EMERGINGTRENDS -DEVICES

3

ENTERING THE GOLDEN AGE OF VIDEO

Increasing

appetite

for HD

Content

consumption

exploding

Digital TV

homes

VIDEO MARKET IS THRIVING WITH

TV Remains Key Form of Entertainment In the Evening

20%

15%

10%

5%

0%

25%

30%

35%

40%

6am - 9am 9am - 12pm 12pm - 2pm 2pm-5pm 5pm-8pm 8pm-12am 12am-6am

Tablet

Important at

Breakfast

Smartphone

Ascends duringday

and at lunch

TV

Key in the evening

Streamer & PC

Follow TV trend

3

TV set

Tablet

Smartphone

Streaming box/stick

Smartphone

Streamer & PC

The Winning Strategy: Offering Ubiquitous Viewing Experience

▲ Across different consumers screen, both linear TV

and OTT

10

Linear TV Services VOD ServicesInternet

ConvergenceMulti-Screen Multi-Room

PersonalSystem &

Commercial

• Live TV

• Network TSTV

• Catch-up TV

• nPVR

• VOD

• Transaction VOD• Subscription VOD

• Social TV

• Facebook

• Twitter

• Multiscreen

• Multi bitrate

• Multi Audio

• Multiscreen Bookmark

• Multiscreen favorite

• Multiuser profile

• Parental control

• Lock

• Rating

• Multi lingual / subtitle

• Reminder

• Search• Recommendation

• TV message

• Geo blocking

• Content access control

• Discount, Coupon

• Ad Engine

Mobile Remote Second screen info

Multiscreen video consumption

What I Get?

3

What Do I Want?

+

Major Focus

The Convergence Of Pay TV & OTT

Features Highlights:

➢ Xstream Application for live and OTT content

➢ Preloaded Netflix, Prime Video, YouTube, YouTube Kids

➢ Google voice assistant – Voice based content discovery

➢ Amazon Alexa support

➢ AI based content and channel recommendation

➢ Built in Wifi, Bluetooth (RCU, Game controller, Headset)

➢ Built in Chromecast

➢ Support smart IOT devices

Emerging device- Airtel smart hybrid STB

IOT Backend✓User Authentication✓Gateway onboarding✓ Smart device

registiration✓ Security, Analytics and

monitoring✓Device Security

(IoT Gateway)

Emerging device- Airtel smart hybrid STB | IOT

Smart Home Gateway

Home Surveillance

Home Security

Home Energy

HomeHealth

TVCommunication

User Interface

WiFi/Zigbee/

Z-wave/

Bluetooth…

Smart Home Gateway

Different Gateway

Smart ONT STB Smart Router

Agent

OSGIFramework

IoT@

Smart Home

APIs

Security Energy Surveillance

Video Health

Applications

RESTful

Other Devices

Integrated Hybrid TV

HDMI StickVR Box Smart Display FAR FIELD

VOICE ASSISTANT

THANK YOU