Emerging Trends & Innovations in Graduate Business ... Trends & Innovations in Graduate Business Education -A ... Not having enough staff to support marketing, recruiting, and enrollment

Emerging Trends & Innovations in Graduate Business Education - A

Global Perspective (Potpourri of Observations)

Rodney G. Alsup, D.B.A.

Professor Emeritus

Founder, MBA News Digest

Copyright 2017 Rodney G. Alsup All Rights Reserved

Why Am I Here?

• Share with you my observations about the competitive world in which your MBA program operates:• Perhaps some emerging trends

• Perhaps some innovations

• Perhaps some noteworthy non trends or non innovations

• Share with you some of the challenges MBA News Digest subscribers say they are facing• Answer any questions you may have about the competitive

environment in which you operate


Who Am I?

• Professor Emeritus

• Founder, MBA News Digest

• Faculty Member - Graduate Teaching Experience (GSU, UB, KSU, ASEBUSS)• 1981-1988 MBA Foundation Course

• 1988 - 1991 MBA Elective Course

• 1991 - 1995 MBA Core & Elective Courses

• 1995 - 2011 EMBA Courses

• Program Management Experience• Assistant/Associate/Senior Associate Dean for Graduate Business Programs

• Director EMBA Program

• Director EMBA for Physicians

• Director Georgia WebMBA

• Director of International Programs - ASEBUSS, The Romanian-American Postgraduate Business School


I was overwhelmed!


What does the MBA News Digest do?

• The MBA News Digest works for you. I work for you.

• News curation – monitor what graduate business programs around the world are doing & select information to share with subscribers (strategic & tactical)

• Available Resources:

• Email updates

• Quarterly reports

• Webinars


How I Do What I Do?• Search Engines + Subscriptions + RSS Feeds + Twitter + Referrals +++

• Review more than 300 results daily• Filter out unrelated

• No self promotion

• Academic & Non Academic

• Primary focus – graduate business education (MBA +)

• Select 5-10 articles four days per week to add to archives & emails

• Articles are tagged & categorized for reference

• Subscribers receive email update (M-Th daily or Friday or Both)

• Archives are available to subscribers (More than 6,970 articles)

• Prepare quarterly trends reports summarizing findings from newly archived articles

• Create webinars addressing the tactical needs of program managers & staff


What Do I Know About You?

• Number of attendee schools with MBA News Digest subscribers


What Do I Know About You? - Subscribers• Baruch College = 1

• Boston University = 2

• Butler University = 1

• College of William & Mary = 3

• DePaul University = 1

• Emory University = 1

• Georgia State University = 3

• Lehigh University = 1

• NC State University = 3

• Northwestern University = 1

• Old Dominion University = 1

• Temple University = 5

• Texas A&M University = 4

• Tulane University = 3

• University of Arizona = 1

• University of California: Irvine = 3

• University of California-Los Angeles = 1

• University of California-San Diego = 5

• University of Connecticut = 2

• University of Georgia = 3

• University of Louisville = 1

• University of Southern California = 2

• University of Texas-Austin = 3

• University of Texas-Dallas = 1

• University of Washington = 6

• Virginia Tech = 1

• Washington University-St. Louis = 9


Academic Unit Infrastructure

Human Resources

Technology Platforms

Systems & Processes

Primary Activities

Supp

ort A

ctiv

itie

sAcademic Unit Value Chain: Primary and Support

Activities

Information Management

Activities

EnrollmentManagement

Activities

Program Management

Activities

Alumni Management

Activities

CurriculumManagement

Activities


What I Know About Digest Subscribers –Reader Survey

• Given your current role, what's your #1 single biggest challenge right now? Please be as detailed and specific as possible. (Please go beyond saying "competition" or "lack of resources." The more specific and detailed you are, the more likely I'll be able to cover your topic.

• Five questions for classifying responses:

• My single biggest information management issue is:

• My single biggest curriculum/course management issue is:

• My single biggest enrollment management issue is:

• My single biggest degree/program management issue is:

• My single biggest alumni management issue is:



1. Knowing when to add a new program.

2. Knowing when to close an old program.

3. Measuring program outcomes.

4. Not having the data, information, or tools for decision making.

5. Not having enough or the right best practice information for decision making.

6. Not having access to successful innovations that small liberal arts colleges and universities can adopt in order to compete effectively in a competitive market place.

7. Countering the inaccuracy of the MBA rankings when potential applicants use them as a proxy for program quality.

8. Identifying the trends that will result in curriculum change.

9. Identifying recruiting best practices that we can use to enroll students in our programs.

10. Not being able to determine why more domestic students are not interested in getting an MBA.

11. Not being able to determine why there is a proliferation of specialized graduate business degrees.

12. Not understanding why enrollments in MBA programs is declining.

13. Identifying best practices for using marketing dollars for maximum effectiveness.

14. Keeping up with enrollment trends in the market place.

15. Keeping abreast of higher education trends.

16. Not knowing what students are going to be looking for in the next five years.

17. Not knowing how to use social media data like the sophisticated companies who can put an ad on my computer within minutes of visiting their website.

18. Not knowing the resource investment required to grow the Online MBA program to a targeted enrollment number.


My single biggest information management issue is:


1. Getting faculty to teach in online programs.

2. Determining what delivery modes/channels to use.

3. Lack of innovative degree structures.

4. Intransigent faculty involved in the curriculum review process.

5. Ensuring that our curriculum appropriately stays with the trends.

6. The proliferation of specialized graduate business degrees and how to respond.

7. Not having an established curriculum review process in place.


My single biggest curriculum/course management issue is:


1. The university controls the website and I cannot make changes I think are needed.

2. Not having enough staff to support marketing, recruiting, and enrollment management.

3. Decreased marketing budget.

4. The pool of quality domestic applicants is getting smaller.

5. More fellow/scholarship dollars are required for enrolling quality students.

6. Attracting applicants with that fit the curriculum we are offering.

7. The adoption of recruiting best practices to enroll students in our programs.

8. Not being able to articulate to potential applicants the MBA's value proposition.

9. Brand management reviews of advertising by the university marketing/communications office adds time to getting placements done.

10. Maintaining our brand exposure in a highly competitive US B-School market.

11. Not having enough scholarships to meet the needs of applicants.

12. Decline in the number applications.

13. Growth in the number of prospects who cannot afford an MBA.

14. Growing MBA program enrollments of high quality students in an environment of increasing competition and severe resource constraints.

15. Filling the applicant funnel.

16. Finding qualified inquiries who want an MBA.


My single biggest enrollment management issue is:


1. Getting faculty to teach in online programs.

2. Getting administrators to believe online courses require more work.

3. Budget issues prevent the hiring of new faculty.

4. Not enough staff to support the large number of students and programs for which I am responsible.

5. The university controls the website and I cannot make changes I think are needed.

6. Managing growth in a portfolio of graduate programs.

7. Holding program directors accountable for outcomes.

8. Not having enough staff to support needed student service activities.

9. Managing program cost, quality, and access.

10. Dealing with accreditation requirements that are inflexible.

11. Having to tie residency requirements to individual certificate programs that cannot then be combined to comprise an overall degree because residency degree residency requirements differ.

12. Finding good staff and then retaining them.

13. The university administration not providing a clear vision that will serve as a guide for the organization to function.

14. Determining how large to grow the Online MBA.

15. Aligning master degree program directors on a common internationalization strategy.

16. Managing a meaningful corporate relations strategy.


My single biggest degree/program management issue is:


1. Managing a meaningful alumni relations strategy.


My single biggest alumni management issue is:

Topics Most Often Written About

Article’s Primary Topical Focus

Number of Articles

Archived

2015

Number of Articles

Archived

2016

Number of Articles

Archived Q1/Q2 2017

Number of Articles

Archived 2017 (Annualized)

Alliances/Partnerships 136 113 35/25 120

B-School 415 396 109/118 345

Curriculum 408 342 103/90 386

Placement 164 78 19/16 70

Programs 219 250 69/46 161

Recruiting/Enrollment 253 205 59/46 151

Research 70 104 35/35 140

Students 166 83 25/23 96



Thirty Observations• Mergers & Acquisitions (M&A)

• Curriculum & Pedagogical Research

• Outsourcing Expands

• Placement Office & Curriculum Change

• Use of Social Media

• Program Websites

• New Degree Titles

• Expansion

• Graduate Education Market

• Dynamic Environment

• Responsive

• Specializations

• Justification for Specializations

• General Management Degree

• Alliances & Partnerships

• Online

• Administrator Hiring

• Faculty

• Life Cycle Management

• MS Degrees

• Terminations

• Placement

• Academic Research

• Research

• Curriculum Change

• Technology

• Scholarships

• Student Debt

• Accreditation

• Gender & Ethnic Issues


The Shift


Full-time MBA

EMBA

Part-time MBA

Online MBA

Flexibility

Cost

Time

Shelf Life

JIT

Campus Silos


Undergraduate Programs Registrar Graduate

ProgramsAlumni

Relations

Life Cycle Management


Examples of Multiple Degree Offerings In Addition to Multiple

MBA Programs• Paul Merage School of Business, University of California – Irvine

• Health Care Executive MBA

• Master of Professional Accountancy

• Master of Science in Business Analytics

• Master of Science in Biotechnology Management

• Master of Science in Engineering Management

• Katz Graduate School of Business, University of Pittsburg• Master of Science in Accounting

• Master of Science in Customer Insights

• Master of Science in Supply Chain Management

• Master of Science in Finance

• Master of Science in Management Information Systems


New MBA Courses At Top B-SchoolsPoets&Quants 09/20/2017

• Harvard = 9

• Stanford = 12

• Wharton = 4

• Chicago Booth = 18

• CMU Tepper = 2

• MIT Sloan = 4

• Cornell Johnson = 6

• Dartmouth Tuck = 4

• NYU Stern = 4

• UNC Kenan-Flagler = 1

• Duke Fuqua = 2

• Columbia = 5

• Yale SOM = 3

• UC-Berkeley = 5

• Virginia Darden = 7

• Northwestern Kellogg = 11

• Texas McCombs = 6

• Michigan Ross = 2

• Minnesota Carlson = 1

• UCLA Anderson = 4

• USC Marshall = 15

• Indiana Kelley = 2



MBA Program Shelf Life

0

10

20

30

40

50

60

70

80

90

100

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

% Retention vs. Years Since Taught/Learned


Childhood Adolescence 0-22

Early Adulthood 17-45

Middle Adulthood 40-65

Late Adulthood 60-?Daniel Levinson’s The Seasons of a Man’s Life

Tactical MBA or MiM – More

Individual Focused

Strategic MBA –More Organization

Focused

Post MBA – More Course Content

Focused - Individual

Exponential change: Guiding transformation by challenging basic assumptions – Deloitte Dbriefs 08/30/17

https://dupress.deloitte.com

Exponential change: Guiding transformation by challenging basic assumptions – Deloitte Dbriefs 08/30/17

https://dupress.deloitte.com

Thinking Out Loud

• Market Courses Too

• Press Releases

• Easy Sharing

• Post Degree Offerings

• CRM


MBA News Digest Services

• Daily/Weekly email updates

• Trend Analysis (Quarterly Reports, Special Reports or Workshop Delivered)

• Webinars

• Sponsorships


Rodney G. Alsup, D.B.A., CPA, CITP

Emeritus Professor of Accounting

Founder, MBA News Digest

[email protected]

www.mbanewsdigest.com

@MBANewsDigest

ralsup

+1 919 627 1622


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Emerging Trends & Innovations in Graduate Business ... Trends & Innovations in Graduate Business Education -A ... Not having enough staff to support marketing, recruiting, and enrollment