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EMEA PERSPECTIVES

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EMEA PERSPECTIVES

1

ContentsUK ECONOMIC MOMENTUM

1/

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3/7

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6/7

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Page 2

Introduction

Page 6

Fast-growing economy

Page 12

Challenges remain ahead

Page 18

Political landscape

Page 24

Market outlook

Page 30

Investment implications

Page 32

Biographies

For an interactive version of this publication, please visit www.jpmorgan.com/pb/emeaperspectivesspring2015

3

IntroductionUK ECONOMIC MOMENTUM

Global growth has finally started picking up six years after the onset of the financial crisis. Differentiation in the pace of growth still remains and, arguably, quantitative easing (QE) has been the main trigger of developed markets’ growth over the past years. The Bank of Japan (BoJ) was the first to take this route in 2001, but QE really took off in 2008 when the US Federal Reserve (Fed) and the Bank of England (BoE) began buying assets. Most recently the European Central Bank (ECB) launched its own version of QE in January 2015.

The jury is still out on the right sequence of QE and austerity: Europe started by doing austerity without QE and the reverse happened in the US. The UK’s experience is important as QE has helped the economy recover relatively quickly. In the meantime, some of the pitfalls of monetary stimulation have become visible and may serve as valuable lessons for other countries which are at different points in the cycle.

The US and UK were both early to implement QE. Neither country focused on austerity measures at the time although the UK was in a more vulnerable position as it has a larger twin deficit than the US (i.e. both a government budget deficit and current account deficit). The Fed’s balance sheet as a proportion of GDP expanded from 6% in June 2008 to 25% at the beginning of 2015, and it has kept interest rates at close to 0% for over six years. The UK followed a similar path although to a lesser degree (a 3% smaller expansion of its balance sheet as a proportion of GDP and a 0.5% official bank rate). In fact, UK economic growth seems to have been closely synchronised with the global economy, and more specifically the US (Chart 1). At the beginning of 2014 both the Fed and BoE seemed in a race to become the first major central bank to hike rates. However, lower-than-expected global economic growth throughout the year meant that in the end neither did.

“The UK’s experience is important as QE has helped the economy recover relatively quickly.”

Introduction

1/7

54

UK ECONOMIC MOMENTUM IntroductionIntroduction UK ECONOMIC MOMENTUM

Chart 1: Synchronised growth

UK in sync with the US

Source: J.P. Morgan Securities LLC. February 2015

Here we analyse the UK economy’s characteristics in the context of May’s general election. Labour markets, retail sales and consumer confidence have been solid. Yet the UK faces a number of headwinds in 2015 including the

uncertainty surrounding the election, continuing structural issues (the twin deficit) and the possibility that the BoE could hike rates ahead of market expectations.

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Source: J.P.Morgan Securities LLC. February 2015

Here we analyse the UK economy’s characteristics in the context of May’s general

election. Labour markets, retail sales and consumer confidence have been solid. Yet

the UK faces a number of headwinds in 2015 including the uncertainty surrounding

the election, continuing structural issues (the twin deficit) and the possibility that the

BoE could hike rates ahead of market expectations.

US UK

GD

P gr

owth

2000 2002 2004 2006 2008 2010 2012 2014-10%

-8%

-6%

-4%

-2%

0%

2%

4%

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10%

2000

10%

GDP

grow

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US UK

8%

6%

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-10%2006 20122002 2008 20142004 2010

7

Fast-growing economyUK ECONOMIC MOMENTUM

2/7

Fast-growing economy

The UK economy appears to be heading in the right direction, which is reflected in strong retail sales and consumer confidence (Chart 2). GDP expanded at an annual pace of 2.7% in 2014, which is notably higher than the 1.7% average growth rate across developed markets. Private consumption expenditure is the main component of the UK’s economy, representing 65% of GDP compared with 58% in 1980. Private consumption held up remarkably well after the financial crisis and only took a year to reach pre-crisis levels, owing to QE, which increased asset values (total net financial assets and real estate for households) and depressed yields, making credit cheaper. In March 2009 the BoE first cut its main policy rate to 0.5% and then started to purchase

assets under the Asset Purchase Facility (APF), reaching a total of £375 billion at its peak. According to the BoE, QE translates into a 1% to 1.5% increase in consumption, assuming a 4% increase in total wealth. We note that consumption represents two-thirds of the UK’s GDP. Even though private consumption has been strong, the UK economy is at a stage when its reliance on consumption needs to be balanced by an increase in investment. A factor which keeps consumption from heating up is that net exports are at risk of falling as a result of slowing global trade and a somewhat slower recovery in neighbouring Eurozone countries, which represent 50% of the UK’s exports (Chart 3).

98

Fast-growing economyFast-growing economyUK ECONOMIC MOMENTUM UK ECONOMIC MOMENTUM

Chart 2: Retail sales and consumer confidence remain strong

UK: Retail sales and consumer confidence remain strong

Chart 3: Significant trade with the EU

UK has significant trade with the EU

Source: Bloomberg. February 2015.

Source: Datastream, SG Cross Asset Research, Global Asset Allocation. February 2015.

Labour markets have been improving rapidly, with unemployment falling to 5.7% in the final three months of 2014. This rate is the lowest since August 2008 and compares with its peak of 8.5% at the end of 2011. A significant development is that real wages are finally moving into positive territory. Real wages need to be above inflation in order to register sustainable growth (even when using Core Consumer

Price Index (CPI), which excludes the positive impact of lower energy prices for consumers) (Chart 4). There have been several improvements in the labour market: record high employment for women and increase in the number of full-time, part-time, self-employed and private sector jobs. Notably, public sector employment has decreased.

Labour markets have been improving rap-idly. Unemployment fell to the lowest rate since its peak in 2011.

Unemployment (8.5%)

Unemployment (5.7%)

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Source: Bloomberg. February 2015.

Chart 3: Significant trade with the EU

UK has significant trade with the EU

Consumer Confidence Indicator, GFK (RHS) Retail Sales Ex Automotive Fuel, ONS (LHS)

Inde

x, M

oM, n

sa Index, YoY, sa2000 2002 2004 2006 2008 2010 2012 2014

-40

-30

-20

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0

10

20

-8

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Source: Datastream, SG Cross Asset Research, Global Asset Allocation. February 2015.

Labour markets have been improving rapidly, with unemployment falling to 5.7% in the

final three months of 2014. This rate is the lowest since August 2008 and compares

with its peak of 8.5% at the end of 2011. A significant development is that real wages

are finally moving into positive territory. Real wages need to be above inflation in order

to register sustainable growth (even when using Core Consumer Price Index (CPI),

which excludes the positive impact of lower energy prices for consumers) (Chart 4).

There have been several improvements in the labour market: record high employment

for women and increase in the number of full-time, part-time, self-employed and private

sector jobs. Notably, public sector employment has decreased.

Exports of goods Imports of goods

Q4 1972 Q2 20140%

40%

80%

2000

Inde

x, m

onth

ove

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, not

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Index, year over year seasonally adjusted

Consumer Confidence Idicator, GFK (RHS) Retail Sales Ex Automotive Fuel, ONS (LHS)

10

20

80%

40%

0%

0

-10

-20

-30

-402006 20122002 2008 2014

Q4 1972 Q2 2014

2004 2010

12

16

8

4

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Exports of goods Imports of goods

1110

Fast-growing economyFast-growing economyUK ECONOMIC MOMENTUM UK ECONOMIC MOMENTUM

Chart 4: Real wages turning positive

UK: Real wages turning positive

Chart 5: CPI Inflation

UK: Low inflation is persistent

Source: ONS and FactSet. January 2015. *Wages include bonuses. *Real wages= nominal wages - CPI.

Source: Bloomberg. January 2015. *CPI: Consumer Price Index. Bands represent the average range.

CPI inflation fell below 1% in 2014 for the first time since May 2002. In January it fell to 0.3%, a record low since the index launched in 1997. Mark Carney, BoE governor, had to write a letter to the Chancellor George Osborne explaining the reasons why inflation is more than 1% off their 2% target (Chart 5); the letter system is a specificity of the British monetary

policy, implemented in 1997. The letter published in mid-February explains that a 1% (two-thirds) deviation from target is due to lower food and energy prices, and that the remaining 0.5% (one-third) deviation is due to domestic slack. In contrast, Mervyn King, Carney’s predecessor, had to explain the opposite: he wrote 14 letters to the Chancellor explaining why inflation was

above 3%. The main reason for the currently low inflation has been the 49% fall in sterling-denominated oil prices since mid 2014 to the beginning of 2015. This development will be however positive for

consumer purchasing power given that the UK is a net energy importer. When combined with positive real wage increases, these trends should support consumption.

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Chart 4: Real wages turning positive

UK: Real wages turning positive

Source: ONS and FactSet. January 2015. *Wages include bonuses. *Real wages= nominal wages - CPI.

CPI inflation fell below 1% in 2014 for the first time since May 2002. In January it fell to

0.3%, a record low since the index launched in 1997. Mark Carney, BoE governor, had

to write a letter to the Chancellor George Osborne explaining the reasons why inflation

is more than 1% off their 2% target (Chart 5); the letter system is a specificity of the

British monetary policy, implemented in 1997. The letter published in mid-February

explains that 1% (two-thirds) deviation from target is due to lower food and energy

prices, and that the remaining 0.5% (one-third) deviation is due to domestic slack. In

Real Wages Core CPI Nominal Wages

Chan

ge y

ear

over

yea

r, s

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e m

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2002 2004 2006 2008 2010 2012 2014-10%

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-6%

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contrast, Mervyn King, Carney’s predecessor, had to explain the opposite: he wrote 14

letters to the Chancellor explaining why inflation was above 3%. The main reason for

the currently low inflation is the 49% fall in sterling denominated oil prices since mid

2014 to the beginning of 2015. This development will be however positive for consumer

purchasing power given that the UK is a net energy importer. When combined with

positive real wage increases, these trends should support consumption.

Chart 5: CPI Inflation

UK: Low inflation is persistent

Source: Bloomberg. January 2015. *CPI: Consumer Price Index. Bands represent the average range.

CPI*

YoY,

NSA

2000 2002 2004 2006 2008 2010 2012 20140%

1%

2%

3%

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10%

Chan

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ear

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Year

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Core CPIReal wages Nominal Wages

8%

6%

4%

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6%

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4%

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3%

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-8%

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2006 20122002 2008 20142004 2010

2000 2006 20122002 2008 20142004 2010

CPI*

13

Challenges remain aheadUK ECONOMIC MOMENTUM

Challenges remain ahead

3/7

A 1% rate hike would result in an overall 0.5% cut in spending: the savers who would increase spending would not fully compensate for the borrowers expected to reduce it.

Following May’s general election, an increase in interest rates or a change in fiscal policy could impact the UK’s economic growth rate.

The BoE is caught between a solid labour market and low inflation, and became more dovish at its January Monetary Policy Committee (MPC) meeting with all members agreeing not to hike rates. Despite identical votes in the February MPC meeting, one member signalled that their next policy decision may be “roughly as likely to be loosening as tightening”. Markets expect the BoE to raise rates by mid 2016. Although we believe Europe is also exerting downward pressure on US

rates, the effect appears to be magnified in the UK. When combined with moderating inflation and the uncertainty surrounding the general election, the outlook for rates increases in the UK has clearly moderated. Our base case is for a rate move towards the second half of 2015, at the earliest.

The UK appears to be in one of the weakest fiscal positions because it has a high current account deficit and negative budget balance. This situation adds pressure to an already vulnerable political context.

10% of savers 60% of borrowers

1514

Challenges remain aheadChallenges remain aheadUK ECONOMIC MOMENTUM UK ECONOMIC MOMENTUM

Source: Bloomberg, HSBC. January 2015.

Chart 6: In a weak fiscal spot

United Kingdom in a weak fiscal spot

(i) Current account

deficit

The UK’s current account deficit is at a record low (since 1955), with a ranking that is the lowest among G10 countries (Chart 6). The primary income balance caused this deterioration. Income flows out of the UK are higher than flows into the country, mainly as a result of falling income from foreign direct investments and lower receipts from earnings on debt securities.

(ii) Budget deficit

UK government spending has been consistently above receipts (taxes and duties) since the first quarter of 2009. Expenditure and receipts in the UK have both fallen since 2008, while in the US they converged during the same period (expenditure decreased and receipts increased). Notably, the UK has over 20% more public current receipts (as a

percentage of GDP) than the US but still spends more. Meanwhile, the UK’s tax revenue is slightly below the average of the OECD countries but still 7.5% above the tax rate of the US.

The drop in revenues can be explained by several factors including low wage growth (despite it having slightly increased recently), declining housing transactions and lower taxes. Overall taxes on income, profits and capital gains decreased by almost 2% from 2008 to 2013. More specifically, lower taxes were a result of (i) a cut in personal income tax for low and middle income earners, and (ii) a corporate income tax rate decrease from 30% to 26% since 2006. The drop in revenues has not been compensated by other changes, such as higher taxes on high earners. These structural problems are the main challenges that need to be addressed by the new government following the general election in May.

Another challenge for the UK is the debate about a potential busing bubble, driven by continued price rises and an approaching rate hike, which did not materialise. Given that private consumption comprises such a significant proportion of GDP, any negative impact on consumer spending is likely to have a detrimental impact on growth. However, household debt as a proportion of GDP has decreased since the crisis and stands at 90% (Chart 7).

UK house prices have increased substantially since 1995 and most recently above pre-crisis levels by an average of 6.5% a year. More specifically, the UK’s Office for National Statistics (ONS) reported that London prices have increased by 31.6% since the financial crisis. As a result of higher prices and increased regulations (the Financial Conduct Authority’s Mortgage Market Review), house sales fell (after a modest

The impact of increased rates will reduce spending power for those on variable rate mortgages.

United Kingdom (50%)

United States (13%)

15

Budg

et B

alan

ce (%

of G

DP)

Current Account (% of GDP)

12.5

10

7.5

5

2.5

0

-2.5

-5

-7.50 7.5-5 2.5 10

Emerging marketsFragile FiveG10

12.5 15 17.5-2.5 5

1716

Challenges remain aheadChallenges remain aheadUK ECONOMIC MOMENTUM UK ECONOMIC MOMENTUM

Chart 7: Household debt

As a proportion of GDP, domestic debt has been falling UK: domestic debt outstanding

Chart 8: Vulnerable to a rate rise

Residential loans to individuals: variable rate balances vs. weighted average interest rates for variable rate loans

Source: Haver. January 2015. *Households including NPISH(Non-profit Institutions Serving Households).

Source: Bank of England. February 2015.

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Source: Haver. January 2015. *Households including NPISH (Non-profit Instituions Serving Households).

Chart 8: Vulnerable to a rate rise

Residential loans to individuals: variable rate balances vs. weighted average interest rates for variable rate loans

Financial Corporations (LHS) Households* (RHS) Nonfinancial Corporations (RHS)

Perc

ent

of G

DP,

SA

1998 2000 2002 2004 2006 2008 2010 2012 201450

100

150

200

250

300

350

60

70

80

90

100

110

120

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Source: Bank of England. February 2015.

Average interest rate (RHS) Variable rate loans (LHS)

2007 2008 2009 2010 2011 2012 2013 201440%

50%

60%

70%

80%

90%

100%

2%

3%

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4/6

pick-up in early 2014) as did mortgage approvals, resulting in lower tax revenues.

The BoE has been cautious when it comes to increasing rates because around 50% of mortgages have variable interest rates (Chart 8) compared with 13% in the US. Households with variable rate mortgages will be the first to feel the impact as their

purchasing power decreases and their propensity to spend falls. The mortgage debt-service ratio (DSR) will increase but according to a report produced by the BoE, 65% of households are in a DSR range below 20%, which is a manageable bracket. We note that DSRs above 40% represent only around 4% of all UK mortgages. According to the BoE’s final Quarterly Bulletin of 2014, the number of

mortgage holders reporting problems to meet their debt obligations fell from 19% in September 2013 to 14% a year later.

Therefore, we believe the BoE will raise rates gradually in order to avoid risks to the UK’s financial stability and growth. Only 10% of savers (who would benefit from an increase in rates) are expected to increase their spending which will not

compensate for about 60% of borrowers expected to cut spending, as a 1% rate hike would result in a 0.5% cut in spending (according to the BoE). Moreover, rate increases will probably not be implemented unless real wages continue to sustainably trend up.

Perc

ent o

f GD

P, S

A

Households* (RHS) Average Interest Rate (RHS)Financial Corporations (LHS) Nonfinancial Corporations (RHS) Variable Rate Loans (LHS)

300 90%

100%

110 7%

350 120 8%

250 80%100 6%

200 70%90 5%

150 60%80 4%

100 50%70 3%

50 40%60 2%2002 20092008 20121998 20072004 20102010 20132012 201420142000 20082006 2011

19

Political landscapeUK ECONOMIC MOMENTUM

Political landscape

4/7

The May general elections will have the most uncertain outcome in a generation. Polls point to a hung parliament, requiring a coalition to be formed, similar to what occurred in 2010. The difference with past elections is that multi-party politics is on the rise, with the Scottish National Party (SNP), UK Independence Party (UKIP), Liberal Democrats and Green Party getting stronger representation in the polls. Since the last elections, support has continued to migrate away from the two main parties. Although the 2014 referendum ultimately saw Scotland remain part of the UK, it appears to have boosted support for the SNP as a choice for representation in the UK parliament, largely at the expense of Labour.

The opinion polls show the two main parties with a fairly equal share of the vote, making it hard to predict which of them will gain the most support. But the rise in support for the fringe parties makes the precise outcome of

the general election even harder to call and the numerous likely permutations make it difficult to forecast a clear winner. Furthermore, we cannot exclude that the next government may involve three or more parties. However, there are several coalitions based on potential alliances which look likely. These include: Labour-SNP, Liberal Democrats-Labour, Conservative-UKIP or Liberal Democrats-Conservatives. Predicting how votes will translate into slots is probably the biggest uncertainty, as regional polling data suggests the rise in support for fringe parties. In conclusion, the party that gains the most number of seats will not necessarily form the next government and the structure of that government could involve multiple parties in either a formal coalition or looser agreement.

“The number of people willing to leave the EU has decreased over the past two years with the majority wanting to stay.”

2120

Political landscapePolitical landscapeUK ECONOMIC MOMENTUM UK ECONOMIC MOMENTUM

Chart 9: A tight contest

UK polls in the run-up to the May 2015 election UK opinion polls as May’s general election approaches

Source: UK Polling Report, February 2015. Note: the “other” category includes SNP.

The main issues to be tackled by the new government after the elections include: (i) “Brexit” (UK’s exit from the European Union), and (ii) the country’s fiscal path.

(i) If the Conservative Party wins and cannot satisfactorily renegotiate terms in relation with Britain’s membership in the EU, a Brexit referendum will take place no later than 2017. Labour and the Liberal Democrats have a more nuanced view: it would only be necessary to hold a referendum if the UK grants more

sovereignty to the EU, which is unlikely. Despite being one of the first countries to join the EU in 1973, there has been an increase in anti-EU rhetoric lately. The main reasons to leave the EU would be to have greater national sovereignty and reduce net fiscal contribution. However, a potential Brexit would come at a cost with higher tariff and non-tariff barriers with the UK’s largest trading partner, negative effects on foreign investments and immigration challenges.

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for fringe parties. In conclusion, the party that gains the most number of seats will not

necessarily form the next government and the structure of that government could

involve multiple parties in either a formal coalition or looser agreement.

Chart 9: A tight contest

UK polls in the run-up to the May 2015 electionUK opinion polls as May’s general election approaches

Source: UK Polling Report, February 2015. Note: the "other" category includes SNP.

The main issues to be tackled by the new government after the elections include: (i)

“Brexit” (UK’s exit from the European Union), and (ii) the country’s fiscal path.

Labour Conservative UKIP Liberal Democrats Other

Jul '12 Jan '13 Jul '13 Jan '14 Jul '14 Jan '150%

10%

20%

30%

40%

50%

UKIP OtherConservativeLabour Liberal Democrats

50%

40%

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20%

10%

0%Jul ‘12 Jan ‘13 Jan ‘15Jan ‘14 Jul ‘14Jul ‘13

2322

Political landscapePolitical landscapeUK ECONOMIC MOMENTUM UK ECONOMIC MOMENTUM

Chart 10: Opinion on EU membership

Source: J.P. Morgan Securities LLC. February 2015

Polls have shown the UK public remains divided about the UK’s membership in the EU (Chart 10). However, the number of people willing to leave the EU has decreased over the past two years with the majority wanting to stay. If the UK decided to renegotiate its arrangement with the EU, surveys suggest over 50% of the UK public would choose to stay. Our core scenario is that a Brexit would not be a sudden event and there would be political willingness in the end to find a mutually beneficial relationship similar to Switzerland’s arrangement. We do note that there is also a likelihood that a coalition formed amongst Labour-SNP would result in higher pressure on additional devolution for Scotland.

(ii) On the fiscal front, both major parties have different fiscal plans even if they have both agreed to improve the government budget deficit with the objective of reaching a surplus. The Conservative Party’s austerity measures are the toughest and it has already announced plans to reduce welfare

spending by an additional £12 billion. Both Labour and Liberal Democrat parties aim for a more gradual pace of fiscal tightening. In addition, the Labour Party is counting on increasing taxes on banks, residential property and high earners. Therefore, a Labour victory could raise the likelihood of a potential negative impact on areas of the economy exposed to foreign investors, such as the financial sector.

From an economic standpoint, the Conservative Party believes a free market will bring positive change, while the Labour Party believes a more regulated approach to capitalism would be beneficial. In conclusion, under a Conservative-led government, the broad path of fiscal policy likely would remain as currently planned, i.e., an average reduction of slightly less than 1% of GDP in the structural deficit until 2018/19. We would expect a new government that involves Labour to adopt a somewhat less aggressive programme.

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From an economic standpoint, the Conservative Party believes a free market will bring

positive change, while the Labour Party believes a more regulated approach to

capitalism would be beneficial. In conclusion, under a Conservative-led government,

the broad path of fiscal policy likely would remain as currently planned, i.e., an average

reduction of slightly less than 1% of GDP in the structural deficit until 2018/19. We

would expect a new government that involves Labour to adopt a somewhat less

aggressive programme.

Chart 10: Opinion on EU membership

Source: YouGov. January 2015.

In/out on current terms In/out on renegotiated terms

Remain Leave Would not vote Don't know0%

10%

20%

30%

40%

50%

60%

In/ out on current terms In/ out on renegotiated terms

50%

60%

40%

30%

20%

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0%Remain Leave Would not vote Don’t know

25

Market outlookUK ECONOMIC MOMENTUM

Market outlook

5/7

“The currency will be volatile in the run-up to the election as opinion polls may be of little use in clarifying the potential outcome.”

Gilts’ performance have been amongst the highest in Europe in 2014 with 14% return; over the course of last year, 10 year bond yields halved from around 3% to 1.5%. We do not expect the returns to be as high going forward, mainly because of technical factors. Throughout the last 12-months we have seen a fall in gilt purchases by foreigners and believe that the May elections will

bring along further uncertainty.

We already mentioned the 10 year Gilt yield has been on a similar path to the 10 year US bond yield. However, the 10 year Gilt yield has decoupled from the UK’s nominal GDP growth in recent years (Chart 11). A similar trend is to continue in Europe, as QE will push yields lower despite growth picking up.

2726

Market outlookMarket outlookUK ECONOMIC MOMENTUM UK ECONOMIC MOMENTUM

The performance of UK equities in 2014 was less spectacular than the bond market’s. The FTSE 100 delivered a total return of about 1% in sterling terms over the course of last year. Comparatively, FTSE 250 was up about 4% last year in GBP terms. We prefer to look at FTSE 250 when it comes to the UK, as it is more representative for the domestic economy. 46% of FTSE 250 sales are of medium-sized businesses which tend to be domestically oriented, while 79% of FTSE 100 sales come from outside the UK.

Corporate earnings forecasts were revised down sharply in the first months of 2015, especially in the financial, energy and materials sectors. One of the differences between the two indices is that FTSE 100 has 46% of revenues deriving from energy while FTSE 250 only about 7% (Chart 12).

Due to the difference in energy exposure, FTSE 100 earnings for 2015 have fallen much more sharply than those for the FTSE 250. On a positive note, a third of sectors which are experiencing upgrades are mainly consumer oriented, and these upgrades are a result of falling energy prices.

Energy exposure is just one of the reasons why we continue to prefer maintaining exposure to the UK through FTSE 250; furthermore, the index’s earnings per share (EPS) for the next 12-months (Chart 13) appear more robust in the current electoral context. We note that foreign earnings are impacted if the GBP remains strong, while we expect the political uncertainty to take its toll on the currency and therefore favour companies which have more exposure to the domestic

Chart 12: FTSE 100 has almost 40% more revenues deriving from energy vs FTSE 250

Full year revenues by sector

Source: Bloomberg. February 2015

Chart 11: Gilts decoupled from GDP

UK Gilts decoupled from UK’s GDP

Source: Bloomberg. February 2015

economy. We also prefer FTSE 250 as it is more M&A driven, and, historically, FTSE 250 performance 6 months post a rate hike has been positive most of the times, which is not the case for the FTSE 100.

Valuations currently indicate that UK stocks trade around 14.7x price-to-earnings (P/E), more attractive levels than Europe (16.5x) or the Eurozone (17.3x). UK stocks have

been subject to outflows related to the weak European economy, similar to the rest of the Eurozone. However, consensus factors in a higher price-to-book for UK stocks (1.9x) than for the Eurozone (1.5x). We believe the market’s 3.7% dividend yield remains one of its most attractive features of the market as long as sector and stock selection are in place to avoid exposure to those stocks with a weaker sales outlook.

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Chart 12: FTSE 100 has almost 40% more revenues deriving from energy vs FTSE250

Full year revenues by sector

Source: Bloomberg. February 2015.

Chart 13: EPS - FTSE 250 is taking the lead

12-month forword

FTSE100 FTSE250

Financials

Cons. Sta

ples

Energy

Healthca

re

Cons. Disc

ret.

Materia

ls

Industr

ials

Telecom.

Utiliti

es

Info

. Tech

0%

10%

20%

30%

40%

50%

Perc

ent,

anu

al y

ear

over

yea

r

Yield, Percent

GDP (LHS)

FTSE 100

10 year UK Gilt (RHS)

FTSE 250

4

40%

6

6

50%

7

2

30%

5

0

20%

4

-2

10%

3

-4

0%

2

-6 120022000

Financia

ls

Cons. Staples

Energy

Health

care

Cons. Disc

ret.

Materials

Industrials

Telec

om.

Utilitie

s

Info. Tec

h

2006 2008 2010 2012 20142004

2928

Market outlookMarket outlookUK ECONOMIC MOMENTUM UK ECONOMIC MOMENTUM

The fracturing of the UK political landscape by party and by region makes for a uniquely uncertain election in May. The implications are that the currency will be volatile in the run-up to the election as opinion polls may be of little use in clarifying the potential outcome. As a benchmark for the potential impact of political uncertainty on the exchange rate we consider the 2010 general election as well the Scottish referendum last September.

Sterling fell by around 13% against the US dollar in the lead up to and in the aftermath of the May 2010 vote. Much of that decline, however, was attributable to

the onset of the euro debt crisis and the resulting broad-based rally in the dollar against European currencies.

The Scottish referendum resulted in a similar-sized net decline in sterling to 2010, and the delay in investors reacting to the onset of political risk was also similar as sterling only recoiled from the very real possibility of a UK break-up in the final month or so of the campaign. In conclusion, we expect the currency to remain volatile around the elections, however we expect it to be range bound throughout the year as the new government will take time to tackle the existing fiscal situation of the country.

Chart 13: EPS - FTSE 250 is taking the lead

12-month forword

Source: Datastream. February 2015

4/17/2015 J.P.Morgan

http://ldnjpemea.callisto.analogfolk.com/#/political-landscape 27/29

Source: Datastream. February 2015.

The fracturing of the UK political landscape by party and by region makes for a

uniquely uncertain election in May. The implications are that the currency will be volatile

in the run-up to the election as opinion polls may be of little use in clarifying the

potential outcome. As a benchmark for the potential impact of political uncertainty on

the exchange rate we consider the 2010 general election as well the Scottish

referendum last September.

Sterling fell by around 13% against the US dollar in the lead up to and in the aftermath

of the May 2010 vote. Much of that decline, however, was attributable to the onset of

the euro debt crisis and the resulting broad-based rally in the dollar against European

currencies.

FTSE 250 FTSE 100

2000 2002 2004 2006 2008 2010 2012 20140

200

400

600

800

1000

12001200

1000

800

600

400

200

02004 20102000 2006 2012 20142002 2008

FTSE 100 FTSE 250

Investment implicationsUK ECONOMIC MOMENTUM

31

Investment implications

6/7

“We are watching for opportunities to trade tactically around the election, especially in the currency space.”

With one of the most unpredictable general elections for decades, there are opportunities for investors to benefit from the state of flux of UK economy across asset classes. In our managed portfolios, we are watching for opportunities to trade tactically around the election, especially in the currency space. Furthermore, the equity risk premium might widen nearing the elections and therefore might benefit UK stocks. We maintain short duration in our UK fixed income exposure, as we

believe it will have different drivers to the rest of the Eurozone fixed income markets, which benefit from ECB QE demand. Our UK equity exposure remains underweight for now. Our third-party managers are also exposed to the FTSE 250, in line with our views; we expect them to benefit by selecting opportunities in the attractive M&A domestic midcap space and among good-quality corporate earnings.

Biographies

7/7

33

BiographiesUK ECONOMIC MOMENTUM

César Pérez is the Global Head of Investment Strategy and a member of the Global Private Bank Investment Team.

Mr. Pérez has worked in investment management across all asset classes and regions for both institutional and private clients for the past 20 years, including two years at Credit Suisse Asset Management as head of equities, f ive years at M&G

Investments in London and nine years at J.P. Morgan Investment Management in Madrid, London and New York.

He appears regularly in the press, and has been featured in the Financial Times, Les Echos, Il Sole, La Stampa and Reuters, among others. Mr. Pérez studied management and industrial organization at Instituto Catolico de Artes e Industrias.

César PérezGLOBAL HEAD OF INVESTMENT STRATEGY, J.P. Morgan Private Bank

3534

BiographiesBiographiesUK ECONOMIC MOMENTUM UK ECONOMIC MOMENTUM

34

Frances Rhodius is an Associate on the J.P. Morgan Private Bank Investment Strategy team based in London; covering Europe, the Middle East, and Africa. Frances focuses on economic and financial market analysis as well as asset allocation and portfolio strategy.

Prior to joining the Investment Strategy team, Frances was an analyst for the Latin American team in Geneva and worked at BNP

Paribas Arbitrage in the Global Equities and Commodity Derivatives department in Paris.

Frances holds a double degree in BSc International Management and Modern Languages from the University of Bath, and completed her exchange at l’ESCP Europe in Paris.

Frances RhodiusINVESTMENT STRATEGIST, J.P. Morgan Private Bank

35

Livia Constantinescu is an Investment Strategist in the J.P. Morgan Private Bank CIO Team, focusing on economic and financial market analysis as well as asset allocation and portfolio strategy for Europe, the Middle East and Africa.

She is based in London. Prior to joining J.P. Morgan in 2010, she worked as a merger

arbitrage and special situations equity analyst.

Ms. Constantinescu holds an MSc in Finance from London Business School, with a concentration in Investment Management.

Livia ConstantinescuINVESTMENT STRATEGIST, J.P. Morgan Private Bank

3736

Important InformationImportant InformationUK ECONOMIC MOMENTUM UK ECONOMIC MOMENTUM

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AcronymsUK ECONOMIC MOMENTUM

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Acronyms

Euro area / Eurozone: The economic and monetary union of 19 European Union member states that have adopted the euro as their common currency

CPI: Consumer Price Index

EU: European Union, an economic and political union of 28 member states

GDP: gross domestic product

G10 countries (actually 11): Belgium, Canada, France, Germany, Italy, Japan, the Netherlands, Sweden, Switzerland, the UK and the US.

OECD: Organisation for Economic Co-operation and Development