Employer Relations: The Business of Making Connections between Students and Employers

Prepared by:Angelique Kim, Associate Director, Employer Relations@AngeliqueTKim

Learning Objectives

• History• Mission• Employer Development Strategy• Our Employer Services• Current Fiscal Year Employer Relations

Activity

History

• As of January 2014 and per the University Strategic Plan, Employer Relations was a new function within the Career Services Office as an expanded service to enhance the career outcomes of students.

• Currently, the function consists of an Associate Director and Employer Relations Associate.

Mission

• The Employer Relations Team is building long-term, mutually beneficial partnerships with employers for all departments that will provide opportunities for students, recent graduates, and alumni.  The Initiative generates creative ways for employers to engage with our campus and maintains an open line of communication with those employers.

Employer Development Strategy• Assessment (Who’s Not Using Our Services Data)• External Sources (Best Places to Work Lists, Boston Business Journal, and

Other Colleges)• Campus Partners (Academic Departments, Alumni Relations, Institutional

Advancement, Parents, Students)• Social Media (Facebook and LinkedIn)• Management (New Employer Outreach Excel Report)

Employer Lead Generation

• Employer Continuum Report generated through our online database• Employers are grouped into three levels depending on the number of activities:• Interested Partner (One Activity)• Experienced Partner (Two Activities)• Strategic Partner (Three Activities)• NEW: Philanthropic Partner (Sponsorship)

Relationship Fostering

• External Communication: Quarterly Employer ENewsletters• Internal Communication: Employer Outreach Digest Report of Activity to

Campus Partners• Thought Leadership: Employer Academy• Marketing: Annual Report and Employer Brochure

Communication & Marketing

Our Employer ServicesRecruitment Branding

Student Employment and Volunteer Fair

Class Presentations

Meet the Firms Night Student Tours

Annual Career Fair Guest Speakers

On-Campus Interviews Student Club Presentations

Information Tables

2012/2013 2013/2014 2014/2015

On-Campus Interviews 10 Employers 97 Student Resumes Submitted

12 Employers 68 Student Resumes Submitted

12 Employers 144 Resumes Submitted 111% increase

Student Employment and Volunteer Fair

25 Employers Student Data Not Captured

34 Employers 67 Students

48 Employers 220 Students228 % increase

Career Fair 110 Employers 343 Students/Alum

102 Employers 255 Students/Alum

139 Employers 238 Students/Alum7% decrease

Career Panels No Data Captured 2 Employers22 Students

27 Employers 213 Students868% increase

Site Visits No Data Captured 3 Employers 44 Students

5 Employers 61 Students39% increase

Looking Ahead– Career Services is looking to continue to develop creative ways to engage

employers to enhance student-employer connections.– One Year: We would be looking to develop a Formal Student Tour Program. Career Services hosted

an Employer-In-Residence program in the fall 2014 in our office which resulted in minimal student attendance. We would be looking to incorporate employers into Walk-In Hours instead.

– Two Year: Develop a Student Ambassador Program for Employers, Student Projects for one department

– Focus on the diversity of employers engaged with Career Services– One Year: Review research of who is not utilizing services and plan employer outreach for the year– Two Year: Double employer engagement for one area of growth at the university

– Focus on the diversity of students engaged with Career Services– One Year: Inclusion in university diversity strategic initiatives, collaboration with Graduate Student

Advisory Board, collaboration with one new student club (LASO)– Two Year: Increase the diversity of students engaged with Career Services (i.e. Annual Career Fair)

– Increase the level of engagement with employers– One Year: Develop an Advisory Board, Change the mindset of various offices across the campus to

include us in conversations with employers they are engaged with (Purchasing and Veteran’s Affairs)– Two Year: Develop a Sponsorship Program