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Empire Kosher Poultry
PSU PresentationDecember 1, 2006
Shari Book
Company History
• Founded in 1938, Empire was the first to apply modern processing techniques to kosher poultry
• Cold water processed• Eviscerated, soaked & salted• Strict adherence to laws of Kashrus• Certified Kosher by the largest and most accepted
Rabbinical agency (OU - Orthodox Union)
Facilities
• Fully Integrated Poultry Processor- Breeder Operations- Hatchery
Hatchery
• 600,000 egg capacity/week
Facilities
• Fully Integrated Poultry Processor- Breeder Operations- Hatchery- Grow-out Farms
Growout Farm
• Contract Growers– Chicken– Turkey– Broiler Breeder / Hatching Egg Production
Facilities
• Fully Integrated Poultry Processor- Breeder Operations- Hatchery- Grow-out Farms
- Feed Mill
Feed Mill
• 3,000 tons/week• Commodity Market
Facilities
• Fully Integrated Poultry Processor- Breeder Operations- Hatchery- Grow-out Farms- Feed Mill
• Main Plant- Current Production 200,000-220,000 Chickens and 20,000- 25,000 Turkeys per week- Slaughter, Cutup, Cooked and Fried Further Processing
- Storage, Shipping and Distribution- Waster Treatment
Empire’s Difference
• Nonkosher– Mechanical Slaughter
– Hot Water Scalding
– USDA Inspection
– Ice Water Chilling
– Two Hours Processing Time
– Specialized Plants
– Regional Distribution
– Low Cost
– Commodity Market
• Empire– Rabbinical Hand Slaughter
– Cold Water Processing
– USDA + Rabbinical Inspection
– Tap Water Soaking + Salting + Ice Water Chilling
– Four Hours Processing Time
– Multi Purpose Plant
– National Distribution
– Over Double the Cost of Nonkosher Production
– Affluent Loyal Market
Total Available Kosher Market
• Consumers looking for kosher products spend $6.75 billion annually
• More than 50% of kosher chickens and 90% of kosher turkeys sold in the U.S. are produced by Empire
Empire Brand Awareness
• Oldest and most respected name in kosher poultry• Accepted and used by 96% of kosher Jews, four
times greater than next competitor• Most recognized kosher poultry brand with 99%
brand awareness among kosher Jews (52% among all consumers)
• 83% brand loyalty (used most often), 14 times greater than next competitor
• Proven taste test winner - Boston Globe, New York Times, Gourmet Magazine, and Cook’s Illustrated
Stake Holders
• Consumers• Customers – Distributors• Board of Directors• Workers’ Union• Jewish Certification Organiztions
– Orthodox Union– KAJ
• Copackers• USDA• Other government agencies
Market and Production Factors
• Planning and Budgeting• Competition• Consumer Trends• Regulation Changes• Unforeseen Incidents