Emrketing PPT

5/26/2018 Emrketing PPT

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INTRODUCTION E-Marketing is still quite a

controversial subject totalk about, since no onesucceeded to unify thevarious theories around it;however there is one thingupon which there is nodoubt that e-Marketing

first appeared under the

form of various techniquesdeployed by pioneercompanies selling their

products via the internet inthe early 90's.


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WHAT IS E-MARKETING E-Marketing is a subset of e-Business that utilizes

electronic medium to perform marketing activities and

achieve desired marketing objectives for an

organization. Internet Marketing, Interactive

Marketing and Mobile Marketing for example, are all aform of e-Marketing.


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TYPES OF E-MARKETING #B2B(Business 2 Business) #B2C(Business 2 Consumer )

#C2C (Consumer to Consumer)


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E-MARKETING CONCEPTSA successful Internetbusiness requires a focusedmarketing strategy. Weapply concerted, individualmarketing plans withuseful options and consideronline marketing always asa whole.


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ADVANTAGES/DISADVANTAGES OF

E-MARKETING

Reduction in costs throughautomation and use ofelectronic media

Faster response to bothmarketers and the end user Increased ability to

measure and collect data

Opens the possibility to amarket of one through

personalisation

Increased interactivity

Lack of personal approach Dependability on

technology Security, privacy issues Maintenance costs due to a

constantly evolvingenvironment

Higher transparency ofpricing and increased pricecompetition

Worldwide competitionthrough globalisation


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WHAT IS AN E-MARKETING PLAN e-Marketing plan is a strategic document developed

through analysis and research and is aimed atachieving marketing objectives via electronic medium.e-Marketing plan represents a sub-set of organisation'soverall marketing plan which supports the generalbusiness strategy. Every good e-Marketing plan must bedeveloped in line with the organisation's overallmarketing plan.


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E-MARKETING STRATEGY The e-Marketing Strategy is

normally based and builtupon the principles that

govern the traditional,offline Marketing thewell-known 4 P's (Product Price Promotion Positioning) that form the

classic Marketing mix. Addthe extra 3 P's (People Processes Proof) and you

got the whole extendedMarketing mix.


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DIFFERENCE BETWEEN E-BUSINESS,

E-COMMERCE AND E-MARKETING e-Business is a very broad entity dealing with the entirecomplex system that comprises a business that useselectronic medium to perform or assist its overall orspecialised business activities.

e-Commerce is best described in a transactional context. Sofor example an electronic transaction of funds, informationor entertainment falls under the category handled by

principles of e-Commerce. Technically e-Commerce is a partof e-Business.

e-Marketing is also a part of e-Business that involveselectronic medium to achieve marketing objectives. e-

Marketing is set on a strategic level in addition totraditional marketing and business strategy.


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DIFFERENCE BETWEEN E-MARKETING

AND INTERACTIVE MARKETINGe-Marketing is a broader term that describes any marketingactivity performed via electronic medium. Interactive

Marketing is generally a sub set of e-Marketing that involves a

certain level of interaction. To be successful on the Internet Exploiting more than one channel to close the transaction: Leveraging low customer acquisition costs

Exploiting alternative revenue streams Purchasing scale at low volumes

Reducing customer churn

Maximizing the pricing potential


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CONCLUSION E-marketing must be defined to include the

management of theconsumersonline experience of theproduct, from first encounterthrough purchase todelivery and beyond. Digital marketers shouldcareabout the consumersonline experiences for the simplereasonthat all of them -- good, bad, or indifferent --influence consumerperceptions of a product or a brand.


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Emrketing PPT