Emdi Adchat Group 4

8/7/2019 Emdi Adchat Group 4

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Objective� To make people realise the value of each

drop of water� To make them feel like saving the same



Target audience

� 18-26 yrs old

� College students and

young working

professionals





The big challenge

Communicating the cause in an interesting

and arresting way.



B

ig ideaExtinction on its way

Interesting dinosaur characters leading the

campaign from teasers to the actual message.



TVOOH

PRINT

INTERNET



TVC

� Place : Extinct species· heaven

� Characters :

1. A dominating, snobbish and gossipy dinosaur

queen

2. Her side ² kick dinosaur who admires and adores

her, and is with her in all times.

3. Other extinct species flying and playing behind.4. Eavesdropping clouds

� Type : Dialogue



Ad 1Scene: Both the dinosaurs are sitting on a cloud, eating some slimy

things and gossiping.

(little do they know that the cloud is eavesdropping)

Dino 1: Did you hear the latest, juiciest news from Earth..???!!

Dino 2: No, miss! Please do tell me!! (bouncing very eagerly)

Dino 1: The humans,(makes a disgusted expression while saying that)

are finally going to join us here very soon!! Ha ha ha ha!

Dino 2: (Gasps) Really!!?? I mean, I do not doubt your source, miss,

but is this true?? I·m dying to know what you have in mind for

them, please do tell me!

Dino 1: Oh! This is embarrassing! I completely forgot about that!Come, right now! We must hurry and make unique

ragging plans for them!(disappear in a poof)

(The cloud is confused, shrugs at the screen and poofs away

behind them.)



Ad 2Scene : The Dinos are sitting on the eavesdropping cloud again. Dino

2 is filing Dino 1·s nails, with extreme concentration.

Dino 1: (Suddenly laughing) The more I think of it, the more I want tolaugh on the pathetic reason for which humans(making a face) are going to be extinct! I mean, really, they lack creativity!

Dino 2: (Nodding her head up and down like a dog wags his tail, and

grinning foolishly) Yes, miss! I do agree! We had a muchbetter reason! Of course with people like you..(suddenly stopping the filing ) by the way, what WAS our reason!??

(Dino 1 gives her a look of exasperation and walks away, Dino 2following her tail immediately)

(Mr. Eave Cloud comes close to the screen and whispers to us, ´smsright now to this number and tell me what do you think will be thereason of your extinction, and you will win some really cool stuff!Till then, wish me happy eavesdropping!· Winks and goes away)



Raggingstrategy for

humans



Ad 3

Scene: All the humans finally arrive, heartbroken, defeated and

naked. The dinosaur queen, along with her side-kick,

meets the masses and carefully studies the people in the

first row.

Dino 1: (scowling at one man·s weenie) Did you actually createa WHOLE PERSON with THAT thing!!?? (to which, Dino

2 starts giggling)

Dino 1: Shut up! And arrange all the ragging material, now!

(Dino 2 scurries off and brings the eavesdropping cloud,along with lots of other clouds into the scene)



Ad 4

Scene: The dinosaur queen makes a quick wave with her hand andall the clouds instantly start showering fresh water ontothe Earth.

All the humans are shocked and then go insane with fury.They come charging towards the queen. Other specieanimals come and stop them.

One man: Is this some kind of dumb joke??!! Why you doing this??You know we all died because of no water!! HUMANS AREEXTINCT!!! If you guys in heaven had water, then why didn'tyou give us rains!!!??

Dino 1: Because, God gave enough time for you to realize and startusing water properly and respecting it..but you DID NOT. So

why bother?? A cool new specie is going to be born therenow..this is for them. And yes, you are Welcome!

(The eavesdropping cloud looked fearful and said to thehumans.. ´i- i- i tried to hint you, but I was on their side..µµ)



PRESENTED BY:

KURUSH JABULEE

SHAMIMA PEREIRA

VAMSI KRISHNA

Documents

Emdi Adchat Group 4