CONNECTING THE PASSIONExpress Media Group Website Network

The latest research conducted by Australian media agency ZenithOptimedia shows the amount spent overall on advertising in Australia is expected to fall by 6.5% in 2009. Conversely, advertising on the Internet is set to increase by 10.6% – and it’s not hard to see why.

• The Internet creates a unique connection with each customer. Unlike traditionaladvertising, customers are not only observers, they also participate in contentspecifically related to brands, creating an alliance with those brands.

• The Internet is an instant medium. Your campaign can be available in a matter of hours, attracting viewers – and sales – to your website immediately.

• The Internet offers immediate accountability. Every reaction is measured, allowing you to closely monitor how many consumers visit your website. It becomes instant – there’s no end-of-month report, figures are available at the end of each day.

• The Internet gives unlimited flexibility. You can change your campaign at any time. Production costs are significantly lower than for TV, newspaper and radio, so there’s no need to get stuck with a mundane advertising message. Think fresh and create the perfect ad, again and again.

• The Internet maximises Return On Investment. Most advertising professionals agree on one thing: online advertising brings the best return. It’s also a great way to support TV, press and radio campaigns and build strong connections with customers.

Instant results.Immediate success.

internetspending

10.6%

allmedia-6.5%

2009 DigitalAdvertising Breakthrough!

• EMG (Express Media Group, formerly Express Publications) is the largest, privately owned publisher of special-interest magazines in Australia. Our mission statement is: “To deliver more than our customers expect”.

• For the past 20 years EMG has been dedicated to meeting the needs of enthusiasts with a passion for motoring, craft and outdoor leisure.

• EMG publishes over 30 titles in Australia which between them sell over 5 million copies each year. They include the top-selling titles in their categories, such as Australian 4WD Action, Caravan & Motorhome, Australian Patchwork & Quilting and Scrapbooking Memories.

• This consumer power has now been extended to the online market and the EMG website network attracts over 350,000 unique visitors every month with more than 9 million page views*.

• 10 branded newsletters are sent direct to the screens of over 170,000 subscribers every month, creating instant reaction and results.

• Passionate consumers are a rare breed. They stay online longer, read all content (including advertising), and continue to visit the website frequently.

• The EMG network is growing rapidly. For example, our website for Caravan &Motorhome doubled in traffic in the last six months – a clear indication of our strong growth rate and good reason for optimism regarding our sizeable plans for the future.

*March 2009, by Nielsen/NetRatings.

Nurturing the relationshipNurturing the relationship

Our Network

4WD ActionCaravan & Motorhome

Street CommodoresHOT4sFast FoursStreet FordsHigh Performance ImportsCustom UtesXtreme HoldensExtreme StreetBoost

Scrapbooking Memories

HandmadePatchwork & QuiltingCountry ThreadsPatchwork & StitchingCountry Craft & DecoratingCraft Club Forum

Modern HomeCountry Home Ideas

Leisure

PerformanceMotoring

Papercraft

Craft

Home-maker

175,000 unique visitors2.5M page views52,000 newsletter subscribers

102,000 unique visitors1.8M page views68,000 newsletter subscribers

26,000 unique visitors220,000 page views20,000 newsletter subscribers

45,000 unique visitors250,000 page views24,000 newsletter subscribers

6,000 unique visitors22,000 page views8,000 newsletter subscribers

Over 80% visitors are australians!Let’s go in the bushand tour around Oz!25 - 55 old, 83% male,high income

I need newstereo formy ride.18 - 35 old,91% male,big spender

I love my new digitalcamera and printer.25 - 55 old, 97% female,family decision-maker

I must renovate my livingroom and bathroom.25 - 65yr, 92% female,Lifestyle-driven

Is there acraft sale?25 - 65 old,98% female,addicted to shopping

*Above information is based on March/April 2009. Google Analytics report. Visit expresswired.com for the latest statistics

Website Category Monthly Statistics

• Get involved with people who arepassionate about your products and services.

• Advertise where your message iswelcomed and appreciated.

Feed the Passion Influence the influentials

• Enthusiasts are willing to spend to indulge their passion.

Enthusiasts will suggest improvementsfor your products and services

Enthusiasts are passionate about the products they use

Enthusiasts will recommend productsand services to their friends

Enthusiasts are more likely to engage inevents and promotions

Connect and engagewith passionateconsumers

EMG NetworkTarget and Connect

Niche AudienceHigh Relevance

High Return

Other NetworksSpray and PrayLarge AudienceLow RelevanceLow Return

• During times of recession, your marketing dollar can buy up to three times more. Now is the time to invest.

• This is the perfect opportunity to increase market share. Now is the time to change your strategy; outrun the competition while they’re cutting costs and recalculating budgets.

• Consumers are constantly shifting online. Young and old, people arediscovering just how wide the Web actually is, and its amazing online capa-bilities. It pays to be where your customers are – particularly when it costs less than for any other media.

• Online advertising is currently achieving the best ROI in the whole medialandscape, so don’t wait to get started – do it now while you’ll getmore for less.

• Let EMG create customised solutions to achieve the best results for youradvertising campaign.

Find your solution today.

Mobile and online video

solutionscoming soon.

Competitions advetorial and

sponsoredpromotions

eDM sent toover 170,000 consumers

BannerAdvertising from

$15CPM

Find your solution today.

Big tyres, big outback, big bucks

Website case study – 4WDaction.com.au

4WD Action is the most trusted and widely known 4WD multimedia brand in Australia. It is the complete package – renowned as the 4WDer’s bible – and comprises the website, magazine and DVDs. Together they have the entire scene covered for the Australian 4WD community.

4WD is a very strong niche market. Visitors to the 4WD Action website are purely interested in 4WD-related products and information, and every one is a potential customer. This audience doesn’t stumble on the website by chance; each and every visitor is actively seeking products and services related to 4WDs – motoring, tools and parts, travel, tourism and finance (owning a 4WD can be costly).

On average, a single visitor to the 4WD Action website spends $204 a month on related products and services – a total of 150,000 visitors spending over $30M a month on their 4WD needs!

4wdaction.com.au

83% are male

89% are aged 18 - 54

88% are Australian visitors

60% visit more than once a month

7.5 average number of pages viewed by one visitor

8min 55sec avergae time on the website, per visitor

99.9% are passionate about 4WDs, off-road driving and touring Australia.

4WDaction.com.au is Australia’s most visited

4WD website.

Australian 4WD Action isbest selling 4WD magazine

in Australia.

Big tyres, big outback, big bucks

need valvoline logo and some pic from Project Shed

• In early 2009 Valvoline decided it needed a campaign to connect and engage with their most passionate consumers – car builders. They saw it as a way to reach and influence the people who would in turn encourage others and spread the word about the great range of Valvoline products. EMG websites and magazines proved their perfect match.

• Valvoline built their campaign around the unsung heroes of modified cars in this country, displaying images of ordinary blokes building and modifying their cars in their own sheds for the pure enjoyment of it.

• With the exception of banner advertising and magazine ads, EMG created the mini-website ProjectShed.com.au which was dedicated solely to the Valvoline campaign. Through newsletters, website banners and magazine ads, visitors were encouraged to join the website, upload their project car and read the real-life stories about cars being built from scratch.

• Selected car builders received free products from Valvoline and werefeatured in the certain EMG magazines as well as appearing in the advertisingcampaign running throughout 2009.

• Valvoline is achieving every advertiser’s dream – building strong andsustainable connections with their most passionate consumers.

ProjectShed.com.au

Advertiser case study – Valvoline

Valvoline’s Project ShedValvoline’s Project Shed

Passion.Targeting.

Customisation.Amazing results.Express Media Group Website Network

For full profiles of all EMG websites,current statistics, rate cards,banner specifications, latest newsand more information, visit

ExpressWired.com

Dean LazarevicOnline Media Manager

Phone +61 2 9741 3945Mobile +61 410 3456 11

dean@emgroup.com.au

Follow us on twittertwitter.com/expresswired