EMOTIVE – Mapping the Mood of the NationPROFESSOR TOM JACKSON CENTRE FOR INFORMATION MANAGEMENTLOUGHBOROUGH UNIVERSITY

Summary

• What’s happening in the Social Media World?

• The EMOTIVE project

• Examples of EMOTIVE tracking

2010

Egyptian activist; “We use Facebook to schedule our protests, Twitter to coordinate and YouTube to tell the world.” (Meier 2011)

Social Media is first to break-the-news!- 2008 Mumbai attacks, where individuals on location broke the news via Twitter.- July 2009 Jakarta bombings, where Twitter broke the news.- Even earthquakes, ranging from seismic intensity scale 3 or more, were reported quicker by Twitter users as opposed to the relevant Japanese agency.

Commercial Interest: Attensity, Crimson Hexagon, Sysomos, Brandwatch, Vocus, Socialradar, Radian 6, ...

EMOTIVE ProjectEMOTIVE (Extracting the Meaning Of Terse Information in a Visualisation of Emotion)

The system’s main aims, are Emotion, Geo-location and Filtering / Keyphrase extraction from sparse messages (i.e. Tweets). Finally displaying a spectrum of emotions relating to current events on a dynamic geo-map interface for interpretation and interactive exploration by an analyst.

Woolwich Soldier Killing (Lee Rigby) – #woolwich

.My heart goes to the soldiers family, friends, the people of #woolwich & all those effected, so pretty much everyone. Terribly sad news. [sadness]

.@SkyNewsBreak: Military commanders tell soldiers told not to wear their uniforms in public until further notice #Woolwich" - Sad times :( [sadness]

.The fact the soldier was a father upsets me further. Maybe it shouldn't but it does #woolwich [sadness]

.#woolwich absolutely disgusting scene yesterday. Jst so annoying [disgust]

.#Woolwich - so awful. Strength to the victim's families. [disgust]

.Can't believe the news about yesterday's #woolwich attack. Disgusting. Some people are so sick!! [disgust]

.Enjoyed last night's @HyderiCentre event in response to #Woolwich with @cllrjudybest, @jon_bartley, @ihrc, Syed Ammar & Sheikh Panju.. [happiness]

.Great @LabourList article from @jonewilson on the town I'm proud to live in. We love #Woolwich http://t.co/W0MXkxIqvm [happiness]

.The family of murdered soldier pay tribute. Rebecca Rigby: "I love Lee, I always will and I'm proud to be his wife." #woolwich [happiness]

.@steveplrose: "Free speech in Britain is threatened by the influence of Muslims in the media" YouGov question. Wow. #woolwich http://t.co/NqFjpDqJpy. [fear]

.Following the #Woolwich incident, people in #Britain are anxious. Reports of a man with an axe at #LondonBridge is making people nervous. [fear]

Barclays Example

- @jjdelaney11 sorry for the swearing. I'm f**king raging. Been on the phone to Barclays for an hour sorting this out- Barclays are w**kers, fuming they've tried to take my phone bill out of that account when it goes out of a complete different one- Furious doesnt even touch how I feel for spending the last 90mins on phone with Orange/Barclays causing me to miss @essexbootcamp - Grrrr!!!

Anger:

Summary

• EMOTIVE – provides an overview of emotions

• Still more research to do – e.g. influence of individuals, profiling

Credits

• Social Media Demographics - http://www.broadstuff.com/archives/2103-The-Demographics-of-Social-Networks.html