Emerald Media Group rate card 2012-13

&Emerald Media GroupAdvertising&MarketingWelcome to the new Emerald. We liked our traditional newspaper, but it was time for a change. The daily paper is gone. In its place, we built a modern college media company to better serve you, our readers and our clients. We now offer a suite of marketing services to help you reach the more than 200,000 students, staff, parents and alumni who make the University of Oregon community vibrant. We will connect your business to the community through print, mobile, web, social media, events and street-level marketing.

Emerald Media Group1222 E. 13th Ave., Eugene, OR 97403 » 541.346.5511 x303

Consider us your portal to campusPrint, Digital, Street Teams & Events» Two weekly editions: Emerald Monday will focus on campus news and

the weekend sports wrap-up. Emerald Weekend will focus on features, entertainment and sports.

» Daily campus guides published Monday-to-Friday during the first week of fall, winter and spring terms. Each issue will have its own theme: school, under-21 entertainment, music, nightlife and sports.

» Popular print guides for housing, the holidays, spring break, adventure and football. Full list and dates on page 5 calendar.

» Find breaking news, photo galleries and videos on the web and social media.» New mobile and web products are being developed featuring sports, housing,

dining and more to reach busy students on the go.» Street Teams will hand out your coupons and fliers on campus to get your

message directly in the hands of students. We can also put your posters on bulletin boards in school buildings, retail storefronts and Greek houses.

» We help create events that make the college experience more entertaining.

“You hAvE our ATTEnTion. AT MY METro

nEwSPAPEr AnD All ThE oThErS. wE’vE bEEn

wAiTinG for SoMEonE To wAkE uP. now, GivE iT

All You GoT.” — Editor in the Midwest

“wow. i AM inCrEDiblY iMPrESSED wiTh

ThE univErSiTY of orEGon’S STuDEnT

nEwSPAPEr’S DiGiTAl rEinvEnTion.

SMArTEr ThAn MoST ProS.” — Carrie Brown-Smith,journalism professor, University of Memphis

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reach our audience in print and on the web with one buy

Page ASUO UO Local Open National Web* Days SizeFull $867 $892 $1,090 $1,288 $1,506 15K 7 728x903/4 $644 $663 $811 $960 $1,123 10K 5 300x2502/3 $581 $597 $730 $863 $1,008 10K 5 300x2501/2 $446 $458 $557 $656 $765 10K 5 300x2501/3 $294 $303 $370 $437 $511 5K 3 300x2501/4 $223 $229 $279 $328 $383 5K 3 300x2501/6 $145 $149 $183 $216 $253 1K 1 300x2501/8 $109 $112 $137 $162 $189 1K 1 300x2501/12 $76 $78 $94 $111 $129 1K 1 300x250ColorFull $200 $200 $200 $200 $400Spot $100 $100 $100 $100 $150

Frequency discounts» Run the same ad in 3 consecutive editions and save 20% on space.» Run the same ad in 2 consecutive editions and save 10% on space.Volume discounts » Sign up for a yearlong campaign and save.

$2,500 annual agreement saves 5% off rate card $5,000 annual agreement saves 10% off rate card $10,000 annual agreement saves 15% off rate card $25,000 annual agreement saves 20% off rate card

(Volume discount program is not available for national clients.)Agency discount» Local advertising agencies qualify for a 15% discount off the open rate.(Discount programs cannot be combined.)Multi-campus Smart Buy Program» With one phone call, book the same ad on the Oregon, Oregon State and Portland

State campuses.Special placement» Anchor your ad next to relevant editorial content in sports, entertainment, Greek

life and more for a 20% premium.Classified» 50 cents per word with a 15-word minimum. Deadline is 11 a.m. two days before

publication. Grab more attention with a display ad within the Classified section for $15 per day with a 30 ad minimum. Place an ad on our website for $25 for 15 days or free with a @uoregon.edu email address.

Puzzle & feature sponsorship» Place your ad next to our popular New York Times crossword, Sudoku or

horoscope. Sponsor one day a week for $500 per term (10 ads) or $1,250 per year (30 ads).

Pre-print inserts» $500 per single sheet. Booklet inserts also available.

Emerald Media Group 1222 E. 13th Ave., Eugene, OR 97403 » 541.346.5511 x303

*Half-page and larger ads appear above the scroll. Other sizes are run of site.Additional ad impressions can be purchased. Pricing in the Digital Media section on page 3.

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Digital Media

» Web site $10 CPM, minimum 10,000 impressions for $100. Custom campaigns available, including geo-targeted by zip code. Call for details.

» Road block Dominate the Emerald home page by locking up every ad impression in the banner and top right-hand square. $325 per day.

» Flash $50 weekly premium. Advertiser must provide Flash ads.

» Video $10 CPM, minimum 10,000 impressions for $100. Advertiser must provide video.

» Email edition $100 per week. 1 week minimum.

» Social media Push your special deal out to our 7,500 followers with a social media package. Three sponsored messages on Twitter and one sponsored Facebook update over one week. $200

Street Teams & Events

» Flier distribution Put your coupon or event flier directly in the hands of students, football fans and more with our hand-to-hand distribution program. 1,000 fliers for $350. Targeted street team campaigns available by audience, age and location. Save $100 when combined with a print ad.

» Poster distribution Hang your message in the coffee shops, bars and classrooms where students spend their time. 75 posters for $150. Save $75 when combined with a print ad.

» Events Sponsor a campus event and put your brand in front of students.• Oregon football watch parties • Battle of the Bands• Political debates • Music festivals

The communityCampus 20,631 undergraduates3,816 graduate students4,700 faculty & staff

Alumni210,000 worldwide

Print6,000 circulation125 distribution points3-7 day shelf life

WebsiteMonthly average*34,632 unique visitors133,773 page view

*January to April 2012

Social mediaTwitter6,240 followers@dailyemerald and @odesports

Facebook1,500 likes

Metrics

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Print Deadlines» Noon one week prior to publication

Print design specs

All images should be 300 ppi

Build color ads using CMYK (process) swatches (no RGB)

Export ads using PDF/X-4:2008 preset from Adobe Creative Suite programs

Send files to [email protected]

online SpecificationsAds should be submitted as a .jpg, .png or .gif with a resolution of 72 ppi.Rich-media files are also acceptable; please contact your advertising representative for more detail.

Web sizes » Banner: 728 x 90 pixels, Sidebar: 300 x 250 pixels

Email size » Banner: 468 x 60 pixels

Print ad sizes

Full page10.25 x 12

3/410.25 x 9

1/4h10.25 x 2.9

1/2v5 x 12

1/4v5 x 5.9

1/8h5 x 2.9

1/12h3.3 x 2.9

1/2h10.25 x 5.9

1/6v3.3 x 5.9

1/12v1.6x

5.9 1/6h5 x 3.9

1/3v3.3 x 12

2/3v6.8 x 12

2/3h10.25 x 7.8

1/3h10.25 x 3.9

Sizes are stated “inches in width” x “inches in height”

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Publication dates

Bold face = Emerald issue

= Special section

= Magazine

fall 2012Game Day 8/30Game Day 9/6Game Day 9/13Back to Books 9/17Housing Guide 9/17Game Day 9/20Game Day 9/27Game Day 10/4Adventure 10/8Game Day 10/18Game Day 10/25Game Day 11/1Career Fair Guide 11/5Basketball Preview 11/8Game Day 11/8Holiday Guide 11/15Game Day 11/15Game Day Civil War 11/21Game Day* 11/29Game Day 12/5

winter 2012Adventure 1/22Internship Fair 1/28Housing Guide 2/21Best of Campus 2/28Spring Break Guide 3/7Housing Guide 3/14

Spring 2013Housing Guide 4/4Career Fair Guide 4/15Adventure 4/18Spring Game Day 4/2520 under 20 5/2Graduation Guide 5/16

Summer 2013Duck Life 6/13Duck Season 8/15

August 2012

S M Tu w Th f S

1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31

September 2012

S M Tu w Th f S

12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 22

2330 24 25 26 27 28 29

october 2012

S M Tu w Th f S

1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31

november 2012

S M Tu w Th f S

1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30

December 2012

S M Tu w Th f S

12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 22

2330

2431 25 26 27 28 29

January 2013

S M Tu w Th f S

1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31

february 2013

S M Tu w Th f S

1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28

March 2013

S M Tu w Th f S

1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 23

2431 25 26 27 28 29 30

April 2013

S M Tu w Th f S

1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30

May 2013

S M Tu w Th f S

1 2 3 45 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31

June 2013

S M Tu w Th f S

12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 22

2330 24 25 26 27 28 29

July 2013

S M Tu w Th f S

1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31

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Emerald Media GroupMagazinesDucks Football and life on campus are two trending topics surrounding the life of a University of Oregon student. We publish two annual magazines dedicated to these hot topics. Featuring full color ads and a glossy style, these yearly publications provide a great platform to reach your target audience.

Duck life MagazineJune 13, 2013» Our annual Duck Life Orientation Magazine is the

insider’s guide to academics, health, entertainment, dining, housing, sports and more. It is THE campus guidebook for freshmen, transfer students and parents and overall life on the University of Oregon campus.

» 5,000 copies of this yearly magazine are handed directly to new students and parents attending mandatory IntroDUCKtion sessions over the summer. It is your first opportunity to introduce your business to a targeted audience of potential customers

Duck Season MagazineAugust 15, 2013» Pac-10 game by game previews, player stats, team

rosters, Q&A and full-color photos are just some of the things you’ll find in our annual Duck Season Football Preview Magazine. A keepsake for all Duck fans. Take flight with the Ducks and align your business with the nation’s hottest college sports brand..

» 10,000 copies of this glossy, full-color magazine will be distributed on campus and across all 7 Duck Store locations in Eugene, downtown Portland, Washington Square, Clackamas Town Center and Bend.

Full page8.375 x 10.625 - trim

7.875 x 10.125 - live8.875 x 11.125 - bleed

2/3v4.7x

10.125

1/3v2.25

x10.125

1/2h7.1 x 4.975

1/4 panel3.4625 x

4.975

1/4h7.1 x 2.4

1/3h4.7 x 4.975

1/6v2.25

x 4.975

1/6h4.7 x 2.4

1/122.25x 2.4

1/6h4.7 x 7.55


Page UO Local NationalFull $440 $600 $7002/3 $375 $500 $6001/2 $275 $400 $5001/3 $190 $250 $3501/4 $150 $200 $3001/6 $100 $150 $2501/12 $50 $80 $180Free full color on all ads

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Documents

Emerald Media Group rate card 2012-13