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EMEA ACS for ORACLE 11g adoption Services
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Oracle Advanced Customer Services - 11g Adoption Services
Fast, Reliable Online Database Migration
Nikos Plevris - EMEA ACS Business Development
March 2011
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Agenda
• Executive Summary
• Service Positioning • Oracle 11g Compelling Features
• Why 11g Migration
• Migration Consideration
• ACS for Oracle 11g Adoption • Value Proposition
• Packaged Offerings
• Services Details
• Why and How to Sell the Services
• EMEA Resources
EMEA ACS Business Development - Internal Use Only
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Executive Summary
• Oracle 11g Adoption Services
• Comprehensive ACS packaged Migration services from Database Upgrades to adoption and testing of product options
• Experienced Oracle engineers using dedicated tools, proven methodologies and Oracle best practices
• Differentiators
• Extremely fast and easy to handle
• Covering production Systems and large databases
• Includes cross-platform migration
• Includes knowledge transfer
• Customer Value
• Faster time to deployment
• Fully migrated and configured database systems
• No business disruption
EMEA ACS Business Development - Internal Use Only
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• Eliminates operational risk
• Accelerates overall performance
• Eliminates downtime & unused redundancy
• Improves security
• Lowers costs
• Consolidates databases, servers and storage
Oracle 11g Database Compelling Features
On Average, Oracle 11g can • Reduce server costs by a factor of 5
• Reduce storage requirements by a factor of 10
• Improve mission critical system performance by a factor of 10
• Increase DBA and Developer productivity by a factor of 2
• Eliminate idle redundancy in the data center
• Simplify their overall IT software portfolio
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• Older Versions running out of support
• New Applications require 11g
• Access to latest features and functions
Why Customers Should Consider Migration to 11g
EMEA ACS Business Development - Internal Use Only
• 11g New Features
• RAC implementation
• Advanced Compression
• Partitioning
• Automatic Storage Management (ASM)
• Transparent Data Encryption / Security Features
• Production ready
• Testing environments for Quality Assurance
Assurance Adoption
• Database Upgrades
• Partial or complete Database reorganization
• Migration to new Hardware environment
• Deployment of new Storage System
Migration
ACS 11g Adoption Services
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Migration is Good, But Customers Worry
Is my current architecture suitable for 11g at all?
I wish my staff was more experienced and had
more bandwith How can I identify risks
early?
What if current applications get
impacted?
If we don’t stay within time- and cost boundaries
we’ll be in trouble
EMEA ACS Business Development - Internal Use Only
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Capabilities
• Tested, consistent migration process
• Timely resolution of key issues to meet project milestones
• Enhanced implementations to secure a stable production environment
• Risk mitigation for large and complex environments
• Covering production systems and large databases
• Cross platform migration
• Knowledge Transfer
EMEA ACS Business Development - Internal Use Only
Value
• Migration process within time/cost boundaries
• Business continuity during entire migration process
• Full system stability and performance in production phase
• Competitive advantage through access to new features
• Faster time to production
• Reduced operational cost
Challenges
• End of Premier Support for Database Rel.10g - July 2011
• Applications requiring Oracle 11g for best performance
• No access to new features and functionalities
• Hardware refresh and capacity expansions
• Systems consolidation or relocation
Safe and Predictable Migration to Oracle 11g
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Tailored Offerings across the Change Management project
EMEA ACS Business Development - Internal Use Only
Advise & Plan Design & Build Deploy Support Manage
Guidance Package
Migration and Readiness Planning
Assistance Package
Product Adoption
Enablement Package
Execution
Post-Go live Support Phase
Test and Validation Phase
Option-Specific Phase
Plan Phase
Product Option Adoption Assessment
Test / Development Environment
Production Goes Live
Db Tier Readiness Review
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Guidance Package
• Laying the foundation for a successful
Migration project
• Mitigating risk and complexity
• For customers seeking guidance but willing
to do the Migration themselves
EMEA ACS Business Development - Internal Use Only
Migration Readiness and Planning
Requirements Review
Database Configuration Assessment
Patch Analysis
Migration Planning Assessment
Solution Proposal Presentation
Knowledge Transfer
Guidance Package
Assistance Package
Enablement Package
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Assistance Package
EMEA ACS Business Development - Internal Use Only
• Ensuring 11g Database interoperability
• Tailoring the best solution for customer‘s
business requirements
• For customers seeking guidance on new
features
Migration Readiness and Planning - Product Adoption
Guidance Package plus
11g New Features/Options Assessment
Guidance Package
Assistance Package
Enablement Package
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Enablement Package
EMEA ACS Business Development - Internal Use Only
• Complete planning and execution
• Migration process within time and cost
boundaries
• Ensures post-go-live operational success
• For customers seeking full coverage of
migration process
Migration Planning and Execution
Assistance Package plus
Migration Testing
Test & Development Environment
Performance Follow Up
Real Application Testing
Migration Execution
Production Environment
Performance Tuning
Solution Presentation
Guidance Package
Assistance Package
Enablement Package
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Expert Delivery
• Proven approach from planning to test environment to
production
• Experienced Oracle Specialists using proven methodology
– Oracle-To-Oracle (O2O) migration
– Oracle-To-Oracle Online (Triple-O) (using Oracle Golden Gate)
– 11g feature adoption
• Real Application Testing if applicable
• Typical engagement takes 3 – 12 weeks, depending on
project scope and complexity
EMEA ACS Business Development - Internal Use Only
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ACS Delivery by Experts Using Proven Methodology
Sophisticated Tools & Methodology for High Efficiency
O2O Oracle-to-Oracle Migration
• Intuitive toolset for fast, reliable Database migration
• Highly automated and parallelized
• Runs on all UNIX, Linux and Windows platforms
• Suitable for production systems
including very large databases.
OOO
Oracle-to-Oracle Online
• O2O enhancement to allow online Database migrations.
• Utilizes the Oracle Golden Gate product
Golden Gate
High-performance software platform
for real-time transactional data
operations. Offers a log-based bi-
directional data replication
EMEA ACS Business Development - Internal Use Only
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What Makes 11g Adoption Service Unique Our Expertise
• Oracle Specialists
• Experts with impressive track records across a broad variety of customers, industries, and business requirements
• ACS takes ownership and minimizes migration risk
• Documented processes and methodologies based on ITIL V3
• 24x7 support
• Seamless migration
• Sophisticated tools with transparent and fault-tolerant methodology
• Highly automated for reduced effort
• Oracle knows Oracle best
• Product expertise
• Direct links between ACS, SW development and Product Management giving ACS unique product knowledge and strategic insight
EMEA ACS Business Development - Internal Use Only
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Why you Should Sell 11g Adoption Services Today
• Customer satisfaction makes your life easier – Effective change management (transparent migration - No business disruption)
– Foundation for proactive account planning
> Fewer escalations and complaints
• Customer Relationship – Better understanding of customer situation and requirements
– Foundation for your account planning meetings
– Ability to influence future investments
> Don’t miss the opportunity to get to know your customer better
• Revenue – Aging database installations need thorough analysis for migration planning
– Opportunities due to new Exadata, Server & Storage environments
> Findings may lead to more product- and service sales
EMEA ACS Business Development - Internal Use Only
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How to Sell 11g Adoption service
• Service type
• Fixed Scope with Individual assessments & Assisted Days
• Ordering Document with pre-drafted FPSE & TMSE exhibits
• Flexible bundle
• This “soft bundle” is intended to provide a spectrum of services to help Sales position it in competitive migration deals
• Volume & Discretionary discounts can be requested
• A pre-agreed approval process apply
• Indicative prices PSLI*-based
• Depending upon the lifecycle phase, sold as
• Add-on to annual contracts (ASA/BCA/SSC)
• Ad hoc Service at the outset of a change management cycle
* PSLI = Premier Support Labor Index
EMEA ACS Business Development - Internal Use Only
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ACS EMEA Resources
• Contacts • Nikos Plevris
Product Specialist ACS EMEA Business Development
• Birgit Kreuz Value Proposition Leader ACS EMEA Business Development
• Andrea Scaramella, ACS Delivery Director
• Michael Weick, ACS Delivery Senior Manager
• Collateral • Customer presentation, Datasheet, Cheat Sheet
• My.oracle.com/go/acs-emea
• Exhibits can be downloaded from Contracts Wiki
• Join ACS 2.0 ACS Communities Connect Group • OraTweet Database Group: ACS_DATABASE
EMEA ACS Business Development - Internal Use Only
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Appendix
• Service Details
• Delivery Level of effort
• Pricing Information
• Technical Details
19 EMEA ACS Business Development - Internal Use Only
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Appendix I
• Service Details
20 EMEA ACS Business Development - Internal Use Only
21 EMEA ACS Business Development - Internal Use Only
ACS 11g Adoption Service Details
Package (4) Customer Type Length of Engagement (for
internal reference only)
Migration Readiness & Planning
(Guidance Package)
Customers looking for ACS guidance for their migration
strategy 18 days
Migration Readiness & Planning – Product
Adoption (Assistance Package)
Customers seeking ACS assistance on preparing their
migration project. Focused on the Database System
migration readiness & 11g feature adoption planning
23 days
Migration Planning & Execution
(Enablement Package)
From medium to high complexity. Mission-critical system
where downtime is a critical business disruption factor.
Focused both on the Pre-production (Test /Development
phase for QA purposes and on the Production for final check.
Customer needs a wider hands on technical assistance
during the migration project.
Customer where performance represents a critical issue
54 - 69 days (1), (2)
(1) Depends upon the Recommended or optional components (Days include both “Individual Assessments” effort and T&M days
(2) Single Database estimation
(3) PSLI used: Spain
(4) Because of the complexity of the Task, the proposal would need to be discussed on a case by case basis and tailored to the customers’ needs. ACS Sales to agree with the customer about the content of proposed solution and effort estimation. Final solution to be agreed with ACS delivery.
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Deliverables
EMEA ACS Business Development - Internal Use Only
Phase Deliverable Guidance Assistance Enablement
Readiness Review &
Planning
Requirements Report X X X
Configuration Assessment for Database X X X
Patch Analysis/Assessment (Minimum patching) X X X
Migration Planning Assessment for Database X X X
Solution Presentation X X X
Knowledge Transfer X X X
Product Adoption 11g New Feature Assessment X X
Migration Testing Patch Analysis/Assessment X
Test Environment Migration (Based upon O2O/Triple-O) X
Pre-production environment (Based upon O2O/Triple-O) X
Performance Follow-up X
Database Replay (RAT) (might include 11g Feature testing) X
Migration Execution Performance review of Source Database X
Production Environment Migration (Based upon O2O/Triple-O) X
Performance Review of migrated Database X
Implemented solution presentation X
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Offerings Links with Annual Packages & Advanced Monitoring
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Appendix II
• Delivery level of effort
EMEA ACS Business Development - Internal Use Only
26 EMEA ACS Business Development - Internal Use Only
11g Adoption Service – Guidance
PSLI: Spain
SERVICE FAMILY(*) or Individual SERVICE ITEM NAME
Recom
mended
(R)
/ O
ptio
na
l
(O) ASM
Local
(dd)
ASM Remote
(dd)
ASE
Local
(dd)
ASE Remote
(dd)
TOTAL
Days Pricing
Guidance PACKAGE - Migration Readiness & Planning
Readiness Review Recommended
Only 2 0 10 6 18 $18K
Meeting with customer for better understanding of requirements R 1 1 2
Configuration Assessment for Database (**) R 3 3
Patch Analysis/Assessment (Minimum patching) R 2 2
Migration Planning Assessment for Database R 5 5
Solution presentation R 1 2 3
Knowledge Transfer around 11g new product feature (***) R 2 1 3
(*) The scope of the service is always one Core Technology instance.
(**) Single Database estimation
(***) Decide on the options to include in the package, and the type of activities for each option
27 EMEA ACS Business Development - Internal Use Only
11g Adoption Service - Assistance
PSLI: Spain
SERVICE FAMILY(*) or Individual SERVICE ITEM NAME
Reco
mm
en
de
d
(R)
/ O
ptional
(O) ASM
Local
(dd)
ASM Remote
(dd)
ASE
Local
(dd)
ASE Remote
(dd)
TOTAL
Days Pricing
Assistance PACKAGE - Migration Readiness, Planning & New feature Adoption
Readiness Review Recommended Only 2 0 15 6 23 $24K
Meeting with customer for better understanding of requirements R 1 1 2
Configuration Assessment for Database (**) R 3 3
Patch Analysis/Assessment (Minimum patching) R 2 2
11g New Features Assessment (Review the customer system and assess
the implementation of the options) R 5 5
Migration Planning Assessment for Database R 5 5
Solution presentation R 1 2 3
Knowledge Transfer around 11g new product feature (***) R 2 1 3
(*) The scope of the service is always one Core Technology instance.
(**) Single Database estimation
(***) Decide on the options to include in the package, and the type of activities for each option
28 EMEA ACS Business Development - Internal Use Only
11g Adoption Service – Enablement Package PSLI: Spain
SERVICE FAMILY(*) or Individual SERVICE ITEM NAME
Re
co
mm
e
nd
ed
(R
) /
Op
tio
na
l
(O) ASM Local
(dd)
ASM Remote
(dd)
ASE Local
(dd)
ASE Remote
(dd)
TOTAL
Days Pricing
Enablement PACKAGE - Migration Planning & Execution
Readiness Review Recommended Only 2 0 2 10 18
Recommended &
Optional 2 0 7 10 23
Meeting with customer for better understanding of requirements R 1 1 2
Configuration Assessment for Database (**) R 3 3
Patch Analysis/Assessment (Minimum patching) R 2 2
11g New Features Assessment (Review the customer system and assess the
implementation of the options) O 5 5
Migration Planning Assessment for Database R 9 9
Solution presentation R 1 1 2
Migration testing Recommended Only 0 0 11 12 19
Recommended &
Optional 0 0 21 12 29
Patch Analysis/Assessment (**) R 6 6
Test Environment Migration (Primary method is based on O2O) R 9 9
Development (Pre-production) environment R 2 2
Performance Follow-up (**) R 2 2
RAT – SPA O 0
RAT - Database Replay without any option implementation O 0 0
RAT - Database Replay (with Option implementation) O 10 10
Migration Execution Recommended Only 1 0 4 12 17
Performance review of Source Database R 6 6
Production Environment Migration (Primary method is based on O2O ) R 2 2
Performance Review of migrated Database R 1 6 7
Implemented solution presentation R 1 1 2
Enablement PACKAGE - (Recommended Only Components) 54 $57K
Enablement PACKAGE - (Recommended & Optional Components) 69 $74K
(*) The scope of the service is always one Core Technology instance.
(**) Single Database estimation
(***) Decide on the options to include in the package, and the type of activities for each option
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Appendix III
• Pricing Information
EMEA ACS Business Development - Internal Use Only
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Pricing Example – Fixed Scope Components
EMEA ACS Business Development - Internal Use Only
• Download the latest Online Pricing Calculator OPC spreadsheet http://my.oracle.com/site/cs/753/2012/index.htm
• Select Country’s PSLI
31 EMEA ACS Business Development - Internal Use Only
For the product-driven Service Component
selected
Part# Pricing Calculator Service Component Qty Nr of Days
Meeting with Customer (Requirements Review) &
Solution Presentation
L50015 Best Practices Workshop 1 2
Configuration Assessment for the Database L50043 Oracle Software Configuration Assessment 1(*) (**) 3
Migration Planning for the Database L50040 Migration Planning Assessment 1 10
Knowledge Transfer around 11g new product feature L50039 Oracle Software Knowledge Session 1 3
TOTAL DAYS 18
11g Adoption Service – Guidance
• Select “Individual Assessments” from the Software section
• Enter the following quantities for the specific service components into the OPC
(*) The scope of the service is always one Core Technology instance.
(**) Single Database estimation
32 EMEA ACS Business Development - Internal Use Only
11g Adoption Service – Assistance 1/2
• Select “Individual Assessments” from the Software section
• Enter the following quantities for the specific service components into the OPC
For the product-driven Service Component
selected
Part# Pricing Calculator Service Component Qty Nr of Days
Meeting with Customer (Requirements Review) &
Solution Presentation
L50015 Best Practices Workshop 1 2
Configuration Assessment for the Database L50043 Oracle Software Configuration Assessment 1(*) (**) 3
Migration Planning for the Database L50040 Migration Planning Assessment 1 10
Knowledge Transfer around 11g new product feature L50039 Oracle Software Knowledge Session 1 3
TOTAL DAYS 18
(*) The scope of the service is always one Core Technology instance.
(**) Single Database estimation
33 EMEA ACS Business Development - Internal Use Only
11g Adoption Service – Assistance 2/2
Part # Daily Rate Nr of Days
A97132 Senior Engineer(11g New Features Assessment ) 5
TOTAL ASSISTED DAYS 5
• Select “Software T&M – Country 1” from the Software section
• Enter the following number of days for the Assisted Days
(*) The scope of the service is always one Core Technology instance.
(**) Single Database estimation
34 EMEA ACS Business Development - Internal Use Only
11g Adoption Service – Enablement 1/2
• Select “Individual Assessments” from the Software section
• Enter the following quantities for the specific service components into the OPC
For the product-driven Service Component
selected
Part# Pricing Calculator Service
Component
Qty Nr of
Days
Meeting with Customer (Requirements Review) & Solution
Presentation
L50015 Best Practices Workshop 2 4
Configuration Assessment for the Database L50043 Oracle Software Configuration
Assessment
1(*) (**) 3
Performance Follow Up (2)
Performance Review of the Source Database (6)
Performance Review of the Migrated Database (7)
L50044 Oracle Software Performance
Assessment
5 15
Migration Planning for the Database (9)
Implemented Solution Presentation (1)
L50040 Migration Planning Assessment 1 10
Patch Analysis L50045 Patch Assessments 2 8
TOTAL DAYS 40
(*) The scope of the service is always one Core Technology instance.
(**) Single Database estimation
35 EMEA ACS Business Development - Internal Use Only
11g Adoption Service – Enablement 2/2
Part # Daily Rate Nr of Days
A97132 Senior Engineer (O2O Migration Testing and Execution) 14
A97132 Senior Engineer (If optional Real Application Testing SPA/DB Replay has been selected) 10
A97132 Senior Engineer (If optional 11g New Features Assessment has been selected) 5
• Select “Software T&M – Country 1” from the Software section
• Enter the following number of days for the Assisted Days
(*) The scope of the service is always one Core Technology instance.
(**) Single Database estimation
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Appendix IV
• Technical Details
36 EMEA ACS Business Development - Internal Use Only
37
Export
For Tables < 20 MB
PL/SQL Package
(Script generator)
Large Tables (>= 20 MB)
Transferred directly over network
Import
Index Creation
paralyzed
> 1000 GB/h
(calculated on overall
Database size)
1 – 5%of
Database Size
In Dump Files
Source System
Oracle >= 9.2
Target System
Oracle >= 11g
Oracle to Oracle (O2O)
Architecture
EMEA ACS Business Development - Internal Use Only
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Oracle to Oracle Online (Triple-O/ Golden Gate)
Zero Downtime Database Upgrade / Migration
• Upgrade from prior releases to Oracle Database 11g Release 2
• Verify data consistency
• Minimize risks with failback option and phased migration
Capture
Delivery Capture
Delivery
Route WAN/LAN/Web/IP
Real-time changed data
Failback Data Flow
Compare & Verify
Application
Switchover
Oracle
Database
8i/9i/10g
Oracle
Database
11g Release 2
EMEA ACS Business Development - Internal Use Only
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We encourage you to use the newly minted corporate tagline
“Hardware and Software, Engineered to Work Together.”
at the end of all your presentations. This message should
replace any reference to our previous corporate tagline
“Software. Hardware. Complete.”
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