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EMS 3O Review Sheet

A) Define the following terms. For full marks, write in a complete sentence, but specificand if possible, provide an example:

1) Blog2) Brand

3) Product placement4) Story board

5) Digital footprint6) Code

7) Creed

8) Construction9) Commercials

10) New Media

11) RSS feed12) Twitter 

13) Citizen journalism

14) Canadian Content (CanCon)15) Director 

16) Producer 

17) Casting Director 

18) Grip19) Wiki

20) Continuity

21) Greenlight22) Mass media

B) Short Answer Questions. Pay attention to the number of marks awarded to each

question; they indicate how much information you are expected to provide in your answer.

 

1) Explain how marketers develop brand loyalty. (3 marks)2) What type of media does CanCon not apply to? (1 mark)

3) How did the media affect the musical careers and personal lives of the Dixie Chicks?

(3 marks)4) What are 3 reasons why a person might choose to write a blog rather than a personal

diary? (3 marks)

5) How does the media’s portrayal of teenagers in TV shows like Glee and 90210 differ from reality? (4 marks)

6) Which show does a better job portraying Canadians? Due South or  Corner Gas? Why?

(4 marks)7) Describe the “doofus dad” stereotype. Why is it so common on sitcoms? (4 marks)

8) If someone made a TV show based on your experiences as a teenager, would someone

want to watch it? Why or why not? (3 marks)

9) Why do companies use brands? How do brands influence what people buy? (2 marks)10) Product placement: I am producing the next Twilight movie. Suggest three types of 

 products or companies that might appear in my movie and provide a specific reason why

each one might appear in it. (6 marks)

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D) Application/ Communication Questions

Imagine you are shooting a “trailer” (a short promo for a movie or tv show) for an

upcoming episode of your favourite show. Using the frames below, create a storyboard

for this trailer. You may use only the frames provided and you must provide notesunderneath the frames indicating what camera angles or movements you are going to use

as well as any key narration/dialogue. You will only have 20 minutes to complete this.

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