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Emotions and DA Somik Raha Senior Associate, Ulu Ventures SDP Webinar

Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

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Page 1: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Emotions and DASomik Raha

Senior Associate, Ulu Ventures

SDP Webinar

Page 2: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The Conversation that got me into DA

Page 3: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

ValueCultural norms (e.g. integrity)

Objective functions for tradeoffs (e.g. time/money)

What’s important to you?

Page 4: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Truth. Clarity. Freedom.

Page 5: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

–Rabindranath Tagore

“The small truth has words that are clear. The great truth has great silence.”

Page 6: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

“The small truth has words that are clear. The great truth has great silence.”

Page 7: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

E N F O R C E M E N T O F T H E L AW

V S .

S U D P S : VA L U E S - D R I V E N S TA N F O R D P O L I C E VA L U E S :

P U B L I C S A F E T Y A N D E D U C AT I O N

Page 8: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

MY WORK ON VALUE-MAPPING

Robert S. Hartman

1910-1973

Founder of Formal Axiology

Page 9: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

MY WORK ON VALUE-MAPPING

Robert S. Hartman

1910-1973

Founder of Formal Axiology

I N S E PA R A B L E F R O M S E L F

THE EXPERIENCE of INTRINSIC VALUE

Page 10: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

A different kind of listening

“As an observer, the researcher notes that when the subject discovered the intrinsic value, he immediately went silent for some seconds. When he spoke next, the researcher got the impression that he felt he was finally being understood. This assenting silence has been experienced by the researcher with other subjects as well, and might be a clue that we are touching on ground that is indeed of an intrinsic nature to the subject.”

– P128, Achieving Clarity on Value

Page 11: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

UNUSUAL THINGS STARTED HAPPENING

P H Y S I C A L S E N S AT I O N S I N M Y O W N B O D Y

S U B J E C T S F O U N D I T D E E P LY M E A N I N G F U L

“ T H E M O S T VA L U A B L E PA R T WA S VA L U E - M A P P I N G ! ”

Page 14: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

STRATEGY-GENERATING VALUES

Dr. David Matheson CEO, SmartOrg Inc.

“ L I S T E N I N G F O R S T R AT E G Y-G E N E R AT I N G VA L U E S I S N O W A

PA R T O F M Y S TA N D A R D C O N S U LT I N G T O O L K I T ”

“Only Somik can do this.”

Page 15: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Questions for MYSELF

• Why are the mapper and the mappee so inspired by these conversations?

• Is the connection real? What’s happening to the mapper (me) physically? I believe that the mappee is also feeling it in their bodies — can that be validated? Is it all just a big mental game I am playing to believe what I want to believe?

• How can I get myself and a subject into one of those MRI machines to see what’s going on?

Page 16: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

So, in 2017, I started looking into neuroscience…

B U T F I R S T…

Page 17: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Over 4 decades of Behavioral Economics has shown that we make mistakes in decision-making because of biases

Amos Tversky1937-1996

Daniel KahnemanNobel laureate

Heuristics & Biases(1974) 43,953 citations

International best-seller

Page 18: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

217 decision-making biases53 social biases54 memory biases

Ref: Wikipedia

Page 19: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The implicit bottomline

• A good decision is one where you feel balanced and achieve equanimity

• The real value of Decision Analysis is that it helps you cross stormy seas and get to equanimity

• “Don’t trust your emotions when making decisions; they will misguide you”

Page 20: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

This is an incomplete picture

Page 21: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

It is missing four decades of neuroscience

research!

Page 22: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

But first, let’s go even earlier, to 1848

Page 23: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

H O W T O E X P L O D E A R O C K I N 1 8 4 8 G U N P O W D E R

F U S E S A N D

TA M P W I T H A N I R O N R O D L I G H T F U S E

Page 24: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

H O W T O E X P L O D E A R O C K I N 1 8 4 8 G U N P O W D E R

F U S E S A N D

TA M P W I T H A N I R O N R O D L I G H T F U S E

Page 25: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The Story of Phineas Gage

Page 26: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Gage recovered physically

Page 27: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

–Antonio Damasio, P17, Descarte’s Error

For a long time, most everybody, John Harlow (Gage’s doctor) included, believed, “the portion of the brain

traversed, was, for several reasons, the best fitted of any part of the cerebral substance to sustain the injury.” … Nothing could be further from the truth

Page 28: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

–Antonio Damasio, P17, Descarte’s Error

For a long time, most everybody, John Harlow (Gage’s doctor) included, believed, “the portion of the brain

traversed, was, for several reasons, the best fitted of any part of the cerebral substance to sustain the injury.” … Nothing could be further from the truth

Antonio Damasio

U N I V E R S I T Y P R O F E S S O R , D O R N S I F E P R O F E S S O R O F N E U R O S C I E N C E , P S Y C H O L O G Y & P H I L O S O P H Y

D I R E C T O R , B R A I N A N D C R E AT I V I T Y I N S T I T U T E U N I V E R S I T Y O F S O U T H E R N C A L I F O R N I A L O S A N G E L E S

Pho

to C

red

it: L

uis

Bar

ra

Page 29: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

–Antonio Damasio, P17, Descarte’s Error

For a long time, most everybody, John Harlow (Gage’s doctor) included, believed, “the portion of the brain

traversed, was, for several reasons, the best fitted of any part of the cerebral substance to sustain the injury.” … Nothing could be further from the truth

Page 30: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The changes contrasted sharply with his past personality

Page 31: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

He had a hard time making decisions that

were good for him

Page 32: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

A modern Phineas Gage: Elliott• Meningioma, pushing against brain tissue

• Surgically removed tumor, as also frontal lobe tissue that was damaged

• Cognitive abilities intact

• Total change of personality: became terrible in executive function (decision-making) and could not hold jobs, made decisions that bankrupted him and caused two divorces

• Finally social security payments were denied due to refusal by the government to accept his disability

… Antonio Damasio in Descarte’s Error

Page 33: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

U N A B L E T O D E C I D E P R O P E R LY

( E S P E C I A L LY P E R S O N A L & S O C I A L M AT T E R S )C O G N I T I V E

A B I L I T Y

M E M O R Y ( S H O R T A N D L O N G - T E R M )

A R I T H M E T I C A B I L I T Y

N E W L A N G U A G E A B I L I T Y

A LT E R N AT I V E -G E N E R AT I O N

A B I L I T Y

PA S S E D S P E C I A L T E S T S F O R F R O N TA L -L O B E D Y S F U N C T I O N

AT T E N T I O N & W O R K I N G

M E M O R Y

N O M O R E S T R O N G E M O T I O N S

C A N R E A S O N T H R O U G H P R O B L E M S , J U S T

N O T M A K E A D E C I S I O N

“At the end of one session, after he had produced an abundant quantity of options for action, all of which were valid and implementable, Elliot smiled, apparently satisfied with his rich imagination, but added: ‘And after all this, I still wouldn’t know what to do!’”

Ref: Descarte’s Error, Ch 3, “A Modern Phineas Gage”

Elliott

“ T O K N O W B U T N O T T O F E E L ”

Page 34: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

What neurobiology tells us about emotion and reason

• Seemingly normal reason can be disturbed by subtle biases rooted in emotion

• Reduction in emotion may constitute an equally important source of irrational behavior.

… Antonio Damasio in Descarte’s Error

Page 35: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

We need to revise our old-school understanding of the human brain

Old school view: “The old brain core handles basic biological regulation [of emotions] down in the basement, while up above the neocortex deliberates with wisdom and subtlety. Upstairs in the cortex there is reason and willpower, while downstairs in the subcortex there is emotion and all that weak, fleshy stuff.”

New view: “The apparatus of rationality, traditionally presumed to be neocortical, does not seem to work without that of biological regulation [of emotions], traditionally presumed to be subcortical. Nature appears to have built the apparatus of rationality not just on top of the apparatus of biological regulation, but also from it and with it.”

… Antonio Damasio in Descarte’s Error, P128

Page 36: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Decline of rationality is accompanied by a diminution of feeling

“Developmental sociopaths are well known to all of us from the daily news. … The threshold at which their emotions kick in, when they do, is so high that they appear unflappable, and are, from their self reports, unfeeling and uncaring. They are the very picture of the cool head we were told to keep in order to do the right thing. In cold blood, and to everybody’s obvious disadvantage including their own, sociopaths often repeat their crimes. They are in fact yet another example of a pathological state in which a decline in rationality is accompanied by diminution or absence of feeling.”

… Antonio Damasio in Descarte’s Error

Page 37: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The somatic marker hypothesis

Damasio, A. R. (1996). The somatic marker hypothesis and the possible functions of the prefrontal cortex. Phil. Trans. R. Soc. Lond. B, 351(1346), 1413-1420.

2 6 5 9 C I TAT I O N S

Page 38: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The somatic marker hypothesis

Damasio, A. R. (1996). The somatic marker hypothesis and the possible functions of the prefrontal cortex. Phil. Trans. R. Soc. Lond. B, 351(1346), 1413-1420.

2 6 5 9 C I TAT I O N S

Bechara, A., & Damasio, A. R. (2005). The somatic marker hypothesis: A neural theory of economic decision. Games and economic behavior, 52(2), 336-372.

1 6 1 0 C I TAT I O N S

Page 39: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Ventromedial Prefrontal Cortex (shaded region)

Page 40: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The Somatic Marker Hypothesis

P R O S P E C T G U T R E A C T I O N

Response to the image of a bad outcome that comes to mind

Page 41: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The Somatic Marker Hypothesis

S O M A Greek for “body”

P R O S P E C T G U T R E A C T I O N

Response to the image of a bad outcome that comes to mind

Page 42: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The Somatic Marker Hypothesis

S O M A Greek for “body”

P R O S P E C T G U T R E A C T I O N

Response to the image of a bad outcome that comes to mind

Somatic: Occurring in the theater of the body

Page 43: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The Somatic Marker Hypothesis

S O M A Greek for “body”

P R O S P E C T G U T R E A C T I O N

Response to the image of a bad outcome that comes to mind

Somatic: Occurring in the theater of the body

Marker: The reaction marks an image

Page 44: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The Somatic Marker Hypothesis

S O M A Greek for “body”

P R O S P E C T G U T R E A C T I O N

Response to the image of a bad outcome that comes to mind

Somatic: Occurring in the theater of the body

Marker: The reaction marks an image

Somatic Marker arises BEFORE you make a decision; still room for DA

Page 45: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The Somatic Marker Hypothesis

S O M A Greek for “body”

P R O S P E C T G U T R E A C T I O N

Response to the image of a bad outcome that comes to mind

Somatic: Occurring in the theater of the body

Marker: The reaction marks an image

Somatic Marker arises BEFORE you make a decision; still room for DA

S O M AT I C M A R K E R I S A N A U T O M AT E D

S I G N A L T H AT “ D R A S T I C A L LY

R E D U C E S Y O U R O P T I O N S ”

Page 46: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The Somatic Marker Hypothesis

P R O S P E C T G U T R E A C T I O N

Response to the image of a bad outcome that comes to mind

S O M AT I C M A R K E R I S A N A U T O M AT E D

S I G N A L T H AT “ D R A S T I C A L LY

R E D U C E S Y O U R O P T I O N S ”

“In short, somatic markers are a special instance of feelings generated from secondary emotions. Those emotions and feelings have been connected, by learning, to predicted future outcomes of certain scenarios.”

… Antonio Damasio in Descarte’s Error, P174

Page 47: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The Somatic Marker Hypothesis is testable

• As the marker happens in the body, skin conductance response can be used to reliably detect it

• The Iowa Gambling Taskhttps://www.psytoolkit.org/experiment-library/experiment_igt.html

A B C D

e.g. Gain: $100 rewardLoss: -$150

e.g. Gain: $50Loss: $0

Starting Pot$2000

High immediate gain, larger future loss

Lower immediate gain, Smaller future loss

Page 48: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

RESULTS

• Normals learned to switch to the safer decks over time

• VMPFC patients did not! They always chose myopically.

• Both VMPFC patients and normals registered SCR when getting rewards or penalties; the VMPFC patients just couldn’t use that for learning

• Amygdala patients did not register SCR when getting rewards or penalties

Page 49: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

BOTTOMLINE: Emotions are the apparatus for learning

They help us develop an internal predictive model

Two Possibilities:

C O G N I T I V E E S T I M AT E A U T O M AT I C A L LY C O N N E C T S

W I T H S O M AT I C S TAT E

C O V E R T, N O N - C O N S C I O U S E S T I M AT E P R E C E D E S A N Y

C O G N I T I V E P R O C E S S O N T O P I C

Page 50: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Questions for MYSELF

• Why are the mapper and the mappee so inspired by these conversations?

• Is the connection real? What’s happening to the mapper (me) physically? I believe that the mappee is also feeling it in their bodies — can that be validated? Is it all just a big mental game I am playing to believe what I want to believe?

• How can I get myself and a subject into one of those MRI machines to see what’s going on?L E T ’ S T R Y S K I N - C O N D U C TA N C E R E S P O N S E ( S C R ) F I R S T !

C A N T H I S B E S E E N I N S C R ?

Page 51: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Mindfield eSense - under $100

Connects to your phone

Export data to CSV

Page 52: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Listen for feelings across three vectors

Knowled

ge (H

EAD)

Skill (HABIT) Creativity (HEART)

Emotional Energy

Unstoppable EnergyIntellectual

Energy

YOU

Page 53: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling
Page 54: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling
Page 55: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling
Page 56: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Knowled

ge (H

EAD)

Skill (HABIT) Creativity (HEART)

Emotional Energy

Unstoppable EnergyIntellectual

Energy

MARK

ENTREPRENEURSHIPPOETRY

EMPOWER THE POWERLESS

Listening for feelings along three vectors

Page 57: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Listening for feelings along three vectors

Knowled

ge (H

EAD)

Skill (HABIT) Creativity (HEART)

Emotional Energy

Unstoppable EnergyIntellectual

Energy

MARK

ENTREPRENEURSHIPPOETRY

EMPOWER THE POWERLESS

C AV E AT P E R S O N A L E X P E R I M E N T

N E E D T O R E P E AT R E L I A B LY

G R E AT R E S E A R C H T O P I C

Page 58: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

What are the implications for DA?

Page 59: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The implicit bottomline

• A good decision is one where you feel balanced and achieve equanimity

• The real value of Decision Analysis is that it helps you cross stormy seas and get to equanimity

• “Don’t trust your emotions when making decisions; they will misguide you”

I S B A L A N C E / P E A C E / E Q U A N I M I T Y A F E E L I N G O R A T H O U G H T ?

N O T S O FA S T !

Page 60: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Feelings can also guide us!

What if… “the purpose of Decision Analysis is to take complexity off the table so we can focus on who we want to be?”

What if… it only becomes possible to decide when we can FEEL, and we can’t FEEL our way through when facing complex decisions?

Page 61: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Which countries to enter for conservation work using Forest Carbon Credits?

Page 62: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Which countries to enter for conservation work using Forest Carbon Credits?

Ask: Who do you want to be?

Page 63: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Which countries to enter for conservation work using Forest Carbon Credits?

Ask: Who do you want to be?

Answer: Not sure.

Page 64: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Which countries to enter for conservation work using Forest Carbon Credits?

Ask: Who do you want to be?

Answer: Not sure.

No problem - DA to the rescue!

Page 65: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

1. Country E2. Country A3. Country B

1. Country A2. Country B3. Country C

1. Country A2. Country B3. Country C

1. Country A2. Country B3. Country C

1. Country D 2. Country B3. Country A

Linda

Mike1. Country E2. Country B3. Country A

1. Country A2. Country B3. Country C

1. Country A2. Country B3. Country E

1. Country A2. Country B3. Country E

Brad1. Country B2. Country A3. Country E

1. Country B2. Country A3. Country D

1. Country A2. Country B3. Country D

1. Country B2. Country A3. Country E

1. Country B2. Country A3. Country D

Jenny1. Country A2. Country B3. Country E

1. Country A2. Country B3. Country E

1. Country A2. Country B3. Country E

1. Country E2. Country A3. Country B

1. Country A2. Country B3. Country E

1. Country A2. Country B3. Country C

Page 66: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

RESULT: CLARITY ON VALUE POSITION THAT FITS US

Page 67: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

REPEATED THIS AT:

THE NATURE CONSERVANCY

Click here to read article

Page 68: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

REPEATED THIS AT:

THE NATURE CONSERVANCY

Gamechanger approach: “The analysis takes complexity off the table so you can focus on who you want to be!”

—OR— You can still follow the path you want; the analysis helps you do so with your eyes open, with authenticity.

RESULTS: Team developed an intuition (feeling) for which projects were really valuable and voluntarily offered some of their own projects for termination!

Page 69: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Not just non-profits, in for-profit R&D Portfolio Management, this became the hallmark of SmartOrg’s

approach.

Page 70: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

At Ulu Ventures, DA is what allows us to respect the entrepreneur when passing

Page 71: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

I would like to distinguish metrics on two dimensions

How much practical light does the metric shed on the situation?

LUMINOSITY

Page 72: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

I would like to distinguish metrics on two dimensions

How much practical light does the metric shed on the situation?

LUMINOSITY

e.g. A fundraiser for a school

Is $ raised the only thing that matters?

$ raised

METRIC

Page 73: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

There is a whole other dimension for metrics

How much practical light does the metric shed on the situation?

LUMINOSITY

e.g. A fundraiser for a school

$ raised

METRIC

How

insp

iring

is th

is m

etric

?

NU

MIN

OSI

TY

Source: Merriam-Webster

Page 74: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

COMMUNITY

VALUE

Numinous metrics drive our spirit and are driven by it

How much practical light does the metric shed on the situation?

LUMINOSITY

e.g. A fundraiser for a school

$ raised

METRIC

How

insp

iring

is th

is m

etric

?

% participation

METRICN

UM

INO

SITY

Page 75: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

COMMUNITY

VALUE

Numinous metrics effectively communicate the underlying value

How much practical light does the metric shed on the situation?

LUMINOSITY

e.g. A fundraiser for a school

$ raised

METRIC

How

insp

iring

is th

is m

etric

?

% participation

METRICN

UM

INO

SITY

Page 76: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

COMMUNITY

VALUE

Luminous metrics rise in numinosity when we connect them explicitly to our values

How much practical light does the metric shed on the situation?

LUMINOSITY

e.g. A fundraiser for a school$ raised

METRIC

How

insp

iring

is th

is m

etric

?

% participation

METRICN

UM

INO

SITY

Page 77: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Let’s look at Ulu’s metrics in VC Decision-Making

How much practical light does the metric shed on the situation?

LUMINOSITY

10X PWMOIC

METRIC

How

insp

iring

is th

is m

etric

?

NU

MIN

OSI

TY

e.g. VC Decision-Making

Page 78: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

WHOLE TRUTH

VALUE

The Numinous Metric has big implications on how we show up

How much practical light does the metric shed on the situation?

LUMINOSITY

e.g. VC Decision-Making

10X PWMOIC

METRIC

How

insp

iring

is th

is m

etric

?

# of referrals from entrepreneurs we

declined

METRICN

UM

INO

SITY

Page 79: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

WHOLE TRUTH

VALUE

“Whole Truth” is the value behind Ulu’s numinous metric

How much practical light does the metric shed on the situation?

LUMINOSITY

e.g. VC Decision-Making

10X PWMOIC

METRIC

How

insp

iring

is th

is m

etric

?

NU

MIN

OSI

TY

# of referrals from entrepreneurs we

declined

METRIC

Page 80: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

The values behind Numinous Metrics shape decision-context

How much practical light does the metric shed on the situation?

LUMINOSITY

e.g. VC Decision-Making10X PWMOIC

METRIC

How

insp

iring

is th

is m

etric

?

# of referrals from entrepreneurs we

declined

METRICN

UM

INO

SITY

WHOLE TRUTH

VALUE

Page 81: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Focusing on the Whole Truth drives us toward radical transparency

Our rubric for Entrepreneurs BEFORE they talk to us

Page 82: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Luminous MetricsShine a bright practical light on

the situation

Numinous Metrics

e.g. # of referrals from entrepreneurs we didn’t fund e.g. 10X PWMOIC

e.g. % participation e.g. Amount of money raised

Easy to “feel” spirit Needs intellectual explanation

Tend to involve non-financial capital When seen in isolation,

can be exclusively associated with financial capital

Drive your spirit and driven by it

http://www.dailygood.org/story/1260/unlocking-multiple-forms-of-wealth-nipun-mehta/

Page 83: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

EVEN decision quality looks different!

Page 84: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

TALK A LITTLE ABOUT VALUE-MAPPING

For more details, see:

https://tinyurl.com/dqcourse

Page 85: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

What questions would you like to offer for the follow-on conversation?

• Please type in your question into the Q&A box.

Page 86: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

DIALOG WEBINAR On AUG 22, 8 AM Pacific

Please go to the URL in your chatbox to register now

Page 87: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

- M A R K N E P O , T H E B O O K O F AWA K E N I N G ( F E B 2 9 )

“Who’s to say the effort to be real isn’t the beginning of wings?”

- M A R K N E P O , T H E B O O K O F AWA K E N I N G ( M A R 1 )

“Live deep enough and there is only one direction.”

Page 88: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Appendix

Page 89: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

One basis of inquiring into creative joy from the ancient Upanishads

• The ancient Indians made a remarkably strong assertion (in the Taittiriya Upanishad 2.9.1) that there was no way to understand our most authentic selves with our usual intellectual faculty. They asserted in poetic fashion: यतो वाचो िन वतर्न्ते अप्राप्य मनसा सह:| Speech and mind turn back after finding this (realm of the creative self) to be unattainable. They are quite right, and things would be rather hopeless if speech and mind were the only faculty at our disposal. The same poem gives us a way forward in the very next line. आननं्द ब्रहमणो िवद्वान| The knower knows the creative self through the feeling of joy. Let’s repeat that: The creative self can be known through our feeling of joy.

Ref: https://medium.com/invaluable/counting-meaningful-purpose-with-the-three-goddess-braid-f2c5262fe84

Page 90: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Vipassana model may be pointing to somatic markers• From the Vipassana technique of meditation, we find four key phenomena that explain the working

of the mind: consciousness, perception, sensation and reaction. The first phenomenon, consciousness, works “to cognize, simply to know, without differentiating. A sound comes into contact with the ear, and the (consciousness) notes only the fact that a sound has come.”[19] The second phenomenon of the mind, perception, is about recognizing something from one’s past experience as good or bad. For instance, a sound may consist of words of praise or words of abuse. The third phenomenon of the mind, sensation, is what arises in response to the recognition. For something that was perceived to be pleasing, pleasant sensations arise throughout the body, and similarly for unpleasant perceptions, unpleasant sensations arise throughout the body. These sensations are felt by the mind. The fourth phenomenon of the mind is to pull out the reaction from a database of past reactions to such sensations. At this point, the tendency of the mind is to apply the reaction, and deepen the habit-pattern as the applied reaction gets stored in the mind for future access. Moreover, the reaction creates its own stimulus and the cycle repeats, multiplying the perception and thereby the sensation. However, the teachers of meditation urge the student to discover a space between the habitual reaction that arises as an informational element and the response that is a decision. Instead of reacting as a response, the student is urged to stay equanimous, and develop equanimity as an antidote to all habits. As the habit-conditioning dissolves, the cycle breaks immediately, and the physical experience also starts to change. Instead of multiplying and feeding on itself, the effect of stimuli becomes short-lived, and the action taken is less and less a reaction and more and more a thoughtful action. In this sense, the experience of positive and negative stimuli becomes more of a decision.

Raha, S. (2010). Achieving clarity on value (Doctoral dissertation, Stanford University).

Page 91: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

"Normal subjects, generated SCRs when they received reward or punishment. Most important, as they became experienced with the task, they began to generate SCRs prior to the selection of any cards, i.e., during the time when they were pondering from which

deck to choose (Fig. 4).

Bechara, A., & Damasio, A. R. (2005). The somatic marker hypothesis: A neural theory of economic decision. Games and economic behavior, 52(2), 336-372.

R/P: Reward/Punishment

Page 92: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

“These anticipatory SCRs were more pronounced before picking a card from the risky decks A and B, when compared to the

safe decks C and D. The VM patients generated SCRs to reward or punishment,

albeit the responses were slightly lower than those from normal controls, but the amygdala patients completely failed to generate SCRs in

reaction to reward or punishment. Furthermore, the VM as well as the amygdala

patients entirely failed to generate SCRs before picking a card (Fig. 5).”

Bechara, A., & Damasio, A. R. (2005). The somatic marker hypothesis: A neural theory of economic decision. Games and economic

behavior, 52(2), 336-372.

M Y O P I A F O R F U T U R E

Page 93: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

community CAPITALISM

TENACITY“Indestructible”

Miriamrivera

EntrepreneurshipAs

equity

Page 94: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

DA in VCLIVING IN POSSIBILITY

CLINT KORVER

LEADING BY EXAMPLEON VALUES

Page 95: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

CHIEF OF STAFF

BRINGING THINGSTO LIGHT

NETTIE REYES

THRIVE TO HELP UNDERDOG SUCCEED

Page 96: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

Values-BASEDDECISION-MAKING

Don’t just standThere, do something

SOMIK RAHA

SPIRIT BREAKING THROUGH

construct

Page 97: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

How can Ulu be a meaningful shell for all of us?

community CAPITALISM

TENACITY“Indestructible”

Miriamrivera

EntrepreneurshipAs

equity

DA in VCLIVING IN POSSIBILITY

CLINT KORVER

LEADING BY EXAMPLEON VALUES CHIEF OF

STAFF

BRINGING THINGSTO LIGHT

NETTIE REYES

THRIVE TO HELP UNDERDOG SUCCEED

Values-BASEDDECISION-MAKING

Don’t just standThere, do something

SOMIK RAHA

SPIRIT BREAKING THROUGH

construct

Page 98: Emotions and DA v2 - Society of Decision Professionals · 2018. 10. 22. · Antonio Damasio in Descarte’s Error, P128. Decline of rationality is accompanied by a diminution of feeling

PHARMADECISION-MAKING

AGENT forThoughtful

change

EYAS RADDAD

SustainableOrgs through

better decisions