EMPOWERING WOMEN TO DEVELOP THE FOOD INDUSTRY

Nurliyana Fatin Arifin

Manager, Product Development, Procurement & MarketingGhanim International Corporation Sdn Bhd

& President,

Young Entrepreneurs Association of Brunei

Majlis Ilmu 2018

National Vision 2035

Diversification of economy Local business development

To make Brunei Darussalam a nation which will be widely recognized for the accomplishment of its educated and highly skilled people as measured by the highest international standards.

To achieve quality of life that is among the top 10 countries in the World.

To build a dynamic and sustainable economy with an income per capita among the world’s top 10.

Ghanim International Corporation Sdn Bhd

Objective

Job creationCapitalizing on global Halal demand

Diversification of economy Local business development

To be an iconic halal brand that excels through innovation and virtue

Our product range

Over 12 product ranges, 50 SKUs

Our Point Of Difference

Our ProcessStringent and accurate

Our PeoplePassionate and dedicated

Our ProductsInnovative and wholesome

Women: 60%Senior Management: 60%

Recognition

Gulfood Innovation Awards 2017Winner for Best Artisan or Local Food

Export Market

In progress

Our Partners (Suppliers)

Marimin Sdn Bhd

Sahamada CorporationSdn Bhd

The Food Industry

Global Muslim Population

Diversification of economy

Job creation

Muslim Market

Diversification of economy

Capitalizing on global Halal demand Job creation

Global Muslim spending on food & beverages (F&B) has increased 4.3% to reach $1,128 billion (17% of global expenditure) in 2014.

(State of the Global Islamic Economy Report, 2015)

Based on total food consumption, top countries with Muslim food consumption are Indonesia ($168 billion), Turkey ($110 billion), Pakistan ($100.5 billion) and Iran ($59 billion) (2014 estimate).

Brunei’s Competitiveness

Strength Weakness

• Favourable environment, especially for farming, aquaculture

• Competitive land and utility costs• Brunei Halal certification• Proximity to export market such as

China, Singapore, Hong Kong, Australia

• Cost competitiveness – logistics and inputs

• Skills gaps among the supply chain• Limited availability of raw material • Biosecurity credentials• Low levels of R&D investments• Low economies of scale

Opportunity Threat

• Growth in global demand for nutritious and halal food

• Growth in demand for new products associated with latest consumer trends

• Business opportunities for women• Import substitution • Export

• Global competition• Impact of climate change and

variability that impacts availability of raw materials

• Foreign exchange fluctuation• Supply chain disruption due to

potential disease or food safety risk

Challenges

More participation of women across the value chain

Efficiency of production Price competitiveness

Capacity for export (volume)

Capacity for innovation

Competition against global multinationals

Food Industry Value Chain

ProductionHarvesting

& Transport

Manufacturing/ Processing

Packaging Storage &

Distribution Market

• Farmers• Input

providers

• Farmers• Logistics

• Manufacturers• Machinery

maintenance

• Packagingsuppliers & companies

• Storageproviders

• Distributors • Logistics

• Grocery stores• Supermarkets• Export

Opportunities for Women across the value chain including farming, R&D, processing,

marketing & sales, distribution etc

Agriculture in the Economy

Market Opportunity

Product Category Market Opportunity Market Growth (CAGR)

Baby snacksfruit puffs, biscuits, rice crackers

China, India, Malaysia 6.5% from 2017 to 2021

SnacksSeafood crackers, vegetables crackers, traditional crackers, cookies, biscuits, chocolates

China, Middle East, Japan, Korea, Australia, New Zealand

4% from 2016 to 2020

Soups Dried soup, canned soup

Middle East, Europe 3.3% from 2016 to 2020

Ready to heat Canned meat, pasta, pizza, vegetables, noodles, frozen meat

Singapore, Middle East, India, Indonesia 4% from 2016 to 2020

BeveragesSparking, juices, fruity, youghurt etc.

Singapore, Malaysia Philippines, Korea, Indonesia

5.8% from 2017 to 2025

Sources: Future Market Insights, 2017; Technavio, 2016 & 2017

Women Participation in the Food Industry

Source: McKinsey 2017Women in the Food Industry

Entry Level

ManagerSr.

Manager/ Director

VP SVP C-Suite

Overall 49% 39% 33% 26% 20% 23%

Manufacturing 48% 36% 34% 27% 20% 20%

United States

14.9% (Senior

Positions)

30% of farms are owned by women

Europe

50% Agricultural workforce

are women

China & Cambodia

Source: FAO, 2014

Let’s develop Brunei into a leading global halal food player!

Thank you!