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Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppega ard How Integrating Ubiquitous Computing Technologies Can Help to Develop New Voices, Engage With Diverse Perspectives, and Attract New Audiences

Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

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Page 1: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Embracing Mobile

Presented by:Brett Oppegaard, Ph.D.

Washington State University VancouverApril 2013

@brettoppegaard

How Integrating Ubiquitous Computing Technologies Can Help to Develop

New Voices, Engage With Diverse Perspectives, and Attract New Audiences

Page 2: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

People on this planet

Photos courtesy of, from left to right: Getty Images and National Geographic

Page 3: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

Mobile subscriptions worldwide

Photos courtesy of, from left to right: Getty Images, IntoMobile.com, Wired, and Textually.org

Page 4: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

People with access to basic sanitation

Photos courtesy of, from left to right: Getty Images and Whale.To

Page 5: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

Toothbrushes worldwide

Photos courtesy of, from left to right: Getty Images and RiseAboveCebu.blogspot.com

Page 6: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

Desktop PCs in use worldwide

Photos courtesy of, from left to right: Getty Images and ImageShack.us

Page 7: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

In both 2011 and 2012 …In each of the past two years, more than 1

billion “smart” mobile devices (phones, tablets, etc.,

with Internet connections and the ability to run third-party

apps) were sold worldwide.Source: Read-Write-Web, IDC.

Page 8: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

Growing connectedness via mobile tech

Mobile users with smartphones (in the U.S.): 55 percent

Mobile users with smartphones, 25-34 (in the U.S.): 74 percent

How does interpretation change when everyone and everything is connected via technology?

How should our systems be changing to reflect that?

Page 9: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

Mobile has become an appendage

How does interpretation change when everyone and everything is connected via technology …

all of the time?

Page 10: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

Mobile is big business, and start-ups … Some “Mobile-First” companies of note:

Page 11: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

Mobile is big business, and start-ups … “Mobile-first” companies:

Worth = $1 billion Worth = $967 million

In April 2012, Instagram, a company

with 13 employees, which had been in

business for less than two years, sold. The value that day was

higher than The New York Times.

Page 12: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

Mobile is big business, and start-ups … “Mobile-first” companies:

In March 2013, 17-year-old

Nick D’Aloisio, who still was in high

school, sold his news-reading app, Summly,

to Yahoo for

$30 million.D’Aloisio. Photo courtesy of: Getty Images

Page 13: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

What is different about mobile?It's not just about a telephone and a calendar being in the same place, or even really the convenience of only carrying one technology device ...

• Ubiquitous, part of us (like an appendage)

• Connected to the communal brain everywhere, always

• Sensory inputs/outputs; creates interactive possibilities

• Personalized, highly usable

• Location / Spatial / Contextual awareness

• Social connector, includer / Anti-social avoider, excluder

• Direct link to people, not places; microcoordinator

• Makes the otherwise inaccessible accessible

• Offers analytics, from self-awareness to surveillance

• Synthesis creates new communication options

Page 14: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

Mobile models: Examples from the field

The Corner: 23rd and UnionA free mobile app, developed as a public radio

documentary, based upon user-generated content.

Also try: City of Memory, WhatWasThere, VozMob, Stories Everywhere, Murmur, etc.

(All links available at: mobilestorytelling.net) http://23rdandunion.org/

New voices, diverse perspectives, new audiences

Interactive possibilities:User-generated content

Page 15: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

Mobile models: Examples from the field

Bomb SightA free mobile app, by the University of

Portsmouth, based upon original census maps and historical images.

Also try: Walking Through Time, Milk, Time Shutter, Sepia Town, etc.

(All links available at: mobilestorytelling.net)

http://bombsight.org/

New voices, diverse perspectives, new audiences

Accessible/inaccessible:Augmented reality

Page 16: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

Mobile models: Examples from the fieldMuseum of London: StreetMuseum

http://www.museumoflondon.org.uk/Resources/app/you-are-

here-app/home.html

New voices, diverse perspectives, new audiences

Accessible/inaccessible:Augmented reality

Page 17: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

Mobile models: Examples from the fieldCleveland Historical

A free mobile app, developed by Cleveland State University, offers layered, map-based multimedia

presentations, which are curated.

Also try: Philly History, Shakespeare’s London, Niagara 1812, Murder at Harvard, City Sonic, etc.

(All links available at: mobilestorytelling.net)

http://clevelandhistorical.org/

New voices, diverse perspectives, new audiences

Communal brain:Curated content

Page 18: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

Mobile models: Examples from the fieldFort Vancouver Mobile www.fortvancouvermobile.net

New voices, diverse perspectives, new audiences Synthesis creates new

communication options

Page 19: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

What will we be doing with mobile?“The computer in your cell

phone today is a million times cheaper, and a thousand

times more powerful and about a hundred thousand

times smaller (than the one computer at M.I.T. In 1965)” ...

“So what used to fit in a building, now fits in your pocket. What fits in your

pocket now will fit inside a blood cell in 25 years.”

-- Ray Kurzweil

Page 20: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Brett Oppegaard, Ph.D., WSU Vancouver, [email protected], @brettoppegaard, 360-546-9416 (o)

What should you be doing with mobile?

What jobs do people who connect with your systems need done?

How can your systems be more mobile-oriented?

Page 21: Embracing Mobile Presented by: Brett Oppegaard, Ph.D. Washington State University Vancouver April 2013 @brettoppegaard How Integrating Ubiquitous Computing

Thank you!