100-300$ >450$

3G 4:08 PM 3G 4:08 PMLTE 4:08

4:08

35

% % % %

42 1438 23 8 20 37 19 31 19 15 5 8 7 21

CREDITDEDIT

DESKTOP LAPTOPTABLETMOBILE PHONE

I N D I A

37%25%

33%

K S A

48% 31%

10%

B R A Z I L

35% 31%

24%

N I G E R I A

66%

28%

4%

Via MNOs DEBIT CARD CREDIT CARD

BANK TRANSFER

46% 23%

7%

21%

15%

13%

12%13%

20%51%

40%31%

I N D I AK S AB R A Z I L N I G E R I A

A P P L EN O K I AS A M S U N G B L A C K B E R R Y

I N D I AK S AB R A Z I L N I G E R I A

We switch consumers on.

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1000+ adults. Fieldwork was undertaken between 6th-20th February 2013. The survey was carried out online. The figures have been weighted and are representative of all Brazil, India, KSA, UK, US adults (aged 18+). Nigerian fieldwork research was conducted online by Vanson Bourne, a research based technology marketing consultancy.

WHICH ONE, IF ANY, OF THE FOLLOWINGDEVICES THAT YOU PERSONALLY OWN DO YOU USE MOST OFTEN?1.1

APPROXIMATELY HOW MUCH WOULD YOU BE WILLINGTO PAY FOR THE NEW MOBILE PHONE HANDSET?

PLEASE IMAGINE THAT YOU WERE LOOKING TO BUY A NEW MOBILE PHONE/SMARTPHONE HANDSET.

1.2

IF YOU DIDN'T HAVE TO WORRY ABOUT THE PRICE OF THE DEVICE,WHICH ONE, IF ANY, OF THE FOLLOWING BRANDS WOULD YOUMOST LIKE TO PURCHASE A HANDSET FROM?

PLEASE IMAGINE THAT YOU WERE LOOKING TO BUY A NEW MOBILE PHONE/SMARTPHONE HANDSET.

1.3

IMAGINE THAT YOU HAD TO PAY TO ACCESS CONTENT THROUGH A MOBILE PHONE/SMARTPHONE(E.G. PAID-FOR APPS, SUBSCRIPTIONS TO NEWS ALERTS ETC.)...

WHICH ONE, IF ANY, OF THE FOLLOWING METHODS OF PAYMENTWOULD YOU FIND MOST CONVENIENT TO USE?1.4

2.1 HOW MANY $1 APPS ARE YOU PREPAREDTO PAY FOR EVERY MONTH?

2.2 WHICH OF THE FOLLOWING TYPES OF CONTENT DO YOU/ WOULD YOU LIKE TO ACCESS THROUGH YOUR MOBILE?

2.3 IF YOU WANTED TO PURCHASE A HIGH-END SMARTPHONE (E.G. APPLE iPHONE) WHAT YOU WOULD DO?

2.4 HOW WOULD YOU LIKE TO CONNECT TO SOCIALNETWORKS VIA YOUR MOBILE?

3.1 WHO WOULD MOST TRUST WHEN RECEIVINGPROMOTIONAL MESSAGES OVER MOBILE?

3.3 HOW WOULD YOU LIKE TO RECEIVE PROMOTIONAL MESSAGES OVER YOUR MOBILE DEVICE?

3.2 HOW OFTEN WOULD YOU LIKE TO RECEIVEADVERTISING ON YOUR MOBILE PHONE?

S O C I A L M E D I A N E W SP H O T O S M U S I C

45%

54% 52%

45%53%

55% 42%

42%

US UK

LOOK FOR A CHEAPER BRAND WITH SIMILAR FUNCTIONS

BUY FROM THE BRAND I LOVE, REGARDLESS OF THE PRICE

37%

33%

69%39%

BRAZIL

49%

40%

70%

INDIA

50%

31%

34%61%

44%

KSA

56%

74%80%

78%

NIGERIA

T R A V E L H E A L T HS O C I A L M E D I A E D U C A T I O N B U S I N E S S

I N D I A K S AB R A Z I L N I G E R I A21%41% 25%36%

4 0

0

1 0

2 0

3 0

ATTITUDES TO MOBILE ADVERTISING

38%35%36%34%

ONCE/WEEK

I N D I AK S AB R A Z I L N I G E R I A

M E D I AM N O B R A N D

3G 4:08 PM

ADV

EMBRACING THE MOBILE REVOLUTION

45% 20%B R A Z I L

20% 32%N I G E R I A

32% 33%I N D I A

22% 39%K S A

34% 31%B R A Z I L

26% 29%K S A

56% 3%N I G E R I A

56% 10%I N D I A

A DATA BOOM OF A DIFFERENT KIND

I N D I AK S AB R A Z I L N I G E R I A

UP TO 5 APPSWOULD BEPREPAREDTO PAY

54%48% 66% 72%

SMS ARCs*

ARCsSMS

INDIA

48% 68%

NIGERIA

77%28%

KSA

39%38%

BRAZIL

44%42%

OR

*SMS-based Alternative Recruiting Channels

I N D I AK S AB R A Z I L N I G E R I A0

10

20

30

40

50

60 %

20 21 16

3525 19

55

18 172720 15

DAILY

26%19%

16%15%

Designed by SPIROGRAPH.ME

EMERGING MARKETS MOBILE ATTITUDES

A PHONE DESIGNEDSPECIFICALLY FOR

SOCIALNETWORKS