Co-op Marketing on a Shoestring

an adventure with Graham & Emma Cubitt

Buttons - $0.44 each – professional graphic design services donatedMade by a local button maker

Professional Branding – $2500 thanks to a grant from Carrot Cache!!Postcards – 6000 total $0.034 each - keep your branding simple & unified throughout

T shirts – Ethica union-made in Quebec, organic cotton$14 each (sell for $20) Design included in branding package

Timeline– helps tell development story$0 – design by Emma, donated printing

Incentive Gift Basket - Member with the most referrals for December$0 (all items donated from local businesses)

Roll up banner - $205 (design by Emma)

Info events at local cafes- $0

Info events at community gardens $0

Summer festivals – handing out buttons & adding names to our email database - $0

Organize an Awesome Party– budget for our member launch event- $550Included catered local appetizers, space rental (free) cupcakes, musicians, & presentation

Presentations – try using Prezi (free)

Indoor & outdoor Markets & Fair booths $0-$50

Media= free advertising to a very broad audience!

Newspaper articles $0

TV news segment $0

Radio segment $0

Social Media

Wordpress website $0Managed/ designed by Emma

Facebook page $0 - Managed by Emma, goal: post every 1-2 days

Facebook - photos, updates, volunteer profiles, & campaigns

Twitter site $0Managed by Graham & other volunteersGoal 1 post/day

Coming up!

Car window stickers $0.32 each + $150 professional designStickers given to all members

Member packageDesigned by our branding consultants price/package??

Questions?

Mustard Seed sourcing database 250 local producers + counting (shown here)700 suppliers in our database

Mustard Seed members today – 370 total