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Empire
construct
“Green empires for
your high life!”
Our mission is to develop the amount of green spaces, by constructing light structures for all kind of purposes in trees. We intend to use eco-friendly materials in order to teach people how to use construction materials without harming nature and our beloved trees.
Our business will be located in the ClujNapoca.
Because this kind of construction is new on the market in Transylvania, we do not have competitors, except some small business that operate with the construction of light structures, but on the ground.
Construction of light structures in trees,
using ecological materials
Selling ecological
materials for constructions
Selling natural drinks in a
restaurant in a tree
Ecological awareness campaigns
Research for improving the quality of the
wood
DOMAINS OF ACTIVITY
1st YEAR
Buy trees
Hire a truck
Sell eco-frindly
materialsStart adevertisin
g
Build tree houses for children
PLAN OF OPERATIONS
2nd year
Buy land
Buy a truck
Open a cafe
PLAN OF OPERATIONS
3rd YEAR
Open a showroom
Build the headquarter
s
Start research
PLAN OF OPERATIONS
PLAN OF OPERATIONS
By the 5th YEAR
Collaboration with the Research Center on
Settlements and Urbanism from Babes-Bolyai University and
with Local Council
COMPETITORS
Company Name City Domain of actitiy
IRATA Brasov UK company, rope access in constructions in natural environment
Bio Haus Covasna Wood houses, and eco materials
Rims Construct ClujNapoca Projection and execution of wood houses and bungalows
POTENTIAL CLIENTS
Kindergartens Individuals
Entreprenours
Local Councils
SWOT
Because we have in our responsibility green spaces we are free from local taxes
Children are the main clients and parents can’t resist to their influence
We have the support of more NGOs which have the main objective in improving the quality of the environment
The possibility to obtain European founding
Minimum impact because it fits very well with the environment
We are new on the market and the most people can be reluctant
Less government support than in other countries
Economy is recovering after a period of recession
The area of activity is not so well known in our country
Few green spaces Difficult access for
disabled or old people Difficulty of building
plumbing system
SWOT
Education of citizens with respect to green environment
Exploring a new sector of market
Novelty of the concept
The use of ecological materials
Increasing labor costs
Activity seriously reduced during winter season
The long time needed for a tree to reach maturity
The existence of old trees that cannot sustain the wood structures.
MARKETING OBJECTIVES
Intense advertising of the products and
services
Obtaining partnerships with the local autorities and
NGOs
Raising the number of demands
Raising awareness about
ecological matters
MARKETING STRATEGIES
The acquisition of strategic grounds for
the future works (forests)
Maintaining constant prices for labor force, transportation and equipment
Collaboration with NGOs
Organization of educative
competitions
ADVERTISING STRATEGIES
To make a website containing the
different activities and the offered
activities
Opening a showroom
Advertising on social networks
Administrative Council
(2+1) (4+1)
General Director (1)
Research Departmen
t
Researchers(3)
Projection &
execution Departme
ntArchite
ct(1)Enginee
rs(2)
Workers(5 +2 )
Economic and
Administrative
DepartmentAccounta
nt(1)
Supply(1+1)
PR and Human
Resources
Human resource
s(1)
PR (1+1
)
ORGANIZATIONAL STRUCTURE
FINANCIAL PLAN1st
YEAR
2nd year
FINANCIAL PLAN
FINANCIAL PLAN3rd
YEAR
FINANCIAL PLAN
FINANCIAL PLAN
Using alternative sources of
energy
Checking and
replacing of tools in
time
Elimination of downtime for
the labor
Optimization of the
transportation of
workers and materials through
good planning
Employment of qualified personnel
By growth of the production of own
raw material
FINANCIAL PLAN
Thank you for your attention and we invite you to a cup of coffee in our tree restaurant!
…In ten years or so…
