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EMC Strategy & Direction Amitabh Srivastava President Advanced Software Division EMC Corporation

VIRTUALIZE EVERYTHING COMPROMISE NOTHING

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The EMC Exabyte Journey

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20,772 HARD DRIVES

300 PALLETS

8 TRUCKS

85 PETABYTES SOLD INTO ONE WEB SCALE PROVIDER

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Disruptive / Opportunistic IT Trends

Mobile Cloud Big Data Social

T R U S T

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Mainframe, Mini Computer

Terminals

MILLIONS OF USERS

THOUSANDS OF APPS

LAN/Internet Client/Server

PC

HUNDREDS OF MILLIONS OF USERS

TENS OF THOUSANDS OF APPS

Mobile Cloud Big Data Social

Mobile Devices

BILLIONS OF USERS

MILLIONS OF APPS

Source: IDC, 2013

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How Will Data Centers Handle The Growth

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The Software-Defined Data Center

Network

Storage

Server

Managem

ent

SOFTWARE-DEFINED DATA CENTER SERVICES

VIRTUAL DATA

CENTER

VIRTUAL DATA

CENTER

VIRTUAL DATA

CENTER

VIRTUAL DATA

CENTER

VIRTUAL DATA

CENTER

ABSTRACT. POOL. AUTOMATE.

MESSAGING ERP/CRM DATABASE MISSION CRITICAL

BIG DATA HPC

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The Software-Defined Data Center Needs

SOFTWARE-DEFINED COMPUTE, NETWORK AND STORAGE

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A Closer Look At Storage

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EMC Strategy: Best Of Breed Storage

ADVANCED DATA SERVICES

SIMPLE DATA SERVICES

Data Domain, Avamar, & NetWorker

BACKUP

VMAX

VNX

Isilon

Atmos

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EMC: A Leader In Every Category

LEADER SCALE-OUT NAS STORAGE

LEADER OBJECT STORAGE

LEADER HIGH-END STORAGE

LEADER MIDRANGE STORAGE

LEADER

Data Domain, Avamar, & NetWorker

VMAX

VNX

Isilon

Atmos

BACKUP

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RETHINKING CORE DESIGN CRITERIA

XtremIO

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Mainframe, Mini Computer

Terminals

MILLIONS OF USERS

THOUSANDS OF APPS

LAN/Internet Client/Server

PC

HUNDREDS OF MILLIONS OF USERS

TENS OF THOUSANDS OF APPS

Mobile Cloud Big Data Social

Mobile Devices

BILLIONS OF USERS

MILLIONS OF APPS

Source: IDC, 2013

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LAN/Internet Client/Server

PC

HUNDREDS OF MILLIONS OF USERS

TENS OF THOUSANDS OF APPS

Mobile Cloud Big Data Social

Mobile Devices

BILLIONS OF USERS

MILLIONS OF APPS

Source: IDC, 2013

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LAN/Internet Client/Server

PC

HUNDREDS OF MILLIONS OF USERS

TENS OF THOUSANDS OF APPS

Mobile Cloud Big Data Social

Mobile Devices

BILLIONS OF USERS

MILLIONS OF APPS

Source: IDC, 2013

VMAX VNX Isilon

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Customers Want…

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Unconstrained data growth, Manual operations, Siloed infrastructure

LOWER OPEX

What hardware to use, What management system to use

CHOICE

No rip and replace, Path to the third platform

A PATH TO THE 3rd PLATFORM

2 3

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LAN/Internet Client/Server

PC

HUNDREDS OF MILLIONS OF USERS

TENS OF THOUSANDS OF APPS

Mobile Cloud Big Data Social

Mobile Devices

BILLIONS OF USERS

MILLIONS OF APPS

Source: IDC, 2013

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19 © Copyright 2013 EMC Corporation. All rights reserved.

IF YOU WANT TO BUILD A SOFTWARE-DEFINED DATA CENTER.

YOU NEED VIPR

TRUE SOFTWARE-DEFINED STORAGE

FROM EMC

20 © Copyright 2013 EMC Corporation. All rights reserved.

Hyper-Scale

Available

Efficient

On-demand

Ubiquitous

Geo-distributed

Self-Service

Dynamic

Metered

Open

Adaptable

Elastic

Multi-tenant

Secure Always-on

Policy-based

Built For The Cloud

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Enables Open, Extensible Infrastructure & Application Services

A Programmable Platform

Commodity

VNX Isilon

3rd Party

VMAX

REST API’s REST API’s

ViPR Data Services

ViPR Controller

22 22 © Copyright 2013 EMC Corporation. All rights reserved.

IF YOU ARE MANAGING MORE THAN ONE ARRAY.

VIPR CAN HELP.

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Managing EMC Arrays

Reduce Provisioning Time To Seconds – VMAX Block Provisioning 5 Clicks

– VNX Block Provisioning: 5 Clicks

– VPLEX Block Provisioning: 5 Clicks

– VNX/Isilon File Provisioning: 5 Clicks

– EMC RecoverPoint Provisioning: 1 Click

Data Domain, ExtremIO & ScaleIO support in development

24 24 © Copyright 2013 EMC Corporation. All rights reserved.

IF YOU ARE MANAGING ARRAYS FROM MORE THAN ONE VENDOR.

VIPR CAN HELP.

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Managing 3rd Party Arrays

NetApp File Provisioning: 24 Steps to 5 Clicks

Other Platforms Under Consideration – IBM SVC

– HDS

– IBM Arrays

– 3PAR

26 26 © Copyright 2013 EMC Corporation. All rights reserved.

IF YOU ARE INTERESTED IN USING COMMODITY PLATFORMS.

VIPR CAN HELP.

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Commodity Platform Support

Commodity Platform Support In Development – Requires building persistence layer

– Requires new ViPR Global Data Services e.g. Snapshots

EMC Will Support Multiple Platforms – Use a model similar to that used by OS developers

Community Can Add Support For Additional Platforms and Commodity Arrays

28 28 © Copyright 2013 EMC Corporation. All rights reserved.

IF YOU WANT TO DELIVER PUBLIC CLOUD SELF-SERVICE STORAGE CAPABILITIES

WITH ALL THE BENEFITS OF ON-PREMISES STORAGE.

VIPR CAN HELP.

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VIRTUAL STORAGE POOLS

EXCHANGE DATABASE VDI ARCHIVE HADOOP HOME

DIRECTORY

VIRTUAL STORAGE POOLS

EXCHANGE DATABASE VDI ARCHIVE HADOOP HOME

DIRECTORY

Deliver Storage Via Catalog of Services

Service Catalog

Block Storage For VMware VDI

Block Storage For MS Exchange

Block Storage For Oracle Databases

File Storage For Windows Home Dirs

File Storage For SourceOne Archive

File Storage For Hadoop MapReduce

ViPR Provides Self-Service Access

30 30 © Copyright 2013 EMC Corporation. All rights reserved.

IF YOU WANT A NO-RISK OPPORTUNITY TO TRY

SOFTWARE-DEFINED STORAGE.

VIPR CAN HELP.

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EMC ViPR – Non-Production Use

VNX Isilon

3rd Party

VMAX

ViPR Object Data Service

ViPR Controller

Commodity

EMC ViPR Platform

Provisioning Self-Service

$0 Reporting Automation

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All APIs are open for developers and ISVs

ViPR Online: Cloud service to enable ISVs to test their applications with ViPR

Broad Developer Support

33 33 © Copyright 2013 EMC Corporation. All rights reserved.

IF YOU WANT TO START TESTING TODAY.

VIPR CAN HELP.

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What Are We Shipping Today?

ViPR Controller 1.0 – Support for VMAX, VNX, Isilon, VPLEX, RecoverPoint &

NetApp

ViPR Object Data Service – Support for S3, SWIFT, and Atmos APIs

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Integrating with VMware Stack

EMC Software-Defined Storage

Commodity

VNX Isilon

3rd Party

VMAX

Infrastructure Management

Storage Resource

Mgmt Suite

vCloud Automation Center

vSphere vCenter Operations Manager

Service Assurance

Suite

VASA ADAPTER

PLUG-IN

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For Deeper Visibility

Fully Integrated Suite – Single UI, installation &

discovery process

– Replaces ControlCenter & ProSphere

Expanded Platform Support

Streamlined ECC Upgrade Path

37 37 © Copyright 2013 EMC Corporation. All rights reserved.

IF YOU WANT A SIMPLE PATH TO 3rd PLATFORM.

VIPR CAN HELP.

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Future ViPR Updates Future Data Services & APIs

HDFS Data Service - Q4 2013

OpenStack Cinder plugin available now

Under Consideration – Data Migration Data Service

– Backup/Recovery Data Service

– File Data Service

– Block Data Service

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LAN/Internet Client/Server

PC

HUNDREDS OF MILLIONS OF USERS

TENS OF THOUSANDS OF APPS

Mobile Cloud Big Data Social

Mobile Devices

BILLIONS OF USERS

MILLIONS OF APPS

Source: IDC, 2013

40 © Copyright 2013 EMC Corporation. All rights reserved.

PROJECT NILE THE DATA PLATFORM FOR CLOUD-SCALE

APPLICATIONS

41 © Copyright 2013 EMC Corporation. All rights reserved.

Why People Use Public Cloud Storage

42 © Copyright 2013 EMC Corporation. All rights reserved.

THE WORLDS FIRST COMMERCIALLY AVAILABLE PROJECT NILE

COMPLETE WEB-SCALE STORAGE INFRASTRUCTURE FOR YOUR DATA CENTER

COMPLETE

File

Object

Block

WEB-SCALE

Exabyte+

Self-Service

Elastic

ANY DATA CENTER

Service Provider

Enterprise

43 43 © Copyright 2013 EMC Corporation. All rights reserved.

IF YOU ARE STRUGGLING WITH SHRINKING BUDGETS,

MASSIVE DATA GROWTH, HIGH OPEX,

AND NEED A PATH TO CLOUD

YOU NEED VIPR.

44 © Copyright 2013 EMC Corporation. All rights reserved.

VIRTUALIZE EVERYTHING COMPROMISE NOTHING

45 © Copyright 2013 EMC Corporation. All rights reserved.

Talk To Us About EMC Software

Amitabh Srivastava

President

Chris Ratcliffe

Marketing

Art Min

Strategy

Michael Hoff

Sales Marketing