Emily Lindeau 2016 Graphic Portfolio

T H E GR A P H I C P ORT F O L I O O F E M I LY L I N D E AU

B R A N D D EVE L O P M E N T / / S I XT H S E N S E

P H O T O S T Y L E

C O N C E P T C O L O R S C H E M E

L O G O

S L O G A N

T E X T U R E S

T Y P E F A C E

“ G I V E I N T O Y O U R S I X T H S E N S E ”

T h e S i x t h S e n s e b r a n d i s f o r t h o s e t h a t c h a n n e l t h e i r i n n e r e x p l o r e r , a n d f i n d a d v e n t u r e i n l i f e . T h i s h y g e n i c s y s t e m f o r m e n i s m a d e f r o m n a t u r a l s c e n t s , a n d t a r g e t e d f o r t h e e v e r y d a y , o n - t h e - g o , o u t d o o r - l o v i n g g e n t .

F U T U R A L T F A M I L Y

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0

I N T E R FAC E D E S I G N / / C I N C Y R I V E R K N I G H TS F E ST

L AYO U T D E S I G N / / S P R O U T M AG A Z I N E

S O C I A L M E D I A M A R K E T I N G / / M E D I AU R A

W E B GR A P H I C S / / M E D I AU R A

SECURE HOSTINGA Guide To

UNDERSTANDING SECURE HOSTING

allowing your site to be accessed using the HTTPS protocol which encrypts the data transmitted between a visitor's web browser and your website. This is accomplished by adding an SSL certificate to your domain. Most often, the HTTPS protocol is used with eCommerce web sites that sell products/services over the Internet.

Secure Hosting is... Less than half of businesses surveyed evaluate their

partners’ security policies.

HOW WEB HOSTING WORKS

HOW MEDIAURA CAN HELP YOU!

INFORMATION COLLETED FROM• DEFINITIONS• UX BOOTH• KISSMETRICS• SMASHING MAGAZINE• WEB ASCENDER

Mediaura's secure website hosting is a true testament to speed, security and customer support. Our internet security is second-to-none.

With Mediaura, you have one point of contact and we're able to monitor and optimize as needed to provide the highest ROI for your organization.

SERVERS INTERNET WEB USERS

Website files are hosted on servers. The servers “serve” those files to individual computers users, upon request. The internet makes it all possible.

WHY SECURE HOSTING IS IMPORTANT

The reason for the increased security is to protect the privacy of a visitor's/customer's transmission of personal, confidential, financial, or billing (credit card) information when making a transaction on a web site.

TOP FIVE 2015THE BAD GUYS

HACKERS IDENTITY THIEF

The cost of cyber crime ranged from $1.6 million to $61 million—with an

annualized average of $12.7 million.

Facebook accounts are hacked

times dailyhackers stole credit and debit card records from more than 40 million Target customers, as well as personal information like email and mailing addresses from some 70 million people.

In one of the largest data breaches ever reported600,000

The most effective method of detecting an attack won’t catch 76% of criminals.

HOW TO BETTER UNDERSTAND SOCIAL MEDIA & THE STEPS TO BETTER YOURS

Nearly 1 in 4 people use Social Media ona day to day basis.

LOGO

SOCIAL MEDIAMANAGEMENT

INSERT GRAPHIC

Social Media is websites and applications that enable users to create and share content or to participate in social networking. (Ex. Facebook, Twitter, and Pinterest)

SOCIAL MEDIA DEFINITION:

Reputation Management is the way we influence your business’s reputation. SEO is a large part of this because it helps bury bad reviews or negative press if it happens to exist.

REPUTATION MANAGEMENTDEFINITION:

900,000,000 - Estimated Unique Monthly Visitors






LEADING SOCIAL MEDIA SITES:

REPUTATION MEASURE OF SUCCESS ONLINE INTERACTION VOICE FOR BRANDING

HOW CAN SOCIAL MEDIA MANAGEMENT BETTER YOUR BUSINESS?

TOP 5 WAYS TO

MEASURE YOUR SUCCESS:

1 : SOCIAL PRECENSE.

2 : WEBSITE TRAFFIC INCREASE.

3 : SOCIAL MENTIONS.

4 : SOCIAL SHARES.

5 : INFLUENCE.

From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16% to 33%.

INSERT GRAPHIC OFRESPONSIVE WEB DESIGN

Not Having A Social Media PresenseTOP COMMON SOCIAL MEDIA MISTAKE:

of Marketers use Social Media for business

93%

of consumers trusts opinions postedonline by other customers

92%

ESTABLISHING A ONLINE REPUTATION:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed dapibus semper pulvinar.



PROPER SEO PRACTICES

ENGAGE WITH AUDIENCE

SOCIAL MEDIA REPUTATION

INSERT GRAPHIC

“Increase your reach by explicitly asking for Retweets, replies, favorites or mentions.”

“We interact with our followers individually to breed

a close community of brand ‘insiders’ who feel

comfortable regularly engaging with us,”

INSERT GRAPHIC

TOP 5 WAYS TO

BOOST BRAND RECOGNITION:

1 : CONSISTENCY ACROSS PLATFORMS.

2 : USE OF WATERMARK’S CONSISTENTLY.

3 : USE OF CONSISTENT TYPOGRAPHY.

4 : DESIGN REUSABLE TEMPLATES.

5 : LET IMAGES BE YOUR VOICE.

INSERT GRAPHIC

When designing for social media make sure that your cover photo and your avatar is consistent across all social platforms.

INFORMATION COLLECTED FROM - EBIZMBA - BUSINESS.TWITTER - JAY BAER - MARKETINGLAND - HOOTSUITE - SOCIALMEDIAEXAMINER - MASHABLE - HUBSPOT

Our team knows how to develop a website optimized for SEO, implement success social media, as well as managing your business’sreputation.

With Mediaura, you have one point of contact and we're able to monitor and optimize as needed to provide the highest ROI for your organization.

Today reputation management is required so that you take control of your brand’s voice before someone else does.

WHY HAVING REPUTATION MANAGEMENTIS IMPORTANT:

47% say Facebook has the greatest impact on purchase behavior.

Improve your facebook interactions

ADD IMAGERYICON

ICON

ICON

ICON

CUSTOMER SHOUT OUTS

CONTESTS / GIVEAWAYS

HASHTAG CAMPAIGNS

Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.

BRANDING DEFINITION:

GE KNOWS ITS AUDIENCE, SO IT GEEKS OUT WITH ABANDON ON INSTAGRAM WITH DETAILED PICS OF COOL MACHINES.

WEIRD, WITTY AND IRREVERENT SUMS UP TACO BELL ON TWITTER.

BEER MAKER SAM ADAMS NEVER GOES FULL-ON PARTY MODE IN SOCIAL MEDIA, STICKING TO AN ALL-AMERICAN CASUAL VOICE WITH LOTS OF INSIDER SCOOP.

SOCIAL MEDIA MANAGEMENT

A Guide To“”?

HOW TO UNDERSTAND SOCIAL MEDIA & THE STEPS TO BETTER YOURS

What Is Social Media?

What Is Reputation Management?

Nearly 1 in 4 people use social media on a day to day basis

Social Media is websites and applications that enable users to create and share content or to participate in social networking. (Example: Facebook, Twitter, and Pinterest)

Reputation management is the way we influence your business’s reputation. SEO is a large part of this because it helps bury bad news or negative press if it happens to exist.

LEADING SOCIAL MEDIA SITES:







HOW CAN SOCIAL MEDIA MANAGEMENT BETTER YOUR BUSINESS?HOW CAN SOCIAL MEDIA MANAGEMENT BETTER YOUR BUSINESS?

REPUTATION MEASURE OF SUCCESS

ONLINE INTERACTION

VOICE FOR BRANDING

BUILDING AN ONLINE REPUTATION

Why Reputation Management is Important?Today, reputation management is required so that you can take control of your brand’s voice before someone else does.

Establishing An Online Reputation

1.

2.

3.

PROPER SEO PRACTICES:

ENGAGE WITH YOUR AUDIENCE:

SOCIAL MEDIA REPUTATION:

Longterm, iterative process of optimizing your business

Rich, interactive experiences with customers to build your brand.

Enhanced corporate reputation through social media activity

92%

of consumers trusts opinions postedonline by other customers

ESTBLISHING A MEASURE OF SUCCESS

Top Common Social Media Mistake:Not Having A Social Media Presence

From 2010 to 2012 the percentage of Americans following any brand

on a social network has gone from 16% to 33%.

of Marketers use Social Media for business

93%

TOP 5 WAYS TO

MEASURE YOUR SUCCESS:

SOCIAL PRESENCE.

WEBSITE TRAFFIC INCREASE.

SOCIAL MENTIONS.

SOCIAL SHARES.

INFLUENCE.

1 :

2 :

3 :

4 :

5 :

CREATING ONLINE INTERACTIONS

”

“We interact with our followers individually to breed a close community of brand ‘insiders’ who feel comfortable regularly engaging with us. ”

“Increase your reach by explicitly asking for retweets, replies, favorites or mentions.

47% Say Facebook Has The Greatest Impact On Purchase Behavior.

ADD IMAGERY

CUSTOMER SHOUT OUTS

CONTESTS / GIVEAWAYS

HASHTAG CAMPAIGNS

IMPROVE YOUR

FACEBOOK INTERACTIONS:GE KNOWS ITS AUDIENCE, SO IT GEEKS OUT WITH ABANDON ON INSTAGRAM WITH DETAILED PICS OFCOOL MACHINES.

WEIRD, WITTY AND IRREVERENT SUMS UP TACO BELL ON TWITTER.

BEER MAKER SAM ADAMS NEVER GOES FULL-ON PARTY MODE ON SOCIAL MEDIA, STICKING TO AN ALL-AMERICAN CASUAL VOICE WITH LOTS OF INSIDER SCOOP.

BUILDING A VOICE FOR BRANDING

What is Branding?Branding is the process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme.

When designing for social media, make sure that your cover photo and your avatar is consistent across all social platforms.

TOP 3 WAYS TO

BOOST BRAND RECOGNITION:

1 : CONSISTENCY IN DESIGN AND TYPOGRAPHYACROSS ALL PLATFORMS.

2 :

3 :

DESIGN REUSABLE TEMPLATES.

LET IMAGES BE YOUR VOICE.

HOW CAN MEDIAURA HELP YOU?

Our team knows how to develop a website optimized for SEO, implement successful SEO strategies and pair that with PPC to get the best results for your brand.

With Mediaura, you have one point of contact and we’re able to monitor and optimize as needed to provide the hightest ROI for your organization.

INFORMATION COLLECTED FROM - EBIZMBA - BUSINESS.TWITTER - JAY BAER - MARKETINGLAND - HOOTSUITE - MASHABLE - HUBSPOT

- SOCIALMEDIAEXAMINER

A D D I T I ON A L SC R E E N S AVA I L A B L E ON R E QU E ST

I N F O GR A P H I C / / C C P D

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TO A MINUTE REVIEWING A RESUME

MOST EMPLOYERS SPEND

SECO

ND

S

YOUR RESUME SHOULD:SHOW THAT YOUR EXPERIENCE & SKILL MATCH THE POSITION.

94%

76%

73%

54%

28%

27%

26%

WORK HISTORY

GRAMMAR

EDUCATION BACKGROUND

WELL ORGANIZED

AWARDS & HONORS

VOLUNTEER EXPERIENCE

SCANNABILITY

TOP 7RESUME FEATURES

RESUMEWRITING101

P R E F E RO N E PA G ER E S U M E S

P R E F E R S 3 + PA G E SNO ONE

26%P R E F E R T W O PA G E DR E S U M E S

74%

CATEGORIES RECRUITED :TOP TEN

IMPORTANT C O N S I D E R A T I O N S :

82%

18%

Resume style?

preferred

graphic

preferredstandard

40%of employers use a computersystem to screen applicants

employer eyes are watching

89% participate in the initialscreeningprocess

35%use social media to screen candidates

ONLY3%EMPLOYERS REQUIRE APPLICANTS TO PROVIDE ACCESS TO THEIR SOCIAL MEDIA SITES

MAJOR / EDUCATIONOPEN MINDEDNESS WILLINGNESS TO LEARNPERSONALITY

WESTERN KENTUCKY UNIVERSITY | Center for Career and Professional Development 2014 | WKU.EDU/CAREER

The WKU Center for Career and Professional Development surveyed over 90 employers from Kentucky, Tennessee, and Indiana to find out what they were looking for in an entry level professional resume.

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TO A MINUTE REVIEWING A RESUME

MOST EMPLOYERS SPEND

SECO

ND

S

YOUR RESUME SHOULD:SHOW THAT YOUR EXPERIENCE & SKILL MATCH THE POSITION.

94%

76%

73%

54%

28%

27%

26%

WORK HISTORY

GRAMMAR

EDUCATION BACKGROUND

WELL ORGANIZED

AWARDS & HONORS

VOLUNTEER EXPERIENCE

SCANNABILITY

TOP 7RESUME FEATURES

RESUMEWRITING101

P R E F E RO N E PA G ER E S U M E S

P R E F E R S 3 + PA G E SNO ONE

26%P R E F E R T W O PA G E DR E S U M E S

74%

CATEGORIES RECRUITED :TOP TEN

IMPORTANT C O N S I D E R A T I O N S :

82%

18%

Resume style?

preferred

graphic

preferredstandard

40%of employers use a computersystem to screen applicants

employer eyes are watching

89% participate in the initialscreeningprocess

35%use social media to screen candidates

ONLY3%EMPLOYERS REQUIRE APPLICANTS TO PROVIDE ACCESS TO THEIR SOCIAL MEDIA SITES

MAJOR / EDUCATIONOPEN MINDEDNESS WILLINGNESS TO LEARNPERSONALITY

WESTERN KENTUCKY UNIVERSITY | Center for Career and Professional Development 2014 | WKU.EDU/CAREER

The WKU Center for Career and Professional Development surveyed over 90 employers from Kentucky, Tennessee, and Indiana to find out what they were looking for in an entry level professional resume.

PAC KAGE D E S I G N / / G LOBA L B I STR O

I L L US T R AT I O N / / D I G I TA L

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P L E AS E V I S I T L I N D E AU M E T HO D. N E T TO S E E MOR E . . .

Documents

Emily Lindeau 2016 Graphic Portfolio