Emirates Brand

8/2/2019 Emirates Brand

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Emirates Spreads Wings Into India

By: Kristie Thong, India

Published: Jul 19, 2010

EMIRATES AVIATION INDIA

India - Emirates Airlines is stepping up efforts to expand into india after bringing the double decker Airbus A-

380 passenger aircraft into the country.

"Last year, it was exceptional and everybody suffered. I believe the load from India helped us reduce the

effect of the recession. There was double digit growth in India last year and hence India is top of our priority,"

says Majid Al Mualia, senior vice president of commercial operations in West Asia and Indian Ocean of

Emirates.

There are now 54,000 seats and airline's load factor is about 83%, Economic Times reports.

The airline is now looking at a possible growth of 10-15% in the load factor, with an increase in hiring more

staff for operations in India as one of the factors.

"By end of 2009, we saw businesses coming back even though people were talking about three to four years to

recover. I think it was earlier than everybody expected. And right now, we are in a stage that we can say that

business is back to normal for Emirates," says Mualia.

The airline is mulling opening new destinations to its existing networks, and will do so once it achieves this

year's target.

On a side note, The Emirates Group is also looking to hire more, especially for its call centre in India.

"As of now we are having about 900 people working in India but this number will go up," says Mualia.

The airline is looking at a 15% growth in passenger load during the current fiscal year.
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Emirates Soars to the top as the most valuable brandin the Gulf Region 2008

14.08.2009

Back to NewsDUBAI Today, Brand Finance Middle East publishes the first-ever Business Brand Values Index in the Gulf

region, covering a select set of 200 companies across industry sectors. Following on from the first-ever UAE

league tablewhich was published in February 2007, this study has been extended to include publically quoted

brands within the UAE, Saudi Arabia, Oman, Kuwait, Qatar and Kuwait.

The reason for extending the study to include the Gulf Region is because it is imperative companies throughout

the Gulf start looking at how shareholders are benefiting from thebrandvaluethat their businesses have built up

over time, whilst many of them are expanding into the globalmarketplacecomments Gautam Sen-Gupta,

Managing Director Brand Finance Middle East.

Brand Finance calculates the brand values in the study using the Royalty Relief approach a methodology

recognised by technical authorities worldwide that ties back to the commercial reality of brands: their ability to

command a premium in an arms length transaction. This method is highly actionable for accounting, tax,

litigation and commercial purposes.

According to the study, Emirates Airlines is the most valuable brand within not only the UAE but in the whole Gulf

Region. Emirates Airlines has a brand value of AED 11.8 billion and a brand strength rating of AA+, which is

the highest brand scoreachieved in this years study. Despite rising jet fuel prices, Emirates Airlines continues to

expand and become a truly global airline with a highly innovative service culture, which has evidently helped

the brandgrow and develop value.

On a regional basis, Bahrains most valuablebrandis Batelco with a brand value of BD 190 million (US$ 503

million) and a brand strength rating of A. Kuwaits most valuable brand is Zain with a brand value of KD 950

million (US$ 3.6 billion) and a brand strength rating of A+. Omans most valuable brand is Omantel with a brand

value of OR 144 million (US$ 374 million) and a brand strength rating of A- . Qatars most valuable brand is Q-Tel

with a brand value of QAR 6.3 billion (US$1.7 billion) and abrand strengthrating of A+. Saudi Arabias most

valuable brand is Saudi Telecom with a brand value of SAR 10.2 billion (US$ 2.7 billion) and a brand strength

rating of A.

Evidently from these regional results the most valuable brands are all from the Telecommunications sector

excluding the UAEs most valuable Airline sector. This is illustrative of the Gulf Regions Telecommunication

sectorbeing one of the fastest growing in the world. However, the telecommunications sector is only the secondmost valuable sector within the index with a total brand value of US$ 11.9 billion. Despite the economic downturn,

the banking sector is the most valuable sector amongst the Gulf Regions with a total brand value of US$ 16.5

billion.

Commenting on the Brand Finance Gulf Region Index 2008, David Haigh, CEO of Brand Finance plc states:

With only a few notably valuable brands predominantly in the banking, telecommunication and airline industry,

the Gulfregions sectors are generally not generating as much value as international leaders. Greater emphasis

needs to be placed on determining the value drivers behind the brand and developing brand strategies that

leverage this value amongst all the stakeholder groups. This is especially relevant in tightening economic

conditions. Short sighted reductions in brand investment can destroy long termvalue.
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Emirates (airline)

From Wikipedia, the free encyclopedia

Emirates Airlines

IATA

EK

ICAO

UAE

Callsign

EMIRATES

Founded 1985

Commenced

operations

25 October 1985

Hubs Dubai International Airport[A]

Frequent-flyer

program

Skywards

Airport lounge Emirates Lounge

Subsidiaries Arabian Adventures

Congress Solutions International

Emirates Holidays

Emirates Tours

Fleet size 170 in March 2012[B]

Destinations 120 in March 2012[B]

Company slogan ''Fly Emirates. Keep Discovering(old slogan)
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Fly Emirates. To over 100 destinations

"Fly Emirates, in six continents"

Parent company

The Emirates Group

Headquarters Emirates Group Headquarters, Airport

Road,Garhoud,Dubai, United Arab Emirates

Key people Tim Clark(President)

Ahmed bin Saeed Al Maktoum(Chairman

& CEO)

SirMaurice Flanagan(Executive Vice-

Chairman)

Website www.emirates.com

Emirates(Arabic: DMG:ayarn al-Imrt) is anairlinebased atDubai International

AirportinDubai,United Arab Emirates. It is the largest airline in the Middle East, operating over 2,500 flights per

week,[1][2]

from its hub at Terminal 3, to120 citiesin 70 countries across six continents.[3]

The company also operates

three of the world's ten longestnon-stop commercial flightsfrom Dubai to Los Angeles, San

Francisco,HoustonandDallas.[4][5][6]

Emirates is a subsidiary ofThe Emirates Group, which has over 50,000

employees, and is wholly owned by thegovernment of Dubaidirectly under theInvestment Corporation of

Dubai.[7]

Cargo activities are undertaken by the Emirates Group'sEmirates SkyCargodivision.[8]

During the mid-1980s,Gulf Airbegan to cut back its services toDubai. As a result Emirates was conceived in March

1985 with backing fromDubai'sroyal family, whoseDubai Royal Air Wingprovided two of the airline's first aircraft.

It was required to operate independent of government subsidies, apart from $10 million in start-upcapital. The airline

became headed byAhmed bin Saeed Al Maktoum, the airline's present chairman. In the years following its founding,

the airline expanded both its fleet and its destinations.[9]

In October 2008, Emirates moved all operations at Dubai

International Airport toTerminal 3, a new terminal exclusively dedicated to Emirates to sustain its rapid expansion

and growth plans.[10]

Emirates operates a mixed fleet ofAirbusandBoeingwide-body aircraftand is one of only nine airlines to operate an

all-wide-body aircraft fleet, whose centrepiece is theBoeing 777. Emirates also has orders for 90Airbus A380swith

20 of them already in service and became the second operator of the Airbus A380-800 afterSingapore Airlineswhen

their first aircraft was delivered on 28 July 2008.[11]

Emirates has won numerous awards and is an

industrybellwetherfor aircraft purchases, purchasing over 130 aircraft in 2007 alone.[12]

The airline ranks amongst thetop 10 carriers worldwidein terms ofrevenueandpassenger kilometres, and has

become the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried as of 2007.[13]

In
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(airline)#cite_note-9http://en.wikipedia.org/wiki/Airbushttp://en.wikipedia.org/wiki/Airbushttp://en.wikipedia.org/wiki/Airbushttp://en.wikipedia.org/wiki/Boeinghttp://en.wikipedia.org/wiki/Boeinghttp://en.wikipedia.org/wiki/Wide-body_aircrafthttp://en.wikipedia.org/wiki/Wide-body_aircrafthttp://en.wikipedia.org/wiki/Wide-body_aircrafthttp://en.wikipedia.org/wiki/Boeing_777http://en.wikipedia.org/wiki/Boeing_777http://en.wikipedia.org/wiki/Boeing_777http://en.wikipedia.org/wiki/Airbus_A380http://en.wikipedia.org/wiki/Airbus_A380http://en.wikipedia.org/wiki/Airbus_A380http://en.wikipedia.org/wiki/Singapore_Airlineshttp://en.wikipedia.org/wiki/Singapore_Airlineshttp://en.wikipedia.org/wiki/Singapore_Airlineshttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-10http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-10http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-10http://en.wikipedia.org/wiki/Bellwetherhttp://en.wikipedia.org/wiki/Bellwetherhttp://en.wikipedia.org/wiki/Bellwetherhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-11http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-11http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-11http://en.wikipedia.org/wiki/World%27s_largest_airlineshttp://en.wikipedia.org/wiki/World%27s_largest_airlineshttp://en.wikipedia.org/wiki/World%27s_largest_airlineshttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Revenue_passenger_milehttp://en.wikipedia.org/wiki/Revenue_passenger_milehttp://en.wikipedia.org/wiki/Revenue_passenger_milehttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-12http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-12http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-12http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-12http://en.wikipedia.org/wiki/Revenue_passenger_milehttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/World%27s_largest_airlineshttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-11http://en.wikipedia.org/wiki/Bellwetherhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-10http://en.wikipedia.org/wiki/Singapore_Airlineshttp://en.wikipedia.org/wiki/Airbus_A380http://en.wikipedia.org/wiki/Boeing_777http://en.wikipedia.org/wiki/Wide-body_aircrafthttp://en.wikipedia.org/wiki/Boeinghttp://en.wikipedia.org/wiki/Airbushttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-9http://en.wikipedia.org/wiki/Dubai_International_Airport_Terminal_3http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-8http://en.wikipedia.org/wiki/Ahmed_bin_Saeed_Al_Maktoumhttp://en.wikipedia.org/wiki/Financial_capitalhttp://en.wikipedia.org/wiki/Dubai_Royal_Air_Winghttp://en.wikipedia.org/wiki/Dubaihttp://en.wikipedia.org/wiki/Dubaihttp://en.wikipedia.org/wiki/Dubaihttp://en.wikipedia.org/wiki/Gulf_Airhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-7http://en.wikipedia.org/wiki/Emirates_SkyCargohttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-6http://en.wikipedia.org/wiki/Investment_Corporation_of_Dubaihttp://en.wikipedia.org/wiki/Investment_Corporation_of_Dubaihttp://en.wikipedia.org/wiki/Politics_of_the_United_Arab_Emirateshttp://en.wikipedia.org/wiki/The_Emirates_Grouphttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-5http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-ReferenceA-3http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-ReferenceA-3http://en.wikipedia.org/wiki/Dallashttp://en.wikipedia.org/wiki/Houstonhttp://en.wikipedia.org/wiki/Non-stop_flighthttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-2http://en.wikipedia.org/wiki/Emirates_destinationshttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-0http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-0http://en.wikipedia.org/wiki/United_Arab_Emirateshttp://en.wikipedia.org/wiki/Dubaihttp://en.wikipedia.org/wiki/Dubai_International_Airporthttp://en.wikipedia.org/wiki/Dubai_International_Airporthttp://en.wikipedia.org/wiki/Airlinehttp://en.wikipedia.org/wiki/DIN_31635http://en.wikipedia.org/wiki/Arabic_languagehttp://www.emirates.com/http://en.wikipedia.org/wiki/Maurice_Flanaganhttp://en.wikipedia.org/wiki/Ahmed_bin_Saeed_Al_Maktoumhttp://en.wikipedia.org/wiki/Tim_Clark_(Emirates_Airline)http://en.wikipedia.org/wiki/Dubaihttp://en.wikipedia.org/wiki/Garhoud,_Dubaihttp://en.wikipedia.org/wiki/The_Emirates_Grouphttp://en.wikipedia.org/wiki/Parent_company


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2010 the airline was thesixth-largestairline in the world in terms of international passengers carried,[14]

andlargest in

the world in terms of scheduled international passenger-kilometresflown.[15]

The airline was also theseventh largestin

terms of scheduled freight tonne-kilometres flown.[16]

Emirates has built up a strongbrand nameas a leader in the aviation industry, particularly in terms of serviceexcellence, and its very rapid growth, coupled with consistent profitability.

[17][18]In 2010, Emirates was voted the

eighth best airline in the world by research consultancy firmSkytrax.[19]

In February 2011,Air Transport Worldgave Emirates Airlines the title of "Airline of the Year" for 2011. The award

has been given based on recognition of its commitment to safety and operational excellence, customer service

trendsetters, financial condition including a 22-year consecutive annual profit .[20]

Contents

[hide]

1 History

o 1.1 Origins: 19851992

o 1.2 Incorporation and growth: 19931999

o 1.3 Modern history: 2000present

1.3.1 Airbus A380

1.3.2 Terminal 3

2 Corporate management

o 2.1 Structure and employment

o 2.2 Financial and operational performance

3 Branding

4 Destinations

o 4.1 Alliance

o 4.2 Codeshare agreements

5 Fleet

o 5.1 Current passenger fleet

o 5.2 Retired passenger fleet

o 5.3 Cargo

6 Environmental record

o 6.1 Fleet efficiency

7 Services

o 7.1 Cabin

o 7.2 In-flight entertainment system

7.2.1 ICE

o 7.3 Ground services
http://en.wikipedia.org/wiki/World%27s_largest_airlines#Scheduled_international_passengers_carriedhttp://en.wikipedia.org/wiki/World%27s_largest_airlines#Scheduled_international_passengers_carriedhttp://en.wikipedia.org/wiki/World%27s_largest_airlines#Scheduled_international_passengers_carriedhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-autogenerated1-13http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-autogenerated1-13http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-autogenerated1-13http://en.wikipedia.org/wiki/World%27s_largest_airlines#Scheduled_international_passenger-kilometres_flownhttp://en.wikipedia.org/wiki/World%27s_largest_airlines#Scheduled_international_passenger-kilometres_flownhttp://en.wikipedia.org/wiki/World%27s_largest_airlines#Scheduled_international_passenger-kilometres_flownhttp://en.wikipedia.org/wiki/World%27s_largest_airlines#Scheduled_international_passenger-kilometres_flownhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-autogenerated2-14http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-autogenerated2-14http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-autogenerated2-14http://en.wikipedia.org/wiki/World%27s_largest_airline#Scheduled_freight_tonne-kilometres_flownhttp://en.wikipedia.org/wiki/World%27s_largest_airline#Scheduled_freight_tonne-kilometres_flownhttp://en.wikipedia.org/wiki/World%27s_largest_airline#Scheduled_freight_tonne-kilometres_flownhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-15http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-15http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-15http://en.wikipedia.org/wiki/Brand_namehttp://en.wikipedia.org/wiki/Brand_namehttp://en.wikipedia.org/wiki/Brand_namehttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-16http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-16http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-16http://en.wikipedia.org/wiki/Skytraxhttp://en.wikipedia.org/wiki/Skytraxhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-18http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-18http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-18http://en.wikipedia.org/wiki/Air_Transport_Worldhttp://en.wikipedia.org/wiki/Air_Transport_Worldhttp://en.wikipedia.org/wiki/Air_Transport_Worldhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-19http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-19http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-19http://en.wikipedia.org/wiki/Emirates_(airline)http://en.wikipedia.org/wiki/Emirates_(airline)http://en.wikipedia.org/wiki/Emirates_(airline)http://en.wikipedia.org/wiki/Emirates_(airline)#Historyhttp://en.wikipedia.org/wiki/Emirates_(airline)#Historyhttp://en.wikipedia.org/wiki/Emirates_(airline)#Origins:_1985.E2.80.931992http://en.wikipedia.org/wiki/Emirates_(airline)#Origins:_1985.E2.80.931992http://en.wikipedia.org/wiki/Emirates_(airline)#Origins:_1985.E2.80.931992http://en.wikipedia.org/wiki/Emirates_(airline)#Origins:_1985.E2.80.931992http://en.wikipedia.org/wiki/Emirates_(airline)#Incorporation_and_growth:_1993.E2.80.931999http://en.wikipedia.org/wiki/Emirates_(airline)#Incorporation_and_growth:_1993.E2.80.931999http://en.wikipedia.org/wiki/Emirates_(airline)#Incorporation_and_growth:_1993.E2.80.931999http://en.wikipedia.org/wiki/Emirates_(airline)#Incorporation_and_growth:_1993.E2.80.931999http://en.wikipedia.org/wiki/Emirates_(airline)#Modern_history:_2000.E2.80.93presenthttp://en.wikipedia.org/wiki/Emirates_(airline)#Modern_history:_2000.E2.80.93presenthttp://en.wikipedia.org/wiki/Emirates_(airline)#Modern_history:_2000.E2.80.93presenthttp://en.wikipedia.org/wiki/Emirates_(airline)#Modern_history:_2000.E2.80.93presenthttp://en.wikipedia.org/wiki/Emirates_(airline)#Airbus_A380http://en.wikipedia.org/wiki/Emirates_(airline)#Airbus_A380http://en.wikipedia.org/wiki/Emirates_(airline)#Terminal_3http://en.wikipedia.org/wiki/Emirates_(airline)#Terminal_3http://en.wikipedia.org/wiki/Emirates_(airline)#Corporate_managementhttp://en.wikipedia.org/wiki/Emirates_(airline)#Corporate_managementhttp://en.wikipedia.org/wiki/Emirates_(airline)#Structure_and_employmenthttp://en.wikipedia.org/wiki/Emirates_(airline)#Structure_and_employmenthttp://en.wikipedia.org/wiki/Emirates_(airline)#Financial_and_operational_performancehttp://en.wikipedia.org/wiki/Emirates_(airline)#Financial_and_operational_performancehttp://en.wikipedia.org/wiki/Emirates_(airline)#Brandinghttp://en.wikipedia.org/wiki/Emirates_(airline)#Brandinghttp://en.wikipedia.org/wiki/Emirates_(airline)#Destinationshttp://en.wikipedia.org/wiki/Emirates_(airline)#Destinationshttp://en.wikipedia.org/wiki/Emirates_(airline)#Alliancehttp://en.wikipedia.org/wiki/Emirates_(airline)#Alliancehttp://en.wikipedia.org/wiki/Emirates_(airline)#Codeshare_agreementshttp://en.wikipedia.org/wiki/Emirates_(airline)#Codeshare_agreementshttp://en.wikipedia.org/wiki/Emirates_(airline)#Fleethttp://en.wikipedia.org/wiki/Emirates_(airline)#Fleethttp://en.wikipedia.org/wiki/Emirates_(airline)#Current_passenger_fleethttp://en.wikipedia.org/wiki/Emirates_(airline)#Current_passenger_fleethttp://en.wikipedia.org/wiki/Emirates_(airline)#Retired_passenger_fleethttp://en.wikipedia.org/wiki/Emirates_(airline)#Retired_passenger_fleethttp://en.wikipedia.org/wiki/Emirates_(airline)#Cargohttp://en.wikipedia.org/wiki/Emirates_(airline)#Cargohttp://en.wikipedia.org/wiki/Emirates_(airline)#Environmental_recordhttp://en.wikipedia.org/wiki/Emirates_(airline)#Environmental_recordhttp://en.wikipedia.org/wiki/Emirates_(airline)#Fleet_efficiencyhttp://en.wikipedia.org/wiki/Emirates_(airline)#Fleet_efficiencyhttp://en.wikipedia.org/wiki/Emirates_(airline)#Serviceshttp://en.wikipedia.org/wiki/Emirates_(airline)#Serviceshttp://en.wikipedia.org/wiki/Emirates_(airline)#Cabinhttp://en.wikipedia.org/wiki/Emirates_(airline)#Cabinhttp://en.wikipedia.org/wiki/Emirates_(airline)#In-flight_entertainment_systemhttp://en.wikipedia.org/wiki/Emirates_(airline)#In-flight_entertainment_systemhttp://en.wikipedia.org/wiki/Emirates_(airline)#ICEhttp://en.wikipedia.org/wiki/Emirates_(airline)#ICEhttp://en.wikipedia.org/wiki/Emirates_(airline)#Ground_serviceshttp://en.wikipedia.org/wiki/Emirates_(airline)#Ground_serviceshttp://en.wikipedia.org/wiki/Emirates_(airline)#Ground_serviceshttp://en.wikipedia.org/wiki/Emirates_(airline)#ICEhttp://en.wikipedia.org/wiki/Emirates_(airline)#In-flight_entertainment_systemhttp://en.wikipedia.org/wiki/Emirates_(airline)#Cabinhttp://en.wikipedia.org/wiki/Emirates_(airline)#Serviceshttp://en.wikipedia.org/wiki/Emirates_(airline)#Fleet_efficiencyhttp://en.wikipedia.org/wiki/Emirates_(airline)#Environmental_recordhttp://en.wikipedia.org/wiki/Emirates_(airline)#Cargohttp://en.wikipedia.org/wiki/Emirates_(airline)#Retired_passenger_fleethttp://en.wikipedia.org/wiki/Emirates_(airline)#Current_passenger_fleethttp://en.wikipedia.org/wiki/Emirates_(airline)#Fleethttp://en.wikipedia.org/wiki/Emirates_(airline)#Codeshare_agreementshttp://en.wikipedia.org/wiki/Emirates_(airline)#Alliancehttp://en.wikipedia.org/wiki/Emirates_(airline)#Destinationshttp://en.wikipedia.org/wiki/Emirates_(airline)#Brandinghttp://en.wikipedia.org/wiki/Emirates_(airline)#Financial_and_operational_performancehttp://en.wikipedia.org/wiki/Emirates_(airline)#Structure_and_employmenthttp://en.wikipedia.org/wiki/Emirates_(airline)#Corporate_managementhttp://en.wikipedia.org/wiki/Emirates_(airline)#Terminal_3http://en.wikipedia.org/wiki/Emirates_(airline)#Airbus_A380http://en.wikipedia.org/wiki/Emirates_(airline)#Modern_history:_2000.E2.80.93presenthttp://en.wikipedia.org/wiki/Emirates_(airline)#Incorporation_and_growth:_1993.E2.80.931999http://en.wikipedia.org/wiki/Emirates_(airline)#Origins:_1985.E2.80.931992http://en.wikipedia.org/wiki/Emirates_(airline)#Historyhttp://en.wikipedia.org/wiki/Emirates_(airline)http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-19http://en.wikipedia.org/wiki/Air_Transport_Worldhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-18http://en.wikipedia.org/wiki/Skytraxhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-16http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-16http://en.wikipedia.org/wiki/Brand_namehttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-15http://en.wikipedia.org/wiki/World%27s_largest_airline#Scheduled_freight_tonne-kilometres_flownhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-autogenerated2-14http://en.wikipedia.org/wiki/World%27s_largest_airlines#Scheduled_international_passenger-kilometres_flownhttp://en.wikipedia.org/wiki/World%27s_largest_airlines#Scheduled_international_passenger-kilometres_flownhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-autogenerated1-13http://en.wikipedia.org/wiki/World%27s_largest_airlines#Scheduled_international_passengers_carried


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o 7.4 Lounges

o 7.5 Chauffeur-drive

8 Frequent-flyer program

9 Business model

10 Accidents and incidents

11 Footnotes

12 Further reading

13 External links

[edit]History

[edit]Origins: 19851992

An EmiratesAirbus A300, one of the airline's first aircraft (1995)

During the mid-1980s,Gulf Airbegan to cut back its services to Dubai as it was concerned it was providing regional

feeder flights for other carriers.[21]

As a result Emirates was conceived in March 1985 with backing fromDubai's royal

family, and was required to operate independent of governmentsubsidies, apart from US$10 million in start-up

capital. Emirates leased a newBoeing 737300, as well as anAirbus 300B4-200,[22]both fromPakistan International

Airlineswhich were returned in 1987.[23]

The Royal Family'sDubai Royal Air Wingalso provided the airline two

usedBoeing 727-200/Advs.[24]

The airline's first flight, flight EK600, was DubaiKarachion 25 October 1985.[24][25]

TheAirbus A310was Emirates' first new-build aircraft. Nine A310s were operated by 1998.
http://en.wikipedia.org/wiki/Emirates_(airline)#Ground_serviceshttp://en.wikipedia.org/wiki/Emirates_(airline)#Ground_serviceshttp://en.wikipedia.org/wiki/Emirates_(airline)#Loungeshttp://en.wikipedia.org/wiki/Emirates_(airline)#Loungeshttp://en.wikipedia.org/wiki/Emirates_(airline)#Chauffeur-drivehttp://en.wikipedia.org/wiki/Emirates_(airline)#Chauffeur-drivehttp://en.wikipedia.org/wiki/Emirates_(airline)#Frequent-flyer_programhttp://en.wikipedia.org/wiki/Emirates_(airline)#Frequent-flyer_programhttp://en.wikipedia.org/wiki/Emirates_(airline)#Business_modelhttp://en.wikipedia.org/wiki/Emirates_(airline)#Business_modelhttp://en.wikipedia.org/wiki/Emirates_(airline)#Accidents_and_incidentshttp://en.wikipedia.org/wiki/Emirates_(airline)#Accidents_and_incidentshttp://en.wikipedia.org/wiki/Emirates_(airline)#Footnoteshttp://en.wikipedia.org/wiki/Emirates_(airline)#Footnoteshttp://en.wikipedia.org/wiki/Emirates_(airline)#Further_readinghttp://en.wikipedia.org/wiki/Emirates_(airline)#Further_readinghttp://en.wikipedia.org/wiki/Emirates_(airline)#External_linkshttp://en.wikipedia.org/wiki/Emirates_(airline)#External_linkshttp://en.wikipedia.org/w/index.php?title=Emirates_(airline)&action=edit&section=1http://en.wikipedia.org/w/index.php?title=Emirates_(airline)&action=edit&section=1http://en.wikipedia.org/w/index.php?title=Emirates_(airline)&action=edit&section=1http://en.wikipedia.org/w/index.php?title=Emirates_(airline)&action=edit&section=2http://en.wikipedia.org/w/index.php?title=Emirates_(airline)&action=edit&section=2http://en.wikipedia.org/w/index.php?title=Emirates_(airline)&action=edit&section=2http://en.wikipedia.org/wiki/Airbus_A300http://en.wikipedia.org/wiki/Airbus_A300http://en.wikipedia.org/wiki/Airbus_A300http://en.wikipedia.org/wiki/Gulf_Airhttp://en.wikipedia.org/wiki/Gulf_Airhttp://en.wikipedia.org/wiki/Gulf_Airhttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-Emirates_Global_Vision-20http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-Emirates_Global_Vision-20http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-Emirates_Global_Vision-20http://en.wikipedia.org/wiki/Al_Maktoumhttp://en.wikipedia.org/wiki/Al_Maktoumhttp://en.wikipedia.org/wiki/Al_Maktoumhttp://en.wikipedia.org/wiki/Al_Maktoumhttp://en.wikipedia.org/wiki/Subsidyhttp://en.wikipedia.org/wiki/Subsidyhttp://en.wikipedia.org/wiki/Subsidyhttp://en.wikipedia.org/wiki/Boeing_737_Classichttp://en.wikipedia.org/wiki/Boeing_737_Classichttp://en.wikipedia.org/wiki/Boeing_737_Classichttp://en.wikipedia.org/wiki/Boeing_737_Classichttp://en.wikipedia.org/wiki/Boeing_737_Classichttp://en.wikipedia.org/wiki/Airbus_A300http://en.wikipedia.org/wiki/Airbus_A300http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-21http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-21http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-21http://en.wikipedia.org/wiki/Pakistan_International_Airlineshttp://en.wikipedia.org/wiki/Pakistan_International_Airlineshttp://en.wikipedia.org/wiki/Pakistan_International_Airlineshttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-22http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-22http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-22http://en.wikipedia.org/wiki/Dubai_Royal_Air_Winghttp://en.wikipedia.org/wiki/Dubai_Royal_Air_Winghttp://en.wikipedia.org/wiki/Dubai_Royal_Air_Winghttp://en.wikipedia.org/wiki/Boeing_727http://en.wikipedia.org/wiki/Boeing_727http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-Our_History-23http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-Our_History-23http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-Our_History-23http://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Karachihttp://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-Our_History-23http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-Our_History-23http://en.wikipedia.org/wiki/Emirates_(airline)#cite_note-Our_History-23http://en.wikipedia.org/wiki/Airbus_A310http://en.wikipedia.org/wiki/Airbus_A310http://en.wikipedia.org/wiki/Airbus_A310http://en.wikipedia.org/wiki/File:Emirates_Airbus_A310-300_KvW.jpghttp://en.wikipedia.org/wiki/File:Emirates_Airbus_A310-300_KvW.jpghttp://en.wikipedia.org/wiki/File:Emirates_Airbus_A300_Bidini.jpghttp://en.wikipedia.org/wiki/File:Emirates_Airbus_A300_Bidini.jpghttp://en.wikipedia.org/wiki/File:Emirates_Airbus_A310-300_KvW.jpghttp://en.wikipedia.org/wiki/File:Emirates_Airbus_A310-300_KvW.jpghttp://en.wikipedia.org/wiki/File:Emirates_Airbus_A300_Bidini.jpghttp://en.wikipedia.org/wiki/File:Emirates_Airbus_A300_Bidini.jpghttp://en.wikipedia.org/wiki/File:Emirates_Airbus_A310-300_KvW.jpghttp://en.wikipedia.org/wiki/File:Emirates_Airbus_A310-300_KvW.jpghttp://en.wikipedia.org/wiki/File:Emirates_Airbus_A300_Bidini.jpghttp://en.wikipedia.org/wiki/File:Emirates_Airbus_A300_Bidini.jpghttp://en.wikipedia.org/wiki/File:Emirates_Airbus_A310-300_KvW.jpghttp://en.wikipedia.org/wiki/File:Emirates_Airbus_A310-300_KvW.jpghttp://en.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Maurice Flanagan, who previously worked at British Airways,Gulf Air, andBOACand at the time was

overseeingDnata, was appointed chief executive officer of the new airline.[21]

To acknowledge his services for

aviation, in 2000, Flanagan was madeCBEin theQueen's Birthday Honour List, and later honoured withknighthood.

He would be joined at the airline bySheikh Ahmed bin Saeed Al Maktoum(as chairman) and now-Emirates

presidentTim Clark. Current chairman Sheikh Ahmed bin Saeed Al Maktoum has since inherited the role of CEO, as

Sir Maurice Flanagan became the carrier's executive vice-chairman.

Emirates became profitable within its first nine months.[26]

During its first year, it carried about

260,000passengersand 10,000 tons offreight.[26]

To highlight the airline's early success, Gulf Air, during Emirates'

first year of operations, suffered a 30% drop in profits, and a loss the following year.[26]

By 1986, the airline was

adding new destinations such asColombo,Dhaka,AmmanandCairoto its route network.[24]

On 3 July, Emirates

received its first bought aircraft, an Airbus A310 (registrationA6-EKA),[24]

and with two examples, launched

dailynon-stop servicestoGatwickon 6 July 1987. The airline in 1987 addedFrankfurtviaIstanbul,

andMal(Maldive).[26]

This was followed by an expansion into the Far East market in 1989, with flights

toBangkok,ManilaandSingapore,[24]

and Hong Kong in 1991.[26]

During the first decade of operations, Emirates

recorded strong growths averaging 30%.[21]

This was despite the lack of a regional network, as its main competitor

Gulf Air dominated traffic in the region.

[edit]Incorporation and growth: 19931999

This section requiresexpansionwith:

more information about the aircraft's

history from 1996 to 1998.

The Boeing 777 has become an integral part of the fleet in recent years. Emirates is the worlds largest operator of the Boeing 777

and the only airline to have bought every version of the aircraft.[27]

By the early 1990s, Emirates was among the world's fastest growing airlines;revenueincreased approximately

US$100 million each year, approaching US$500 million in the year 1993. The airline and its cargo division,Emirates

SkyCargo, carried 1.6millionpassengers and 68,000 tons of cargo and in the same year, respectively.[26]

With the

advent of theGulf War, business increased for Emirates as the war kept other airlines out of the area; it was the only

airline to continue flying in the last ten days of the war.[26]

Following the conflicts, a total of 92 air carriers were flying

to markets internationally and Emirates faced intense competition at its home base. It carried about three million
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passengers a year to Dubai International Airport in the mid-1990s. Emirates continued to expand during the late

1990s. The growing cargo business accounted for 16 percent of the airline's total revenues.

Emirates started offering round-the-world services from autumn 1993, after a partnership was established withUS

Airways.

[26]

It previously had co-operation agreements withCyprus Airways.

[26]

By 1994, with its 15 aircraft, theairline was connecting 32 destinations. At this time Emirates was the sixth largest airline in the Middle East. To

highlight the carrier's rapid growth, in thefinancial yearending 30 March 1994, Emirates received revenues of

US$643.4 million. The airline's workforce was approximately 4,000 people, carrying two million passengers a year to

34 destinations using a fleet of 18 Airbus aircraft. An order for seven new Boeing 777s, worth over US$1 billion,

were placed in 1992, which started to arrive in the spring of 1996. One of the planes was used on a new service to

Melbourne viaSingapore. Emirates placed a large order with Airbus later the same year. In spite of the large capital

expenditures, the Dubai government had laid out only US$50 million since the airline's inception.

In May 1998, Emirates paid theGovernment of Sri LankaUS$70 million for a 43.6% stake in SriLankan

Airlines(then known asAir Lanka).[28]

As part of the deal, Emirates received a 10-year contract to manage

SriLankan.[29]

In January 2008, Emirates announced that it would end the management contract, effective April

2008.[29][30]

Emirates subsequently sold its stake in the airline to theGovernment of Sri Lanka, in an estimated

US$150 million[28]

deal that was finalised in 2010, thus ending any affiliation the two airlines had with each other.[31]

[edit]Modern history: 2000present

This article may need to be rewritten entirely to comply with Wikipedia'squality standards, as

section.You can help. Thediscussion pagemay contain suggestions. (January 2011)

Towards the end of the year 2000, Emirates was planning to start long-haul service to theEast CoastandWest Coast

of the United States, as well asnon-stop flightsto Australia andArgentina. In 2001 Emirates was votedAirline of the

Year.[32]

During 2002, Emirates passenger figures increased 18% to over 6.8 million against the previous year.[33]

Airbus A330-200lands atBole International Airport.

At the 2003Paris Air Show, Emirates signed an order for 71 aircraft at a cost of US$19 billion. The order included

firm purchase orders for a further 21 Airbus 380-800s and lease orders for two A380-800s. Emirates also announced

operating lease orders for 26 Boeing 777-300ERs14 fromGE Capital Aviation Servicesand 12 from
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theInternational Lease Finance Corporation(ILFC).[34]

In the same year Emirates began flying directly to Sydney

using three newAirbus A340-500s.

In 2004, Emirates began flying non-stop to New York'sJohn F. Kennedy International Airportusing their newAirbus

A340-500. These flights meant the resumption of non-stop air services between the United Arab Emirates and theUSA, afterDelta Air Lines's flights since 2001, terminated later

[35][36]and restarted again in 2007. In the same year,

Emirates signed a100 million deal withEnglish Premier Leaguefootball teamArsenal, which includes naming

rights to itsnew stadiumfor 15 years and shirt sponsorship for eight years, starting from the 2006/07 season. In 2005,

Emirates ordered 42 Boeing 777s in a deal worth $9.7 billion, the largest Boeing 777 order in history.[37]

A year later,

Emirates SkyCargo signed a $2.8 billion order for 10 Boeing 747-8Fs.

Emirates has been steadily capturing the traffic from South Asia to North America, allowing passengers to bypass the

traditional hubs ofLondon Heathrow, Frankfurt, andParis-Charles de Gaulle Airport; the home bases ofBritish

Airways,Lufthansa, andAir France, respectively, with a transit stop at Dubai International Airport instead. South

Asia has remained an important region for the Emirates network. Pakistanwas the first country to receive flights from

the airline and it still does to this day.[38]

Indiawas the second country to receive flights from Emirates, and continues

to expand an extensive network in India. Emirates is the largest airline operating internationally in India and operates

over 185 flights a week across 10 cities.[39]

Similarly, Emirates competes withBritish Airways,Cathay

Pacific,Malaysia Airlines,Qantas,Singapore Airlines,Thai Airways International, Middle Eastern rivalsEtihad

AirwaysandQatar Airways, and other airlines on the lucrative London to SydneyKangaroo Route.[40]

In 2007, Emirates made an order worth over $34.9 billion, at the Dubai Air Show. The airline signed contracts for 120

Airbus A350s, 11 A380s and 12 Boeing 777-330ERs.[41]

In the same year, Emirates began flights to So Paulo

representing the first non-stop flight between the Middle East and South America[42]

and also began operations of its

$120 million Flight Catering Centre at Dubai Airport.[43]

Emirates introduced an in-flight mobile phone service in 2008, becoming the first international carrier to do

so.[44]

Also in the same year, Emirates took delivery of their first A380, and flew its first fli ght to New York.[45]

In 2009, Emirates became the worlds largest operator of the Boeing 777 with the delivery of the 78th plane .[46]In

2010, at the Farnborough Airshow, the airline placed an order for 30 Boeing 777s, worth $9.1 billion, bringing total

spending for aircraft in the year to over $25 billion.[27]

In 2011, at the Dubai Airshow, Emirates placed another order

for another 50 777s, worth about $18 billion, which its chairman claims to be the single largest order for Boeing.[47]

[edit]Airbus A380
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An EmiratesAirbus A380-800 landing inHamburg Finkenwerder Airportto receive final paint-job

Emirates announced an order in April 2000 for the Airbus A3XX (later namedAirbus A380), the largest civil aircraft

ever built. The deal consisted of fiveAirbus A380-800sand twoAirbus A380-800Fs. The deal was confirmed on 4

November 2001, and Emirates announced orders for 15 more A380-800s at the same time. Two years later Emirates

again placed an order, this time for 21 A380-800s. In April 2006, Emirates ordered two more A380-800s, and

cancelled their two orders for the freighter variant. In 2007, Emirates ordered 15 A380-800s, bringing the total

number ordered to 58.[48]

Emirates justified its order saying that purchasing the 481- to 656-

passenger Superjumbo was to maximize its use of scarce takeoff and landing slots at crowded airports such asLondon

Heathrow.

In November 2005, the first A380-800 in full Emiratesliverywas flown to Dubai, where it was displayed atDubai

Airshow2005.[49]

On 20 November 2005, Emirates ordered 42Boeing 777s, to help with its expansion. This order

came one day after Airbus announced that the A380-800 Superjumbo would be delayed by another six months.[50]

A

third delay was announced on 3 October 2006, pushing the initial delivery of the first A380-800 to October

2007.[51]

The announcement was met with anger by Emirates' President Tim Clark, who threatened to cancel their

Airbus order as it was affecting the airline's expansion plan, saying that "It's very serious. This will do us serious

damage."[52]

In total as of April 2008,Airbuspaid as much as $110 million during 2007 in compensation for the late

delivery of the A380-800 to Emirates for the delays.[53]

During the same year, on 1 August, Emirates flew its first

A380-800 flight, with 489 passengers, from Dubai to New York City's John F. Kennedy International Airport.[54][55]

In February 2009, Emirates raised many issues concerning its A380.[56][57]

Emirates gave a 46-page presentation in

Toulouse, informing Airbus officials about heat-damaged power cables, defective engines and numerous

malfunctions, many reportedly caused by the two showers installed in the aircraft.[58][59][60]

Emirates Airbus A380 on final approach to Charles De Gaulle Airport. (2010)

On 8 June 2010, at theBerlin Air Show, Emirates ordered an additional 32 A380s worth US$11.5 billion. The deal

was the biggest single order for the worlds largest passenger aircraft.[61][62]This latest order, added to the 58 A380s

previously ordered, brings the total to 90.[63]

Emirates expects all 90 superjumbos to be delivered by 2017. None of the

additional 32 jets are intended to replace existing A380s; although Emirates received its first A380 in 2008, it does not
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expect to retire these early airframes before 2020.[64]

Later in June 2010, Tim Clark, the president of Emirates, hinted

at further orders for A380s.[65]

Emirates aims to operate over 120 Airbus A380s when new airport space is available. The target implies a future

Emirates order for 30 of the world's largest airliner, worth US$10 billion at list prices, at an unspecified date. If theairline went ahead with its growth plans it would have an A380 fleet worth over US$40 billion.

[66][67]

The airline now uses theirAirbus A380-800son flights to (in order of launch date)London

Heathrow,Sydney,Auckland(via Sydney) and (via Melbourne from October 2012),[68]

Bangkok,[69]

Toronto,Paris

CDG,[70][71]

Seoul/Incheon,Jeddah,[72]

BeijingCapital,Manchester,[73],Hong Kong(direct),[74]and via

Bangkok[74]

New YorkJFK,ShanghaiPudong,Johannesburg,[75]Munich[76]Rome,[77]Kuala Lumpur,Moscow(from

1 June 2012)[78]

,Tokyo(from July 2012),Amsterdam(from August 2012),Melbourne(from October 2012), which

continues on to Auckland, andSan Francisco(from early 2013).[79]

The Dubai to Jeddah route currently is the shortest

route flown by the Airbus A380 taking approximately 3 hours, following the introduction and withdrawal of the

London to Paris services byAir Franceover Summer 2010.

[edit]Terminal 3

Main article:Dubai International Airport Terminal 3

External videos

A promotional video used by Emirates on Terminal 3

Dubai International Airport's Terminal 3 was built exclusively for the use of Emirates at a cost of $4.5 billion and

officially opened 14 October 2008. Terminal 3 is thesecond largest building in the world by floor space, with over

1,500,000 m2

(370 acres) of space. The Terminal has annual capacity of 27 million passengers, and with the expansion

of Concourse 3, will have an annual capacity of 43 million passengers by 2011, once concourse 3 is complete.[80]

The

new concourse 3 will be exclusively for the A380- 800.[81][82][83]

In May 2011, Paul Griffiths, chief executive of Dubai Airports revealed that Emirates will eventually take over the

operation of Concourse 1, along with concourse

Documents

Emirates Brand