Empathise and DefineEmpathy Map

Sanjay Sinha

Design Thinking Action Lab

Say

Think

Feel

Do

“The dilemma is whether to look for the job I will enjoy or jobs with better future prospect”

“Why compromise?”“The challenge is how to find a good job. Scary that so much depend on luck and network?”

I have to choose between work I will enjoy or the work with prospect.

Compromise is inevitable.

There is no scientific way to find a job.

“Excited about the profession life but also sad about missing this life.”

Fun to start working, but will miss the fun of this carefree life.

Internet search about following:“How to find the right job.” “Top satisfying job.” “How to prepare for interview.” “How to make good resume.”

Visit to prospecting employer website.

Contacting people who could be of help in job search.

Mixed; both excited and sad, optimistic and pessimistic, elated and frustrated

Empathy Map

Problem Statement

Prerna who is a meritorious, ambitious, hardworking, intelligent and well qualified woman

Stakeholder Need Insight

NEED A WAY TO

BECAUSE

find a job she would enjoy and compensated well now and in future

Its is extremely difficult to find a job you enjoy and where remuneration is as per market standard

Insight

Finding a job is a tough challenge for people migrating from academics to the professional world. While the physical aspect of getting an appointment letter is a tough affair, there is an intense battle brewing in the heart and mind of candidate.

The battle between emotional and the rational, whether to go with heart (job that can be enjoyed) or go with mind (job with better prospect.

Why can’t both be attained, that’s the problem worth exploring.