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A Project report On EMERGING BANKING TRENDS SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF BBA PROGRAMME Prepared by: [Vangad Amar C.] BBA (6 th SEMESTER), 2009 – 10 Under the guidance of [Prof.Priyakant Ved] MARCH/APRIL, 2010 GIDC RAJJU SHROFF ROFEL INSTITUTE OF MANAGEMENT STUDIES (B.B.A. Programme), VAPI

Emerging Trends in Banking

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Page 1: Emerging Trends in Banking

AProject report

On

EMERGING BANKING TRENDS

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF BBA

PROGRAMME

Prepared by:

[Vangad Amar C.]BBA (6th SEMESTER), 2009 – 10

Under the guidance of

[Prof.Priyakant Ved]

MARCH/APRIL, 2010

GIDC RAJJU SHROFF ROFEL INSTITUTE OF MANAGEMENT STUDIES

(B.B.A. Programme), VAPI

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT

Page 2: Emerging Trends in Banking

( DECLARATION )

I, Mr.Amar C. Vangad, student of GIDC RAJJU SHROFF ROFEL INSTITUTE OF

MANAGEMENT STUDIES, VAPI, affiliated to VEER NARMAD SOUTH GUJARAT

UNIVERSITY, SURAT hereby declare that this project report is a result of culmination

of my sincere efforts.

I declare that this submitted work is done solely by me and to the best of my knowledge;

no such work has been submitted by any other person for the award of degree or diploma.

I also declare that all the information collected from various secondary sources has been

duly acknowledged in this project report.

“Our Aspirations Are Our Possibilities!!!!!!!!!!!!!”

Page 3: Emerging Trends in Banking

( CERTIFICATE )

This is to certify that Mr.Amar C. Vangad; has satisfactorily completed the project

work entitled, “Emerging Banking Trends”. Based on the declaration made by the

candidate and my association as a guide for carrying out this work, I recommended this

project report for evaluation as a part of the BBA programme of Veer Narmad South

Gujarat University.

Place: ____________________

Date: (Prof.Priyakant Ved)

The project is forwarded for evaluation to Veer Narmad South Gujarat University, Surat

for viva-voce.

Place:

Date: _____________________

I/C Principal

(Mr. Ajay Shukla)

Page 4: Emerging Trends in Banking

( ACKNOWLEDGEMENT )

I feel indebted to all those helpful and humble people whose thoughts &

knowledge have been helpful in bringing out this thesis. I am thankful to my college

GIDC Shri Rajju Shroff Rofel institute of Management Studies – Vapi, Affiliated to Veer

Narmad South Gujarat University – Surat; & all the faculty members whose diligent

guidelines made this project possible.

I am also thankful to Dena Bank, Khanvel; & all the employees who tolerated me

inside the bank & their little or more help being given to me beyond their busy schedule

& ample of work load. I wholeheartedly am grateful to all of them.

I am obliged to my guide Prof.Priyakant Ved; who have guided me through out

the project work & I also thank him for providing the necessary co-operation & helping

me to complete the project to the best of my abilities.

The subject-matter of this thesis has been funneled from information provided by

my guides, Internet & Books. So; I am thankful to Mr.Parmar – Branch Manager of Dena

Bank, Khanvel; whose patience & support was instrumental in accomplishing the task. I

am heartily thankful for scrutiny & standards when he directed me with the information

related to my project work.

For all who have directly or indirectly contributed for the completion of

this project & made it go effective; & that will really go a long way in shaping my future;

I am deeply grateful.

With that, I hope it’s enough to acknowledge my work.

Thank You!

( CONTENTS )

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Chapter 1. History of Banking………………………………………………… [01-08]

[1.1] Introduction………………………………………………………..Pg.no.02

[1.2] Early history………………………………………………………..Pg.no.02

[1.3] From World War I to Independence……………………………..Pg.no.04

[1.4] Post-independence…………………………………………………Pg.no.05

[1.5] Nationalization……………………………………………………..Pg.no.06

[1.6] Liberalization………………………………………………………Pg.no.07

Chapter 2. Research Design……………………………………………………... [09-11]

[2.1] Objectives of the study…………………………………………….Pg.no.10

[2.2] Research Methodology…………………………………………….Pg.no.10

[2.3] Scope of the study………………………………………………….Pg.no.10

[2.4] Limitations of the study…………………………………………...Pg.no.11

Chapter 3. Profile of Dena Bank………………………………………………. [12-22]

[3.1] History……………………………………………………………...Pg.no.13

[3.2] Board of Directors…………………………………………………Pg.no.14

[3.3] General Managers…………………………………………………Pg.no.15

[3.4] Services Provided by Dena Bank…………………………………Pg.no.16

Chapter 4. Banking Industry in India………………………………………….. [23-40]

[4.1] Banking Industry Structure………………………………………Pg.no.24

[4.2] Growth of Banking in India……………………………………….Pg.no.25

[4.3] Competition………………………………………………………...Pg.no.25

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[4.4] Public Sector Banks………………………………………………..Pg.no.28

[4.5] Private Sector Banks………………………………………………Pg.no.28

[4.6] Foreign Banks……………………………………………………...Pg.no.28

[4.7] Scheduled commercial banks in India……………………………Pg.no.29

[4.8] Regulations…………………………………………………………Pg.no.32

Chapter 5. Transformation in Indian Banking………………………………… [35-44]

[51] Classification of reforms…………………………………………..Pg.no.36

[5.2] Changes galore……………………………………………………..Pg.no.38

[5.3] Increased strength…………………………………………………Pg.no.41

[5.4] Acquisition of competitive advantage…………………………….Pg.no.42

Chapter 6. Emerging Trends in banking……………………………………….. [45-62]

[6.1] Trend in Banking Industry………………………………………..Pg.no.46

[6.2] Basel Capital Accord II……………………………………………Pg.no.47

[6.3] Business process re-engineering…………………………………..Pg.no.47

[6.4] E-banking…………………………………………………………..Pg.no.48

[6.5] Insurance Business by Banks……………………………………..Pg.no.53

[6.6] Bancassurance……………………………………………………...Pg.no.54

[6.7] Universal Banking…………………………………………………Pg.no.55

[6.8] Narrow Banking…………………………………………………...Pg.no.55

[6.9] Retail Banking……………………………………………………..Pg.no.56

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[6.10] Mobile Banking…………………………………………………...Pg.no.57

[6.11] Cross-selling………………………………………………………Pg.no.58

[6.12] Door step banking………………………………………………...Pg.no.59

[6.13] Merchant Banking & Capital Market………..………………....Pg.no.61

Chapter 7. Current Scenario……………………………………………………. [63-67]

[7.1] Virtual Banking……………………………………………………Pg.no.65

[7.2] Privatization & Credit Disbursement…………………………….Pg.no.65

[7.3] Manpower Retraining & Not Retrenchment…………………….Pg.no.66

[7.4] New products & New technologies………………………………..Pg.no.67

Chapter 8. Findings & Conclusions…………………………………………... [68-70]

[8.1] Finding & Suggestions……………………………………………Pg.no.69

[8.2] Conclusions………………………………………………………..Pg.no.69

ANNEXURES:…………………………………………………………………… [71-80]

1. Bibliography………………………………………………………... Pg.no.72

A. Books…………………………………………………………Pg.no.72

B. Articles………………………………………………………..Pg.no.72

C. Reports……………………………………………………….Pg.no.72

D. Website……………………………………………………….Pg.no.72

2. Glossary………………………………………………………………Pg.no.73

3. Banks in India………………………………………………………..Pg.no.76

4. Indian Banking at a glance………………………………………….Pg.no.77

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(EXECUTIVE SUMMARY)

In my sense, this report “Emerging Banking Trends” is a construction manual. It

represents the research study and its aims and objectives that integrate the whole

exposure; it also offers blueprints of the objectives of the research study. The objectives

included in this report are as follows:

(a) To know about Banking.

(b) To study Banking Industry in India.

(c) Transformation in Indian Banking.

(d) Study the Emerging Trends in Banking, &

(e) Current scenario.

This work has reached at the destiny, browsing through books, articles and currently

great source of information ‘internet’; and with the help of college and company guides.

Hence, this repot is the collection of brief information regarding banking and emerging

trends in banking.

The growth in the Indian banking Industry has been more qualitative than quantitative

and it is expected to remain same in the coming years. Today, it is known to almost

everybody that the recession period has crawled in and that too in almost every part of the

world. Presently, in India also almost all the sectors such as IT sector, automobile

industry and share market are also not in a very good condition. But, quite interestingly,

the baking sector of India is booming day-by-day and that too even in the period of global

crisis.

The concepts in the report are my own view and ideas, and the brief information on

the study. While browsing or by gulping the report one can get the concepts related to the

study. It gives an idea about, what is banking? Banking industry in India, emerging trends

in banking and current scenario of banking.

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"Banks are an almost

irresistible attraction for that

element of our society"

Chapter 1History

To Banking

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[1.1] Introduction to Banking

Banking in India originated in the last decades of the 18th century. The oldest

bank in existence in India is the State Bank of India, a government-owned bank that

traces its origins back to June 1806 and that is the largest commercial bank in the

country. Central banking is the responsibility of the Reserve Bank of India, which in

1935 formally took over these responsibilities from the then Imperial Bank of India,

relegating it to commercial banking functions. After India's independence in 1947, the

Reserve Bank was nationalized and given broader powers. In 1969 the government

nationalized the 14 largest commercial banks; the government nationalized the six next

largest in 1980.

Currently, India has 96 scheduled commercial banks (SCBs) - 27 public sector

banks (that is with the Government of India holding a stake), 31 private banks (these do

not have government stake; they may be publicly listed and traded on stock exchanges)

and 38 foreign banks. They have a combined network of over 53,000 branches and

17,000 ATMs. According to a report by ICRA Limited, a rating agency, the public sector

banks hold over 75 percent of total assets of the banking industry, with the private and

foreign banks holding 18.2% and 6.5% respectively.

[1.2] Early History

Banking in India originated in the last decades of the 18th century. The first banks

were The General Bank of India which started in 1786, and the Bank of Hindustan, both

of which are now defunct. The oldest bank in existence in India is the State Bank of

India, which originated in the Bank of Calcutta in June 1806, which almost immediately

became the Bank of Bengal. This was one of the three presidency banks, the other two

being the Bank of Bombay and the Bank of Madras, all three of which were established

under charters from the British East India Company. For many years the Presidency

banks acted as quasi-central banks, as did their successors. The three banks merged in

1921 to form the Imperial Bank of India, which, upon India's independence, became the

State Bank of India.

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Indian merchants in Calcutta established the Union Bank in 1839, but it failed in

1848 as a consequence of the economic crisis of 1848-49. The Allahabad Bank,

established in 1865 and still functioning today, is the oldest Joint Stock bank in India. It

was not the first though. That honor belongs to the Bank of Upper India, which was

established in 1863, and which survived until 1913, when it failed, with some of its assets

and liabilities being transferred to the Alliance Bank of Simla.

When the American Civil War stopped the supply of cotton to Lancashire from

the Confederate States, promoters opened banks to finance trading in Indian cotton. With

large exposure to speculative ventures, most of

the banks opened in India during that period

failed. The depositors lost money and lost

interest in keeping deposits with banks.

Subsequently, banking in India remained the

exclusive domain of Europeans for next several

decades until the beginning of the 20th century.

Foreign banks too started to arrive,

particularly in Calcutta, in the 1860s.

The Comptoire d'Escompte de Paris opened a

branch in Calcutta in 1860, an d another

in Bombay in 1862; branches in Madras and Pondichery, then a French colony,

followed. HSBC established itself in Bengalin 1869. Calcutta was the most active trading

port in India, mainly due to the trade of the British Empire, and so became a banking

center.

The first entirely Indian joint stock bank was the Oudh Commercial Bank,

established in 1881 in Faizabad. It failed in 1958. The next was the Punjab National

Bank, established in Lahore in 1895, which has survived to the present and is now one of

the largest banks in India.

Around the turn of the 20th Century, the Indian economy was passing through a

relative period of stability. Around five decades had elapsed since the Indian Mutiny, and

The Bank of Bengal, which later

became the State Bank of India.

Page 12: Emerging Trends in Banking

the social, industrial and other infrastructure had improved. Indians had established small

banks, most of which served particular ethnic and religious communities.

The presidency banks dominated banking in India but there were also some

exchange banks and a number of Indian joint stock banks. All these banks operated in

different segments of the economy. The exchange banks, mostly owned by Europeans,

concentrated on financing foreign trade. Indian joint stock banks were generally under

capitalized and lacked the experience and maturity to compete with the presidency and

exchange banks. This segmentation let Lord Curzon to observe, "In respect of banking it

seems we are behind the times. We are like some old fashioned sailing ship, divided by

solid wooden bulkheads into separate and cumbersome compartments."

The period between 1906 and 1911, saw the establishment of banks inspired by

the Swadeshi movement. The Swadeshi movement inspired local businessmen and

political figures to found banks of and for the Indian community. A number of banks

established then have survived to the present such as Bank of India, Corporation

Bank, Indian Bank, Bank of Baroda, Canara Bank and Central Bank of India.

The fervor of Swadeshi movement lead to establishing of many private banks

in Dakshina Kannada and Udupi district which were unified earlier and known by the

name South Canara ( South Kanara ) district. Four nationalized banks started in this

district and also a leading private sector bank. Hence undivided Dakshina Kannada

district is known as "Cradle of Indian Banking".

[1.3] From World War I to independence

The period during the First World War (1914-1918) through the end of

the Second World War (1939-1945), and two years thereafter until the in dependence of

India were challenging for Indian banking. The years of the First World War were

turbulent, and it took its toll with banks simply collapsing despite the Indian

economy gaining indirect boost due to war-related economic activities. At least 94 banks

in India failed between 1913 and 1918 as indicated in the following table:

Page 13: Emerging Trends in Banking

Year

s

Number of banks

that failed

Authorised

capital

(Rs. Lakhs)

Paid-up Capital

(Rs. Lakhs)

1913 12 274 35

1914 42 710 109

1915 11 56 5

1916 13 231 4

1917 9 76 25

1918 7 209 1

[1.4] Post-independence

The partition of India in 1947 adversely impacted the economies of Punjab and West

Bengal, paralyzing banking activities for months. India's independence marked the end of

a regime of the Laissez-faire for the Indian banking. The Government of India initiated

measures to play an active role in the economic life of the nation, and the Industrial

Policy Resolution adopted by the government in 1948 envisaged a mixed economy. This

resulted into greater involvement of the state in different segments of the economy

including banking and finance. The major steps to regulate banking included:

In 1948, the Reserve Bank of India, India's central banking authority, was

nationalized, and it became an institution owned by the Government of India.

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In 1949, the Banking Regulation Act was enacted which empowered the Reserve

Bank of India (RBI) "to regulate, control, and inspect the banks in India."

The Banking Regulation Act also provided that no new bank or branch of an existing

bank could be opened without a license from the RBI, and no two banks could have

common directors.

However, despite these provisions, control and regulations, banks in India except

the State Bank of India, continued to be owned and operated by private persons. This

changed with the nationalization of major banks in India on 19 July 1969.

[1.5] Nationalization

By the 1960s, the Indian banking industry had become an important tool to

facilitate the development of the Indian economy. At the same time, it had emerged as a

large employer, and a debate had ensued about the possibility to nationalize the banking

industry. Indira Gandhi, the-then Prime expressed the intention of the GOI in the annual

conference of the All India Congress Meeting in a paper entitled "Stray thoughts on Bank

Nationalizations." The paper was received with positive enthusiasm. Thereafter, her

move was swift and sudden, and the GOI issued an ordinance and nationalized the 14

largest commercial banks with effect from the midnight of July 19, 1969. Jayaprakash

Narayan, a national leader of India, described the step as a "masterstroke of political

sagacity." Within two weeks of the issue of the ordinance, the Parliament passed the

Banking Companies (Acquisition and Transfer of Undertaking) Bill, and it received

the presidential approval on 9 August 1969, these are those 14 banks.

• Central Bank of India

• Bank of Maharashtra

• Dena Bank

• Punjab National Bank

• Syndicate Bank

• Canara Bank

• Indian Bank

• Indian Overseas Bank

• Bank of Baroda

• Union Bank

• Allahabad Bank

• United Bank of India

• UCO Bank

• Bank of India

Page 15: Emerging Trends in Banking

A second dose of nationalization of 6 more commercial banks followed in 1980.

The stated reason for the nationalization was to give the government more control of

credit delivery. With the second dose of nationalization, the GOI controlled around 91%

of the banking business of India. Later on, in the year 1993, the government merged New

Bank of India with Punjab National Bank. It was the only merger between nationalized

banks and resulted in the reduction of the number of nationalized banks from 20 to 19.

After this, until the 1990s, the nationalized banks grew at a pace of around 4%, closer to

the average growth rate of the Indian economy.

The nationalized banks were credited by some, including Home minister P.

Chidambaram, to have helped the Indian economy withstand the global financial crisis of

2007-2009.

[1.6] Liberalization

In the early 1990s, the then Narsimha Rao government embarked on a policy

of liberalization, licensing a small number of private banks. These came to be known

as New Generation tech-savvy banks, and included Global Trust Bank (the first of such

new generation banks to be set up), which later amalgamated with Oriental Bank of

Commerce, Axis Bank(earlier as UTI Bank), ICICI Bank and HDFC Bank. This move,

along with the rapid growth in the economy of India, revitalized the banking sector in

India, which has seen rapid growth with strong contribution from all the three sectors of

banks, namely, government banks, private banks and foreign banks.

The next stage for the Indian banking has been setup with the proposed relaxation

in the norms for Foreign Direct Investment, where all Foreign Investors in banks may be

given voting rights which could exceed the present cap of 10%, at present it has gone up

to 74% with some restrictions.

The new policy shook the Banking sector in India completely. Bankers, till this

time, were used to the 4-6-4 method (Borrow at 4%; Lend at 6%;Go home at 4) of

functioning. The new wave ushered in a modern outlook and tech-savvy methods of

working for traditional banks. All this led to the retail boom in India. People not just

demanded more from their banks but also received more.

Page 16: Emerging Trends in Banking

Currently (2007), banking in India is generally fairly mature in terms of supply,

product range and reach-even though reach in rural India still remains a challenge for the

private sector and foreign banks. In terms of quality of assets and capital adequacy,

Indian banks are considered to have clean, strong and transparent balance sheets relative

to other banks in comparable economies in its region. The Reserve Bank of India is an

autonomous body, with minimal pressure from the government. The stated policy of the

Bank on the Indian Rupee is to manage volatility but without any fixed exchange rate-and

this has mostly been true.

With the growth in the Indian economy expected to be strong for quite some time-

especially in its services sector-the demand for banking services, especially retail

banking, mortgages and investment services are expected to be strong. One may also

expect M&A’s, takeovers, and asset sales.

In March 2006, the Reserve Bank of India allowed Warburg Pincus to increase its

stake in Kotak Mahindra Bank (a private sector bank) to 10%. This is the first time an

investor has been allowed to hold more than 5% in a private sector bank since the RBI

announced norms in 2005 that any stake exceeding 5% in the private sector banks would

need to be vetted by them.

In recent years critics have charged that the non-government owned banks are too

aggressive in their loan recovery efforts in connection with housing, vehicle and personal

loans. There are press reports that the banks' loan recovery efforts have driven defaulting

borrowers to suicide.

Page 17: Emerging Trends in Banking

Chapter 2Research Design

Page 18: Emerging Trends in Banking

“The intensity of your desire

governs the power with which

the force is directed”

[2.1] Objectives

Some specific targets and the objectives of this study are listed below:

To get idea about Banking and its procedure.

Study Transformation in Indian Banking.

Know about the Emerging trends in banking.

Current Scenario.

[2.2] Research Method

The project content i.e. various database and the information that is being depict

in this report is mainly the collection and analysis of the secondary data.

Mostly the data is collected from the internet and books; where as mere data is

also added from the guides allotted to me from college and bank. Not only that, but report

also includes my personal views, ideas and opinion regarding study on the basis of my

own observation and knowledge. The information rather than adding directly in the

project report is undergone through the study and analysis by me and with the permission

from both the internal and external guides.

The report is culmination of my personal study with the help of my guides and

surfing through the internets, books and mere articles. The information in the report is

related only to the banking and the part of my exposure and non other than that.

I personally have visited to the Dena Bank operating at village Khanvel, Silvassa;

UT of Dadra Nagar and Haveli; and accomplished my task and to justify it the certificate

awarded to me and my work by manager of the bank may act the vital role.

[2.3] Scope of the study

Page 19: Emerging Trends in Banking

The major area of this study is to tackle with the practical knowledge of the

banking to get the concepts and relate it to the syllabi being studied and further to study

in the future. The study basically is oriented to meet the crisis and to understand the

syllabus in the concrete terms and its implementation theoretically as well as practically.

Henceforth, the study will go long to shape-up my future career and as well as to

build various skills, abilities & personality which will finally result into future manager.

[2.4] Limitations

1. The project is just the collection of brief data on the banking industry.

2. It is based on the past and present data on banking industry; it may differ in future

as much more changes do take place day-by-day.

3. Project is involved with my own ideas and views which may differ from person to

person.

4. The course of project may be too short to conduct an extensive in depth study.

Page 20: Emerging Trends in Banking

“Dena Bank aims: dynamism,

dedication and the drive

towards customer

satisfaction.”

Chapter 3Profile

OfDena Bank

Page 21: Emerging Trends in Banking

[3.1] History

Dena Bank was founded on 26th May,

1938 by the family of Devkaran Nanjee

under the name Devkaran Nanjee

Banking Company Ltd. It became a

Public Ltd. Company in December 1939

and later the name was changed to Dena

Bank Ltd.

In July 1969 Dena Bank Ltd. along with 13 other major banks was nationalized and is

now a Public Sector Bank constituted under the Banking Companies (Acquisition &

Transfer of Undertakings) Act, 1970. Under the provisions of the Banking Regulations

Act 1949, in addition to the business of banking, the Bank can undertake other business

as specified in Section 6 of the Banking Regulations Act, 1949.

Milestones

One among six Public Sector Banks selected by the World Bank for sanctioning a

loan of Rs.72.3 crores for augmentation of Tier-II Capital under Financial Sector

Developmental project in the year 1995.

One among the few Banks to receive the World Bank loan for technological

upgradation and training.

Launched a Bond Issue of Rs.92.13 crores in November 1996.

Maiden Public Issue of Rs.180 Crores in November 1996.

Introduced Tele banking facility of selected metropolitan centers.

Dena Bank has been the first Bank to introduce:

Minor Savings Scheme. Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP). Drive-in ATM counter of Juhu, Mumbai. Smart card at selected branches in Mumbai. Customer rating system for rating the Bank Services.

Page 22: Emerging Trends in Banking

[3.2] Board of Directors

Shri D.L.RawalChairman & Mg. Director

Shri Bhaskar SenExecutive Director

Dr Tarsem ChandGovt. Nominee Director

Shri Chandra KishoreRBI Nominee Director

 

Shri M.G. Shinde Workmen Employee Director

Dr. Kamlesh Kumar GoelDirector

Dr.Pritam Singh Dr. Sunil Gupta Shri. Rohit KhannaShareholder Director Shareholder Director Shareholder Director

Page 23: Emerging Trends in Banking

[3.3] General Managers

Shri T R Chawla General Manager 

(IT and IRM)

Shri R. Sridharan General Manager 

(HRM)

Shri P.Paresh Kumar General Manager

(Treasury & Forex) 

Shri Anandi LalGeneral Manager (Priority & RRB)

Shri J.P. KuriasGeneral Manager 

(Recovery Management

& Legal)

Shri Mukesh JainGeneral Manager 

(Gujarat) 

 

Shri S. K. JainGeneral Manager 

(Accounts)

Shri R. K. GuptaGeneral Manager 

(Credit)

Shri S. R. BansalGeneral Manager (On Deputation 

to IIFCL)  

Shri M. K. SharmaGeneral Manager

(Resource Mobilisation& Administration)

Shri Ramesh Singh Bora

General Manager (I & V) and 

Chief Vigilance Officer

Page 24: Emerging Trends in Banking

[3.4] Services Provided by Dena Bank

Core Banking Solution

The Bank has been constantly endeavoring to leverage the advancements in

Information Technology and communication network with a view to:

• Introduce new techno-centric products

• Enhance customer convenience

• Increase efficiency in operations

• Buildup multiple delivery channels

The Bank has embarked upon massive technology based transformation through

technology process in the form of implementation of Core Banking Solution (DENA

GARIMA). The Bank has engaged the services of M/s Wipro, a leading service provider

in IT enabled services for a period of 10 years, for providing an end-to-end solution for

Core Banking Operations of the Bank on complete out sourcing basis. It is backed by

‘Finacle’ software support from M/s Infosys Technologies Ltd. The Core Banking system

bundles a host of customer friendly services like Internet Banking, Phone Banking,

Mobile Banking and Cash Management Services, software system for Integrated

Treasury operations, Integrated Risk Management, Asset Liability Management etc.

mainly with a view to address Regulatory concerns and facilitate robust MIS.

The Bank has its Data Centre at its own premises at Jogeshwari West, Mumbai and the

Disaster Recovery Site at Bangaluru (Bangalore) to ensure business continuity.

The DENA GARIMA project was kicked off with migration of existing operations at

bank’s Mahim Branch in Mumbai on 12th March 07.

All the branches of the Bank are under CBS

Pursuant to the above technological initiative, the Bank has initiated a detailed study that

will focus on development of new business models that will include formulating new

products and services for serving our customers better. Efforts at revitalizing the entire

Page 25: Emerging Trends in Banking

rank and file of the Bank, to give sharper focus to customer satisfaction and delight, are

also underway.

The following facilities/services to customers have been powered by DENA GARIMA :

Access to customer accounts from any of CBS Branches

Internet Banking Facility

International Debit Cards

SMS banking & Alert services

Phone Banking facility

Payment of Directand Indirect taxes through internet

RTGS & NEFT- Fund transfer facilities

Many more products and services which are on the anvil .

At the Bank, core banking is not just a technology exercise, it is the first but an

important step we have taken towards fulfillment of our Vision statement “Dena Bank

will provide its Customers, premier financial services of great value”.

Delivery Channels

Dena Bank offers a bouquet of following Technology based Products to deliver Banking

services to its customers of all CBS branches from the convenience of any location

without any need to visit the Branch:

Internet Banking with Alerts

SMS Banking

Phone Banking

Dena ATM Services

Precaution

1. Dena Bank does not ask for the details of your account / PIN / password. Therefore

anyone pretending to be asking you for information from the bank/technical may be

fraudulent entities, so please be ware. You should know how to operate net transactions

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and if you are not familiar you may refrain from doing so. You may seek bank's guidance

in this regard. Bank is not responsible for online transactions going wrong.

2. We shall also not be responsible for wrong transactions and wanton disclosure of

details by you. Viewing option and transactions option on the net are different. You may

exercise your option diligently.

Dena ATM Services

Dena Bank Debit cum ATM Card offers you an easy and convenient way to do all

your transactions and that too within a fraction of seconds. Presently we have more than

380 ATMs all across India. Dena Debit cum ATM Card is your Bank Account in your

pocket. Get your Dena Bank Debit cum ATM Card today and avail round the clock

uninterrupted service.

DENA BANK’S ATM SHARING ARRANGEMENT

Dena Debit Card gives you the freedom to access your savings or current account at any

VISA accredited POS Terminals (Merchant Establishment), ATM, Cash tree group,

Cashnet group , Corporation Bank and SBI & its associates.

Features

You can link multiple accounts at different branches of Dena Bank to a single Debit cum

ATM Card. The Account number of Debit cum ATM Card issuing branches will be the

Primary account number and account at other Cards issuing branches link to the same

card will be the Secondary account.

Transactions

1. Cash Withdrawal:-

Withdraw up to Rs. 20,000/- per day subject to the balance in your account.

2. Purchase at Merchant Establishments:-

Purchase at Merchant Establishments i.e. Point of Sale (POS) upto Rs. 25000/- per day subject to the balance in your account (with effect from 1st April

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2008).

3. Cash/Cheque Deposit:-

You can deposit up to 30 notes at a time in the ATM machine. You can also deposit your cheque in the ATM.

4. Balance Enquiry:-

You can check your balance of all your account.

5. Mini Statement:-

You can get Mini statement of your transactions.

6. PIN Change:-

You can change your Personal Identification Number (PIN).

Value Added Services Through ATM

1. Mobile Recharge through ATM :- You can recharge your mobile phone through

ATM also. You can also recharge your mobile through Mobile Equipment and for

that you have to register yourself through ATM. Presently this service is available

to only customers of Airtel, Idea Orange, BPL and Reliance Service Provider.

Now the customer of Reliance can also recharge their mobile.

2. Mobile Post Paid Bill Payment : You can pay your Post Paid mobile Bill through

ATM. Presently this service is available to AIRTEL and Orange-Hutch customer

(Mumbai Circle only) .

3. Fund Transfer :-You can transfer funds with upper limit Rs. 1 Lac per day subject

to the balance in the account between your Dena Bank’s accounts either in same

branch or different branches. Both the accounts must be linked to your Card for

Fund Transfer.

Biometric ATMs

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Keeping to its trend of providing innovative services to its customers with the

help of latest technology, Dena Bank has launched the Bio-metric ATMs at its Balwa and

Chhala Branches in Gujarat. This Biometric ATM is the first of its kind in Gujarat.

This ATM talks to the farmers in their local language, gently guiding him on his

transactions. The ATM has a simple One- Touch transaction using the finger print

technology thus eliminating the need to remember the PIN or going through the complex

menus of a traditional ATM on the screen.

The Bio-metric ATM launched by Dena Bank will encourage the rural population

of Gujarat to make use of the ATM.

Dena India Remit

Dena Bank brings you a unique new service. Send money to your family

anywhere in India from the US, UK and Europe.

Dena India Remit is a completely web-enabled remittance service supported by

superior technology, state-of-the-art operations and a highly professional team to offer

you complete peace-of-mind.

Bancassurance

With the commitment to customer convenience, the Bank has tied up with

insurance companies so that our customers can avail of insurance services also at our

branches. They are the Corporate Agents of the Life Insurance Corporation of India for

distribution of their life insurance products. In the general [non-life] insurance sector, our

Bank has a Referral Arrangement with The Oriental Insurance Company Ltd.

Both insurance partners offer a wide range of insurance products, which are

available at their branches as a result of our Bancassurance tie ups. This is another value

addition for our customers in their banking relationship with them.

Distribution of Mutual Funds

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Dena Bank is committed to providing a wide range of financial services to the

customers. In pursuance of this commitment, the Bank has tied up with the following

Mutual Funds for distribution of their mutual fund products through selected branches

across the country:

1. UTI Mutual Fund.

2. ICICI Prudential Mutual Fund

3. LIC Mutual Fund

4. Franklin Templeton Investments

5. HDFC Mutual Fund

6. ING Vysya Mutual Fund

7. Reliance Mutual Fund

8. Kotak Mutual Fund

9. Birla Sunlife Mutual Fund

10. Tata Mutual Fund

11. SBI Mutual Fund

12. Fidelity Mutual Fund

13. DSP Blackrock Mutual Fund

14. Shinsei Mutual Fund

This is another value addition in our services for our customers, who can avail

banking as well as insurance and mutual fund investment services at our branches.

Demat Services

The Depository system was introduced in India more than a decade back. Today

the word "Demat" is well known and most of the investors are aware of the Demat of

shares and securities.

Presently, there are only two Depositories operating in India:-

(i) National Securities Depository Limited (NSDL) and

(ii) Central Depository Services (India) Limited (CDSL).

Financial Institutions, Banks, custodians and stockbrokers complying with the

requirements prescribed by Securities & Exchange Board of India (SEBI) can be

registered as a Depository Participant (DP).

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A "Depository Participant" is an agent of the Depository (NSDL or CDSL) who is

authorized to offer depository services to investors. Thus to open a Demat account of an

investor, a bank or its branch has to get registered as a DP of a depository i.e. NSDL or

CDSL or both.

Dena Bank has its DP Located at Horniman Circle Fort operating as DP of NSDL

and bank is also giving depository services through its collection centers at JVPD and.

Mulund(East) branhces

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Chapter 4Indian

Banking Industry

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"A bank is a

place that

will lend you

money if you

can prove

that you don't.”

The growth in the Indian Banking Industry has been more qualitative than quantitative

and it is expected to remain the same in the coming years. Based on the projections made

in the "India Vision 2020" prepared by the Planning Commission and the Draft 10th Plan,

the report forecasts that the pace of expansion in the balance-sheets of banks is likely to

decelerate. The total assets of all scheduled commercial banks by end-March 2010 is

estimated at Rs 40,90,000 crores. That will comprise about 65 per cent of GDP at current

market prices as compared to 67 per cent in 2002-03. Bank assets are expected to grow at

an annual composite rate of 13.4 per cent during the rest of the decade as against the

growth rate of 16.7 per cent that existed between 1994-95 and 2002-03. It is expected that

there will be large additions to the capital base and reserves on the liabilities.

[4.1] Banking Industry Structure

The Indian banking system can be classified into nationalized banks, private

banks and specialized banking institutions. The industry is highly fragmented with 30

banking units contributing to almost 50% of deposits and 60% of advances. The Reserve

Bank of India is the foremost monitoring body in the Indian Financial sector. It is a

centralized body that monitors discrepancies and shortcomings in the system.

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Industry estimates indicate that out of 274 commercial banks operating in the

country, 223 banks are in the public sector and 51 are in the private sector. These private

sector banks include 24 foreign banks that have beg up their operations here. The

specialized banking institutions that include cooperatives, rural banks, etc. form a part of

the nationalized banks category.

[4.2] Growth of Banking in India

A robust increase in non-interest income has helped the SBI post a net profit of

US$ 530.6 million in the second quarter ended September 30, 2009, up 10 per cent from

the corresponding period last year. The bank has been growing its savings bank deposit

base at the rate of US$ 1.07 billion a month in the last few months, in a bid to grow low-

cost deposits and shed high-cost term deposits. This is expected to improve net interest

margin by 10-15 basis points in every quarter. The SBI is adding 23 new branches abroad

bringing its foreign-branch network number to 160 by March 2010. This will cement its

leading position as the bank with the largest global presence among local peers.

Amongst the private banks, Axis Bank’s net profit surged by 32 per cent to US$

115.4 million on 21.2 per cent rise in total income to US$ 852.16 million in the second

quarter of 2009-10, over the corresponding period last year. HDFC Bank, the country’s

second largest private sector lender, reported a 30.21 per cent rise in its quarterly net

profit, helped by non-interest income.

For the quarter ended September 2009, ICICI Bank reported a 2.6 per cent jump

in net profit at US$ 222.1 million from US$ 216.5 million in the same period a year-back.

ICICI Bank has raised US$ 750 million through a five-year bond issue at its Bahrain

branch.

YES Bank, a new private sector bank, has inked pact with Proparco, a French

financing agency, to raise US$ 20 million capital through subordinated bonds to enhance

capital adequacy.

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[4.3] Competition

The conditions in the banking industry have changed and are changing all over

the world. In our country, economic reform and in particular financial sector reform has

altered the atmosphere in which the participants operate.

First, market size -Usually, a small market does not attract too many competitors. The

size of the market is so large and with GDP likely to grow at 6.5 per cent in the medium-

to long-term, the Indian banking industry has become very attractive-as never before.

Second, industry profitability-higher by the standards of the past or international

standards is attracting more new entrants. Hence, increasing competition in the industry.

Third, rapid technological change-This enables not only quicker and more efficient

service but advantage to new entrants over existing players.

Fourth, product innovations-Features such as home banking, ATMs are all making the

industry to be continuously alert, and fiercely competitive.

Fifth, entry/exit norms-While regulatory barriers have been eased, desirable barriers exist

in the form of capital and other requirements. After all banking license cannot be like a

driving license. But, entry norms are fairly clear, though exit norms are not clear yet.

Sixth, markets are increasingly getting integrated in our country also. Domestic and

foreign currency, banking and non-banking are getting closer. Correspondingly, there are

institutional innovations and interlink ages, both in ownership and operations -be it in

depositories or mutual funds.

Seventh, consumers of banking services are getting increasingly agile, enlightened, cost

and quality conscious. They are already forcing the pace of competition on price, product

and quality products.

Emerging Issues

First, the issue of competition is irrevocably linked with regulatory framework and level

playing field. This issue has been constantly raised in different forums and this relates to

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not only banks but also to other financial intermediaries. The financial sector is still in

transition and let me assure you that this is an area that will gain greater attention in the

future.

Secondly, all other industries are vocal about the 100 million middle-classes. The

corporate sector is increasingly talking about exploiting the potential in the rural-semi-

urban markets. Perhaps, we should question the relevance of rural-urban dichotomy and

look at rural-urban continuum.

Thirdly, when competition intensifies, there has to be inevitable changes such as mergers-

what I earlier referred to as exit norms. As one of the Conference papers pointed out, the

net result in any field is either the crowding out of the weaker players or their

amalgamations with the stronger ones.

Fourthly, in this context, banks should concentrate on study of the success stories as well

as bank failures. Internationally, there are elaborate documented studies on bank failures;

Barings is just one example. We too need to make an incisive analysis of banks that

failed in our country and learn not to commit similar mistakes.

Fifthly, we have to think seriously about the nature of the control that exists. Banks will

need to be given more autonomy, and more important, they should assert their autonomy.

Here lies the importance of industry associations. The scope for self-regulatory industry

norms and banking industry protocol should be explored. This will bring about more

flexibility to banks and less regulatory intrusion.

Sixthly, I noticed a suggestion in one of the papers to make Mumbai as an international

financial centre. Similarly suggestions have been made in the past and we have some

reservations, but we always have an open mind. A number of issues have to be clarified

in our minds -whether such a financial centre can be started before we reach international

standards? Whether we need to promote such a centre at this stage of financial sector

reforms or at a later stage? Please study these issues in a more detailed and formal

manner, and then we can take a view.

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Seventhly, there is a lot of interest from foreign entities in the opening up of the

insurance sector in India. Perhaps, both banks and policy makers need to assess whether

domestic banks, particularly larger banks, have an opportunity to enter into either general

or life insurance through subsidiaries or collaborations, to take advantage of their existing

market penetration. Could this really add to the competitive strength of the banks in

financial intermediation?

[4.4] Public Sector Banks

The Public Sector Banks (PSBs), which are the base of the Banking sector in

India account for more than 78 per cent of the total banking industry assets.

Unfortunately they are burdened with excessive Non Performing assets (NPAs), massive

manpower and lack of modern technology. On the other hand the Private Sector Banks

are making tremendous progress. They are leaders in Internet banking, mobile banking,

phone banking, ATMs. As far as foreign banks are concerned they are likely to succeed

in the Indian Banking Industry.

[4.5] Private Sector Banks

In the Indian Banking Industry some of the Private Sector Banks operating are

IDBI Bank, ING Vyasa Bank, SBI Commercial and International Bank Ltd, Bank of

Rajasthan Ltd. and banks from the Public Sector include Punjab National bank, Vijaya

Bank, UCO Bank, Oriental Bank, Allahabad Bank among others. ANZ Grindlays Bank,

ABN-AMRO Bank, American Express Bank Ltd, Citibank are some of the foreign banks

operating in the Indian Banking Industry.

[4.6] Foreign Banks

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Foreign Banks in India always brought an explanation about the prompt services

to customers. After the set up foreign banks in India, the banking sector in India also

become competitive and accurative. New rules announced by the Reserve Bank of India

for the foreign banks in India in this budget has put up great hopes among foreign banks

which allows them to grow unfettered. Now foreign banks in India are permitted to set up

local subsidiaries. The policy conveys that foreign banks in India may not acquire Indian

ones (except for weak banks identified by the RBI, on its terms) and their Indian

subsidiaries will not be able to open branches freely.

List of Foreign Banks in India

• ABN-AMRO Bank

• Abu Dhabi Commercial Bank

• Bank of Ceylon

• BNP Paribas Bank

• Citi Bank

• China Trust Commercial Bank

• Deutsche Bank

• HSBC

• JPMorgan Chase Bank

• Standard Chartered Bank

• Scotia Bank

• Taib Bank

[4.7] Scheduled Commercial Banks in India

The commercial banking structure in India consists of:

• Scheduled Commercial Banks in India

• Unscheduled Banks in India

Scheduled Banks in India constitute

those banks which have been included

in the Second Schedule of Reserve

Bank of India(RBI) Act, 1934. RBI in

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turn includes only those banks in this schedule which satisfy the criteria laid down vide

section 42 (6) (a) of the Act.

As on 30th June, 1999, there were 300 scheduled banks in India having a total network of

64,918 branches. The scheduled commercial banks in India comprise of State bank of

India and its associates (204), nationalized banks (19), foreign banks (45), private sector

banks (32), co-operative banks and regional rural banks.

"Scheduled banks in India" means the State Bank of India constituted under the State

Bank of India Act, 1955 (23 of 1955), a subsidiary bank as defined in the State Bank of

India (Subsidiary Banks) Act, 1959 (38 of 1959), a corresponding new bank constituted

under section 3 of the Banking Companies (Acquisition and Transfer of Undertakings)

Act, 1970 (5 of 1970), or under section 3 of the Banking Companies (Acquisition and

Transfer of Undertakings) Act, 1980 (40 of 1980), or any other bank being a bank

included in the Second Schedule to the Reserve Bank of India Act, 1934 (2 of 1934), but

does not include a co-operative bank".

"Non-scheduled bank in India" means a banking company as defined in clause (c) of

section 5 of the Banking Regulation Act, 1949 (10 of 1949), which is not a scheduled

bank".

The following are the Scheduled Banks in India (Public Sector):

• State Bank of India

• State Bank of Bikaner and Jaipur

• State Bank of Hyderabad

• State Bank of Indore

• State Bank of Mysore

• State Bank of Patiala

• State Bank of Saurashtra

• State Bank of Travancore

• Andhra Bank

• Allahabad Bank

• Bank of Baroda

• Bank of India

• Bank of Maharashtra

• Canara Bank

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• Central Bank of India

• Corporation Bank

• Dena Bank

• Indian Overseas Bank

• Indian Bank

• Oriental Bank of Commerce

• Punjab National Bank

• Punjab and Sind Bank

• Syndicate Bank

• Union Bank of India

• United Bank of India

• UCO Bank

• Vijaya Bank

The following are the Scheduled Banks in India (Private Sector):

• Vysya Bank Ltd

• Axis Bank Ltd

• Indusind Bank Ltd

• ICICI Banking Corporation Bank Ltd

• Global Trust Bank Ltd

• HDFC Bank Ltd

• Centurion Bank Ltd

• Bank of Punjab Ltd

• IDBI Bank Ltd

The following are the Scheduled Foreign Banks in India:

• American Express Bank Ltd.

• ANZ Gridlays Bank Plc.

• Bank of America NT & SA

• Bank of Tokyo Ltd.

• Banquc Nationale de Paris

• Barclays Bank Plc

Page 40: Emerging Trends in Banking

• Citi Bank N.C.

• Deutsche Bank A.G.

• Hongkong and Shanghai Banking

Corporation

• Standard Chartered Bank.

• The Chase Manhattan Bank Ltd.

• Dresdner Bank AG.

[4.8] Co-operative Banks

[4.9] Banking Regulation Act 1949

The Banking Regulation Act was passed as the Banking Companies Act 1949 and came

into force wef 16.3.49. Subsequently it was changed to Banking Regulations Act 1949

wef 01.03.66. Summary of some important sections is provided hereunder. The section

no. is given at the end of each item. For details, kindly refer the bare Act.

• Banking means accepting for the purpose of lending or investment of deposits of

money from public repayable on demand or otherwise and withdrawable by cheque,

drafts order or otherwise (5 (i) (b)).

• Banking company means any company which transacts the business of banking

(5(i)(c)

• Transact banking business in India (5 (i) (e).

• Demand liabilities are the liabilities which must be met on demand and time

liabilities means liabilities which are not demand liabilities (5(i)(f)

• Secured loan or advances means a loan or advance made on the security of asset

the market value of which is not at any time less than the amount of such loan or

advances and unsecured loan or advances means a loan or advance not secured (5(i)(h).

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• Defines business a banking company may be engaged in like borrowing, lockers,

letter of credit, traveller cheques, mortgages etc (6(1).

• States that no company shall engage in any form of business other than those

referred in Section 6(1) (6(2).

• For banking companies carrying on banking business in India to use at least one

word bank, banking, banking company in its name (7).

• Restrictions on business of certain kinds such as trading of goods etc. (8)

• Prohibits banks from holding any immovable property howsoever acquired except

as acquired for its own use for a period exceeding 7 years from acquisition of the

property. RBI may extend this period by five years (9)

• Prohibitions on employments like Chairman, Directors etc (10)

• Paid up capital, reserves and rules relating to these (11 & 12)

• Banks not to pay any commission, brokerage, discount etc. more than 2.5% of

paid up value of one share (13)

• Prohibits a banking company from creating a charge upon any unpaid capital of

the company. (14) Section 14(A) prohibits a banking company from creating a floating

charge on the undertaking or any property of the company without the RBI permission.

• Prohibits payment of dividend by any bank until all of its capitalised expenses

have been completely written off (15)

• To create reserve fund and 20% of the profits should be transferred to this fund

before any dividend is declared (17 (1))

• Cash reserve - Non-scheduled banks to maintain 3% of the demand and time

liabilities by way of cash reserves with itself or by way of balance in a current account

with RBI (18)

• Permits banks to form subsidiary company for certain purposes (19)

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• No banking company shall hold shares in any company, whether as pledgee,

mortgagee or absolute owners of any amount exceeding 30% of its own paid up share

capital + reserves or 30% of the paid up share capital of that company whichever is less.

(19(2).

• Restrictions on banks to grant loan to person interested in management of the

bank (20)

• Power to Reserve Bank to issue directive to banks to determine policy for

advances (21)

• Every bank to maintain a percentage of its demand and time liabilities by way of

cash, gold, unencumbered securities 25%-40% as on last Friday of 2nd preceding

fortnight (24).

• Return of unclaimed deposits (10 years and above) (26)

• Every bank has to publish its balance sheet as on March 31st (29).

• Balance sheet is to be got audited from qualified auditors (30 (i))

• Publish balance sheet and auditors report within 3 months from the end of period

to which they refer. RBI may extend the period by further three month (31)

• Prevents banks from producing any confidential information to any authority

under Indl Disputes Act. (34A)

• RBI authorised to undertake inspection of banks (35).

• Amendment carried in the Act during 1983 empowers Central Govt to frame rules

specifying the period for which a bank shall preserve its books (45-y), nomination

facilities (45ZA to ZF) and return a paid instrument to a customer by keeping a true copy

(45Z).

• Certain returns are also required to be sent to RBI by banks such as monthly

return of liquid assets and liabilities (24-3), quarterly return of assets and liabilities in

Page 43: Emerging Trends in Banking

India (25), return of unclaimed deposits i.e. 10 years and above (26) and monthly return

of assets and liabilities (27-1).

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“It is not the strongest of the

species that survive, nor the

most intelligent, but the one

most responsive to change.”

Chapter 5Transformation

In banking

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Financial services sector in our

country has witnessed notable

transformation over the last five

decades and concerted efforts have

been made by the banking system to

grow by building up an extensive

branch net-work, penetrating into

unbanked areas, mobilizing

untapped saving, promoting banking

habits and providing credit for rural

development, besides diversifying new areas of business. The process of globalization of

Indian economy has created an environment where the financial service system has to be

effective, customer oriented and technology based.

The banking sector plays a crucial role in the economic development of the

nation. A sound, efficient, effective, vibrant and innovative banking system stimulates

economic growth by mobilizing savings on a massive scale and efficiently allocating

resources for the productive as well as consumption purpose. These banking sector

reforms includes progressive reduction of statutory liquidity ratio (SLR) and cash reserve

ratio (CRR); prescription of uniform accounting norms with regard to classification of

assets, enactment of a statute providing for setting up of tribunals for expeditious

adjudication and recovery of bank loans; establishment of separate board for financial

supervision of bank; permission for the entry of new private banks to inject competition;

rationalization and deregulation of interest rates; implementation of capital adequacy

norms; recapitalization of banks; permission to banks to access capital market for

mobilizing additional equity; liberalized new branch licensing and new bank licensing

policy, etc.

[5.1] Classification of reforms

The banking sector reforms can be classified into six categories namely (a)

measures meant for promotion of competition (b) measures meant for strengthening role

of the market (c) prudential measures (d) legal measures (e) measures meant for

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strengthening supervision or supervisory controls and (f) measures relating to technology.

Some of these measures meant for strengthening of competition included grant of limited

operational autonomy to public sector banks(PSB); dilution of government stake in the

equity of PSBs permitting them to mobilize capital from the open market; adoption of

transparent licensing policy enabling the entry of private sector, foreign and joint venture

banks; permitting foreign direct investment (FDI) in the financial sector as well as

permitting portfolio investment; issues of guidelines on ownership and governance in

private sector banks; etc. Measures initiate to strengthen the role of market force included

progressive reduction in SLR and CRR, market determined pricing of government

securities, deregulation of interests rates etc. prudential measures which have been

implemented covered fulfillment of capital adequacy norms; and new accounting, income

recognition, provisioning and exposure norms, application for marked-to-market

principle for investment portfolio and fixation of limits for deployment of funds in

sensitive sectors and activities.

In addition, know your customer (KYC) guidelines, anti-money laundering

(AML) standards, introduction of capital charge for market risk, higher graded

provisioning for non-performing assets (NPA), etc were adopted for implementation.

Institutional and legal measures introduced for improving banks’ performance in the area

of recovery and for asset quality upgradation included setting up of Lok Adalats, debt

recovery tribunals (DRT), asset reconstruction companies (ARC), settlement advisory

committees, corporate debt restructuring mechanism, etc. Enactment of Securitisation and

Reconstruction of Financial Assets and Enforcement of Security Interest Act (Sarfaesi

Act) was another important milestone in reforms. Setting up of Credit Information

Bureau (India) limited (CIBIL) for sharing credit information and establishment of the

Clearing Corporation of India Limited (CCIL) to act as central counter-party for

facilitating payments and settlement systems relating to fixed income securities and

money instrument extended support to banks. Certain supervisory measures such as

establishment of a separate Board for Financial Supervision in RBI, recasting the role of

statutory auditors and increased internal control through strengthening of internal audit,

strengthening of corporate governance, etc were also initiated. The technology related

measures included setting up of Indian Financial NETwork (INFINET) as the

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communication backbone for the financial sector, introduction of negotiated dealing

system for screen based trading in government securities and implementation of Real-

Time Gross Settlement (RTGS) system.

[5.2] Changes galore

Reforms made significant impart on banks and their functioning. The major areas

of transformation in Indian banking are as follows:

Risk based management

Banks in India have adopted comprehensive risk management systems for focused

attention to various types of risks such as interest rate risk, credit risk, liquidity risk,

market risk and operational risk. These risk management systems spell out internationally

accepted risk measurement methods for various types of risk to calculate capital charge

required for meeting prescribed capital adequacy ratio. Banks have set up separate risk

management departments to ensure compliance with regulatory measures.

Competition

In post-reform era, competition between banks is continuously increasing. The

market for bank services and products has now become a buyers’ market. Acute

competition with the advent of new generation private sector banks bringing in

technology has resulted in laying greater focus on product innovation backed by IT

advancement and thrust on

customization of products. There is

now increased focus on customer

orientation in all activities of banks.

Banks are now oriented to vigorous

marketing of various products and

services. Further increase in

competition may require banks to

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have simulation analysis of customer needs, products and market segments with the help

of sophisticated quantitative tools.

Efficiency parameters

In the post-reform period, we find a complete change in efficiency parameters.

Today, what is important is the strength of balance sheet. Return on assets, return on risk

adjustment capital, net interest margin, quality of assets, NPA percentage, per employee

business, per employee profit and overall per employee productivity and proportion of

low cost deposits are some of the vital parameters of banking today. There is added

emphasis on professionalism on the part of bank officers and staff and also on good

corporate governance to increase customer satisfaction and enhance shareholders’ value

as a result of these new efficiency parameters.

Value added services

As a result of reforms, the trend is clearly towards providing value added services

such as credit cards, insurance products, mutual funds and demat accounts with trading

platform. There are no taker in the market for simple stand-alone banking services.

Mergers and acquisitions

In the post-reform era, we have seen many mergers and acquisitions. New bank of

India, a nationalized bank and the private sector Nedungadi Bank Ltd were merged with

Punjab National Bank. Bareilly Corporation Bank was merged with Bank of Baroda.

Times Bank and Centurion Bank of Punjab merged with HDFC Bank. Bank of Madura,

ICICI Ltd and Sangli Bank marged with ICICI Bank. Sikkim Bank was merged with

Union Bank of India in 1999-2000. Global Trust Bank was merged with Oriental Bank of

Commerce; United Western Bank was merged with IDBI Bank. Ganesh Bank of

Kurundwad was merged with Federal Bank in 2006. Lord Krisnha Bank and Bank of

Muscat SAOG were merged with Centurion Bank of Panjab. Such merger creates larger

and stronger banks. Mergers may be synergy based to derive economies of scale or

market driven mergers between banks and financial institutions in the interests of

furthering universal banking.

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IT initiatives

In every bank, there has been stress on increased IT application and efforts are to

absorb latest technology. Banks are striving hard to extend core banking solutions (CBS)

to all branches in a phased manner. In the post-reforms era, we have seen strategic

alliances among banks in areas like sharing of ATMs and funds transfer, etc. bringing all

branches, including the rural ones, within the CBS network, establishment of biometric

rural ATMs and introduction of mobile banking are some of the major developments

expected in the future.

Focus on qualitative aspects

There is a gradual shift in focus from size related issues to concern in respect of

productivity, efficiency, profitability, return on capital, net interest margin and return on

asset, etc. In the days to come, there will be greater stress on these concerns. This will

result in adoption of still better and more prudent risk management system; better and

more effective management of spreads and net interest margin through cost cutting

product innovation; product-wise and business line-wise cost, income and profitability

analysis; steps aimed at augmentation of fee-based income, etc.

Human resources

In Indian banking there is a stress on objective manpower planning and adoption

of scientific methods for evaluating the contributions of manpower. Outsourcing of work

is also a development in post-reform period. Soon performance linked reward system

may be implemented in PSBs. High average age of staff in PSBs can be reduced by

shedding excess staff beyond a certain age and recruiting younger persons with good

educational background and IT skills. There is a need for having suitable comprehensive

training programmes at various educational institutes preparing new generation bankers

relieving banks from training fresh recruits.

[5.3] Increased strength

Consequent to banking sector reforms, Indian banks have emerged relatively

stronger in terms of range of products and services, capital adequacy, asset quality,

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profitability, productivity and overall balance sheet strength vis-à-vis their counterparts in

other Asian countries. But, they are likely to encounter new challenges, particularly with

implementation of Basel II norms and opening up of banking sector for the entry of

foreign banks. An analysis by standard & Poor’s has shown that the Indian banking is

ahead of China, Indonesia, Philippines and Vientnam. But, the banking sectors of

Australia, New Zealand, Singapore, Hong Kong, Japan, South Korea and Thailand are

ahead of Indian banks. Another study undertaken by Moody’s Investors Service revealed

that Indian banking is qualitatively better than its counterparts even in developed

countries like, Japan, Singapore and Australia. Indian banks have posted the highest

return on equity compared to their Asian counterparts during the last four years. There

has been a distinctly discernible improvement in the performance of Indian banks on

various fronts. But, the acquisition of a globally competitive size for Indian banks is a

major challenge. Banks in other Asian countries, particularly in china, are larger in size

compared to Indian banks.

The Reserve Bank of India (RBI) has recently issued guidelines to banks on pillar

2 of Basel II framework. Pillar 2 deals with supervisory review process, the objective of

which is to ensure that banks have adequate capital to support all risks and also to

encourage them to develop and use better risk management techniques for monitoring

and managing their risks. The RBI guidelines listed some risks that banks are generally

exposed to, but which are not fully captured in the regulatory Capital to Risk Asset Ratio

(CRAR), such as interest rate risk, credit concentration risk, liquidity risks, settlement

risks and reputational risks, among others. There will be a severe strain on capital on

account of implementation of Basel II norms. RBI has advised banks to develop an

Internal Capital Adequacy Assessment Process (ICAAP) commensurate with their size,

level of complexity, risk profile and scope of operations. This would be in addition to

calculation of regulatory capital requirement under Pillar I.

[5.4] Acquisition of competitive advantage

The vision for a strong, vibrant and globally competitive banking sector in India is

based on achievement of competitive advantage, the acquisition of which is possible only

through stress on efficiency, increase in productivity and improvement in profitability,

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up-scaling of technological upgradation and continued improvement of overall balance

sheet strength. This world also require adoption of global best practices on the part of

banks. Facing the challenge of change in terms of range of products, delivery channels,

processes, culture, structure and overall capabilities would require key structural changes

such as consolidation, full implementation of Basel II norms, implementation of RTGs at

all branches, more effective risk management practices, better credit management

techniques, good corporate governance, better technology, effective customer relation

management, improvement in human resource capabilities and increase in

professionalism at all levels. Concentrated attention on these vital aspects can alone fetch

competitive advantage.

Productivity

Business per employee of Indian banks increased from INR 5.4 million in 1992 to

INR 16.3 million in 2004 and profit per employee rose from INR 20,000 to INR 1,50,000

in the same period. Business per branch also increased from INR 109.9 million to INR

254.5 million in the above period. Measures of profitability such as return on assets and

operating profit ratio, and efficiency measures such as net interest margin, ratio of

operating profit to staff expense, operating cost ratio and staff expenses ratio have to be

improved. There is therefore need to increase business volumes by leveraging technology

to reduce cost of intermediation. All controllable costs must be reduced by bank.

Internal controls

Banks today find it difficult to maintain the minimum required controls expected

in a new complex and increasingly regulated business environment. The traditional audit

and inspection provide assurance that control systems are adequate and function

satisfactorily. But, they are in fact a post-mortem and the finding emerging there from are

only after the transactions are over. Further, they may not cover all transactions and many

may go unnoticed. Auditors are rarely able to check all transactions in detail from control

and compliance angle. Therefore, there is a risk of even frauds remaining undetected. To

assist in the efficient capture and evaluation of data, sophisticated software tools need to

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be used for evaluation of disclosure controls and procedures, and internal controls and

supervision over financial reporting.

Corporate governance

Corporate governance is of crucial importance for banks. The corporate

governance philosophy of banks has to be based on the pursuit of sound business ethics

and strong professionalism that aligns the interest of all stakeholders and the society at

large. It is therefore necessary to constantly strengthen corporate governance mechanism

in all banks.

Disclosure of reliable information facilities market discipline, strengthen

confidence and reduce the chances for rumours and creation of atmosphere of suspicion

and misleading information that may bring about market instability. There is still a vast

scope for improvement in Indian accounting standards to bring them at par with the

global practices.

Innovative business model

Introduction to innovative business models and financial technologies world over

has received an impetus through slashing operating cost by higher labour productivity,

business process re-engineering, further reduction in NPA’s, micro planning, branch-

centric profit planning, effective implementation of plans and monitoring of results,

market centric human resource management (HRM) policies and manpower planning.

Very high average age of staff, requirement of new skills and talents, working in a

computerized environment, foray into new and emerging areas require recruitment of

new staff and specialists, extensive training, etc. although 86 percent of PSBs are fully

computerized, only 44 percent are actually functioning under CBS platform. Covering all

branches in all banks under CBS will be one of the major challenges for banks.

Increased customer-orientation and customer focused product innovation; greater

use of multiple channels like ATMs, internet and mobile banking; efficient credit

delivery besides building up sound financial are vital for banking for facing emerging

challenges and obstacles.

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Financial inclusion

There are abundant opportunities for intermediation and mobilization of saving

and extension of bank credit at the bottom of the pyramid. About 60 to 70 percent of

enterprise and individuals in our country do not have access to basic financial services

such as saving and credit. Hence, increased financial inclusion of all those who presently

stand excluded is of paramount importance. Bank linkage with self help group (SHG),

financing of small and medium enterprises, rural artisans, rural non-farm activities, etc

will prove to be great business opportunities for banks. Emphasis on volume-led growth

to competitive balance sheet size, shift of focus from interest income to non-interest

income and from capital adequacy to capital efficiency, etc are vital for maintain

benchmarks of return on assets, return on owned funds, net NPAs, capital adequacy, cost

to income ratio, net interest margin and intermediation cost.

In bracing for tomorrow a paradigm shift in bank financing through innovative

mechanism such as, templates for assessing customer risk and pricing products and

services, credit scoring, ensuring availability and use of information, etc are absolutely

essential. Retail banking requires product development and differentiation, innovation

and business process re-engineering, micro planning, technology upgradation for home,

electronic and mobile banking, cost reduction and cross selling.

Developing immunity

Banks have to adopt and implement strategies to ensure immunity of their balance

sheets from interest rate fluctuations by paying greater attention to non-interest income.

Merchant banking, international trade, payment and settlements, consultancy services,

financial derivatives, etc open up new income sources for banks. But, what is required is

a total transition from branch banking to virtual banking, market segmentation to

customer segmentation and product to customer profitability.

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Chapter 6Emerging

Trends In

Banking

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“Progress is the activity of

today and the assurance of

tomorrow.”

[6.1] Trends in Banking Industry

At the beginning of the 21st century, the biggest banks in the industrial world

have become complex financial organizations that offer a wide variety of services to

international markets and control billions of dollars in cash and assets. Supported by the

latest technology, banks are working to identify new business niches, to develop

customized services, to implement innovative strategies and to capture new market

opportunities. With further globalization, consolidation, deregulation and diversification

of the financial industry, the banking sector will become even more complex.

Although, the banking industry does not operate in the same manner all over the

world, most bankers think about corporate clients in terms of the following:

Commercial banking - banking that covers services such as cash management

(money transfers, payroll services, bank reconcilement), credit services (asset-

based financing, lines of credits, commercial loans or commercial real estate

loans), deposit services (checking or savings account services) and foreign

exchange;

Investment banking - banking that covers an array of services from asset

securitization, coverage of mergers, acquisitions and corporate restructuring to

securities underwriting, equity private placements and placements of debt

securities with institutional investors.

Over the past decade there has been an increasing convergence between the activities

of investment and commercial banks, because of the deregulation of the financial sector.

Today, some investment and commercial banking institutions compete directly in money

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market operations, private placements, project finance, bonds underwriting and financial

advisory work.

Furthermore, the modern banking industry has brought greater business

diversification. Some banks in the industrialized world are entering into investments,

underwriting of securities, portfolio management and the insurance businesses. Taken

together, these changes have made banks an even more important entity in the global

business community.

[6.2] Basel Capital Accord II

The Basel Committee on Banking Supervision (BCBS) had released the

guidelines on capital measures and capital standards in July 1988 which were accepted by

Central Banks in various countries including RBI (called Basel -I). In India these were

implemented on 1.4.92. Later on the revised version of the guidelines was issued by

BCBS in June 2006, which are being implemented by banks all over the world.

Basel II implementation in India

RBI issued detailed guidelines during April 2007 according to which the schedule

for implementation is as under:

(a) Foreign banks operating in India and Indian banks having presence outside India

would migrate to the standardized approach for credit risk and the basic indicator

approach for operational risk under Basel II with effect from Mar 31, 2008,

(b) All other banks (excluding IRBs and Local Area Banks) are to migrate by Mar

31, 2009.

[6.3] Business process re-engineering

In the banking industry, the business Process Re-engineering (BPR) means

transforming the select processes and procedures with a view to empower the bank with

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contemporary technologies, business solutions and innovations that enhances the

competitive advantage.

Objective:

The objective of a BPR initiate is to create and enhance the value of the bank for

the customers. It takes into account 4 important aspects customer (to given him enhanced

value), competition (to meet it successfully), change (to manage it) and cost (to reduce).

The basic objective of BPR are to reduce the transaction process time without sacrificing

security aspect, quality and real time service to clients and extensive propagation of

single window concept. BPR basically aimed at maintaining long term profitability and

strengthening the competitive edge of banks in conforming to transforming market

realities.

Benefits:

There is growing need for use of BPR to further the strategic goal of banks. BPR

can benefit the customer through significantly reduced transaction time, flexibility in

servicing and improved value. The banks can be benefited by increased volume of

business and higher productivity, reduced operational cost leading to higher profits,

improved employee loyalty and sense of belongingness and establishment of bank within

a branch concept. Employees benefit through empowerment leading to higher job

satisfaction, effective job rotation as an additional incentive and effective interface with

customers as work load is evenly distributed.

[6.4] E-banking:

Internet banking (or E-banking) means any user with a personal computer and a

browser can get connected to his bank -s website to perform any of the virtual banking

functions. In internet banking system the bank has a centralized database that is web-

enabled. All the services that the bank has permitted on the internet are displayed in

menu. Any service can be selected and further interaction is dictated by the nature of

service. The traditional branch model of bank is now giving place to an alternative

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delivery channels with ATM network. Once the branch offices of bank are interconnected

through terrestrial or satellite links, there would be no physical identity for any branch. It

would a borderless entity permitting anytime, anywhere and anyhow banking.

The network which connects the various locations and gives connectivity to the central

office within the organization is called intranet. These networks are limited to

organizations for which they are set up. SWIFT is a live example of intranet application.

Internet banking in India

The Reserve Bank of India constituted a working group on Internet Banking. The

group divided the internet banking products in India into 3 types based on the levels of

access granted. They are:

i) Information Only System: General purpose information like interest rates, branch

location, bank products and their features, loan and deposit calculations are provided in

the banks website. There exist facilities for downloading various types of application

forms. The communication is normally done through e-mail. There is no interaction

between the customer and bank's application system. No identification of the customer is

done. In this system, there is no possibility of any unauthorized person getting into

production systems of the bank through internet.

ii) Electronic Information Transfer System: The system provides customer- specific

information in the form of account balances, transaction details, and statement of

accounts. The information is still largely of the 'read only' format. Identification and

authentication of the customer is through password. The information is fetched from the

bank's application system either in batch mode or off-line. The application systems

cannot directly access through the internet.

iii) Fully Electronic Transactional System: This system allows bi-directional capabilities.

Transactions can be submitted by the customer for online update. This system requires

high degree of security and control. In this environment, web server and application

systems are linked over secure infrastructure. It comprises technology covering

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computerization, networking and security, inter-bank payment gateway and legal

infrastructure.

Automated Teller Machine (ATM):

ATM is designed to perform the most important function of bank. It is operated

by plastic card with its special features. The plastic card is replacing cheque, personal

attendance of the customer, banking hours restrictions and paper based verification.

There are debit cards. ATMs used as spring board for Electronic Fund Transfer. ATM

itself can provide information about customers account and also receive instructions from

customers - ATM cardholders. An ATM is an Electronic Fund Transfer terminal capable

of handling cash deposits, transfer between accounts, balance enquiries, cash withdrawals

and pay bills. It may be on-line or 0ff-line. The on-line ATN enables the customer to

avail banking facilities from

anywhere. In off- line the facilities

are confined to that particular

ATM assigned. Any customer

possessing ATM card issued by the

Shared Payment Network System

can go to any ATM linked to

Shared Payment Networks and

perform his transactions.

Credit Cards/Debit Cards:

The Credit Card holder is empowered to spend wherever and whenever he wants

with his Credit Card within the limits fixed by his bank. Credit Card is a post paid card.

Debit Card, on the other hand, is a prepaid card with some stored value. Every time a

person uses this card, the Internet Banking house gets money transferred to its account

from the bank of the buyer. The buyers account is debited with the exact amount of

purchases. An individual has to open an account with the issuing bank which gives debit

card with a Personal Identification Number (PIN). When he makes a purchase, he enters

his PIN on shops PIN pad. When the card is slurped through the electronic terminal, it

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dials the acquiring bank system - either Master Card or VISA that validates the PIN and

finds out from the issuing bank whether to accept or decline the transactions. The

customer can never overspend because the system rejects any transaction which exceeds

the balance in his account. The bank never faces a default because the amount spent is

debited immediately from the customers account.

Smart Card:

Banks are adding chips to their current magnetic stripe cards to enhance security

and offer new service, called Smart Cards. Smart Cards allow thousands of times of

information storable on magnetic stripe cards. In addition, these cards are highly secure,

more reliable and perform multiple functions. They hold a large amount of personal

information, from medical and health history to personal banking and personal

preferences.

E-Banking Services:

(1) Bill payment service

You can facilitate payment of electricity and telephone bills, mobile phone, credit

card and insurance premium bills as each bank has tie-ups with various utility companies,

service providers and insurance companies, across the country. To pay your bills, all you

need to do is complete a simple one-time registration for each biller. You can also set up

standing instructions online to pay your recurring bills, automatically. Generally, the

bank does not charge customers for online bill payment.

(2) Fund transfer

You can transfer any amount from one account to another of the same or any

another bank. Customers can send money anywhere in India. Once you login to your

account, you need to mention the payees's account number, his bank and the branch. The

transfer will take place in a day or so, whereas in a traditional method, it takes about three

working days. ICICI Bank says that online bill payment service and fund transfer facility

have been their most popular online services.

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(3) Credit card customers

With Internet banking, customers can not only pay their credit card bills online

but also get a loan on their cards. If you lose your credit card, you can report lost card

online.

(4) Railway pass

This is something that would interest all the aam janta. Indian Railways has tied up

with ICICI bank and you can now make your railway pass for local trains online. The

pass will be delivered to you at your doorstep. But the facility is limited to Mumbai,

Thane, Nashik, Surat and Pune.

(5) Investing through Internet banking

You can now open an FD online through funds transfer. Now investors with

interlinked demat account and bank account can easily trade in the stock market and the

amount will be automatically debited from their respective bank accounts and the shares

will be credited in their demat account. Moreover, some banks even give you the facility

to purchase mutual funds directly from the online banking system.

Nowadays, most leading banks offer both online banking and demat account.

However if you have your demat account with independent share brokers, then you need

to sign a special form, which will link your two accounts.

(6) Recharging your prepaid phone

Now; just top-up your prepaid mobile cards by logging in to Internet banking. By

just selecting your operator's name, entering your mobile number and the amount for

recharge, your phone is again back in action within few minutes.

(7) Shopping

With a range of all kind of products, you can shop online and the payment is also

made conveniently through your account. You can also buy railway and air tickets

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through Internet banking.

Advantage of Internet banking

As per the Internet and Mobile Association of India's report on online banking

2006, "There are many advantages of online banking. It is convenient, it isn't bound by

operational timings, there are no geographical barriers and the services can be offered at a

miniscule cost."

Through Internet banking, you can check your transactions at any time of the day,

and as many times as you want to. Where in a traditional method, you get quarterly

statements from the bank. If the fund transfer has to be made outstation, where the bank

does not have a branch, the bank would demand outstation charges. Whereas with the

help of online banking, it will be absolutely free for you.

Security Precautions

Customers should never share personal information like PIN numbers, passwords

etc with anyone, including employees of the bank. It is important that documents that

contain confidential information are safeguarded. PIN or password mailers should not be

stored, the PIN and/or passwords should be changed immediately and memorized before

destroying the mailers.

Customers are advised not to provide sensitive account-related information over

unsecured e-mails or over the phone. Take simple precautions like changing the ATM

PIN and online login and transaction passwords on a regular basis. Also ensure that the

logged in session is properly signed out.

[6.5] Insurance Business by Banks

With the opening up of insurance sector, the banks in India can undertake

insurance business either on risk participation basis (called underwriting) by setting up

insurance joint venture or undertake insurance business as agent of insurance companies

on fee basis, without any risk participation by banks themselves or their subsidiaries

(called Bancassurance).

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Benefits:

The insurance business offers an opportunity for banks to increase fee based

business for improving their profits and make utilization of their branch network and

customer base optimally, to increase the fee-based income. Insurance is an appropriate

option since banks fulfill three major requirements for a successful insurance business i.e.

asset management and investment skills, distribution and capital adequacy.

Parameters:

As per RBI guidelines on insurance business (of March 16, 2000), the banks can

undertake insurance business (of underwriting) where:

1. Net worth is not less than Rs.500 crore.

2. Capital to risk weighted asset adequacy ratio is not below 10%.

3. There is a three year track record of continuous profits.

4. Non-performing assets are at reasonable level.

5. There is a satisfactory track record of existing subsidiaries.

[6.6] Bancassurance

Bancassurance stands for distribution of financial products particularly the

insurance policies (both the life and non-life), also called referral business, by banks as

corporate agents, and through their branches located in different parts of the country.

License for Bancassurance

Banks are required to obtain prior approval of the Insurance Regulatory and

Development Authority (IRDA) for acting as ‘composite corporate agent’ or referral

arrangement with insurance companies. Banks need not obtain prior approval of RBI to

undertake Bancassurance.

Benefits of Bancassurance

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Bancassurance helps the banks to build synergies between the insurance business

and bank branch network to sell insurance products through banking channels, as the

bank branches have a ready customer in need of financial products/services. Since those

customers are already having their dealing with the banking, they trust the branch staff,

more than a private agent.

[6.7] Universal Banking

R H Khan Committee had recommended the concept of universal banking.

Universal banking means allowing FIs and banks to undertake all kinds of activity of

banking or development financing or activity associated with that, subject to compliance

of statutory and other requirements prescribed by RBI, Govt. and related legal Acts.

Activities in Universal Banking:

These activities may include accepting deposits, granting loans, investing in

securities, credit cards, project finance, remittances, payment system, project counseling,

merchant banking, foreign exchange operations, insurance etc.

Objective:

The basic objective is to help bring harmony in the role of FIs/Banks, offer world

class services to clients by using information technology and cross selling, reduce per

customer cost and per customer revenue, take benefit of economize of scale and compete

with international banks by expanding business beyond the boundaries of the country.

[6.8] Narrow Banking

In India, the concept of narrow banking came into discussion after submission of

the repot by the committee on Capital Account Convertibility (Tarapore Committee). It

was suggested as the solution of the problem of high NPAs and related matters. The

committee proposed that incremental resources of these narrow banks should be

restricted only to investments in government securities.

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What is narrow banking?

A ‘Narrow Bank’ in its narrow sense, can be defined as the system of banking

under which a bank places its funds in risk-free assets with maturity period matching its

liability maturity profile, so that there is no problem relating to asset liability mismatch

and the quality of asset remains intact without leading to emergence of sub-standard

assets.

What are advantages?

Such an approach can ensure the regular deployment of funds in low risk liquid

asset. With such patter of deployment of funds, these banks are expected to remove the

problems of bank failures and the consequent systemic risk and loss to depositors.

What is status of narrow banking in India?

The concept is practically being implemented by the Indian banking system

partly, as a large part of deposits mobilized by the banks, has been deployed in

government securities as it provides a safe avenue of investment but at a very low return.

This keeps the level of non-performing assets low and the requirement of capital

adequacy ratio also low, as the risk weight allotted to such securities is only 2.5%

compared to 100% in loan assets.

[6.9] Retail Banking

Retail banking sector is characterized by three basic characteristics:

a. Multiple products (deposits, credit cards, insurance, investments etc.);

b. Multiple delivery channels (call center, branch and internet); and

c. Multiple customer groups (customer, small business, and corporate).

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Retail banking objectives

The objective of retail banking is to increase penetration by providing increasing

level of services and increased access, by offering value added services to customers by

packing them with retail banking products and services. The retail banking offers

considerably better spread of 3-4% compared to very thin spread available to banks in

case of corporate clients.

Various segments in retail banking

Basically there are three important segments in retail banking which include

deposit products (convenient deposit schemes such as flexi-deposits), loan products (such

as housing loans, education loans, conveyance loans, personal loans for diverse purpose

such as medical expenses, travel abroad) and other products.

Various delivery channels in retail banking

The delivery of these products and service can be through branch banking,

internet banking or by automated teller machines. These can be called home banking,

internet banking, mobile banking, credit cards, etc.

Other advantages of retail banking

Banks have excellent opportunity to cross sell various retail products like credit

cards, insurance policies, funds investment services (including mutual funds), ancillary

services like dematerialization, portfolio management, safe custody etc.

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[6.10] Mobile Banking

Reserve Bank has brought out a set of operating guidelines (Oct 08, 2008) of

adoption by banks, u/s 18 of the payment and settlement system act, 2007 (Act 51 of

2007).

Mobile banking transactions:

For the purpose of these Guideline, “mobile banking transaction” is undertaking

banking transactions using mobile phones by bank customers that involve credit/debit to

their accounts’.

Regulatory and Supervisory Issues

1. Only banks which are licensed and supervised in India and have a physical in

India will be permitted to offer mobile banking services.

2. The service should be restricted on to the customer of the bank and/or holders of

debit/credit cards issued as per the extent Reserve Bank of India guidelines.

3. Only Indian rupee based domestic service shall be provided. Use of mobile

banking services for cross border inward and outward transfers is strictly

prohibited.

4. Banks may also use the services of Business Correspondent appointed in

compliance with RBI guidelines, for extending this facility to their customers.

5. Banks shall file Suspicious Transaction Report to Financial Intelligence Unit –

India for mobile banking transactions as in the case of normal banking

transactions.

Transaction Limit

1. For the present, banks can offer this facility to their customers subject to a daily

cap of Rs.5000/- per customer for funds transfer and Rs.10000/- per customer for

transactions involving purchase of goods/services.

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2. Banks may also fix monthly transaction limit depending on the bank’s own risk

perception of the customer.

[6.11] Cross-selling

Cross-selling stands for offering to the existing and new customer, some

additional banking products, with a view to expand banking business, reduce the per

customer cost of operations and provide more satisfaction and value to customer. For

instance, when a bank is in a position to sell to a deposit customer, a loan product such as

housing loan, credit card, personal loan or vice versa, this would result into additional

business and lead to low per customer cost and higher per customer earning.

Cross-selling is not transaction based activity; it is primarily, a relationship

building exercise.

Scope of cross selling

The cross selling can be taken place on the liability side (i.e. different kind of

deposit accounts), or on the asset side (i.e. loans for different requirements) or between

the two. It could be at the initiative of the customers or a bank can implement it as a well

prepared strategy.

Benefits of Cross selling

The major benefit is in terms of cost reduction as for a bank, the cost of

contacting a new customer is much higher than to serve an existing customer. Further,

through cross selling the benefits of economies are available to the bank, which reduce

the cost further and increase the profits. Another additional advantage is that the cross

selling helps in building brand value if the loyalty of the customer could be ensured for

the brand, as in that case the likelihood of shifting the business dealing to another

organization/bank by the customer , is much less.

[6.12] Door step banking

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RBI had advised banks on Apr 30, 2005 (u/s 23 of Banking Regulation Act 1949)

to formulate the scheme, for providing services at the premises of a customer and submit

it to RBI for approval. RBI laid down general principles/parameters to be followed by

banks while offering “doorstep” services to their customers:

Guidelines for Doorstep Banking

The services can be delivered by the banks either (a) through own employees or

(b) trough the agents.

Where banks engage the services of agents for delivery of services banks will

refer to RBI guidelines on Managing Risks and code of conduct in outsourcing of

financial Services by Banks.

Delivery Process

1. Cash collected from the customer should be acknowledged by issuing a receipt on

behalf of the bank and should be credited to the customer’s account on the same

day or next working day, depending on the time of collection.

2. The customer should be informed of the date of credit by issuing a suitable

advice.

3. Delivery of demand draft should be done by debit to the account on the basis of

requisition in writing/cheque received and not against cash or instruments

collected at the doorstep.

4. Cash delivery services may be offered to the corporate clients/PSUs/departments

of Central and State Government against telephonic request. No such facility,

however, shall be made available to individual customers.

Other conditions

1. Doorstep facility should be offered to only those customers in whose case KYC

procedure have been followed.

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2. The services should be offered at either the residential or office, the address of

which should be clearly and explicitly mentioned in the agreement.

3. The agreement with the customer shall clearly specify that the bank will be

responsible for acts of omissions and commission of its agent.

4. The ‘Scheme’ should not restricted to any particular client/customer or class of

customer.

5. Banks may keep in view, the restriction imposed by section 10 (1) (b) (ii) (b) of

the Banking Regulation Act, 1949, while making payment for the services.

[6.13] Credit card Business

RBI issued the following guidelines (on Nov 21, 2005) on the recommendation of

its Working Group on Regulatory Mechanism:

Issue of card

1. Banks should assess the credit limit for credit card customer having regard to the

limits enjoyed by the cardholder from other banks on the basis of self

declaration/credit information.

2. The card issuing banks would be solely, responsible for fulfillment of all KYC

requirement, even where DSAs/DMAs or other agents solicit business on their

behalf.

Interest rates and other charges

1. Card issuers should quote annualized %age rates (APR) on card products

(separately for retail purchase and for cash advance if different). The late payment

charges and the number of days should be prominently indicated.

2. The bank should not levy any charge that was not explicitly indicated at the time

of issue of the card

3. Changes in charges (other than interest) may be made only with prospective effect

with notice of one month.

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Wrongful billing

Wrong bills should not be raised and issued to customers. In case, a customer

protests he should be provided explanation/documentary evidence within 60 days.

Right to privacy

If the unsolicited card is issued and activated without the consent of the recipient and the

latter is billed for the same, the bank shall reverse the charges forthwith and also pay a

penalty without demur to the recipient amounting to twice the value of the charges

reversed.

Redressal of Grievances

1. A time limit of 60 days may be given to the customer for preferring their

complaints.

2. If a complaint does not get satisfactory response within a maximum period of 30

days from the date of his lodging the complaint, he will have the option to

approach the office of the concerned Banking Ombudsman for Redressal of his

grievance/s.

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“Now is

the time.

Needs are

greater,

but your

possibilities are greater.”

Today, it is known to almost everybody that the recession period has crawled in and that

too in almost every part of the world. Presently, in India also almost all the sectors such

as IT sector, automobile industry and share market are also not in a very good condition.

But, quite interestingly, the baking sector of India is booming day-by-day and that too

even in the period of global crisis.

Chapter 7Current Scenario

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With the advent of high-tech communication and information technology

numerous factors have facilitated the growth of the banking sector such as the Indian

Internet banking, ATM Network, electronically transfer of funds and fast dissemination

of information between different-different branches. With the entry of more and more

foreign banks and private sector banks, the lean and agile footed structure, became the

story of past and such factors have escalated the growth potentials in the banking sector

of India. The structural reforms are improving the health of Indian banking sector.

Although, the Indian share market has plunged to more than half of their value in one

year the banking sector of India has managed to post profits in the third quarter of 2008.

The SBI (State Bank of India) declared a quarterly profit rise of 40 percent over the last

quarter. The SBI is India's first non oil based sector to feature in fortune up to 500

esteemed list of companies. It has maintained the trust of Indian investors and FDIs with

this good news. Moreover, the banking sector of India is growing continuously without

any interruption because, even in the period of global crisis, it is still standing tall and is

regarded as one of the safest places for investing money. Recently, the banking industry

of India has grown by over 25 percent.

[7.1] Virtual Banking:

SBI has yet to computerize its operations and network all its branches. The

computers currently available serve only to relieve the burden of the clerical staff of

maintaining manual ledgers and not to penetrate into areas of customer service. ATMs,

Anytime-Anywhere, round the clock and telephone banking is still a far cry. These

computers at the best remain only as desk ornaments. With the New Telecom Policy

(NTP) almost in place, telecom sector will soon be revolutionized. E-commerce,

telephone banking, consumer banking, Internet banking, insurance et al are waiting just

around the corner. At least in major metros, virtual banking will soon take-over from the

brick-mortar banks.

[7.2] Privatization and Credit disbursement:

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Talks about privatization of the bank’s ownership have been initiated but the SBI

act of 1955 does not permit RBI’s ownership to be diluted to below 55%. This act is

outdated and needs to be re-addressed. However, efforts have been initiated by SBI to

privatize its non – banking subsidiaries like SBI Caps, SBI Gilts, SBI Funds

Management, where SBI’s holding is about 85% of the equity. But the pace has to be

hastened so that investments thus released can migrate to more important areas like

development of new technologies and products in customer service and service intensive

areas. Privatization also helps to professionalize the banks’ day-to-day operation, which

will allow the management more freedom in decision making during credit disbursement.

To aid privatization and effect a better price realization, the bank is attempting to

change – over its accounting and reporting procedures to comply with US – GAAP

norms. This is a prerequisite for trying out the ADR route, as it is known that US market

is by far the undisputed biggest market and can offer the best price. At the moment, the

SBI stock is undervalued at Rs.240 whereas experts expect Rs.300 would be a more

realistic value. Action on this front at blitzkrieg pace is the need of the hour.

[7.3] Manpower Retraining and not Retrenchment:

As a hangover of the past socialistic mindset, all the nationalized banks have

excess workforce. This is indeed a hot potato for the management of many enterprises

and is therefore being handled with kid gloves. In India, it is everyone’s worry to look at

business as a source of employment, while making money is secondary. In this ocean of

manpower, every institution does have its share of highly skilled and talented manpower,

which contribute to asset building. It is the semi skilled manpower having outdated skills,

which form the excess baggage. All banks must invest in re-training the manpower so

that they can migrate from the areas that will be vacated by computerization. The level of

Non-Performing-Assets (NPAs) is still at very high levels and to start with, some of this

excess manpower can cover areas of debt recovery.

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At the same time, one should also take note of the flight of talent from these

nationalized banks to newly set-up private and foreign banks. And, it is these new banks’

top officials after migrating from the government banks are targeting at the top corporate

clients and thus poaching into the corporate business, which has been the mainstay of the

nationalized banks. This will soon become a problem of serious proportion unless the

banks initiate steps to stem the flow. It is difficult, to exclusively address the problem of

excess manpower by schemes such as voluntary retrenchment scheme (VRS) because

while attempting to remove dead wood, talent also takes an exit. Many industries have

faced this problem. Also it will be over simplicity to state that the salaries should be

raised because that will only start a wage war. Instead, the banks should involve the

services of international consultants specialized in this field and take a holistic view of

the problem. Retraining and Rationalization of manpower commands higher priority over

Retrenchment of manpower.

[7.4] New Products & New technologies:

Nationalized banks have generally been preoccupied with treasury business. The new

product areas that require greater penetration are personal banking, housing finance,

consumer durable finance, auto-finance, internet banking, insurance, telephone banking

etc. Development of these new areas call for heavy investments and this cash - flow can

only generated by privatization. In addition, surplus manpower once retrained can be

absorbed in the new ventures.

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“Start by doing what is necessary, then what is

Chapter 8Findings

&Conclusions

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possible & suddenly you are doing the impossible”

[8.1] Findings & Suggestions

1. Awareness : Banking have developed and still developing and going on adding to

services and new facilities to it; but many people are not aware of these facilities, and

even if they know they are not able to utilize this services and facilities.

2. Need of basic know-how to the customers: Many times the customer are not aware

about the services that are been provided by the bank so; its necessary that banks make

some effort to give knowledge of the services been provided and guide the customer.

3. Make easy mandatory requirements: Any service to be adopted from bank requires

the lot much of documentation and mandatory requirements so; it get haste and panic to

the customers to utilize such services. Hence this should be considered and take some

actions that make it easy to adopt any services from the banks.

4. Safety: Now-a-days, with the increase in the facilities and services the risk

respectively has increased. Mostly, when it comes to e-banking many people do fraud

and hack the accounts of innocent people.

[8.2] Conclusions

1. The study and the project resulted from it, is the data base and its execution is totally

based on the study and relevant to the study itself. The ideas and view of mine are to

assist this work and for the partial fulfillment of the project; satisfies my work and project

completion. This project consisting the database and the information relevant to the

banking industry under the study and that is the soul of the written work being depicted in

the project report.

2. Banking in India originated in the last decades of the 18th century. The oldest bank in

existence in India is the State Bank of India, a government-owned bank that traces its

origins back to June 1806 and that is the largest commercial bank in the country.

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3. Currently, India has 96 scheduled commercial banks (SCBs) - 27 public sector banks

(that is with the Government of India holding a stake), 31 private banks (these do not

have government stake; they may be publicly listed and traded on stock exchanges) and

38 foreign banks. They have a combined network of over 53,000 branches and

17,000 ATMs.

4. The growth in the Indian Banking Industry has been more qualitative than quantitative

and it is expected to remain the same in the coming years. Based on the projections made

in the "India Vision 2020" prepared by the Planning Commission and the Draft 10th Plan,

the report forecasts that the pace of expansion in the balance-sheets of banks is likely to

decelerate.

5. The banking sector plays a crucial role in the economic development of the nation. A

sound, efficient, effective, vibrant and innovative banking system stimulates economic

growth by mobilizing savings on a massive scale and efficiently allocating resources for

the productive as well as consumption purpose.

6. At the beginning of the 21st century, the biggest banks in the industrial world have

become complex financial organizations that offer a wide variety of services to

international markets and control billions of dollars in cash and assets. Supported by the

latest technology, banks are working to identify new business niches, to develop

customized services, to implement innovative strategies and to capture new market

opportunities. With further globalization, consolidation, deregulation and diversification

of the financial industry, the banking sector will become even more complex.

7. Today, it is known to almost everybody that the recession period has crawled in and

that too in almost every part of the world. Presently, in India also almost all the sectors

such as IT sector, automobile industry and share market are also not in a very good

condition. But, quite interestingly, the baking sector of India is booming day-by-day and

that too even in the period of global crisis.

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“Knowledge helps you to reach

your destiny.”

Annexure

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[ 1 ] Bibliography

[A] Books:

K. ASWATHAPPA [2006]. ESSENTIALS OF BUSINESS ENVIRONTMENT 8e.

Himalaya Publication House, Mumbai – 400 004

N. S. TOOR [2009]. HANDBOOK OF BANKING INFORMATION 29e.

Skylark Publication, New Delhi – 110 001

[B] Article:

Transformation in Indian Banking (pg.28)

Volume iii No.10; [October 2008]. THE INDIAN BANKER.

The monthly journal published by The Indian Banks’ Association, Mumbai – 400 020

[C] Reports:

1. Report on trend and progress of banking in India 2005-06.

2. Report on trend and progress of banking in India 2008-09.

3. November 27, 2007 RBI report on trend and progress of banking in India.

4. November, 2003 IBA committee report on Banking Industry.

[D] Websites:

1. en.wikipedia.org

2. www.money control.com

3. www.rbi.org.in

4. www.bankingindiaupdate.com

[ 2 ] Glossary

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Bancassurance It stands for distribution of financial products particularly the insurance

policies, also called referral business, by banks as corporate agents.

Bank Establishment for keeping money that is being paid out on customer’s order.

Bank balance Amount of money in the bank account.

Banker Person involved in banking.

Banking Business of running a bank.

Bank rate Bank rate is one of the general control measures. It is the rate at which RBI

rediscounts or lends money to commercial banks.

Bankrupt Unable to pay once one’s debt.

Bankruptcy State of being bankrupt.

Banking Ombudsman Are the courts for Redressal of banking related grievances.

Business Process Re-engineering It means transforming the select processes and

procedures with a view to empower the bank with contemporary technologies, business

solutions and innovations that enhances the competitive advantage.

Banking system The banking system constitutes the core of the financial sector and

plays a critical role in transmitting monitory policy impulses to the economy.

Cash reserve ratio (CRR) CRR requires that every bank should keep certain minimum

cash with RBI.

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Credit Card It is a post paid card. The Credit Card holder is empowered to spend

wherever and whenever he wants with his Credit Card within the limits fixed by his bank.

Credit Risk The risk to a bank when there is possibility of default by the counter party to

meet its obligation. Credit risk is prevalent in case of loans.

Cross Selling It stands for offering to the existing and new customer, some additional

banking products, with a view to expand banking business, reduce the per customer cost

of operations and provide more satisfaction and value to customer.

Debit Card It is a prepaid card with some stored value.

Doorstep Banking Provides services at the premises of customer and submit it to RBI

for approval.

E- Banking Internet banking (or, e-banking) means any user with a personal computer

and browser can get connected to his banks’ website to perform any of the virtual

banking function.

Financial Sector Constitutes of financial institutions, instruments and markets, which act

as a conduit for the transfer of financial resources from the net savers to net borrowers.

Foreign Banks As per RBI roadmap in terms of WTO commitments (Mar 2005), RBI

allowed foreign banks to establish presence in India

Interest Rate Risk This is the risk arising from adverse movement of interest rates

during the period when the asset or liability was held by the bank.

Liquidity Risk This is the risk arising from funding of long term assets by short term

liabilities or vice versa.

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Mobile Banking It undertakes banking transactions using mobile phones by bank

customers that involve credit/debit to their accounts.

Narrow Banking The system of banking under which a bank places its funds in risk free

assets.

Operational Risk It is the risk that arises due to failed internal processes, people or

systems or from external events.

Retail Banking It is a banking sector with multiple products with multiple delivery

channels in multiple customer groups.

Rate Measure of value or cost.

Risk Management This systems spell out internationally accepted risk measurement

methods for various types of risk to calculate capital charge required for meeting

prescribed capital adequacy ratio.

Statutory liquidity ratio (SLR) SLR mandates that every bank should deposit, in the

form of liquid assets, a certain percentage of its total time and demand deposit.

Universal Banking It allows FIs and banks to undertake all kinds of activity of banking

or development financing or activity associated with that, subject to compliance of

statutory and other requirements prescribed by RBI, Govt. and related legal Acts.

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[ 3 ] Banks in India

Axis Bank

Allahabad Bank

American Express Bank Ltd

Andhra Bank

ABN AMRO Bank

Bank Muscat (S A O G)

Bank Of America

Bank Of India

Bank Of Baroda India

Canara Bank India

Centurion Bank Ltd

Citibank

Corporation Bank

Ceylon Bank

Catholic Syrian Bank

DBS Bank Ltd.

Dena Bank

Dhanlakshmi Bank Ltd

Deutsche Bank India

Export-Import Bank Of India

Federal Bank India

Global Trust Bank Ltd

HDFC Bank India

ICICI Bank Ltd

IDBI Bank Ltd

Indian Overseas Bank

IndusInd Bank Ltd

Industrial Development Bank

Of India

ING Vasya Bank Ltd

Jammu and Kashmir Bank

JP Morgan Chase Bank

Karnataka Bank

Karur vysya Bank Limited

Kotak Mahindra Bank

Lakshmi Vilas Bank

Mizuho Corporate Bank

Oriental Bank of Commerce

Punjab and Sind Bank

Punjab National Bank

Reserve Bank Of India

Ratnakar Bank

Standard Chartered Bank

State Bank Of India

State Bank Of Indore

State Bank of Hyderabad

State Bank of Patiala

State Bank of Mysore

State Bank of Travancore

State Bank Of Bikaner And

Jaipur

Syndicate Bank India

SBI Commercial and

International

Tamilnad Mercantile Bank

The Nainital Bank Ltd.

Union Bank Of India

United Bank of India

UCO Bank

Vijaya Bank

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