Empire Prospect

8/17/2019 Empire Prospect

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TABLE OF CONTENT

NO. TITLE PAGE

1. Cover Page 1

2. Table of Content 23. 1.0 Acknowledgement 3

4. 2.0 Introduction 4

5. 3.0 main Content

3.1 Anal!"i" of #i"ion

3.2 Anal!"i" of $i""ion

3.3 Anal!"i" of %take&older"

3.4 Anal!"i" Porter'" 5 (orce" $odel

3.5 %)*T Anal!"i"3.+ %trategic I""ue" of t&e Com,an!

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+. 4.0 Conclu"ion 22

. 5.0 /ecommendation" 22

. .0 /eference" 23

. +.0 A,,endi 24

1.0 ACKNOWLEDGEMENT

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A""alamualaikum fir"tl! we would like to t&ank to Alla& %.).T becau"e

finall! we com,lete our grou, a""ignment.

)e dee,l! indebted to our beloved lecturer $adam $ar&aini inti Ibra&im

w&o alwa!" &el," u" im,roving and give knowledge to a""i"t u" in fini"& our

a""ignment a" well.

et we would like to t&ank all of our friend" t&at &ad alwa!" need dedicated

in making t&i" a""ignment "ucce""ful no matter &ow &ard it i". )it&out t&eir

"u,,ort t&i" a""ignment are im,o""ible to be com,leted.

)e al"o owe acknowledge to our famil! for t&eir "u,,ort in no matter w&at

we do. T&e! al"o &el, u" a lot of "uc& a" ,roviding u" wit& nece""ar! financial to

make t&i" a""ignment a "ucce"" ,ro6ect.

2.0 INTRODUCTION

COMPANY BACKGROUND OF EMPIRE PROSPECT SDN BHD

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(ounded on 23 %e,tember 11 regi"tered under t&e Com,anie" Act 1+5 a" a ,rivate

limited com,an!.

T&e com,an! &a" e,erti"e in t&e field of ,ublic work" 7in"tallation duct 8 man&ole9

for Telekom $ala!"ia T :;/ PA TI$< T.

T&e com,an! &a" al"o ventured into fire ,revention "!"tem tower erection work

underground cable" and directional drilling detection and al"o &a" 5 directional drilling mac&ine.

T&e com,an! al"o &a" it" own office" and "tore" about two acre" of land and &a" a 6ob

and truck e?ui,ment and "killed worker" more t&an 110 ,eo,le.

3.0 MAIN CONTENT

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3.1 ANALYSIS OF VISION


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bu"ine"" a" civilian contractor" and

"u,,lier". And t&e word B"&aring "u"tenance

and e,erti"e wit& "taff and communit! are

totall! ",ecific and clear to t&e member".

. T&e vi"ion "tatement "&ould be

"&orter under"tandable and "&ared b!

an!one in t&e organiEation.

t&e vi"ion for


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C#$*#&&t) E$*'+ P+#)*"t

1. Cu"tomer" T&e ,&a"e BTo be %!aria&-com,liant

contractor" global cla"" cu"tomer c&oice

indicated t&e cu"tomer" concern in t&e

mi""ion "tatement.

2. Product" or "ervice" T&e word B%!aria&-com,liant contractor"

refer" to t&e ,roduct and "ervice" t&at t&e!

,rovide.

3. $arket T&ere i" no market in t&e


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3.3 ANALYSIS OF STAKEHOLDER

I&t+#%"t'#&

T&ere are 2 t!,e" of "take&older" w&ic& i" ,rimar! "take&older and "econdar!"take&older. Primar! "take&older" are individual" or entitie" t&at benefit from or are directl!

im,acted b! t&e o,eration" and activitie" of a bu"ine"". ot& ,ublic and ,rivate com,anie"

w&et&er "mall or large bu"ine""e" &ave "take&older". A "mall-bu"ine"" owner mu"t recogniEe t&e

"ometime" com,eting or conflicting need" of eac& of &i" "take&older" and o,erate &i" bu"ine"" in

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a manner t&at will deliver t&e benefit" e,ected b! eac& one and minimiEe ,o""ible negative

im,act" on t&em.

%econdar! "take&older" are ,eo,le or grou," t&at are indirectl! affected eit&er

,o"itivel! or negativel! b! an effort or t&e action" of an agenc! in"titution or organiEation.

)&o are t&e %take&older@

G %take&older" are t&e ,eo,le or grou," wit& an intere"t in t&e "ucce"" or failure of an

organiEation.

G %take&older" can affect or be affected b! t&e organiEationH" action" ob6ective" and ,olicie".

G ot all "take&older" are e?ual. %ome "take&older" are le"" im,ortant to a bu"ine"" t&an ot&er".

T&e bu"ine"" would cla"" t&em a" eit&er ,rimar! "take&older" or "econdar! "take&older".

P+'$(+/ )t(6#!+)

Peo,le or grou," "een b! t&e bu"ine"" to be vital to t&e


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w&o &ave control and

re",on"ibilit! for co"t and

income related to a

,ro6ect.

(or


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&ave direct activitie"

re"ulted in "ucce"" or

failure of t&e ,ro6ect.

T&ere are overall 110

"taff" in


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underground cable

acce""or! and cable

o,tic for

communication

com,an!.

4. =ocal government

efinition Intere"t Communication "!"tem

T&e local government

of t&e "tatement t&e

$ini"tr! of

communication and

multimedia commi""ion

w&ic& e"tabli"& t&e

communication c&annel

in t&e countr!.


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S"#&(+/ )t(6#!+)

Peo,le or grou," w&o feel involved in t&e


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2. $edia

efinition Intere"t Communication "!"tem

Communication

c&annel" t&roug&

w&ic& new",a,er"

magaEine" T# radio

billboard" direct

mail tele,&one fa

and internet.


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3.= FIVE PORTER>S FORCES

1. %u,,lier Power

It i" t&e drive u, ,rice" from t&e "u,,lier. T&e fewer t&e "u,,lier c&oice" of a com,an!

&ave t&e more ,owerful "u,,lier" are. T&i" i" driven b!F

• T&e number of "u,,lier" of eac& ke! in,ut

• T&e uni?uene"" of t&e ,roduct or "ervice

• T&e "trengt& and control over t&e com,an!

• T&e co"t of "witc&ing from one to anot&er

In t&e


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,rice of t&e ,roduct and "ervice" ,rovided. T&e level of t&e bu!er in t&e


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market ,lace a"


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%)*T Anal!"i" i" a "trategic ,lanning met&od u"ed to evaluate t&e %trengt&"

)eakne""e" *,,ortunitie" and T&reat" involved in a ,ro6ect or in a bu"ine"" venture. It

involve" ",ecif!ing t&e ob6ective of t&e bu"ine"" venture or ,ro6ect and identif!ing t&e internal

and eternal factor" t&at are favourable and unfavourable to ac&ieving t&at ob6ective. %trengt&"

are an attribute" of t&e ,er"on or com,an! t&at are &el,ful to ac&ieving t&e ob6ective

)eakne""e" i" attribute" of t&e ,er"on or com,an! t&at are &armful to ac&ieving t&e ob6ective.

%T/


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*PP*/TKITI


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3.@ STRATEGIC ISSUES OF EMPIRE PROSPECT

1. THE STANDARDIED OF THE MANAGEMENT OF THE EMPIRE PROSPECT

COMPANY.

)&en t&e fir"t time to "et u, t&i" bu"ine"" t&e owner of t&e com,an! &a" ver! le""

e,erience in managed t&e com,an!. T&erefore it took a lot of time for t&e bu"ine"" owner to

learn on &ow to manage t&e com,an! in term" of em,lo!ee" and accounting management. T&e

bu"ine"" owner i" al"o a" a managing director named J6 Abdulla& in J6 Ja""an &a" to managet&e com,an! alone t&at time during t&e o,ening of t&e com,an!. T&u" &e decided to a,,oint a

number of ke! ,er"onnel to &el, &im in managing t&e com,an!. Je a,,ointed J6 $aElan in

$d or a" t&e finance director J6 Lulkifli in C&e in a" Pro6ect engineer Abdu""!akur in

abdu""amad a" financial manager $o&d /aEi in I"mail a" tec&nical manager and la"tl!

Jalim in $o&ammad a" $anager. All t&e"e ke! ,er"onnel &ave &el,ed &im in t&e

management a" t&e to, management and became t&e backbone of t&e com,an!. T&en t&e

com,an! &a" "tandardiEed t&e management a" t&e ke! ,er"onnel will ,la! t&eir role and make"

"ure t&e com,an! matter and o,eration will run "moot&l!.

2. HOW WILL THE COMPANY BEAT OR AVOID THEIR COMPETITORS.

T&i" com,an! i" actuall! &a" le"" com,etitor a" not man! com,an! involved in t&i"

indu"tr!. Preferred =I%T *( C*T/ACT*/>. Jowever t&ere i" one com,etitor in t&e field of

in"tallation of underground cable ,i,e location camera in",ection and "ewer re&abilitation

w&ic& i" from /M %u,,l! % J. ut it i" not effect


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main "ervice" i" in"tallation duct and man&ole and al"o work" o,tic cable for

Telecommunication Com,an!.

3. BAD ECONOMY CRISIS IN MALAYSIA AFFECT EMPIRE PROSPECT SDN BHD.

uring bad econom! cri"i" in 1 &a" &it $ala!"ia it al"o effect Preferred

=I%T *( C*T/ACT*/> of telecommunication com,an!.

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=.0 CONCLUSION

uring t&e ,re,aration of doing t&i" a""ignment we &ad a variou" e,erienced. (ir"tl! we

need to take a lot of effort to gain t&e information a" t&i" com,an! &a" ver! limited

information in t&e internet. ut we did not want to give u, and tr! to "earc& in ot&er c&annel

"uc& a" blog and "ocial media. )e gained a lot of information t&roug& t&eir blog. In t&eir

blog t&e! ,ut ever!t&ing about t&em like t&eir "ervice" organiEational c&art office building

contact number t&eir client" and t&eir work e,erience" in man! com,anie". (urt&ermore

we get more information of t&i" com,an! b! interviewing one of t&eir em,lo!ee". T&roug&

t&i" interview we get t&e c&ance to know more about t&e com,an! information in order to

com,lete t&i" a""ignment.

?.0 RECOMMENDATIONS

)e would like to recommend t&e com,an! to do more marketing activitie" a" t&i" com,an!

&a" ver! limited marketing activit!. )e "ee a lot of ,otential cu"tomer t&at t&i" com,an! can

get but due to lack of marketing activit! t&e ,otential client" did not know t&e ei"ting of t&i"

com,an!. *t&er t&an t&at


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.0 REFERENCES

&tt,Fem,ire,ro",ect.cominde.,&,

&tt,Fwww.rdg.a"iaabout.,&,

@.0 APPENDI

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http://empireprospect.com/index.phphttp://www.rdg.asia/about.phphttp://www.rdg.asia/about.phphttp://empireprospect.com/index.php


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Figure 1 : Empire Prospect Sdn. Bhd. ’s building

Figure 2 : Opening of Emipre Prospect Sdn. Bhd.

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Empire Prospect