sides - carrier and customer• Just in time• KANBAN• Pressure on the prices• Relocation• Legislation• International competition

• Diesel price increase since 2000 +23,66 %


Road transport market 1/2

The activity of road transport accompany more and more frequently with third services, which were furnished within or during the preparation of transports: • as the logistics

• or the organization of transport.

These additional activities are no more secondary activities intend to compensate for the first one, but much more to complete these ones.

In this context we talk about 1.300.000 employments which are going to be added to those of the road transport, and which depend on it.

Test of the European Modular System (25m of length and 60 tons) which can imply new stakes in the coming years.


Road transport market 2/2

31/12/2006

Road transport < 6 employees > 50 employees

Number 24 115 989

Turnover 10,1% 44,3%

Manpower 15,2% 40%

The road transport represents 80 % of transporting of goods, the rail 12 % and the waterway 5%.

All the companies which concentrate their business on road transport and employ more than 50 workers are 989 in number and constitute 44,3% of the global turnover.


An increased competition with the Eastern European countries (1/2)

Brussels rejected the demand of a moratorium wanted by the French government on the extension of the cabotage for 7 East countries (Poland, Baltic States, Hungary, Slovakia, Czech Republic).

Some countries are afraid of the fall of the prices because of the unfair competition of Eastern Europe countries which have social costs and tax much lower than the countries of Western Europe.

Road transport international evolution 2004 – 2007


An increased competition with the Eastern European countries (2/2)

The global growth of the international Polish ensign is 21 % and that of the Baltic States 31 % between 2000 – 2005 whereas the growth of Western countries has an amount of 32 %.

Eastern countries have resolutely focused on the international activities. Activity structure of European ensign in 2005 (SOeS)

The numbers between the bracket represent the importance of ensign in comparison to the whole European ensign .


Cost structure

The cost structure is different between the long distance road transport and the regional road transport.

The road transport has a very low profitability, a rate which is with 1,5 % superior to all the other occupations today and suffer from a considerable lack of competitiveness at the European level (FNTR).

Fuel Maintenance Infrastructures Material Driver Travel expenses

Structure

Long distance (40T)

26,8% 8,7% 3,8% 12,8% 31% 2,9% 14%

Regional(40T) 27,6% 8,8% 3,4% 12,4% 31,5% 3% 14,4%


Market View and Target GroupsOrganisation of the Information System


Reorganization of the sector

A more and more important part of the companies works with public capital:• subsidiaries railways enterprise

• or the European post offices.

Confronted by this power of big groups, small enterprises join together and combine the potential of big business while keeping the flexibility of small and medium-sized firms.

They choose a horizontal or vertical meshing according to their needs.


Reorganization of the sector

Horizontal or geographical meshing, which consists getting in contact with companies exercising the same activity in another region.

Production

Transport

Wharehouse

Retail dealer

Sale

Vertical meshing, which intention it is to cover all the possible additional activities in a sector (transport, logistic, etc.).

Production

Transport

Warehouse

Distribution

Sales


Regrouping of transport companies (1/2)

The purpose of the regrouping of transport companies :• To increase the turnover,• To diversify the customers,• To reduce the costs and• To optimize the traffic.

Shipping exchange Discipline on the prices Central purchasing office

They are organized internally that enables the avoidance of deadheading (empty return) while practicing normal prices.

It allows to limit the risks engendered by the “Gayssot”-law on the abnormally low prices between member companies of the transportation network.

They are also organized to decrease the costs of materials.


Regrouping of transport companies (2/2)

The network organisation needs a tool for the electronic circulation of information with: • at minimum, a shipping exchange,

• an intranet allowing to assure an optimum circulation of information and more prosaically to assure the traceability of the freight and

• an EDI System (Electronic Data Interchange).

In consequence of access costs to this integrate systems, the small and medium-sized firms are reluctant to use the EDI contrarily to big business and prefer to adopt the WEB-EDI.

The degree of integration of a network is linked to the integration degree of the information systems of members of the network.


An Excursus – Country Market

© Aastra – 2010

Local Market

To be completed by country


Needs of Transport Market


Transport Aastra Solution Use per profile

CIO

• To constantly remain reachablility.

• To ensure the safety of employees, data and industrials sites.

• To respect regulation.

• Everywhere access to the network

• To guarantee the localization of employees.

• To rationalize and optimise the investments and the costs.

Administrative staff

• To optimize the organisation.

• To be responsive.• To improve the

reception of customers / suppliers.

• To secure and accelerate the interchange.

• To constantly remain reachability.

• Assure the traceability of freight.

Drivers/Travelers

• To constantly remain reachablility.

• Everywhere access to the network.

• To be localizable.• To optimise the

traffic.• Interchange

Customers / Suppliers

• To meet a deadline.• To constantly

remain reachablility.• Mobility• Employees work

more efficient.

© Aastra – 2010

Needs of transport market

Interact with the environment

•Coordinate•Measure•Develop loyalty•Application sharing

Welcome, inform, communicate

•Promote a modern image of companies

• Increase the reactivity to develop loyalty of customer

• Interact communication with informatics (CTI)

•Communicate information

Mobility, wireless services

•Be available at every moment

•Continuing service

Improve the profitability

•Measure and optimise the costs

•Reduce the costs•Make beneficial investment

Industrial sites, data and employees security

•Fit out worker in warehouse

•A certified reliability •Alert, handle, react…

•Prevent the incident•Recovery plan•Data security• Informations

Integrate in the IS

•Datacenter solution•Respect standard protocols

•Application solutions

•Applications• Integration in existing applications

Environmental process

•Sustainable development

•Protection of the environment

For every need, there is an Aastra solution!

April 10, 2023 Transport Industry Market


Control his environment

Interact with his environment





• Contact Center• Meta-phone book, phone book• Management of documents• Telephony over IP (ToIP)

• To manage the interaction with the surroundings.• To update the database.• To classify and to exchange information with the forwarder,

customer, warehouse...• To inform of the control orders.• To estimate the services quality of his partners / interlocutor and the dissatisfaction of his customer. • To follow up the events.


Needs

Aastra Solutions





• Information in real time sharing.• To receive information from the headquarter.• To communicate with hubs.• To connect with the network.

• DECT / IP DECT / Wlan• Collaborative work• Telecommuting• Networking• Information sharing• Phone book application sharing


Needs

Aastra Solutions




Welcome, inform and communicate








• To develop loyalty of customers and keep a competitive advantage.• To promote a modern image.• Not to lose calls.• To offer a unique point of reception.• To guarantee the processing delay. • To use the best skill to answer.

• Personalized reception : customizable message, IVR• Grouping of reception• Standard, automatic standard • Contact Center

Needs

Aastra Solutions








• To improve the efficiency. • To be reachable 24 hours a day. • To steer directly toward the right interlocutor

• To know the interlocutor availability • Access to the resources / company

• Phone book unification• Information sharing

• Clever rerouting• Presence Management• Phone book LDAP, coupling AD, Browser phone book • Chat• Collaborative work• Convergence / Coupling information professional application • Web portal, interactive reception• Interactive voice server / voice messaging• Call Back application

Needs

Aastra Solutions








• To reduce the number of phone post on the user .• To increase the fastness, efficiency and availability of data flow.• To anticipate the supply chain break.• Access to the stock level, order level, truck positioning on the road. • Overview of subscription list.

• Conference with many people• Convergence / Coupling information professional application • Messaging (PC, PDA, or Tablet PC)• CTI• Integrated phone book• Localization

Needs

Aastra Solutions







Remain mobility

Mobility, wireless services




Remain mobility

• Frequent move between warehouse, office, vehicles...• To ring several phone simultaneous.• To have an unique terminal.• To have an unique phone number.

• To inform of his move / availability.• To follow up his call.

• Routing calls according the circumstances • Same services, same function, whatever the place and the terminal.

• Access to the commercial file .• Access to the same functionality than the desk-bound offer.

• DECT / IP DECT / Wlan solution• Associated extension• FMC solution: Dual Mode, logical, include on mobile• Presence management• Transfer• Messaging, unified messaging• Play voice mail (Text to speech)• Integration in business application• Telecommuting• Collaborative work• Fix terminal, DECT, Wlan, Dual mode, Soft phone• Integration Microsoft OCS, Exchange• Fixe Mobile Convergence (FMC)

Needs

Aastra SolutionsMobility, wireless services










• To follow up and to audit regularly the system. • To improve the reception• To control the expenses

• To reduce the communication costs.• To benefit from operator competition • To free communication inter-sites• Integration on IP / Data infrastructure

• Optimization, audit et reporting of Call Center• Control, follow up : Billing• LCR• IP trunk (SIP, H323)• Telephony over IP• FMC solution• Dual Mode and Wlan

Needs

Aastra Solutions






• To improve communications.• To restructure the system.• To stay permanently in touch with the driver and reduce the communication costs.

• Communication ticket• Tool for traffic analyse• Link inter-site• Pooling resources• Coupling a GSM link

Aastra Solutions

Needs






• To reduce the structure costs.• To centralize applications les application• To optimize human resources• To use existing infrastructure

• To anticipate / foresee the investment.• Few licences, licences by « no 1 »

• To reduce the integration costs.• To respect the norms and the standard

• Reception, centralized management, application sharing• Remote maintenance• licence policy • SIP RFC, Web services, CSTA…

Needs

Aastra Solutions





Secure activity



•A certified reliability •Alert, handle, react…•Prevent the incident•Recovery plan•Data security• Informations


Secure activity

• To be reachable in the premises of the company.• Access to the same functionality that the desk-bound• Necessity to communicate in case of problem• Automatic alerting / Man down detection• Centralisation the alarm process

• To have a reliable solution, available 24h a day and 7 days a week.• To continue the service.

• DECT / IP DECT / Wlan solution• DECT / IP DECT with function CTI - PLUG• Aastra contact centre• Aastra solutions guarantee a reliability rate of 99,99%• 10 years MTBF reliability• Dedicated to telephony platforms• Collaborative work

Aastra Solutions

Needs





Secure activity

• To send automatic alarm.• To generate emergency call.• To localize the wounded man / woman.

• Alert system integrated in the IS• To prevent the risk.

• To control the movement / identification of visitors• To make patrol• Video surveillance • To remote opening door• To avoid the disturbance / Failure

• Alarm back up• Alarm server• Localization solution : IP DECT• Roundsman functionality• Intercom mode/ Automatic standard • SIP video monitoring solution• Anti-detonation terminal (intrinsic)

Aastra Solutions

Needs





Secure activity

• To take up quickly activity after an incident. • Disaster Recovery Plan / Recovery Plan• Reassignment resources• Continuity of service

• Partition and protect the information between the various sites.• To assure the integrity, the authenticity, the availability and the confidentiality of information.

• Integration in the IS / Data Center• Hardware redundancy : duplication / load sharing• Geographical duplication of any network (rooms, servers, links,

clusters…)• Relocation of resources : TDM or IP network / PABX Virtual• Mobility / Telecommuting : DECT / IP DECT / Soft phone / Terminal SIP / Dual mode• Collaborative work • Encryption / Ciphering of calls • Secure application access• Users authentification

Aastra Solutions

Needs





Integrate in the IS

Integrate in the IS


•Application solutions•Applications• Integration in existing applications


Integrate in the IS

• Respect norms / standards• Use existent infrastructure• Integrate in Datacenter

• Full IP / SIP architecture• Terminal with XML applications• Telephony over IP • IP, SIP, IP DECT Terminals• Centralized and dispatch architecture• Pooling resources• Virtualizable solution• LAN, WAN connection

Aastra Solutions

Needs

Integrate in the IS




Integrate in the IS

• To integrate with existing infrastructure.• Strong integration with business application

• To have standard hardware application.

• Connector for Contact center with CRM• Integration with Exchange and OCS Microsoft• Full IP solution, software• OS Linux• Voice / Data convergence• Unified messaging, Contact centre, Collaborative work, presence management• Software terminals

Aastra Solutions

Needs

Integrate in the IS






•Sustainable development•Protection of the environment



• Environment protection• Environmental impact• To reduce energy consumption

• Sustainable development• Respectful supplier

• ROHS compliancy• Conference / Video Conference System • ISO 14001 Certification• Quality and environmental management system

Aastra Solutions

Needs


•Sustainable development•Protection of the environment


Components of the Aastra Solution

© Aastra – 2010April 10, 2023 Transport Industry Market

Components of the Aastra Transport solution

43

Assembly line

Warehouse

Station

Airport

Port

Administrative

Travellers

Mar

ket

Embedded functionalities

Secure / DRP

Localization

Information in real time

Mobile phone / fixed convergence

Mobility

Rationalize the infrastructure and the costs

Application / Business integrations A

astr

a of

fer


Technological partnership

A2P2 certified Partners (Microsoft excepted)

Alarm servers

Mobility

Data/ Wlan infrastructure

Unified Communication


Customer References


Some customer references

NOVEA : Messenger

BM GEODIS : Chemical transport

GEODIS group : Information system

CAT : Renault carrier

UPS : Courier service Express

SNCF (French railway)


Customer ReferencesNovea


Novea

Novea is the leader of express deliveries and urgent transport in France.

Its activities are also • National and international transport

• Shuttle, etc.

Novea is represented in 15 cities in France and employs 80 couriers in the area of Paris.

More than 3 000 customers work today with NOVEA. His turnover in 2008 was 4,2M€.


Needs of Novea

Receiving 50% of orders by phone, NOVEA desires to optimise the Call Center Management. • To centralize and handle the customer call better from everywhere in

France. • To set up an interactive voice server to handle the distribution of calls

according to the demand. • To make a traffic analyse of calls to reorganize the service.

NOVEA wanted also an efficient solution for telephony service to facilitate the outgoing calla toward the couriers.


Aastra solution

E-diatonis D 50NG

Call Center ACP

TWP Caller, Alert and Toolkit

M7425

Digital phone : 14 M740, et 3 M760


Aastra solution

TCP/IP network

1 supervisor

M7425

TWP

e-diatonis D 50NG

ACP Server


Result

The Contact Center ACP allows establishing :• An unique number.

• An IVS to distribute the calls better and bring accurate information to the caller.

• A breaking down of calls.

• A flexibility allowing the addition of agents without restrain.

• To divide by 2 the number of receivers.

The Web portal TWP offer a competitive telephony service combining comfort et productivity for every collaborator :• Qualitative improvement of work, eased to realize call campaign of Marketing

thanks to the TWP Caller.

• Simple and fast deployment.

• Centralization on a single server simplifying the administration and the maintenance.


Benefit

Maximum satisfaction with the new solution, NOVEA foresees new evolutions :• TWP Alert which allows a back up of index cards indicating all the necessary information

on the caller.

> Destination, commands, history, etc. > The reception of the customer will be personalized.

• Voice over IP to create a network multisite with agents deported on the two new agencies in the area of Paris.

• To launche the Call-Back feature on their web site.

• To network multi-site throughout France.


Quotes

According to Michael MACE, NOVEA Chairman:

"The voice server brings precise information to our customers by directing them

to the right interlocutor and by redirecting them, if necessary, towards our

website or towards an e-mail address."

“Since the comeback, we shall use the technology of the Voice over IP to create

a network multi-site with agents deported on our two new agencies in the area of

Paris. For the longer term we envisage a networking multi-site throughout

France."


Customer ReferencesCAT


Needs of CAT

CAT was the first world manufacturer of structural materials and is specialized in the automobile logistics.

CAT desired to reduce its communication budget which is very important, not only for the exchange of data but also for the voice communication.

Concerning the new installation there had to be taken several obligations into account :• To set up an IP network between its site of Vélizy in France and its site

of Brühl on the West of Germany.

• Take into account existing infrastructures.

• To integrate applications of unified messaging, call center and mobility.


Aastra solution

Vélizy site (France)• M6550 IP • 160 digital phones, 64 analogical phones, fax• Call Center M7480 • Unified messaging with Call Pilot• Unified messaging M7465• Tools of management M7415

Brühl site (German)• M6540 IP• Digital phones and analogical phones and fax• Unified messaging M7465• Tools of management M7415


Aastra solution

FaxPrivate WAN

M6550 IP M6540 IP

Vélizy siteBrühl site

64 analogical phones

160 digitals phones

M7480

CallPilot

Analogical phone

Digital phone

Fax

M7415

M7465

M7465M7415


Result

The Aastra solution allowed CAT to evolve gradually towards a unified network by taking advantage of existing infrastructures and without questioning the investments already realized.

In the M7480 based to Vélizy should become the centre of the largest number of calls to the internal IT support from all the locations of CAT worldwide.

CAT already plans to display a new IP link between France and Mexico. Eventually, the group’ subsidiaries in Brazil, in Argentina, in the United Kingdom, in Spain and in Italy should be connected with headquarter.


Strengths / Opportunities


Strengths / opportunities

Strengths

• High capacity solution • Centralized architecture • Security / duplication• Networking• DECT / IP, new DECT• Openness / complete integration in

the information system / business applications

• Unique phone number / software on my mobile

• Unique phone range • Fixe mobile convergence (FMC)

Opportunities

• Complementary solutions• SIP trunk between various Aastra

platforms• Market in expansion• Necessity for the transport

companies to have an efficient communication system


Marketing Tools


Brochure and Website

Transport dedicated documentation• Brochure

• PowerPoint presentation

Website

Trade show list

Magazines list


Agencies / Websites


European commission on transport

• http://ec.europa.eu/transport/index_fr.html

http://ec.europa.eu/transport/index_fr.html

http://ec.europa.eu/transport/index_fr.html


Some trade-shows and conventions


source: Transport ministry


Perspectives


Perspectives

The long distance trade will be more and more numerous. More than 50 % of tons/km will be caused by the international transport in 2015.

The dominant part of the road will maintain: it is estimated at 85,6 % in 2020 against 80 % in 1996.

An increase of 2,5 % of the GDP a year during 15 years, will engender a total increase of 45% goods volume.

Will be bigger and better filled vehicles; the traffic concentrations will take place on the main axes of the road network.

Source : EMS


Perspective : The EMS or the 25,25m

The continuous increase of transporting of goods, the road transport hegemony and the overloading of main highways incite the road transport professionals TRM have to think about new means of transportation.

The EMS (European Modular System) or the very heavy truck is a combination of existing vehicles which would allow according to the professionals to optimize the transport capacity and opens new perspectives to an increasing demand.

Sweden and Norway adopted the EMS, Netherlands, Germany and Belgium start up experiments, France soon should follow them.

THE EMS meets a strong opposition by the ecological associations which would desire that the state invest its energy in the railroad freight.

(FNTR)


Perspective: future of the railway freight

Decline of national railway freight companies (25 % of the volume transported in railroad freight in December 2008).

The economic crisis and the competition of the private operators are going to increase the lacks of the railroad freight which amounted in 2008 to 350 million euro and could reach 600 million euro in 2009.

In only 3 years (2006 - 2009) the private operators (Veolia, EuroCargoRail, Rail Colas, B-Cargo, Eurodoor 2, CFL-Cargo, VFLI) acquired 12 % of market shares.


Infrastructure

Real time Communications

Unified Messaging

Presence & Collab.

Management & Security

Integration in IS

Evolution of needs « hyper-connectivity»

« Easiness »« Reliability »

Major actor of Unified Communications

Aastra provides technological components based on market standards and compatible with installed data infrastructure

Modular architecture, integration into the Information System, Communication Enabling Business Processes (CEBP).

People

Systems

Organizations

Aastra

Who is Aastra?


Thank you for your consideration!

Documents

[EN] Aastra - Vertical Market - Transportation