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Local CEO <insert name here> WEIGHS IN ON INTEGRITY BY PARTICIPATION IN Empowered Through Ethics WITH JUNIOR ACHIEVEMENT

Business Leader Takes Ethics Message to Local High School Students

RICHMOND, VA - Under the auspices of the Junior Achievement of Central Virginia (JA) operation, local business leaders are taking the message of Empowered Through Ethics to high school classrooms.

A recent national poll of teenagers reveals the need for the Empowered Through Ethics program and the ethical decision-making skills it fosters. The 2007 Junior Achievement/Deloitte Teen Ethics Survey found that while most teens (71%) feel fully prepared to make ethical decisions in the workplace, nearly 40 percent say it is sometimes necessary to cheat, plagiarize, lie or even behave violently in order to succeed. The significant gap between teens’ perceived readiness to make ethical decisions in the workplace and their actual behaviors today represent a worrisome trend.

Students are also weighing in on who they deem ethical. The same poll found that of teens surveyed 39% believe business leaders behave unethically, 41% believe professional athletes behave unethically and 64% believe politicians behave unethically.

<INSERT NAME, COMPANY AND TITLE> is leading the effort to implement the Empowered Through Ethics program. <NAME> and more than 150 other Richmond area top level executives will visit with nearly 4,000 students in high school classrooms in the Greater Richmond area on October 20 and October 21. Using Junior Achievement’s learn-by-doing methodology, these business leaders will share basic values and beliefs as well as engage students in discussions on the role of ethics in their school life and in their own personal business dealings. <INSERT CEO QUOTE REGARDING INVOLVEMENT IN THE EVENT>

2010 marks the sixth year of the JA Empowered Through Ethics program. Mr. Peter Bernard, CEO of Bon Secours Richmond Health Systems, will serve as Chairman for the event.

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About Junior Achievement of Central VirginiaJunior Achievement is the world’s largest organization dedicated to inspiring and preparing young people to succeed in a global economy. Through a dedicated volunteer network, JA provides in-school and after-school programs for students that focus on three key content areas: work readiness, entrepreneurship and financial literacy. Junior Achievement impacts over 9 million children worldwide. Visit www.jatoday.org for more information about our programs and impact.