Emily Taylor & Tiffany Lea Portfolio

EMILY TAYLORTIFFANY LEA&

OX oklahoma sports complex

OX WORDMARK This typographic wordmark is designed for a conceptual sports complex in the city. The mark allows for flexibility in design implementations and emphasizes a clean, modern brand.

OX BRAND The brand for this sports complex uses a bright and clean color palette to evoke feelings of power and strength.

AaBbCc1234Gotham thin, book, book italic, bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz




PRIMARY COLORS SECONDARY COLORS

OX BUSINESS SYSTEM The diagonal line of the logo is used throughout the business system to reference the brand in creative and engaging ways. This reiteration helps build recognition and consistency, which are two key ingredients for a successful brand.

PriceQuantity Description Amount

Order No. Department Date

Name

Address

City/State/Zip

Payment Method Paid?

www.oxok.com

(405) 555-7863

201 E. California

Oklahoma City, OK 73104

ALEXANDER STANFORDathletic trainer

(405) 555-7863

www.oxok.com

201 E. California


www.oxok.com

(405) 555-7863

201 E. California


Hunter Stanton5423 Steeplechase LnEdmond, OK 73034

Dear Mr. Stanton:

We want to thank you for your continued membership at OX. We value your service and believe our loyal visitors like you should be rewarded.

As a sincere thank you, we would like to offer you a $50 gift card to our refreshment and apparel store. We hope you will use this card to complement your visits to OX. We offer several healthy fruit drinks and granola bars, as well as athletic clothing.

Furthermore, we would like to tell you about our latest promotion.

For every three new members that mention your name when they join, we will provide you with $25 off your next membership. Your one-year membership will expire on June 12, 2013.

We hope you enjoy your membership at OX. Please let one of our staff members know if you have any suggestions or complaints. Thank you again for your continued loyalty.

Sincerely,

OX

201 E. California


OX BRAND APPLICATIONS In promotional or gift shop materials, the diagonal line often serves a purpose beyond playful brand emphasis by also bringing attention to certain things. For example, on the T-shirt design, the diagonal crosses the body and leads to the OX logo on the pocket placement of the shirt front. On the price tag, the line points to the size of the shirt.

t-shirt

309981

$24.99M

OX BRAND APPLICATIONS On the design for this sport drink, the diagonal is clear to reveal the color of the drink beneath.

blue energy sports drink

NUTRITION FACTSServing Size 21 fl ozServings Per Container 1

Amount Per ServingCalories 130Total Fat 0 gSodium 270 mgPotassium 75 mgTotal Carb. 34 gSugars 34 gProtein 0 g

Not a significant source of calories from fat, saturated fat, trans fat, cholestoral, dietary fiber, vitamin A, vitamin C, calcium and iron.

Water, sucrose, dextrose, citric acid, natural flavor, salt, sodium citrate, monopotassium phosphate, modified food starch, glycerol ester of rosin, blue 1.

ARDELLA’S FLOWERS

ARDELLA’S FLOWERS PRINT CAMPAIGN This conceptual print campaign for Ardella’s Flowers uses typographic strategies to create hierarchy of information and draw viewers’ attention to the product, then the store name, then the phone number and address, and then the web address. In this way, viewers are guided around the simple advertisement in order of importance.

ARDELLA’S FLOWERS

image courtesy of teleflora.com

Brighten your house or a special someone’s day with a colorful arrangement from Ardella’s.

ardellasflowers.com

For all occasions since 1980

321-0738329 N. Porter, Norman

MON - FRI 8 am - 6 pm SAT 8:30 am - 4:30 pm

ARDELLA’S FLOWERS PRINT CAMPAIGN The campaign features a template style that empowers the business to easily update the design for seasonal or holiday promotions. The design is flexible and interesting, but maintains a consistent aesthetic to create a recognizable identity for the floral shop.

ARDELLA’S FLOWERS

With Autumn comes changing leaves and brisk weather. Bring the beauty of outside to your dining room

table with an arrangement from Ardella’s.


ardellasflowers.com




ARDELLA’S FLOWERS


Spring has arrived. Celebrate the season with a blooming bouquet.

ardellasflowers.com




ARDELLA’S FLOWERS PRINT CAMPAIGN The campaign also lends itself to bold and colorful business cards. The elements can be combined in infinite ways and can become as extensive as the company decides they want.

ARDELLA’S FLOWERS


Avoid the doghouse this Valentine’s Day by giving her a beautiful arrangement from Ardella’s.

ardellasflowers.com




ARDELLA’S FLOWERS

Mother’s Day is right around the corner. Give her an arrangement as beautiful as she is.


ardellasflowers.com




405.321.0738329 N. Porter, Normanardellasflowers.com

ARDELLA’S FLOWERS

PATISSERIE FRANÇAISE

PATISSERIE FRANÇAISE LOGOMARK Patisserie Française is a french bakery; this is a conceptual approach to the potential rebranding of the bakery, including a new logo and applied branding.

PATISSERIE FRANÇAISE BRANDING The conceived logo is informed by traditional bread and pastry shapes, particularly in regard to the pretzel. The logomark integrates the pretzel shape with the letterforms of P and F.

AaBbCc1234Gotham thin, book, book italic, bold





PATISSERIE FRANÇAISE BUSINESS SYSTEM The business system for this brand incorporates various aspects of the defined aesthetics and includes not only traditional business elements such as cards, letterheads, and envelopes, but also specific invoice and menu elements.

PATISSERIE FRANÇAISE PACKAGING Packaging for the bakery features the two primary colors of the brand as well as separated variations of the workmark and pretzel icon.

OU recruitment services

OU RECRUITMENT SERVICES BRANDING This brand for OU Recruitment Services was designed to appeal to high school audiences. The turquoise pairs with the OU crimson to freshen the traditional OU brand and add a splash of excitement. The fonts combine to reference both the traditional side of OU and the modern and innovative side.

AaBbCc1234 BentonSans light, light italic, book, boldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz




AaBbCc1234 Excelsior roman, italic, boldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz



OU RECRUITMENT SERVICES ICON SYSTEM Shown here are just six of the icons developed for the OU Recruitment Services office. These icons represent tradition, academics, community, student life, affordability and President Boren, respectively.

OU RECRUITMENT SERVICES PRINT DESIGN Here and on the next several pages are examples of how the branding and icon system are implemented in print design. This 28-page piece is seen by 50,000 prospective students across the nation.

OU RECRUITMENT SERVICES PRINT DESIGN This 28-page piece is seen by 50,000 prospective students across the nation.



DRY CREEK VINEYARD

DRY CREEK VINEYARD LOGO This is the conceptual rebrand of a long established California winery, Dry Creek Vineyard. Sailing is a predominant theme of this conceptualization, as the sport and symbol of a sailboat are both identifying parts of the brand’s aesthetic history, recognition, and the family behind the label.

DRY CREEK VINEYARD BRANDING The branding for this winery features complementary typefaces that imply both the elegant and athletic nature of the brand, while the color palette references classic nautical hues.

AaBbCc1234 Archer light, light italic, semibold, boldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy ZzAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy ZzAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

AaBbCc1234 Trade Gothic LT Std light, regular, bold no. 2Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz



DRY CREEK VINEYARD WINE LABELS The labels for the brand are consistent and recognizable, following a specific format for each type of wine, as well as the general “color” of the wine. For example, red wines feature red on their label, whites feature yellow, and the brand’s specialty vintages feature dark blue.

PRIME2013 capstone exhibition

PRIME WORDMARK The brand for this senior capstone exhibition operates on several levels. The name, “prime,” was chosen for its definition as the best, or the prime of our work, of our lives, etc. Since the exhibit is for the graduating class of 2013, the 13 is created from the letters in prime, and then emphasized throughout all materials.

PRIME PRINT DESIGN The promotional materials for the show often feature lines of prime numbers with the 13 in cyan and flipped out as it appears in the logo.

Fred Jones Jr. Art Center540 Parrington OvalNorman, OK 73019

2 3 5 7 11 13 17 19 23 29 31 37 41 43 47 53 59 61 67 71 73 79 83 89 97 101 103 107 109 113 127 131

163 167 173 179 181 191 193 197 199 211 223

2 3 5 7 11 13 17 19 23 29 31 37 41 43 47 53 59 61 67 71 73 79 83 89 97 101 103 107 109 113 127 131 137 139 149 151 157

107 109 113 127 131 137 139 149 151 157 163 167 173 179 181 191 193 197 199 211 223 227 229 233 239 241 251 257 263 269 271 277 281 283 293 307 311

May 5 - May 17, 20Opening Reception: May 5th, 2 - 4 p.m.

An exhibition celebrating the graduating class of 20

at the Fred Jones Jr. Art Center, School of Art & Art History

540 Parrington Oval, Norman, OK 73019

PRIME ENVIRONMENTAL APPLICATIONS These are examples of environmental applications of the exhibition branding. Vinyl prints can be placed on windows of the building to inform people of the show and direct them where to go.

CARPENTER HALLweitzenhoffer school of musical theatre

CARPENTER HALL WORDMARK The mark for this historic campus building evokes the character and elegance of the Musical Theatre department that it houses.

CARPENTER HALL BRANDING The identity for this building was developed after a significant amount of research into the existing building and its aesthetic. The building currently features a lot of golden oak wood in the doors and frames, so the brand color palette was chosen to complement the oak in the environment as well as the OU crimson.

AaBbCc1234 Akkurat light, regular, boldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy ZzAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy ZzAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

AaBbCc1234 Bodoni italic, regular, boldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy ZzAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

CARPENTER HALL SIGNAGE The signage system designed for Carpenter Hall features the oak wood as a textural element. The signage is clear, user-friendly and ADA-compliant while also sporting a bit of character and energy in the stylized icons and bright blues in particular.

Musical Theatre OfficeRehearsal StudiosPerformance StudioMen’s Changing RoomMen’s RestroomAccessible Restroom

Student LoungeGuest StudioDance StudioVoice StudioPrivate StudiosWomen’s Changing RoomWomen’s Restroom

Private StudiosWomen’s Restroom

MENMEN

WOMENWOMEN

RESTROOMRESTROOM

Men’s Changing RoomRehearsal StudiosMen’s RestroomAccessible Restroom

Musical Theatre OfficeRehearsal StudiosPerformance Studio

111BRehearsal Studio

200A200A

Gwen WalkerVoice

CARPENTER HALL SIGNAGE Here, the signage system is shown in the actual space of the building.

MENMEN

RESTROOMRESTROOM

106106

Mechanical Room

111BRehearsal Studio

B1Restroom ID (Flat)

B3Code ID(Blade)

A1Room ID(Flat)

D3FloorDirectional

B2Code ID(Flat)

A3Room ID(Blade)

C3Picture Rack

FLOOR 1

Men’s Changing RoomRehearsal StudiosMen’s RestroomAccessible Restroom

Musical Theatre OfficeRehearsal StudiosPerformance Studio

4.5"

1' 0"

1' 6"9"

4.5"

6"

6"

7' 0"

5' 0"

1' 2

"

3' 1

0"

Women’s Changing RoomDance StudioVoice Studio Women’s Restroom

Student LoungeGuest StudioPrivate Studios

ALUMNI JOBS

202202

Lyn CramerDance

200A200A

Gwen WalkerVoice

FLOOR 2

B3Code ID(Blade)

A1Room ID(Flat)

D3FloorDirectional

A2Room ID +Note Bar (Flat)

B2Code ID(Flat)

C1Bulletin Board

8' 0"

1' 0"

1' 6"9"

4.5"

6"

6"

3' 6

"

5' 0"

7' 0"

OKCITYTRI oklahoma city triathlon

OKCITYTRI WORDMARK This is a conceptual exploration of a leading triathlon event in Oklahoma City. Typeface weight and scale emphasize the importance of each word in the mark.

OKCITYTRI BRANDING Because the event is not established, additional wordmarks featuring the entire event name and the event year were considered. The color palette for the brand was inspired by the scenery and color of downtown Oklahoma City.

OKCITYTRI BUSINESS SYSTEM The business system for this brand integrates the wordmark, color palette, and customized icon set developed specifically for the event.

OKCITYTRI BRAND APPLICATIONS These items would be given in the race packet, prior to the event. The mark and icon set are incorporated on the materials to encourage and support brand recognition.

OKCITYTRI WEB PRESENCE This is the potential homepage for the event website; the layout emphasizes images of the sport while maintaining the brand aesthetics and color palette, incorporated in a streamlined, intuitive user experience.

LOGOS

HAUNTED HOUSE In this conceptual rebrand of Haunted House restaurant, the wordmark uses a typographic double-image to reference the story of the upscale dining establishment in a subtle and classy way. The identity uses a palette of deep greens taken from the color of ivy, which climbs the walls of the restaurant.

AVENUE Q This musical is often referred to as a “dirty Sesame Street,” so this wordmark references the street sign aesthetic of Sesame Street while using black and white and a tilt to also reference censor bars.

RED DOT SCULPTURE Red Dot Sculpture is a team of two artists in Norman, Oklahoma. Red Dot creates innovative sculptures that have been featured across the community in public parks, at social events, and in conjunction with art education.

SIMPSON & SON This retailer operates as an upscale company with an emphasis on host and hostess gift sets. The wordmark features a split in Simpson to reveal the full company name in an engaging manner.

PAWPALS The logo for this conceptual iPhone app emphasizes the idea of personified animals by using the speech bubble in the paw print. The app is designed as a way to search for a pet almost in the same way that a dating site works. Animals are described in first person from the point of view of the animal in a playful twist on a pet finder app, and this is hinted at in the logo.

LIONS PARK Lions Park is one of three hybrid parks located in Norman, Oklahoma. The logo was developed based on the actual shape of the park, with a weighted emphasis on its name. Theoretically, logos for the two other hybrid parks could be adapted from this mark, using their own park shapes and names.

EMILY TAYLORTIFFANY LEA&CONTACT US. We work as a team and we build off each other’s energy, passions and skills to provide you with designs that are creative, engaging and thorough. If you like what you saw here, contact us so we can put together a personalized quote for you.

(405) 201-2954 [email protected]

Documents

Emily Taylor & Tiffany Lea Portfolio