Emporium: Selling the Dream in Colonial Australia By Edwin Barnard Could the electric hairbrush really cure baldness? Did those strange cannabis cigarettes relieve asthma? And why did a publican advertise for a lad ‘destitute of friends’ to work for him? Emporium brings together over 450 quirky and fascinating illustrated advertisements carefully selected and interpreted by author Edwin Barnard, gleaned from countless nineteenth century periodicals including the Australasian Sketcher, Illustrated Sydney News and Town and Country Journal. All are held at the National Library of Australia. Emporium is a virtual marketplace of goods and services, providing fascinating glimpses into

the everyday lives of colonial Australians. Of course, advertisers had far fewer regulations governing the truth. Plagued by shortness of breath or an annoying cough? Why not take up smoking!

What was the most widely advertised domestic appliance in the period? Few would pick the winner. The answer: the humble sewing machine. Publication details

ISBN: 978-0-642-27868-5 (paperback) 300 (h) x 225 (w) mm; 192 pp; b&w and colour illustrations RRP $49.99 This publication is available from our online shop.

Please Note: Images in this PDF are provided at approximately A4 @ 300dpi. To extract the images from this PDF for reproduction, Adobe Acrobat Professional or Adobe InDesign software is required.

Canberra ACT 2600 T +61 2 6262 1111 F +61 2 6257 1703 Hearing or speech impaired-call us via the National Relay Service on 133 677 nla.gov.au ABN 28 346 858 075