EMPOWERED

CONSUMERs

by halil yıldırım

How consumers became so powerful?

How can we reach the audiences?

How Companies should react for this phenomenon?1

STRUCTURE

I. PART

-Definition

- Examples of Empowered Consumer

II.PART

-What Companies should do with new

phenemenon

-What Consumer wants?

2

‘When a consumer enters my store, forget me. He is the

king’

John Wanamaker

‘Companies that smart are going to be really

transparent and say ‘ hey consumer , work with

us’ The companies that are less smart are going to

be the ones that put up a polished surface and

pretend’

Martin Lindstrom

‘Customer is always right’

Turkish Phrase3

4

Definition of Empowered Consumer

5

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Challanging Factors with

Marketers1) Consumers have more choices

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2)Filtering out

8

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3) Consumers Demand More

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Example for

Empowered

Consumer?

12

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Is Consumption a way to display

Social Status nowadays?

14

Things we own and do can communicate

our’s status (Rising Trend)

15

Conventional Methods are no longer OPTIMAL

16

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II. PART

What Consumer Wants!!

What to do for dealing with this new

phenemenon?

18

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Are Your Company can Communicate

with Consumers effectivelly?

Are you good with ‘Mobile’ ?

Is Your Company successfull at

delivering relevent message??

Digital Empowerement? 22

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Authenticity

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Authenticity

25

ECONOMIC OUTPUT BUSINESS IMPERATIVE CONSUMER SENSITIVITY

EXPERIENCES RENDER AUTHENTICITY

SERVICES IMPROVE QUALITY

GOODS CONTROL COSTS

COMMODITIES SUPPLY AVAILABILITY

26

TWO BY TWO MATRIX

IS WHAT IT SAYS IT IS REAL FAKE REAL REAL

IS NOT WHAT IT SAYS IT

IS FAKE FAKE FAKE REAL

IS NOT TRUE TO ITSELF IS TRUE TO ITSELF

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SOURCES

http://www.economist.com/node/3810230‘Satisfied Customers Tell Three Friends Angry Customers tell 3,000’ Pete Balckshawhttp://marketingblog.sociablelabs.com/blog/?Tag=Empowered%20Consumerhttp://www.business2community.com/marketing/the-ibm-cmo-study-strengthened-visually-0122731http://blogs.aberdeen.com/contact-center-customer-experience-management/day-in-the-life-of-an-empowered-customer-leveling-the-playing-field/http://evolution.skf.com/business-outlook-the-empowered-consumer/http://dontbubble.us/?kad=en_US 30