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Employer Recognition and Best
Workplaces for Commuters (BWC)
Statewide TDM Webinar Training Series
February 27, 2019
Employer Recognition and Best
Workplaces for Commuters (BWC)
Agenda
1. Welcome & Introductions
2. Employer Recognition and TDM
3. Best Workplace for Commuters (BWC) Program
Overview & Review of Survey Results
4. Round-the-State Discussion
5. Next steps
2
NCDOT-PTD Statewide TDM Webinar
Training Series Schedule� Ridematching and ShareTheRideNC
Wednesday, November 28, 2018 from 12pm – 1:30pm EST.
• Employer Recognition and Best Workplaces for Commuters (BWC)
Wednesday, February 27, 2019 from 12pm – 1:30pm EST.
• Innovative Funding Partnerships, The City of Durham and Bloomberg
Philanthropies’ U.S. Mayors’ Challenge
Wednesday, May 29, 2019 from 12pm – 1:30pm EST.
• Regional TDM Partnerships and Highway Construction Mitigation
Wednesday, August 28, 2019 from 12pm – 1:30pm EST.
• Enhancing Performance in North Carolina – Local Case-Study TBD
Wednesday, November 27, 2019 from 12pm – 1:30pm EST.
3
Strategies
There are six TDM Strategies all applicants should employ
to accomplish the TDM Program Goals.
4) Promote the Best Workplaces for Commuter Program;
- Work plans must have an emphasis on BWC
- Must have measurable goals and objectives for achieving
designation of employers as BWC.
- Identify target employers who already offer some commuter benefits and/or
have a large employee base which would make them prime candidates for
BWC designation.
- Be knowledgeable of the BWC Program components and
requirements, and assist employers in getting designated as a
BWC if needed.
4
Employer Recognition and Best
Workplaces for Commuters (BWC)
Mary Sell | Planner II |Best Workplaces Coordinator
Program History
• National recognition program• First led by EPA, now CUTR• Regional staff support national programming
What is the BWC?
� A public-private partnership that recognizes employers for their efforts to:
� Mitigate traffic congestion
� Decrease emissions and air pollutants
� Increase quality of life for residents
Employer Benefits
� The National Center for Transit Research (NCTR) and the Triangle J Council of Governments (TJCOG) provide recognition for participating employers
� NCTR and TJCOG provide these employers with:
� technical assistance on implementing commuter benefits
� online and in-person forums for networking
� access to information about emerging trends and opportunities in commuter benefits both nationally and in the Triangle
Program History | Why Participate?
• Attract and retain employees. • Solve parking challenges and cost• Enjoy tax and cost savings • Reduce environmental impacts• Exhibit leadership and corporate citizenship.
Program History | Triangle
Survey Says | Internal
Sales
Yes No
Does your agency currently support and recruit new businesses for Best Workplaces for
Commuters
YES(78%)
NO(22%)
Survey Says | Internal
0 2 4 6 8
National Recognition
Employee Retention
Employee Attraction
Ability to Network and Benchmark
Technical Tools and Resources
Ability to Network and Benchmark
Series 1
What do you see as current benefits to participating?
National Recognition
Employee Retention
Employee Attraction
Ability to Network & Benchmark
Technical Tools & Resources
Survey Says | Internal
What different benefits would you like to see?
• Additional recognition opportunities • More educational opportunities (like
Commuter Choice certificate program)• A vanpool quick-start program through
national provider• Meaningful recognition• Increased activity and technical substance to
support commuters• Commuter challenge
Survey Says | Internal
Sales
Yes No
Does National Recognition have value to your company?
YES(78%)
NO(22%)
Survey Says | Internal
0 1 2 3 4 5 6 7
Chamber or Business Organizations
Human Resource Organizations
Environmental or Advocacy Organizations
EPA or Similar
Series 2
Series 2
EPA or Similar
Environment or Advocacy Org
Human Resource Org
Chambers or Business Org
What types of organizations would your
company value recognition from?
Survey Says | Internal
NO(22%)
Sales
1st Qtr 2nd Qtr
YES(67%)
NO(33%)
Should the program charge a fee?
Survey Says | Internal
Additional Comments
• A fee belittles recognition• Many orgs don’t know who CUTR is• Fee should be deferred in first year or two
Survey Says | External
YES(78%)
Survey Says | External
0 1 2 3 4 5
National Recognition
Employee Retention
Employee Attraction
Ability to Network and Benchmark
Technical Tools and Resources
Ability to Network and Benchmark
Series 1
What do you see as current benefits to participating?
National Recognition
Employee Retention
Employee Attraction
Ability to Network & Benchmark
Technical Tools & Resources
Survey Says | External
What different benefits would you like to see?
• Professional Development
Survey Says | External
Sales
Yes No
Does National Recognition have value to your company?
YES(83%)
NO(17%)
Survey Says | External
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Chamber or Business Organizations
Human Resource Organizations
Environmental or Advocacy Organizations
Series 2
Environment or Advocacy Org
Human Resource Org
Chambers or Business Org
What types of organizations would your
company value recognition from?
Survey Says | External
Total
Yes No
Should the program keep the $190 fee?
YES(66%)
NO(33%)
Barriers to Participation
Largest Barrier – Annual Fee
Where We Need to Go
• Augment with state-wide program• Opportunity to build community around
transportation alternatives • Inclusion of national components –
customization for local/state priorities
Tiered Recognition
Tiered Recognition
Tiered Recognition
Tiered Recognition
Branding
Tracking and Metrics
• Number of organizations participating• Movement of organizations up within tiers
(bronze > silver > gold)• Tracking of mode shift in participating
organizations through bi-annual survey and annual site visits
• Newsletters distributed, Events convened, Resources accessed (website hits, etc.)
Recognition
• Opportunity for regional events (ie Golden Modes) w/ invitation to NCDOT to attend, provide program recognition
• Triangle has traditionally done “Governor’s Proclamation” Provides good opportunity to combine efforts
Integration with Current Program
• For any organization that desires the BWC national recognition component – program can continue to facilitate this application process
Best Workplaces for Commuters
The Triangle’s Best Workplace for Commuters program is a constituent of the Triangle J Council of Governments.
For more information, contact
Mary Sell at 919.558.9400 [email protected]
Round-the-State Discussion
36
Employer Recognition and Best
Workplaces for Commuters (BWC)
Round-the-State Discussion
Asheville
37
Employer Recognition and Best
Workplaces for Commuters (BWC)
1) What employer outreach strategies
are working the best in your region?
What aren’t working so well?
2) How do you measure success of
employee outreach?
3) What are the biggest opportunities
you see from a Statewide BWC
Program? Biggest challenges?
4) How would you see coordination
occurring between statewide
administration of BWC and your local
program/employer relationships?
Round-the-State Discussion
Charlotte
38
Employer Recognition and Best
Workplaces for Commuters (BWC)
1) What employer outreach strategies
are working the best in your region?
What aren’t working so well?
2) How do you measure success of
employee outreach?
3) What are the biggest opportunities
you see from a Statewide BWC
Program? Biggest challenges?
4) How would you see coordination
occurring between statewide
administration of BWC and your local
program/employer relationships?
Round-the-State Discussion
Triad
39
Employer Recognition and Best
Workplaces for Commuters (BWC)
1) What employer outreach strategies
are working the best in your region?
What aren’t working so well?
2) How do you measure success of
employee outreach?
3) What are the biggest opportunities
you see from a Statewide BWC
Program? Biggest challenges?
4) How would you see coordination
occurring between statewide
administration of BWC and your local
program/employer relationships?
Round-the-State Discussion
Wilmington
40
Employer Recognition and Best
Workplaces for Commuters (BWC)
1) What employer outreach strategies
are working the best in your region?
What aren’t working so well?
2) How do you measure success of
employee outreach?
3) What are the biggest opportunities
you see from a Statewide BWC
Program? Biggest challenges?
4) How would you see coordination
occurring between statewide
administration of BWC and your local
program/employer relationships?
Round-the-State Discussion
Triangle
41
Employer Recognition and Best
Workplaces for Commuters (BWC)
1) What employer outreach strategies
are working the best in your region?
What aren’t working so well?
2) How do you measure success of
employee outreach?
3) What are the biggest opportunities
you see from a Statewide BWC
Program? Biggest challenges?
4) How would you see coordination
occurring between statewide
administration of BWC and your local
program/employer relationships?
Thank you!
� Next Steps
� Announcements
42