Empire Edge 4th Edition

Fou rt h E d i t i o n

Photo courtesy of emPire beauty schools Partner goldwell international

a long version of the page bob look with highlighted textures

copyright © 2011 eeg, inc.all rights reserved

no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. requests for permission should be mailed to marketing department, eeg, inc., Po box 2002, Pottsville, Pa 17901.

all content in this book (such as text, graphics, logos, and images) is the property of eeg, inc., except when noted otherwise. it is protected by united states and international copyright laws.

exceptions: some of the content in this book is owned by others. some content is in the public domain. we use copyrighted material with the permission of the copyright holder. we cite the copyright holder and the author. where the author has made his or her uncopyrighted content available to all, and asked for attribution, we provide an attribution. where the author is unknown, we say so, and we encourage the author/copyright holder to declare his or her ownership of the property. brief quotations are occasionally used under “fair use” rules, with no intention of exploitation or profit.

Thank you To The Following conTribuTors:

emPire beauty schools staff & graduates:andre richard, owner of andre richard salon and an empire beauty school graduateorlando santiago, advanced make-up educator at empire beauty school in manhattan, nywilfredo estreaa, empire beauty school graduate from the advanced make-up Programlaurence nunes, academic director at empire beauty school in Queens, ny

nicK arroJo:hair: lina arrojo for arroJo studioPhotography: Pedro Zoomake-up: candice fornessstylist: nicole youngblut

goldwell international

PhiladelPhia university fashion design Program:thomas de Jesus ‘09 (green long 70’s inspired dress, and black lace shorts with ruffle top)sara tool ‘09 (3 metallic gray and silver, black, dresses/skirt and top inspired by magnification)Kelly davis ‘09 (inspired by inner turmoil, long purple skirt with ruffle high neck top, and halter top with ruffle skirt)carrie hansen ‘09 (gray, purple and black halter dress inspired by walk of shame)Johanna Kozak ‘10 (teal dress and red dress with black lace)bethany wilson ‘10 (Purple, teal, black sundress)helene curley ‘10 (red layered strapless dress)chloe bradbury ‘10 (red dress with orange sunflower)nicole macchio ‘10 (long red dress)

Photo courtesy of emPire beauty schools Partner nicK arroJo2

why cosmetology?

why empire?

what’s best for you?

how do you get started?

an adaptation of the sliding wedges with a lot of customizing for increased textures

*our school on chenoweth lane in louisville, Ky is accredited by the council on occupational education (coe). 3

love

WHAT YOU

DO!

welcome to empire,

the doorway to your future!

if you’re considering a career in cosmetology, you may be thinking about:

: : how much fun your dream job can be

: : how much success you can achieve

: : how many options could be available to you

: : how you can be in demand – even when times are tough

your future starts with an education from empire:

: : one of the largest cosmetology school networks in north america

: : combines 70+ years of experience with state-of-the-art technology

: : trains about 20,000 students annually

: : more than 100 locations and growing

: : accredited by the national accrediting commission of cosmetology arts and sciences*

at empire, everything we do is dedicated to helping our students reach their dreams by living up to our core purpose:

to C r E at E o p p o rt un i t i E s Fo r

p E o p l E to i m p r ov E t h E i r l i v E s“

“

4

Fulya Hickey, an Empire graduate and native of Turkey, has a thriving career as a stylist at Leon and Company in Belmont, Massachusetts.

Wh

y C

osm

eto

log

y?

5

combinationperfectwhat’s the

in cosmetology, the demand for talent exceeds the supply – even in tough economic times.

: : even as the economy lost jobs in 2002, 2003 & 2008, the salon industry continued to add jobs8

: : over 550,000 salons and spas in the u.s.7

: : ranked as one of the Top 30 careers of 2009 by us news and world report9

: : More cosmetology professionals than lawyers2

: : More than 1.7 million professionals2

t h E j o b you wa nt a n d t h E

s E C u r i t y you n E E d

“E m p i r E h E l p E d m E w i t h m y s E l F

C o n F i d E nC E . . . t h i s C a r E E r i s w h at

i m a k E i t to b E . E v E ry m o r n i ng

w h E n i g E t ou t o F b E d , i C a n not

wa i t to g o to wo r k .

Kim ernstEmpire Beauty School 2004 Graduate

“

disrupted texture with low lights


E m p loy m E nt Fo r C o s m E to lo g i sts

i s E x p E C t E d to grow much t h a n t h E av E r ag E

Fo r a l l o C C u pat i o n s 9

faster

7

8

it’s easier to choose your path when

demandyou’re

it’s easier to choose your path when

9

Wh

y C

osm

eto

log

y?

t h E p r o g r a m h E l p E d m E aC h i E v E s o

m uC h . i h a d j o b o F F E r s b E Fo r E i E v E n

g r a d uat E d F r o m E m p i r E .

leah PerlmanEmpire Beauty School 2008 Graduate

““

every empire student has a unique story and career goals. but they all have one thing in common: they all chose cosmetology. here are just a few reasons why:

: : employment of cosmetology industry employees is

expected to grow by 20% between 2008 - 20185

: : Demand for hair coloring and other advanced hair

treatments has increased in recent years5

: : 6th largest growth field3

: : nearly half of salon employees choose a flexible part-

time schedule so they can balance other priorities2

: : Many workers, especially those who are self-employed,

determine their own schedules5

in

adaptation of the windblown bob with tone-on-tone color

10 Photo courtesy of emPire beauty schools Partner goldwell international

i n w h i C h you ’ r E r E wa r d E d Fo r stay i ng

C u r r E nt o n Fa s h i o n a n d d E s i g n 9

rare fields with

11

C o s m E to lo gy i s o n E o F t h E

good jobopportunities

12

Jade mcmullen is 25 years old, has been “out of school for 5 years now,” owns her own salon, is training to be a platform artist, and just built a new house.

empire Beauty school 2006 graduate

laura Umpierrez works on celebrities on fifth avenue. she says, “empire gives you the option to do anything.”


Alyssa Zobian is now an artistic director for supercuts, training other stylists. she says, “my education at empire has allowed me to live my life the way that makes me happy.”


Wh

y C

osm

eto

log

y?

hair stylist

Platform artist

cosmetology school educator

salon/spa Manager or owner

barber

celebrity stylist

esthetician

Makeup artist

hair color specialist

Photo & Movie stylist

nail artist/Manicurist

wedding stylist

image consultant

beauty Magazine contributor

beauty care Product Distributor

are amazingoptionsyour

13

licensed cosmetologists and related beauty industry professionals can seek employment

in a broad range of professions.

i n a r E C E nt b r i t i s h j o b

s at i s FaC t i o n s u rv E y, h a i r st y l i st

Photo courtesy of emPire beauty schools Partner goldwell international14

ranked #19

Zonal highlights on heavily textured hair cut with disruptive texture

15

16

Leah Perlman, Empire graduate and featured as a top young stylist byModern Salon, is a Level 3 Stylist at the Bell Tower in Wyomissing, PA.

E m p i r E E d uC at i o n g r ou p & a n d i s h av E a

g r E at E d uC at i o na l pa rt n E r s h i p. E m p i r E

st u d E nts a r E E nt h u s i a st i C , E m p i r E

E d uC ato r s a r E k no w l E d g E a b l E , a n d

t h E E nt i r E E m p i r E t E a m i s s u p p o rt i v E .

at E m p i r E , E v E ryo n E w i n s !

Ivan ZootAndis Company Director of Education and Training

enjoymake a great living doing what you

: : the bureau of labor statistics reports that the mean yearly

income for a cosmetologist is $27,070 with 10% of cosmetologists

reporting income above $43,250*6

: : the national accrediting commission of cosmetology arts and

sciences (naccas) reports that the average yearly income for a

typical cosmetologist ranges from $30,000 - $48,0002

: : 44% of professionals are self-employed with flexible schedules5

: : the average salon provides services for 127 clients per week –

making them look and feel great2

: : the salon industry continues to be home to a diverse workforce7

“ “

17

Wh

y C

osm

eto

log

y?

* see your student faQs sheet for an explanation of the difference between bls and naccas Job demand survey income potential ranges. additional information on income potential for each program of study offered at empire beauty schools is available at www.empire.edu/consumer-info.

combination adaptation of the disrupted bob and sliding wedge with ribbons of color technique applied to a non-oxidative base


range ofyou r o p t i o n s E x pa n d w h E n you ’ r E

l i C E n s E d to p r ov i d E a b r oa d

Photo courtesy of emPire beauty schools Partner goldwell international 19

services5

20

Wh

y e

mPIr

e?

the keys to our success could be the

keys to yours: : with certified learning in cosmetology, every component

works together—your mannequins, textbooks, tools and curriculum—to prepare you for a successful career.

: : learn by seeing and doing with interactive white board technology and digital textbooks.

: : Future Professionals expo features top platform artists and stylists, the latest tools and products, interviews with employers, competitions for great prizes and more!

: : our strategic partnerships with nick arrojo and regis corporation, provide vast networking, advanced training and employment opportunities.

: : at empire, it’s not just an education, it’s an experience. we think you’ll embrace our comfortable and enriching culture.

21

22 Photo courtesy of emPire beauty schools Partner nicK arroJo

valuable affiliations

long layers with alternating texture

23

24

Alyssa Zobian, an Empire graduate and a successful stylist trainer for the Regis Corporation in Philadelphia, PA.

i g ot m y F i r st j o b w i t h i n days

o F l E av i ng E m p i r E .

richard DigianniEmpire Beauty School 1997 Graduate

“

“

practice

: : student-centered educators & staff

: : real-world training and student salons

: : career opportunities with leading salon organizations

: : learn to attract and keep loyal clients

perfectmakes

at empire we believe

25

Wh

y e

mPIr

e?

m y l i F E i n C o s m E to lo gy C o nt i nu E s to b E a

t r E a s u r E i a p p r E C i at E E v E ry day. b E i ng a b l E

to h E l p a p E r s o n F E E l b E t t E r , b E i ng a b l E to

C r E at E b E au t y, b E i ng a b l E to t E aC h ot h E r s

h o w to E n h a nC E ou r wo r l d . . . a l l o F t h at

h E l p s m E d E F i n E m y pu r p o s E . i F E E l i wa s

b o r n to ‘ C o lo r t h E wo r l d ’ . . . t r a n s Fo r m i ng

nat u r a l h a i r i nto to n E s t h at a r E ‘ b E t t E r

t h a n nat u r a l .’ m y pu r p o s E i s to E l E vat E h a i r

C o lo r to a n a rt Fo r m . t h E b E au t y i n d u st ry

h a s s o m uC h to o F F E r t h o s E w h o m a k E

t h E C r E at i o n o F b E au t y C E nt r a l to t h E i r

p r o F E s s i o na l l i v E s .

Beth minardiCelebrity hair colorist and salon owner, acclaimed hair color educator, and 2010 North American Hairstyling Awards Lifetime Achievement Award Winner

26

“

“

adaptation of the men’s wedges with added frontal lengths and highlights to compliment the texture


28

29

at empire, we know that students learn most by seeing, doing and having fun.

: : clic is based on the idea that you learn best when you grasp concepts and techniques, and then apply them immediately to gain hands-on mastery

: : you also learn more when education is fun, interactive and visually stimulating

: : clic was designed for the student who loves to be artistic and creative

Wh

y e

mPIr

e?

t h E E m p i r E a p p r oaC h You arrive in a classroom designed specifically for future cosmetology professionals. You learn all about fundamental haircuts, color, design, and proper techniques. You apply your skills to your mannequins, practicing daily under the guidance and helpful hand of your educator.

bold, chucked foils with vibrant primary colors enhance the graduated texture bob


w h E n i F E l l i nto h a i r , i h a d no i d E a w h E r E i t

C ou l d ta k E m E b u t i k n E w t h E r E wa s p ot E nt i a l .

2 5 y E a r s l at E r , C o s m E to lo gy h a s ta k E n m E

a r oun d t h E wo r l d a n d b aC k . i t h a s g i v E n m E

o p p o rt un i t i E s to wo r k o n m ov i E s , Fa s h i o n

s h o w s , p h oto s h o ots , m u s i C v i d E o s , C E l E b r i t y

p h oto g r a p h y, a n d t E l E v i s i o n — F r o m C lu b m t v

to d o na l d t ru m p ’ s C E l E b r i t y a p p r E nt i C E . i F t h E

p E o p l E i n you r l i F E t E l l you d o s o m E t h i ng E l s E ,

i t ’ s o n ly b E C au s E t h E y d o not h av E t h E v i s i o n

to s E E you r p ot E nt i a l . l i st E n w E l l , b E p r ou d ,

b E st r o ng , b E n i C E a n d s ay t h a n k s !

Don FrancisSession, celebrity, television and runway stylist, and salon marketing expert

“

“

31

32

Empire graduate Kim Ernst is a successful stylist at Hair on the Square in Orwigsburg, PA and would someday like to have her own salon.

The goal of clic isn’t merely to pass state boards and become licensed. it’s to empower you to pursue the career of your dreams with:

s uC C E s s dy na m i C sincrease your income potential by preparing to generate new business, retain clients and recommend retail products. build confidence in your skills and abilities by creating a portfolio, developing a resume and practicing interviewing skills.

C l i C C E rt i F i C at i o nimpress employers and strengthen your resume: tailor your credentials to appeal to future employers based on topics you

find most interesting and excel in.

E d uC ato r t r a i n i ngall instructors become clic certified educators as part of empire’s educator training.

successful salon professionals

Wh

y e

mPIr

e?

33

empireproduces

tussled textured long layers cut with blonde on blonde color enhancements


“textbook”w E h a v E r E d E F i n E d

t h E w o r d

35

36

make the world ofcosmetology come to life

: : v i s ua l ly st i m u l at i ng

a n d i nt E r E st i ng

: : E ng ag i ng a n d i n vo lv i ng

: : t ru E wo r k s o F a rt

each text progresses from simple to intermediate to complex skills.

as you master each level, you develop skills in key stylistic theories and practices.

textbooksourW

hy

em

PIre

?

t h E E m p i r E a p p r oaC h Every subject becomes easier to understand with visual, real-world examples. You’ll easily relate every concept and technique to real-life experiences. Everything you learn is formatted so you can think about it in the context of an actual salon environment.

37

textbooksourtextbooksourtextbooks

C o s m E to lo gy i s a n i n d u st ry to b E m o st p r ou d o F –

g r E at wag E s , F u l F i l l m E nt, a n d t h E o p p o rt un i t y to m a k E

l i F E lo ng F r i E n d s , a l l i n a n E x C i t i ng , C r E at i v E atm o s p h E r E .

i h av E m ov E d a r oun d t h E C ount ry a n d h av E n E v E r h a d to

s E a r C h Fo r wo r k . o p p o rt un i t i E s Fo r s a lo n a n d b E au t y

p r o F E s s i o na l s h av E n E v E r b E E n b E t t E r !

geno stamporaConsultant and Motivational Speaker

styles and maKe-uP by emPire beauty schools students, staff and graduates

chemical restructure technique

38

“ “

39

b E n da b l E E a r s :Another unique feature that makes CLiC mannequins easier to use is their life-like ears.

un i v E r s a l no n - s l i pru b b E r b a s E i n s E rt:CLiC mannequins feature a base that snugly fits allstands, providing stability for any procedure you choose to perform.

un i v E r s a l

stands, providing stability for any procedure you choose to perform.

40

Wh

y e

mPIr

e?

41

nat u r a l h a i r i m p l a ntat i o n a n d d E n s i t yHair is implanted at different angles to represent how it would grow naturally on a human head. Density also varies in different areas on a CLiC mannequin. As a result, the hair reacts to styling in a more natural way.

E y E l a s h E sRealistic eyelashes and high-fashion makeup add a special finishing touch when you work on a CLiC mannequin.

nat u r a l C u t i C l E a l i g n m E ntEach hair is aligned with the cuticle in the same direction, mimicking the qualities of a natural head of hair. This creates a smooth look with extra durability under styling stress.

in a more natural way.

ERealistic eyelashes and high-fashion makeup add a special finishing touch when you work on a CLiC mannequin.

nat u r a la n d Hair is implanted at different angles to represent how it would grow naturally on a human head.

nat u r a lEach hair is aligned with the cuticle in the same direction, mimicking the qualities of a natural

to simulate a rich variety of clients, you receive

we’ve combined state-of-the-art hair implantation technology with unparalleled artistry and refinement to bring you these beautiful, life-like mannequins.

five different mannequins

tools of l E a r n a n d p r aC t i C E

w i t h t h E

loose curled hair design with cascading curls created with a curling iron


your trade

43

44

Wh

y e

mPIr

e?

45

you receive your complete empire student Kit on your first day of school.

your tools are progressive in the industry including:

:: brushes and irons with ceramic & thermal ionic technologies

:: Professional-quality air former and shears

:: marcel curling iron for realistic salon performance

:: flat iron with microprocessor for faster heat-up & tourmaline ceramic plates for an easy glide

:: 2 pieces of empire-branded luggage for easy storage & transportation of your kit

as you do in your career

toolsyou’ll use the same

classroomin the

to p l E a s E E v E ry C l i E nt

i n you r s a lo n

C a r E E r - r E a dy

m E a n s

lifted layers complement the long layers in the sleek finished style


being prepared

46

47

48

will be there to guide you every step of the way

Wh

y e

mPIr

e?

49

educatoryour

you’ll always be involved in one of three classroom activities:

learning from the educator

watching a demonstration

Practicing the technique yourself

you’ll use real professional products in the classroom:

: : the top five stylist choice awards; products voted on and used by professionals

: : a diverse mix of professional products—because different hair types react better to the right products

longer version of the forward fringe

a s a n E d uC ato r , t E aC h i ng i n a n d ou t o F s C h o o l s

nat i o n w i d E , i h av E Foun d E m p i r E to b E t h E b E st:

at t h E to p o F E d uC at i o n , Fo rwa r d -t h i n k i ng a n d

p r o F E s s i o na l . E m p i r E g r a d uat E s d o g E t t h E b E st

E d uC at i o n . . . w i t h i n t h E i n d u st ry.

Dennis BernardFounder/CEO, Dennis Bernard, Inc. “Power tools for haircolor”

50 Photo courtesy of emPire beauty schools Partner nicK arroJo

“ “

51

52

Wh

y e

mPIr

e?

53

to deliver you the optimum educational experience

technology

empire uses sophisticated classroom technology: interactive white boards, 3-d digital textbooks, and integrated videos.

every empire educator is trained to:

: : animate concepts in your textbook

: : Draw on a textbook page to illustrate important points

: : save images and email them to students

: : integrate videos into your classroom education

experience the latest classroom

t h E E m p i r E a p p r oaC h Your Educators are trained to bring your classroom experience to life through our interactive technologies that have been seamlessly woven into every curriculum of your pre-salon education. You will not just see concepts, you will see them come to life!

secured pinned up finish with added non-oxidative color


t h E C o s m E to lo gy i n d u st ry i s un pa r a l l E l E d i n

o p p o rt un i t i E s . t h E r E l at i o n s h i p s i ’ v E b u i lt

ov E r t h E y E a r s a r E p r i C E l E s s . i ’ v E s h a r E d

s o m a n y h a p py m o m E nts ( w E d d i ng s , pa rt i E s ,

awa r d s ) a n d h E l p E d s o m a n y t h r oug h t h o s E

toug h t i m E s ( i l l n E s s , aC C i d E nts , d E at h s ) .

w h o k n E w t h E r E wa r d s wou l d b E t h i s g r E at ?

b E i ng a p l at Fo r m a rt i st h a s l E d m E a r oun d

t h E wo r l d t E aC h i ng a n d s h a r i ng , w h i l E

pa rt n E r i ng w i t h a g r E at m a nu FaC t u r E r h a s

g i v E n m E d i r E C t i o n a n d pu r p o s E i n E v E ry t h i ng

i d o . t h E r E a r E no l i m i ts to w h at you C a n

E x p E r i E nC E i n t h E b E au t y i n d u st ry.

suzie BondOwner of Perfect 5th Salon, Color Educator, Platform Artist, andMember of L’Oréal Professionnel Portfolio Artistic Team

“

“

55

56

Jocelyn Abreu, Empire Beauty School graduate and level 2 stylist works at the notable Bell Tower Salon and Medi-Spa in Reading, PA

you’ll learn to build your own

book of

Put your skills to work before you ever leave school:

:: envision and execute your own creations

:: build your own book of guests

:: get referrals to expand your business

:: suggest and sell products that meet your

guests’ needs

:: Practice cutting, styling, makeup application,

manicuring, pedicuring and chemical application,

in a simulated salon environment

Wh

y e

mPIr

e?

57

t h E E m p i r E a p p r oaC h Our schools are fitted with different types of equipment and products found in a wide variety of salon environments. For example, you will learn to mix colors in both the English and Metric systems.

and to do what keeps them coming back

clients

58

59

adaptation of the windblown bob with tone-on-tone color


i wa k E u p i n t h E m o r n i ng E x C i t E d to g o to ‘ wo r k .’ i n

FaC t, i lov E t h i s i n d u st ry s o m uC h t h at i na m E d m y s a lo n

‘ p ! ay.’ i g E t away w i t h E x p r E s s i ng m y i n d i v i d ua l st y l E

a n y way i wa nt, w h i C h i F i n d l i b E r at i ng a F t E r t h E t wo -

y E a r st i nt i d i d b E h i n d a d E s k E a r ly i n l i F E . yaw n . i F E E l

m uC h s at i s FaC t i o n F r o m h E l p i ng a C l i E nt w i t h h E r h a i r

C h a l l E ng E a n d E n j oy l aug h i ng w i t h h E r w h i l E C r E at i ng

s o m E t h i ng n E w to b o o st h E r C o n F i d E nC E . i a m s o luC ky

to b E a h a i r st y l i st !

Brig Van ostenOwner of p!ay hair loungeStylist & winner of Shear Genius 3

“

“

60

at our annual expo, you can:

: : attend classes led by top platform artists and stylists

: : see demonstrations of the newest, hottest and most innovative products

: : compete with future professionals from all over the country at our national competition

: : interview with potential employers for practice or a possible job offer

Wh

y e

mPIr

e?

61

C o m p E t i t i o n i s p r E pa r at i o n

“

Empire Graduate Jimmy VanBoxel Jr., current member of the United Olympic Hair Styling Team, represented the Olympic team during the Chicago Hair Show and World Championships of Hairdressing, promoted his company, Uberzoot! Hair Co. and displayed his talents in a documentary about competitive hairstylists. He says:

t h E b E n E F i ts o F C o m p E t i t i o n s a r E t h at

you ’ r E s o w E l l t r a i n E d . . . t h at i n a s a lo n

i t ’ s E a sy.

“

at future professionals expo

expand yourhorizons

attendance at future Professionals expo is optional; an additional charge will apply. see your student faQs sheet for additional information.

powerfulE m p i r E st u d E nts

b E n E F i t F r o m

62

partnerships

adaptation of the savage with short external lengths


64

t h E m a st E r s o F b E au t y wo r k s h o p s a n d C l a s s E s w i l l E nC ou r ag E

s a lo n p r o F E s s i o na l s to pa rt i C i pat E i n a dva nC E d E d uC at i o n , l E a r n

n E w s k i l l s , a n d g a i n t h E C o n F i d E nC E a n d C r E at i v i t y r E qu i r E d

to m E E t a n d E x C E E d t h E E x p E C tat i o n s o F to day ’ s C o n s u m E r s .

m a st E r s o F b E au t y p r ov i d E s i n s i g h t a n d i n s p i r at i o n , a n d h E l p s

sta b i l i z E a n d E n h a nC E t h E C a r E E r s o F b E au t y p r o F E s s i o na l s a l l

ov E r t h E C ount ry. i t ’ s a Fa nta st i C o p p o rt un i t y to C o nt i nu E ou r

C o m m i tm E nt o F r a i s i ng sta n da r d s i n t h E h a i r d r E s s i ng C r a F t.

Nick ArrojoTV personality and industry icon, owner of Arrojo Studio in Soho, two-time Platform Artist of the Year, and Empire Partner in Masters of Beauty Advanced Education Program

“

“

empire’s exclusive partnership with world-renowned tv personality, educator, cosmetology mogul and 2-time Platform artist of the year, nick arrojo, affords you exposure to a national advanced educational platform: masters of beauty.

as an empire student you:

: : gain access to exclusive masters of beauty courses and work hands-on with the nick arrojo master styling team

: : hone your technical skills and increase your income potential

: : learn the techniques developed by nick & empire beauty schools

: : earn your advancement seal toward masters of beauty certification

: : Perfect your skills in hair cutting, hair coloring, finishing techniques or makeup artistry

register for 2-day professional training workshops with nick arrojo. or, attend 1-day skill certification classes led by arrojo Master stylists. sign up today at mastersofbeauty.com

Wh

y e

mPIr

e?

65

exclusivegain access to empire’s

mASTERSB E A U T Yof

attendance at masters of beauty programs is optional; an additional charge will apply. see your student faQs sheet for additional information.

long textured hair design with progressive tone-on-tone color technique


at empireou r E d g E i s you r E d g E

67

68

you’ll benefit from our relationships with some of the most creative, innovative and forward-thinking names in the industry, like regis salons.

r E g i s s a lo n sour strategic alliance with leading salon brand regis corporation provides you with the brand power to pursue the career of your dreams with thousands of job opportunities nationwide in salons such as: regis salons, mastercuts, super cuts and Jean louis david.

Wh

y e

mPIr

e?

69

i t ’ s a t r E m E n d ou s i n d u st ry. t h E m o r E you a r E

p r E pa r E d , t h E m o r E s uC C E s s F u l you a r E g o i ng to

b E . E m p i r E o F F E r s you t h E b E st o F o p p o rt un i t i E s .

E m p i r E ’ s C u r r i C u lu m a n d t E C h no lo gy b r i ng t h E

C l a s s r o o m to l i F E . a n d h av i ng a pa rt n E r s h i p

w i t h r E g i s i s a g r E at b E n E F i t – w h E n you a r E

lo o k i ng Fo r t h at j o b a s a st y l i st, t h E r E ’ s a n

o p p o rt un i t y Fo r you to g o F r o m E m p i r E i nto

o n E o F t h E r E g i s d i v i s i o n s .

gordon NelsonInternational Creative Director and Executive Vice PresidentRegis Corporation

“

“industry

are an investment in your future career

our

partnerships

’ l i v E w h at you lov E ’ i s m y p E r s o na l b E l i E F o F h o w to

d E F i n E a s uC C E s s F u l l i F E . a s a h a i r p r o F E s s i o na l , i a m

b l E s s E d to u s E t h E ta l E nt i n m y h a n d s a n d t h E C a r i ng

i n m y h E a rt to h E l p m y g u E sts lo o k a n d F E E l b E au t i F u l

F r o m t h E i n s i d E ou t. not h i ng i s m o r E r E wa r d i ng i n

l i F E t h a n to g i v E t h E g i F t o F t ru E b E au t y.

Debra PenzonePresident of Charles Penzone SalonsMotivational speaker and author of the MyTrueBeauty series

70

“ “

long hair technique with a two strand twist


71

72

while we pursue a common mission, “to create opportunities for people to improve their lives,” we know that every student is unique and has personal:

: : C a r E E r g oa l s

: : d r E a m s

: : C r E at i v E E x p r E s s i o n

our job at empire is to empower you to do what you want—in your way.

empire’s core Values:integritycustomer dedicationco-worker/team focuscontinuous improvementPassionate commitment

Wh

y e

mPIr

e?

73

individualityat empire, we celebrate your


lifted textured look finished with headband ornamentation


involved in the cause

ou r st u d E nts a r E

76

Empire Beauty Schools has always been a family business, and you will see that we have the values of a family. As the third generation of the Schoeneman family to lead Empire, and with a fourth on board, we will always give back to the communities where our schools are located. That is why I am proud to lead the Empire Gives Back program. It gives me another chance to live Empire’s core purpose every day…creating opportunities for people to improve their lives. Through this effort, our students, educators and administrators have helped thousands of people in need all across the country. I could not be more delighted with our team’s efforts and can only see it growing with our continued expansion. Frank schoenemanEmpire Education Group CEO and Chairman

F r a n k ly s p E a k i ngF r a n k s C h o E n E m a n ’ s ta k E o n p h i l a nt h r o py & C o m m un i t y

“

“

Wh

y e

mPIr

e?

77

empire

: : over the past 5 years empire has raised nearly $1 million in support of causes and in communities across the country

: : empire partners with and supports cut it out, which helps bring awareness to domestic violence and provide support for victims

every one of empire’s cosmetology schools are involved in:

: : empire students receive training to identify signs of domestic abuse and refer clients to people who can help

: : schools participate in fundraising for local shelters – where victims of abuse can go for help

: : on national day of beauty, 100% of service revenues are donated to local women’s shelters across the nation

E n h a nC E d st u d E nt t r a i n i ngpu b l i C awa r E n E s s a n d E d uC at i o n

F un d r a i s i ngv i C t i m s u p p o rt

pu b l i C s E rv i C E a n nounC E m E nts

m E d i a ou t r E aC h. . . a n d m o r E

gives back

78

long layered look as an adaptation of the windblown bob with tone-on-tone color


you r C a r E E r o p p o rt un i t i E s i n t h E C o s m E to lo gy

i n d u st ry a r E l i m i t E d o n ly by you r i m ag i nat i o n ,

C o m m i tm E nt a n d pa s s i o n to s uC C E E d !

martin DaleVP Matrix Education

“ “

79

80

empire is dedicated to protecting the earth and our precious natural resources. To reduce

our carbon footprint, we are:

: : recycling hair to create hairmats used to soak up oil spills

: : reducing energy usage by approximately one third

: : using more environmentally-friendly salon products—including regis designline Pure results

: : inspiring future salon professionals to be environmentally conscious

Wh

y e

mPIr

e?

81

empire loves thecolorgreen

t h E E m p i r E a p p r oaC h Our new environmentally-friendly concept schools in Lauderhill & West Palm Beach, FL, Pineville, NC, Springfield, PA, Morrow, GA, Paramus, NJ, & Speedway, IN. Our Lauderhill, FL school won “Green Models of the Future;” and was winner of the Green Conscious Salon Certification.*

: : 50% water reduction devices: : 40% savings in natural gas: : low voltage halogen lighting

and motion sensing light controls

: : Floors made of 100% recyclable material: : green paint products: : heat recovery ventilation system: : custom-built recycling centers

*from the florida association of beauty Professionals

8282

long hair technique with lifted textured design

83

i h av E a lways u s E d t h E g r a d uat E st u d E nt r E s ou r C E o F

E m p i r E ( a n d i ts p r E d E C E s s o r i n n E w yo r k ) . t h E C u r r i C u lu m

C h a ng E d w i t h E m p i r E a n d t h E E m p h a s i s h a s b E E n pu t i n

t h E a r E a s t h at r E a l ly h E l p s a lo n o w n E r s to C a p i ta l i z E

o n g o o d g r a d uat E s . i ’ v E b E E n i n t h E s a lo n b u s i n E s s Fo r 3 2

y E a r s , h a d m u lt i p l E s a lo n s , at t i m E s ov E r 2 0 0 E m p loy E E s —

a l l i C a n s ay to E m p i r E i s ‘ k E E p u p t h E g o o d wo r k you a r E

d o i ng a n d k E E p s E n d i ng ta l E nt E d g r a d uat E s .

tony FanelliConcept Elite SalonNew York

“

“


84

media recognition

empire

Wh

y e

mPIr

e?

attractsempire in the news:

: : empire’s charitable efforts were recognized on Fox, a&e, beT Jazz, Food network, hgTV, Tlc, hallmark channel, TV guide, and many more.

: : nail Pro Magazine featured deborah danik-angeloni, first place winner of the nail art category at empire’s national competition.

: : american salon Magazine produced a special insert featuring national cosmetology association’s adoption of cuT iT ouT. empire was described as an industry leader for bringing the program into schools nationwide.

: : Teen Vogue featured empire graduate william hall in an article about hair styling tips just months after he graduated.

85

your passionm ay you F i n d a n d pu r s u E

86

adaptation of the disruptive bob with highlights and texture


88

Susan Santolucito, an Empire graduate and current hairstylist works at the high-end Acote salon in Boston, MA

89

Wh

At’s r

Igh

t For

yo

U?

89

at empire, we work individually with each student to make all the important decisions:

: : sta rt dat E we’ll help you determine the best time to start classes—based on your personal circumstances.

: : F l E x i b i l i t ywe offer full and part-time schedules at most campuses, so you can balance your education and your life.

: : a F Fo r da b i l i t ywe do everything possible to make your education affordable.

we help decide what’s right for you

you

sliding wedge cut with added textured in the nape area finishes this look utilizing the razor and scissor techniques


yoursto define91

s uC C E s s i s

92

Pottsville Empire Beauty School graduate, Anthony Ness, works as a stylist at Alfredas Salon & Spa in Schuylkill Haven, PA.

the application process for youcustomize

no two students have exactly the same financial circumstances. so we:

: : Provide a workbook that helps you apply for federal student aid

: : walk you through the steps to complete the financial assistance* application process

: : give you access to empire’s fa website: http://financial.empire.edu

: : create an individualized financial plan based on your application and eligibility

: : encourage you to research and apply for scholarships and other outside funding

Wh

At’s r

Igh

t For

yo

U?

93

we

*financial assistance available to those who qualify.

savage haircut with increased lengths and added foil highlights to enhance tone


a C a r E E r i n E st h E t i C s h a s o F F E r E d m E

t h E a b i l i t y to touC h s o m a n y p E o p l E i n a

m E a n i ng F u l way. you C a n l i t E r a l ly C h a ng E

a p E r s o n ’ s l i F E – g i v i ng t h E m Fa nta st i C

r E s u lts i n t h E i r s k i n t h at t h E y C a n s E E .

t h E p o w E r o F touC h i s m ag i C a l ! i lov E t h i s

i n d u st ry. i t i s nu rt u r i ng , pa s s i o nat E a n d

E v E r - E vo lv i ng . m y un E n d i ng pa s s i o n Fo r

t h E F i E l d o F E st h E t i C s l E d to m E l i v i ng m y

d r E a m ; p r ov i d i ng E st h E t i C i a n s t h E a b i l i t y

to o F F E r s u p E r l at i v E t r E atm E nts a n d

Fa nta st i C s k i nC a r E m a i nt E na nC E p r o g r a m s

to t h E i r C l i E nts . i a m a n E st h E t i C i a n a n d a

C E o , a n d i l i v E m y d r E a m E v E ry s i ng l E day !

lydia sarfatiFounder / CEO Sarkli-Repêchage, Ltd.

“

“

95

96

if cosmetology is the career for you and empire is the place to get you there, you’ve already made the important decisions.

we’ll help you take the next few steps to making your dream come true:

: : enroll in the program, schedule and start date of your choice

: : complete your financial planning process

: : attend orientation, where you’ll meet fellow students and educators—bring your family and friends along with you

ho

W D

o y

oU

ge

t stArte

D?

97

is within reach

dreamcareer your

g E t E x C i t E d Fo r you r F i r st day

o F s C h o o l … t h E F i r st day o F t h E

r E st o F you r l i F E !

yourself in your new career

picture

1. Bureau of Labor Statistics, U.S. Census Bureau; 2006/2007 figures2. Job Demand in the Cosmetology Industry, 2007, National Accrediting Commission of Cosmetology Arts & Sciences,

December, 20073. Occupational Outlook Quarterly, United States Department of Labor, Fall, 20074. Occupational Outlook Handbook, 2008-2009 edition, Bureau of Labor Statistics, U.S. Department of Labor, December, 20075. Occupational Outlook Handbook, 2010-2011 edition, Bureau of Labor Statistics, U.S. Department of Labor, December 20096. Bureau of Labor Statistics, Occupational Employment Statistics, Occupational Employment & Wages, May 2009

http://www.bls.gov/oes/current/oes395012.htm 7. Professional Beauty Association, National Profile of the Salon Industry, November, 20088. Professional Beauty Association, Economic Snapshot of the Salon Industry, 20099. U.S. News and World Report, Liz Wolgemuth, The 30 Best Careers for 2009, December 2008

http://money.usnews.com/money/careers/articles/2008/12/11/the-30-best-careers-for-2009.html

98

Documents

Empire Edge 4th Edition