EMV Migration Guide - Processing Solutions Inc. … · www gilbarco com www gilbarco com Forecourt US EMV MIgration Guide Page 1 8 Introduction EMV Migration Guide This e-book is

EMV Migration Guide

ForecourtFor C-Store Retailers

March 2016

EMV

Compliance

CONFIDENTIAL: ONLY FOR USE BY GILBARCO, GILBARCO DISTRIBUTORS AND GILBARCO CUSTOMERS

www.gilbarco.comwww.gilbarco.com

Page 2 | Forecourt US EMV MIgration Guide

Introduction 1EMV Migration Checklist 2

EMV Overview 3Forecourt Payment Products 6

EMV Building Blocks 6Product Overview 7Replace or Retrofit Older Dispensers? 8

FlexPay™ IV Retrofit Kits 9Secure PumpPAY™ Retrofit Kits 9

EMV Upgrade Process: Encore® 700 S 10Encore® S ECIM 12Encore® S 14Encore® 500 16Encore® 300 18The Advantage 20Wayne Ovation 22Wayne Vista 24Tokheim Premier B & C 26

Reimage Kit Options 28

High-Speed Site Connectivity 29Site Wiring Configurations (EMV and Applause™ TV) 30

Merchandising & Marketing Applications 31Applause™ TV with VNET® (dispenser media) 32Impulse (In-store upselling technology) 33Play At The Pump (Lottery at the Pump) 33

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Forecourt US EMV MIgration Guide | Page 1

8 Introduction

EMV Migration GuideThis e-book is provided to you as a part of Gilbarco’s EMV knowledge center. We developed this to support U.S. C-Store retailers in the transition to EMV compliance. It provides a wealth of resources about EMV deadlines, requirements, chip cards, plus Gilbarco’s forecourt and merchandising technology offerings.

Start NowWe believe that with the number of sites requiring upgrades and the limited number of installation technicians, the longer you wait, the longer you’re going to wait! Manufacturing, component, technician, and many other capacity constraints could impact your ability to meet migration deadlines! Gilbarco recommends you start now and get in line first

ChecklistTo get started, simply use the checklist we included in this e-book This checklist outlines the components that are required to support EMV for each of several pump dispenser types We even detail different scenarios

QuestionsWho are the experts in case I have questions? For questions, please reach out to our experts at AskAboutEMV@gilbarco com

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8 EMV Migration Checklist

To streamline the upgrade process, we compiled a checklist for select dispenser models already deployed into the field

Encore® 700 S Dispensers □□ EMV hybrid (chip and magnetic stripe) card reader□□ High-speed site connectivity (see below)□□ EMV software upgrade

Advantage, Encore® 300, 500, and S Dispensers □□ Purchase:

□□ New Encore® 700 S, or□□ FlexPay™ IV CRIND® retrofit

□□ EMV hybrid (chip and magnetic stripe) card reader□□ High-speed site connectivity (see below)□□ Future EMV software upgrade (in conjunction with POS)□□ Reimage Kit Options (applies to retrofit kit only)

Wayne Ovation & Vista, and Tokheim Premier B & C Dispensers □□ Purchase:

□□ New Encore® 700 S, or□□ Secure PumpPAY™ w/chip card reader

□□ EMV hybrid (chip and magnetic stripe) card reader□□ High-speed site connectivity (see below)□□ Future EMV software upgrade (in conjunction with POS)

High-speed Site Connectivity□□ CAT-5e/6 cable from the store to the forecourt

– or –

□□ Leverage existing 2-wire with FlexPay™ Connect IP converting hardware



8 EMV Overview

OverviewEuropay International, MasterCard International, and Visa International originally formed EMV as a joint effort in in 1994 (later renamed EMVCo, LLC in 1998) to manage EMV card specifications for payment systems around the world. EMV’s card holder authentication technology provides a fundamentally more secure payment ecosystem, reducing both the incidence and liability associated with fraudulent payment transactions.

What is EMV?EMV payments leverage a computer chip located on the front of the payment card to transmit data from the card to the card reader This chip calculates a unique data packet for each transaction reducing the value of any data that is stolen out of a payment system

What are the benefits of EMV?1 Improved security (+ fraud reduction)2 Reduced cost of chargebacks by avoiding the liability shift3 Customer card security4 Brand protection

What does EMV approval mean to the retailer?

EMV approval is granted on three levels:1 Hardware compliance (devices) – Hardware manufacturers must have certifications on their

payment hardware confirming their capability to accept and process EMV transactions 2 Software compliance (inside the device) – Device manufacturers must also have software

on their devices that is certified to accept and process EMV transactions 3 Certification with the fuel brand or network – Devices in a payment ecosystem must be

certified together either via a major oil or payment processing network prior to being able to accept EMV transactions in the field



What is the timing to implement EMV in the United States?• Beginning October 1, 2012 (Visa) and October 1, 2013 (MasterCard and American Express), opportunity to reduce

expense of annual PCI DSS recertification

• POS: October 1, 2015: liability shift for any in-store POS fraudulent transactions on non-EMV compatible terminals

• Forecourt: October 1, 2017: forecourt liability shift for fraudulent transactions on non-EMV compatible terminals

Will the established EMV dates hold?While most large petroleum retailers are beginning their EMV migrations, industry press articles continue to question whether the EMV migration dates will hold The card associations have made themselves clear (in publicly facing statements) that they have NO INTENTION of moving the liability shift dates

“We will keep our liability shift dates – to help maintain this momentum and address the larger fraud threat. As we’ve seen recently, the fraudsters will not delay their activities. Any delay in the liability shift dates would potentially increase the U.S.’ disproportionate share of the world’s fraud losses.”

– Chris McWilton, President, North America, MasterCard Jan 8, 2014 letter to financial institutions, merchants, and consumers

“In 2011, we had announced a plan to migrate the U.S. to EMV technology through a liability shift beginning in October 2015 and we have reaffirmed these dates. EMV, to be clear, would potentially eliminate the ability to reproduce the card and thereby reduce if not eliminate counterfeit fraud at the point of sale.”

– Charlie Scharff, CEO, Visa Jan 30, 2014 Q1 Earnings Release

“It’s important that we get the chip out there as quickly as possible.” Further reiterating the 2017 deadlines stating that the announcement provided “adequate time to plan for terminal replacements.”

– Ellen Richey, Chief Enterprise Risk Officer and Chief Legal Officer, Visa May 28, 2014 interview with CSP (Visa Holds EMV Stance)

“I think that it’s important that we all try to hit the October date. This has been a long time in the works; it’s been a date that was set quite some time ago. And as an industry, we know we need to do something to better control security and fraud losses.”

– David Nelms, Chairman and CEO, Discover, April 28, 2015 Q1 Earnings Call

8 EMV Overview



When should convenience store retailers plan to deploy EMV technologies?Most large convenience store retailers have already begun the EMV migration planning and deployment With the POS liability shift occurring this year and the forecourt liability shift just 2 years away, they understand the need to begin their hardware deployment early for a variety of reasons:

1 Costs: Spread the cost over multiple years 2 Manufacturing Capacity: Avoid manufacturing capacity constraints and potentially extended lead times 3 Installation Bottleneck: Avoid installing technician bottleneck as the liability shift dates approach

Should convenience store retailers deploy EMV before chip cards are available to consumers?Most major card issuers have already begun to issue chip cards to their consumers and plan to continue their card issuance throughout 2015

However, retailers are protected against the fraud liability shift whether their consumers use EMV chip cards for purchase or not Generally, if a retailer has deployed EMV to their sites, the card issuer bears the liability of any fraudulent transaction that occurs on the site

For additional details on EMV, please reference “What does EMV mean for the U S ? (SP-3554),” available on Gilbarco’s EMV website: www gilbarco com/EMV

August 2011: Visa announces EMV migration timeline to the US

January 2012: MasterCard announces US EMV migrationMarch 2012: Discover announces US EMV migrationJune 2012: American Express announces US EMV migration

October 2015: Liability shifts for transactions on non-EMV capable POS terminals (in-store)

October 2017: Liability shifts for transactions on non-EMV capable forecourt terminals

2011 2012 2013 2014 2015 2016 2017

EMV Timeline



8 Forecourt Payment Products

EMV Building BlocksTo support EMV transactions at the forecourt, four primary building blocks are required:

1 CRIND® Upgrade – Dispenser Payment Terminal (CRIND®) certified to support EMV payments2 EMV Chip Card Reader – Card reader capable of accepting a chip card3 CRIND® EMV Software Upgrade – Forecourt connectivity for high-speed EMV transactions (CAT-5e/6 cable or FlexPay™ Connect)4 Site Connectivity – Software upgrade and EMV end-to-end certification

Forecourt EMV Building Blocks

CRIND® Upgrade EMV Chip Card Reader

Site ConnectivityCRIND® EMV Software Upgrade

1

4 3

2

Select application (SELECT)

Get AIP and AFL (GET PROCESSING OPTS)

Verify PIN (VERIFY)

Request cryptogram (GENERATE AC)

Get PIN try counter (GET DATA)

Read records (READ RECORD)



New Dispenser Purchases

• For new dispenser purchases, Gilbarco recommends purchasing Encore® 700 S dispensers, which come standard with the EMV-certified FlexPay™ IV CRIND®

• New Encore® 700 S dispensers, with optional Applause™ TV, come with additional discounts on FlexPay™ Connect (See below or page 29 )

Dispenser Retrofits

• For existing Gilbarco dispensers other than the Encore® 700 S, Gilbarco offers the FlexPay™ IV CRIND® Retrofit Kit which retrofits: The Advantage, Encore® 300, Encore® 500, and Encore® S dispensers with the same CRIND® technology that is available in the Encore® 700 S

• The FlexPay™ IV Retrofit Kits come with a color screen, CRIND® electronics, Encrypting PIN pad (EPP), and Hybrid Card Reader (HCR) mounted directly to the door – simplifying the installation process

• Retrofit kits with Applause™ TV come with additional discounts on EMV communications equipment • Gilbarco also offers two versions of Secure PumpPAY™ which retrofits the Wayne Vista

and Ovation series, and Tokheim Premier B and C dispensers

EMV Hybrid Card Reader Chip & Mag-Stripe

• The EMV Hybrid Card Reader (HCR) is a required option on the FlexPay™ IV CRIND® for accepting EMV transactions

FlexPay™ Connect High-Speed Connectivity

• Provides the ability to implement high-speed communications over existing twisted pair or two-wire forecourt infrastructure (see page 29 for details)

EMV Software Upgrade

• Required to enable software in the CRIND® that will perform EMV transaction processing (“turning on EMV”)

• Additional site visit will be required

Product OverviewGilbarco provides retail petroleum owner and operators the ability to upgrade their sites to support EMV across a variety of Gilbarco and competitive dispenser types. This cross-platform upgrade path provides a simpler solution for retailers planning their EMV migrations through POS-to-CRIND® protocol development and EMV certifications.

Select application (SELECT)

Get AIP and AFL (GET PROCESSING OPTS)

Verify PIN (VERIFY)

Request cryptogram (GENERATE AC)

Get PIN try counter (GET DATA)

Read records (READ RECORD)

Generally, for dispensers older than 8-years, Gilbarco recommends purchasing new Encore® 700 S dispensers to alleviate costs over time.



Reasons for Replacing Older Dispensers:• Increasing Cost of Maintenance: As dispensers age, the average cost of maintaining the pump equipment / hydraulics can increase

over time due to normal wear and tear on the equipment » Globally, we have seen that dispensers in the field longer than 8 years have higher than average maintenance costs » This cost can justify the purchase of a new dispenser versus retrofitting an older dispenser

• Improved Site Image: Purchasing new dispensers can also improve the image of the site and make it more desirable for customers• Increased Traffic: Globally, we have seen that enhanced and modernized sites drive increased traffic

8 Gilbarco RecommendationsReplace

• Tokheim Premier B & C• Wayne Vista• Gilbarco Advantage• Gilbarco Encore® 500• Gilbarco Encore® 300 (if purchased prior to 2005)

8 Replace or Retrofit Older Dispensers?

Retrofit• Wayne Ovation• Gilbarco Encore® S ECIM• Gilbarco Encore® S• Gilbarco Encore® 300 (if purchased after 2005)

Make the most of your EMV investment by understanding when to replace and when to retrofit your existing dispensers.

D I S P E N S E R A G E

AV E R A G E A N N U A L PA RT S & L A B O R



FlexPay™ IV Retrofit KitsThe Advantage Encore® 300 Encore® 500 Encore® S Encore® S ECIM Encore® 700 S

Dispe

nser

Prod

Years 1990 – 2003 2002 – 2013 2000 – 2005 2006 – 2007 2008 – Present 2011 – Present

FlexP

ay™

IV

Retro

fit Kit

N/A

Pg 20 18 16 14 12 10

Secure PumpPAY™ Retrofit Kits

Wayne VistaTokheim Premier

B/C Wayne Ovation

Dispe

nser

Secu

re Pu

mpPA

Y™

MX-760 All-in-One MX-760 All-in-One MX-700 Distributed

Pg 24 26 22



8 EMV Upgrade Process: Encore® 700 S

EMV Hybrid Card Reader (Chip & Mag-Stripe)



Current Dispenser Encore® 700 S Production Date 2011– Present

EMV Upgrade Path • If not purchased as a factory installed option, upgrade with an EMV hybrid chip card reader • Enhance site wiring with FlexPay™ Connect for high-speed EMV transactions

Standard Features • Encrypting PIN Pad (EPP)• Hybrid Card Reader (HCR)• 5 7" Color Screen

Upgrade Options □□ 10 4" Color Screen

□□ Applause™ TV

□□ EPP Heater

□□ Cash Acceptor

□□ TRIND® (Speedpass)1

□□ Contactless Card Reader (NFC)1

□□ Barcode Scanner

□□ Additional dispenser options shown in GPL-1500

Product Notes1 TRIND® and Contactless Card Readers are not available on the same dispenser



Encore® S ECIM FlexPay™ IV Retrofit Kit

8 EMV Upgrade Process: Encore® S ECIM



Current Dispenser Encore® S ECIM Production Date 2008 – Present

EMV Upgrade Path • Option 1: Replace with an Encore® 700 S dispenser with an HCR chip card reader.• Option 2: Upgrade the CRIND® with a FlexPay™ IV CRIND® Retrofit Kit with an

EMV hybrid chip card reader.• Enhance site wiring with FlexPay™ Connect for high-speed EMV transactions

Standard Features • Encrypting PIN Pad (EPP)• Hybrid Card Reader (HCR)• 5 7" Color Screen



□□ EPP Heater








8 EMV Upgrade Process: Encore® S

Encore® S FlexPay™ IV Retrofit Kit



Current Dispenser Encore® S Production Date 2006 – 2007

EMV Upgrade Path • Option 1: Replace with an Encore® 700 S dispenser with an HCR chip card reader.• Option 2: Upgrade the CRIND® with a FlexPay™ IV CRIND® Retrofit Kit with an

EMV hybrid chip card reader. • Enhance site wiring with FlexPay™ Connect for high-speed EMV transactions

Standard Features • Encrypting PIN Pad (EPP)• Hybrid Card Reader (HCR)• 5 7" Color Screen• Full dispenser door, including ECIM insert (effectively converting it from an

Encore® S to an Encore® S ECIM)



□□ EPP Heater






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8 EMV Upgrade Process: Encore® 700 S

RECOMMENDED REPLACEMENTDue to the age of the Encore® 500 dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR chip card reader.

Encore® 500 FlexPay™ IV Retrofit Kit




Current Dispenser Encore® 500 Production Date 2000 – 2005

EMV Upgrade Path • Option 1: RECOMMENDED – Due to the age of the Encore® 500 dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR chip card reader.

• Option 2: Upgrade the CRIND® with a FlexPay™ IV CRIND® Retrofit Kit with an EMV hybrid chip card reader.

• Enhance site wiring with FlexPay™ Connect for high-speed EMV transactions

Standard Features • Encrypting PIN Pad (EPP)• Hybrid Card Reader (HCR)• 5 7" Color Screen• Hengstler USB printer (only for units built prior to Jan 5, 2005)



□□ EPP Heater







Encore® 300 FlexPay™ IV Retrofit Kit

RECOMMENDED REPLACEMENTIf purchased prior to 2005, we recommend replacing with the Encore® 300 with an Encore® 700 S dispenser with an HCR chip card reader.

8 EMV Upgrade Process: Encore® 300



Current Dispenser Encore® 300 Production Date 2002 – 2013

EMV Upgrade Path • Option 1: If purchased prior to 2005, we RECOMMEND replacing with an Encore® 700 S dispenser with an HCR chip card reader.

• Option 2: Otherwise, upgrade the CRIND® with a FlexPay™ IV CRIND® Retrofit Kit with an EMV hybrid chip card reader


Standard Features • Encrypting PIN Pad (EPP)• Hybrid Card Reader (HCR)• 5 7" Color Screen• Hengstler USB printer (same printer shipped in Encore® S and 700 S dispensers)



□□ EPP Heater




Product Notes1 TRIND® and Contactless Card Readers are not available on the same dispenser 2 Cash acceptors are not supported with Encore® 300 dispensers (space limitations on the CRIND® door)



8 EMV Upgrade Process: The Advantage

The Advantage FlexPay™ IV Retrofit Kit

RECOMMENDED REPLACEMENTDue to the age of The Advantage dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR chip card reader.



Current Dispenser The AdvantageProduction Date 1990 – 2003

EMV Upgrade Path • Option 1: RECOMMENDED - Due to the age of The Advantage dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR chip card reader.

• Option 2: Upgrade the CRIND® with a FlexPay™ IV CRIND® Retrofit Kit with an EMV hybrid chip card reader


Standard Features • Encrypting PIN Pad (EPP)• Hybrid Card Reader (HCR)• 5 7" Color Screen1

• Hengstler USB printer (same printer shipped in Encore® S and 700 S dispensers)

Upgrade Options □□ Applause™ TV

□□ EPP Heater




Product Notes1 10 4" color screen is not available on the Advantage FlexPay™ IV Retrofit Kit2 TRIND® and Contactless Card Readers are not available on the same dispenser



Secure PumpPAY™ MX700

8 EMV Upgrade Process: Wayne Ovation



Current Dispenser Wayne OvationProduction Date 2002 – present

EMV Upgrade Path • Option 1: Replace with an Encore® 700 S dispenser with an HCR chip card reader • Option 2: Upgrade the CRIND® with a Secure PumpPAY™ Retrofit Kit.• Enhance site wiring with Secure Pump Access (SPA) for high-speed EMV transactions

Standard Features • Encrypting PIN Pad (EPP)• Hybrid (Chip & Mag Stripe) Card Reader• 5 7" Color Screen1


□□ Contactless Card Reader (NFC)

Product Notes1 10 4" color screen not available with Secure PumpPAY™

2 Dispensers with cash acceptors or TRIND® cannot be upgraded with Secure PumpPAY™ retrofit kits3 Secure PumpPAY™ kits only currently available with VeriFone POS




RECOMMENDED REPLACEMENTDue to the age of Wayne Vista dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR card reader.

8 EMV Upgrade Process: Wayne Vista



Current Dispenser Wayne VistaProduction Date Approx 2000 - present

EMV Upgrade Path • Option 1: RECOMMENDED - Due to the age of Wayne Vista dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR card reader.

• Option 2: Upgrade the CRIND® with a Secure PumpPAY™ Retrofit Kit. (Not available for Vista 4 models)

• Enhance site wiring with Secure Pump Access (SPA) for high-speed EMV transactions




□□ Push to Start Kit3


2 Contactless Card Reader is not available on narrow frame Vista models3 Push to Start Kits are only available for narrow frame Vista models4 Dispensers with vapor recovery, cash acceptors, and TRIND® cannot be upgraded with Secure PumpPAY™ retrofit kits5 Secure PumpPAY™ kits only currently available with VeriFone® POS



8 EMV Upgrade Process: Tokheim Premier B & C


RECOMMENDED REPLACEMENTDue to the age of Tokheim Premier dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR chip card reader.



Current Dispenser Tokheim Premier B & CProduction Date 1993 to approx early 2000’s

EMV Upgrade Path • Option 1: RECOMMENDED - Due to the age of Tokheim Premier dispensers, we recommend replacing with an Encore® 700 S dispenser with an HCR chip card reader.

• Option 2: Upgrade the CRIND® with a Secure PumpPAY™ Retrofit Kit • Enhance site wiring with Secure Pump Access (SPA) for high-speed EMV transactions




□□ Push to Start Kit3


2 Contactless Card Reader is not available on narrow frame Tokheim models3 Push to Start Kits are only available for narrow frame Tokheim models4 Dispensers with cash acceptors and TRIND® cannot be upgraded with Secure PumpPAY™ retrofit kits5 Secure PumpPAY™ kits only currently available with VeriFone® POS



8 Reimage Kit Options

Features:• ONE PRICE regardless of brand or model – simplifying the quoting

and ordering process• The highest quality factory graphics for a new-dispenser like appearance

Base Graphics Kit Includes• All custom-branded bezel door graphic overlays• Factory lower door assemblies with preapplied graphics and door locks

Options Include1. Side Sheathing

• Includes both inner and outer sheathing• Choose from painted or stainless• Choose from flat or formed tuxedo

2. Custom Canopy• Choose from three Encore® designs brand view, rectangular, or rounded• Replacement bezel doors for Encore® dispensers including custom colors

to meet branding specifications

As you upgrade for EMV, it’s a great time to get a branding facelift with Gilbarco Reimage Kits for Encore® and The Advantage® dispensers.



8 High-Speed Site Connectivity

As new technologies come to the forecourt, the communications requirements are shifting from low-speed (e.g. dial-up) to high-speed (e.g. cable internet). Most retail fueling sites contain either twisted pair wiring or current loop (two-wire) running to the forecourt, which today only supports narrowband communications. As a result, retailers will need to upgrade their sites to support high-speed IP-based communications to the dispenser.

Enhanced Site Connectivity1 EMV Processing Speeds –In order to maintain current transaction speeds with EMV, high-speed connectivity and an IP-based

protocol will be required 2 Forecourt Media Applications – High-speed broadband connection is required to stream video and audio media content to the

forecourt for Applause 3 Remote Management Applications – Cloud-based applications currently in development include Remote Management of

forecourt equipment and Asset Management tools that assist retailers complying with PCI DSS requirements

Options for Upgrading Site Connectivity1 Install Ethernet CAT5e/CAT6 cabling – A reliable solution for increasing bandwidth and achieving the data rates needed for

EMV and other forecourt applications CAT5e/CAT6 has a length limitation for larger sites in that it cannot exceed 280 ft from the backroom to the farthest dispenser For existing sites, pulling new cabling can often involve digging concrete, which can lead to significant costs in downtime, construction, and revenue loss

2 Deploy FlexPay™ Connect over existing site wiring – Provides the ability to implement high-speed communications over existing twisted pair or two-wire forecourt infrastructure Twisted pair wiring is recommended to ensure communications integrity Eliminates the expense of breaking ground to pull new wire to the forecourt and can be used for distances up to 3000 ft If this connection fails or is degraded, new twisted pair wiring is required to be installed

FlexPay™ Connect is Comprised of the Following Components:1 Backroom Communications Module (BRCM) –

Long-range Ethernet switch converts the Ethernet signal into twisted pair (1 BRCM supports up to 8 dispensers)

2 Dispenser Communications Module (DCM) – Converts the twisted pair signal back into Ethernet in the dispenser (1 DCM is required in each dispenser)

3 Two-wire Buffer Module (TBM2) – Allows for the sharing of existing twisted pair cable for simultaneous CRIND®/Applause™ and dispenser communications (1 board system supports up to 8 dispensers / 2 board system supports up to 16 dispensers)

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Site Wiring Configurations (EMV and Applause™ TV)To support EMV at the forecourt (with or without Applause™ TV):Current: Twisted Pair

Needed: BRCM and DCM

Current: CAT5e/CAT6

Needed: No additional equipment

Note: Length limitation of 280 ft from backroom to farthest dispenser

To support Applause™ TV at the forecourt in advance of EMV migrations (non-EMV):Current: Twisted Pair and spare set(s) available

Needed: BRCM and DCM

Current: Twisted Pair without spare set available

Needed: BRCM, DCM, and TBM2

Current: CAT5e/CAT6

Needed: No additional equipment

Note: Length limitation of 280 ft from backroom to farthest dispenser

8 High-Speed Connectivity

(Twisted Pair – EMV CRIND & Applause)

(Twisted Pair – CRIND)

(Twisted Pair – CRIND)

(Twisted Pair – CRIND & Applause)

(Spare Twisted Pair – Applause)

(CAT5e/CAT6–EMV CRIND & Applause)

*in low voltage conduit

(CAT5e/CAT6–EMV Applause) *in low voltage conduit

DCM

DCM

DCM

BRCM

BRCM

BRCM TBM2

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Forecourt US EMV Migration Guide | Page 31CONFIDENTIAL: Only for use by Gilbarco, Gilbarco Distributors and Gilbarco Customers

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Merchandising & Marketing Applications



8 Marketing Applications

While EMV could be a costly upgrade, Gilbarco’s innovative approach to payment compliance provides not only a path to support EMV, but also an exciting business opportunity. Gilbarco has a suite of technology solutions that can help retailers generate a return on investment, improve their site profile, engage consumers at the pump, and upsell consumers inside the store.

Applause™ TV with VNET®

TV at the PumpGrow In-Store Sales: Applause™ TV brings multiple tools to drive consumers inside the store

• On-demand couponing – proven to show a 5% print rate• Retailer-specific, customizable advertising by day part and location• National advertising promotions• Case studies have shown over 20% sales lift on promoted items

Differentiate a Site: Applause™ TV differentiates a site from other sites by improving the site profile and providing an engaging fueling experience

• Localized weather forecasts, news and sports updates• 10 4" color screen with full-motion video and rich audio• Connect with the community with amber alerts

Subsidize the EMV Investment: When upgrading a site to become EMV ready, Applause™ TV can subsidize the cost of the communications equipment needed for EMV transactions When ordering Applause™ TV on new dispensers or retrofit kits, retailers may get subsidies on the following equipment:

• FlexPay™ Connect (BRCM and DCM)• TBM2 (when required)• UPS (Uninterruptible Power Supply)• 8 Port-Router• Applause™ Server• 10 4" Color Screen

Store Promo

Product

News

Sports

Movie Trailer



Impulse

Upsell and MerchandiseImpulse is Gilbarco’s upselling platform that integrates with the Passport point of sale system to deliver targeted recommendations via an additional touch screen at the point of sale

• 10" touch screen shows targeted promotions, surveys, basic loyalty, digital punch cards and interactive games at the register

• The cashier screen shows a prompt to the cashier, and the consumer sees a corresponding promotion

• Increases sales 3-5% on targeted categories

Play At The PumpLet Your Customers Buy Lottery Tickets at the PumpPlay At The Pump is a software upgrade to Gilbarco’s Passport point of sale and offers retailers a new way to increase lottery sales and engage consumers by offering the capability to sell lottery tickets at the dispenser

• Allows consumers to play Mega Millions, Powerball, and a state jackpot game via the dispenser with a payment card

• Winnings of up to $599 deposited directly back onto the card Lottery players can have their numbers texted directly to their mobile phone

• No payment card fees on the lottery portion for retailers• Increases indoor lottery sales by 4-5% due to advertising the jackpot levels at the pump• Available in certain states


EMV™ is a trademark owned by EMVCo LLC

© March 2016 Gilbarco Inc

This document contains confidential and proprietary information that is limited to Gilbarco associates, Distributor partners, and Gilbarco customers The information contained within this sales kit is for informational purposes only and should not be shared with other equipment or technology vendors The principles discussed herein were accurate at the time these documents were drafted, but are subject to change

P-2500A | Forecourt US EMV Migration Guide | Gilbarco Veeder-Root | 7300 W. Friendly Ave., Greensboro, NC 27410

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Documents

EMV Migration Guide - Processing Solutions Inc. … · www gilbarco com www gilbarco com Forecourt US EMV MIgration Guide Page 1 8 Introduction EMV Migration Guide This e-book is