eMOVIE LEARNING · 2017. 1. 2. · YOU MAKE LUXURY COME TRUE P eMOVIE LEARNING ® A PERFORMANCE AND CAREER BOOSTER This 11-episode training programme entitled “You make Luxury come

eMOVIE LEARNING®

YOU MAKE LUXURY COME TRUE

YOU MAKE LUXURY COME TRUE - eMOVIE LEARNING®

A PERFORMANCEAND CAREER BOOSTER

This 11-episode training programme entitled “You make Luxury come true” has been designed for both B2C and B2B Clients. Upon completion of the course, Learners will earn the designation “Luxury Attitude Certified”. This certification validates the acquisition of knowledge required to exercise a profession that puts you in touch with the Clientele in the Luxury sector, and is a true Performance and Career Booster.



FOR B2C

“Because I exercise or would like to exercise a profession involving contact with the Clientele in the Luxury world, investing in this 11-episode programme equipped me to be more efficient.”

“I now see myself as a key player in the Luxury sector rather than simply a Luxury sector employee and am fully aware of the extent to which my added value depends on my capacity to represent my Brand and play the primary role in the staging of the Client Experience.”

“This capacity, which is a source of achievement, will be noted and recognized by employers and this will enable me to consider a career development in the Luxury world.”



FOR B2B

“At the end of this 11-episode course, as a Luxury sector key player, I represent the brand that employs me by taking on the primary role in the staging of the Client Experience.”

“Thanks to this training course, as a Luxury sector manager, I provide my staff with the opportunity to be more efficient by making them aware that they are an integral part of our Brand promise.”

“As a recruiter, I know that the “Luxury Attitude Certified” graduates incorporate the soft skills required to exercise a profession that involves contact with the Clientele in the Luxury sector, thereby guaranteeing better integration, an assurance of time-saving and efficiency.”


THE BENEFITS OF THE “YOU MAKE LUXURY COME TRUE” PROGRAMME

An 11-episode programme.Progressive learning requiring regular attendance and commitment.

Training based on Social Learning through a community.The creation of a Learners’ network to share ideas and grow.

The 1st eMovie Learning based on the codes in television series that combine fiction and reality.An addictive programme.

Universal learning.A soft skills base, essential for exercising a profession involving contact with the Clientele in the Luxury sector.

A programme that perfectly incorporates Blended Learning.A personalised roll-out according to the Client’s ambitions and challenges, constraints and means.

A validation system that ensures that knowledge is acquired through three intermediate validations and one final validation.A sustainable quest to acquire knowledge.



An “open” portfolio including the Learner’s personal production of cuts involving “Act” and “My commitments”.A durable tool for eMovie Learners, a coaching base for managers, a means of identifying potential for recruiters.

A programme translated into English, Mandarin and Korean for which the translations are lip synch dubbed.Total immersion during learning.

Multi-devices eMovie Learning.Optimum penetration regardless of the country, market or Learner.

Meeting 11 exceptional Guests, and giving meaning to learning.An exceptional opportunity to consider things in context through powerful concrete messages.

An animated and “supportive” community learning platform.Continuing education that creates a dynamic committed network.

A course that enables rapid identification of the candidates who have obtained the “Luxury Attitude Certified”.The qualification of a breeding ground for potential through this “label”.



Customisation possible at 3 levels (mask, each episode’s educational activities - Learn, Act, My commitments - 13th episode). A special product.

A LMS platform.A managerial guidance tool that incorporates reporting and personalised supervision.

A simple roll-out over time and space and in terms of volume.The possibility to create a community spirit and team building through which common aspirations can be shared (e.g.: product launch, shop and hotel openings, etc...).

A rational investment.The fixed price is €250 (excl. tax).This covers the 11-module training programme comprising 14 hours’ eMovie Learning, access to the eMovie Learner community as well as the full set of validation exercises required to obtain the “Luxury Attitude Certified” designation.


THE 11 MODULESTO UNDERSTAND AND LEARN

The Brand Promise

Functional Experience vs. Emotional Experience

The 3 Dimensions of Service

The Professional Dimension

The Human Dimension

The “On” & “Off” concept

The personalization

The Aesthetic Dimension

The Meaning of Gestures

A Journey in Words

Gift vs. Debt


UNE RENCONTRE EXCEPTIONNELLE AVEC 11 GUESTS

François DelahayeDorchester Collection’s Chief Operating Officer and General Manager of Hôtel Plaza Athénée

Jean-Noël KapfererCo-author of The Luxury Strategy

Joëlle BouvierContemporary dance choreographer

Florence PengHead of Human Resources for China - Louis Vuitton

Florent GrégoireHead of Human Resources for North and South Asia - Louis Vuitton

Raymond N. BicksonManaging Director & Chief Executive Officer - Taj Group Hôtels Resorts and Palaces – from 2003 to 2014

Roderick LevejacChief Concierge of Four Seasons Hôtel George V and 3rd Vice President UICH Les Clés d’Or

Ludovic EngrandMake-up artist - Shu Uemura

Dan KwanSenior Vice President & Managing Director - Wilson Associates Company

Patrice FrankChef Sommelier of Hôtel de Paris Monte-Carlo

Gilles MaucoutTea Master of the Sohen-Ryû tradition

Christophe MichalakChief Pastry of Hôtel Plaza Athénée and Winner of the World Pastry Cup 2005

Erik Perey

Co-founder of Luxury Attitude

71 rue Chardon Lagache - 75016 Paris - France

E-mail : [email protected]

Tel. +33 (0) 1 34 94 96 83

Fax +33 (0) 1 34 94 91 56

PA R I S - LYO N - B O R D E A U X - A L P E S S AV O I E - G E N È V E - M O N A C O - L O N D R E S - B R U X E L L E S - C H I C A G O - S É O U L - S H A N G H A I

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eMOVIE LEARNING · 2017. 1. 2. · YOU MAKE LUXURY COME TRUE P eMOVIE LEARNING ® A PERFORMANCE AND CAREER BOOSTER This 11-episode training programme entitled “You make Luxury come