Embed Size (px)
Citation preview
Empowering tomorrows consumersHow next generation marketing can activate the next
era of human enlightenment…
NIALLDUNNE
CONSUMERSINTERNATIONAL
GLOBALCONGRESS
WANCHAIHONGKONG
4thMay2011
CREATIVITY&CHANGE
Almost always, the creative dedicated minority has made the world better.’
~Martin Luther King
I = P x A
T
EHRLICHEQUATION
I = P x A x T
MOVEMENTMATRIX
Niche
Mass
Passive
Active
QuickTime™ and a decompressor
are needed to see this picture.
MEGATRENDS
Megatrends are large overarching directions that shape our lives for a decade or more.’
~John Naisbitt
MEGATRENDS
RENAISSANCE
ENLIGHTENMENTINUSTRIAL REV.
SPACE RACE I
NFORMATION
NETWORKS
Network are systems of weak ties….hierarchies are systems of strong ones.’
~Malcolm Gladwell
ecosystems
EVOLVINGTECHOLOGY
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.QuickTime™ and a
decompressorare needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
1998 2008 2018
SEARCH
SEARCH & SHARE
SEARCH, SHARE & ACTIVATE
ACTIVATINGCOMMUNICATION
We choose to go to the moon…..not because it is easy but because it is hard.
~John Fitzgerald Kennedy
MOVEMENTMATRIX
Niche
Mass
Passive
Active
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
ACTIVATINGCOMMUNICATION
You must become the change you want to see in the world.
~Mahatma Gandhi
MOVEMENTMATRIX
Niche
Mass
Passive
Active
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.QuickTime™ and a
decompressorare needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
BRANDEVOLUTION
TRADE MARKS
BRANDS
LOVEMARKS
MOVEMENTS
BRANDS&MOVEMENTS
T. E. N.
QuickTime™ and a decompressor
are needed to see this picture.
MOVEMENTMARKETING
Niche
Mass
Passive
Active
THANKYOU
NIALLDUNNE
FIND FACEBOOK.COM/NIALLDUNNEQuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture. FOLLOW @bluNiall
VIDEO 1
QuickTime™ and a decompressor
are needed to see this picture.
VIDEO 2
QuickTime™ and a decompressor
are needed to see this picture.
VIDEO 3
QuickTime™ and aMPEG-4 Video decompressor
are needed to see this picture.
