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21-23 M AY2018BEIJINGC H I N A N AT I O N A L
CONVENTION CENTER
FOR TRADE
VISITORS ONLY
Ch
ina
TopWine
CHINA IS AN INCREDIBLY EXCITING MARKET
EMBRACING IMPORTED WINE FASTER THAN ANY OTHER COUNTRY
AROUND 73% OF THE PRESENT FREQUENT WINE CONSUMERS IN CHINA ARE AGED UNDER 45.
THEY REGARD WINE AS A LIFESTYLE!
CHINA IS AN ONLINE COUNTRY. RESEARCH ESTIMATES THAT IN THE YEAR 2017 THERE WILL BE 21 MILLION ONLINE WINE
BUYERS WHO LOOK FOR IMPORTED WINE.
CHINESE WINE DRINKERS ARE INCREASINGLY KEEN TO
SAMPLE NEW VARIETIES FROM DIFFERENT COUNTRIES.
THE NEXT TOPWINE CHINA WILL TAKE PLACE FROM MAY 21 TO 23, 2018. THIS DATE PERFECTLY FITS IN THE CHINESE WINE CALENDAR FOR 2018. MOREOVER, THE CHINA NATIONAL CONVENTION CENTER IS BEIJING’S MOST ATTRACTIVE AND VERSATILE EXHIBITION COMPLEX!
Research estimates that China will be the world’s second largest wine market after the United States by 2020,
and will grow 39.8% in the following three years. The overall turnover of the Chinese wine market will reach
21.7 billion dollars by 2020. Previously Chinese buyers saw wine primarily as a prestigious gift to give to others,
but that’s changing, with personal consumption growing at break-neck speed.
CHINA WILL BE WORLD’S SECOND LARGEST WINE MARKET BY 2020
Graphic by www.digitaltoasia.com
Ch
ina
TopWine
FACTS & FIGURES
* The total number of visitors for this survey is 8191, of which 8190 answered the question.
** The total number of visitors for this survey is 8191, of which 8175 answered the question.
*** The total number of visitors for this survey is 8191, of which 8188 answered the question.
**** The total number of visitors for this survey is 8191, of which 8183 answered the question.
The percentage is based on the number of visitors who answered this question and
the total percentage is beyond 100% due to some visitors made multiple choices.
RED, WHITE AND ROSE
SPARKLING WINE
CHAMPAGNE
DESSERT WINES
SPIRITS / BEER
10
20
30
40
50
60
70
80
90
100
TWC 2016 VISITOR PROFILE: *
45,31%MANAGER
YES RECOMMENDS ONLY NO
29,31%DECISION MAKER
68,35 % 21,15 % 10,50 %
1,74%NOT
SPECIFIED
23,52%HOTEL CATERING
STAFF
CONNECT WITH INDUSTRY LEADERS 25,87 %
WITNESS NEW TRENDS 35,47 %
PURCHASE WINES 34,92 %
SOURCE NEW WINES 31,89 %
EXPAND BUSINESS NETWORK 21,79 %
DISCUSS PARTNERSHIP 28,93 %
DEVELOP WINE KNOWLEDGE 28,51 %
OTHERS 1,34 %
%61,76
%47,01
%35,81
%2,54
%55,86
DO YOU MAKE PURCHASING DECISIONS: **
PURPOSE OF VISITING TWC 2017: ***
SPECIFICALLY INTERESTED IN: ****
47,51% Manager
36,24% Decision Maker
1,14% Not Speci�ed
15,11% Hotel Catering Sta�
TWC 2017 VISITOR PROFILE: *
IN TOTAL 10.314 VISITORS GATHERED AT TOPWINE CHINA 2017
TopWine China offers a top notch supporting
programme during all three days of the event,
focusing great attention to wine education. The high-
level programme will again be quite extensive and
diverse. The free tastings, inspiring presentations
and master classes will either be organised in one of
the two seminar rooms on the exhibition floor or by
exhibitors at their stands.
In 2017 there were tastings organised by Germany,
France, Australia, Spain, New Zealand and Argentina. The
famous wine magazine Decanter together with www.
decanterchina.com again organised a Master Class, while
James Halliday, the respected wine critic and vigneron
from Australia, shared his wine knowledge with the trade
visitors during three different Master Classes.
TOPWINE CHINA IS AN EXTREMELY VALUABLEEVENT, TO MEET AND INTERACT WITH A HIGH
CALIBRE AUDIENCE
CHINESE WINE CONSUMERS HAVE A GROWING THIRST FOR KNOWLEDGE
LIVE INSPIRATION AND EDUCATION
POSITION YOUR WINE IN FRONT OF A PROFESSIONAL AUDIENCE
DYNAMIC ENVIRONMENT FOR
SALES
TopWine China 2018 will provide your
company with a great opportunity to
connect with qualified buyers with strong
purchasing power, to showcase your
wines, to build brand awareness and to
network and establish business relations
with the wine industry’s most important
professionals in China.
It is the place to be if you want to
penetrate the Chinese market.
By participating in this wine showcase,
you not only raise your profile, network
with buyers and introduce new wines …
but also get the opportunity to hold
face-to-face meetings and conclude deals.
Your future customers will be there!
BY PARTICIPATING AT TOPWINE CHINA 2018 YOU CAN BENEFIT FROM CONTINUOUS ONLINE EXPOSURE, DURING AND AFTER THE SHOW AT
WWW.TOPWINECHINA.COM AND WWW.TOPWINECHINA.CN
Ch
ina
TopWine
UNIQUE STRENGTHTopWine China 2018 is organized by Industrial Promotions International (I.P.I.) from the Netherlands, in partnership with Beijing Partnerworld Co. Ltd.
The unique strength of TopWine China is that the exhibition will again be co-organized by the China National Enterprises Association for Foreign Trade and Economic Cooperation, a department of the Ministry of Commerce in China, a very influential body within the Chinese Government.
Furthermore the event has the support of various Chinese alcohol, wine and hotel related associations.
LIVE INSPIRATION AND EDUCATION
There are two ways to take part as an exhibitor:
SPACE ONLY AND SPACE PLUS WALK ON PACKAGE
SPACE ONLY n 295 / US$ 356 per square meter*
Bare floor space is ideal for country pavilions
and individual large exhibits. Construction of
the stand is your own responsibility.
SPACE PLUS WALK ON PACKAGEMinimum 9m² stand space
n 409 / US$ 491 per square meter*
Above 9m² stand space
n 399 / US$ 481 per square meter*
* All rates include glasses, rinsing service, ice-cubes, ice-buckets, spittoons and water.
ALL WALK ON PACKAGES INCLUDE STAND STRUCTURE CONSISTING OF WALLS, CARPET, FASCIA WITH COMPANY AND COUNTRY NAME, LOCKABLE STOREROOM, COUNTER,
FURNITURE, ELECTRICALS (SPOTLIGHTS AND 1 POWER SOCKET), AND DAILY STAND CLEANING.
REACH AN EXCLUSIVE AUDIENCE WHEN THEY ARE READY TO BUY!
Make TopWine China part of your annual marketing strategy.
Use the exhibition as a gateway for expanding your market in this
huge country. Get a better understanding of the evolution of wine
consumption in China and meet thousands of Chinese decision makers.
BOOK YOUR STAND SPACE ONLINE: WWW.TOPWINECHINA.COM
TopWine China 2018 is exclusively reserved for
professionals in the wine industry and associated
fields. Who will you meet?
• WINE TRADING AND RETAIL: AGENTS,
IMPORTERS, EXPORTERS, DEALERS,
WHOLESALERS, FRANCHISERS,
SALES REPRESENTATIVES
AND RETAILERS.
• GENERAL MERCHANDISE STORES,
SUPERMARKETS, HYPERMARKETS
AND BEVERAGE WAREHOUSES:
GENERAL MANAGERS, PURCHASERS
AND SALES MANAGERS.
• BARS, HOTELS, RESTAURANTS
AND NIGHT CLUBS: GENERAL MANAGERS,
FOOD & BEVERAGE MANAGERS,
HOTELIERS, CHEFS, WINE MANAGERS
AND SOMMELIERS.
• DUTY FREE OPERATIONS: OPERATORS
OF DUTY FREE SHOPS, PURCHASERS OF
AIRLINE, CRUISE AND FERRY COMPANIES.
• CATERING: PARTY CATERERS, EVENT
CATERERS, EXHIBITION CATERERS.
• E-COMMERCE: WINE WEBSITE OWNERS.
• DIVERS: SPECIALIZED ASSOCIATIONS
AND INSTITUTIONS.
All qualified buyers come to TopWine China 2018
to see your products, to keep up-to-date with
trends and new consumption patterns, to see
specific wineries, to compare, and to network.
REACH AN ENTHUSIASTIC AUDIENCE
EXCEPTIONAL INVITATION TOOLS FOR VISITORS To ensure a maximum number of visitors to TopWine
China, the Organisers will take a proactive marketing
approach. Our high impact marketing activities for
the visitor pre-registration campaign, include a.o.:
apps, mobile application, social media
(Weibo, LinkedIn), WeChat blasts, digital invitations,
email and MS broadcasts, online show previews,
digital newsletters, website (English and Chinese),
online wine carousel, personal phone calls,
banner and advertising campaigns.
To further support the marketing mix several
roadshows are being organised in second-tier cities.
TOPWINE CHINA 2018 WILL OFFER YOU JUST WHAT YOU WANT: QUALIFIED BUYERS WITH
STRONG PURCHASING POWER FROM THE NORTHERN CHINA REGIONS, THE NORTHEAST
CHINA REGION AND THE EASTERN CHINA REGION.
WWW.TOPWINECHINA.COM
Ch
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TopWine
Ch
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TopWine
For countries not being mentioned below or for further information and space bookings, please contact:
Gerdi Hondebrink or Marleen JerusalemB.V. Industrial Promotions International (I.P.I.)P.O. Box 225, 7470 AE Goor The Netherlands Tel.: +31 (0)547 27 15 66 E-mail: [email protected] [email protected]
WW
W.TO
PWIN
ECHI
NA.CO
M
PRA0
7/17
ITALY / GREECE / ROMANIA / TURKEYFabio Potestà or Elda GuidiMediapoint & Communications SrlCorte LambruschiniCorso Buenos Aires, 8V Piano - Interno 716129 Genova, ItalyTel.: +39 010 570 4948E-mail: [email protected] [email protected]
FRANCE / SPAIN / PORTUGAL / LATIN AMERICA / SOUTH AFRICAHamilton Pearman or Isabelle Pearman32 rue du 8 mai 194594510 La Queue en BrieFranceTel.: +33 1 45 93 08 58Mob.: +33 6 08 31 05 75E-mail: [email protected]
NORTH AMERICA Trevor Pease3726 East Ember Glow WayPhoenix, AZ 85050USATel.: +1 480 659 0578E-mail: [email protected]
PRC / SOUTH EAST ASIA Tang Tang and Lydia Huan HuanBeijing Partnerworld Co. Ltd.Room 221-225, 2nd floor MOMA TowerNo.199 Chaoyang Bei RoadChaoyang DistrictBeijing, PRC 100026Tel.: +86 10 844 67 482E-mail: [email protected].: +86 10 844 67 483E-mail: [email protected]
GERMANY / AUSTRIA / BENELUX / SWITZERLANDArthur SchavemakerKenter & Co. B.V.P.O. Box 1307470 AC GoorThe NetherlandsTel.: +31 547 27 50 05E-mail: [email protected]
AUSTRALIA / NEW ZEALANDGeorge Zhu and Alex LuBeijing Partnerworld Co. Ltd.Room 221-225, 2nd floor MOMA TowerNo.199 Chaoyang Bei RoadChaoyang DistrictBeijing, PRC 100026Tel.: +61 406 699 408
+86 139 1050 9868E-mail: [email protected] Tel.: +86 10 594 41 958
+86 139 1171 8365 E-mail: [email protected]
GEORGIA / KAZAKHSTAN / ARMENIA / AZERBAIJAN / UKRAINE / RUSSIAGeorge AzniashviliKostava Ave, I Lane N11a-062a0179 TbisliGeorgiaTel.: +995 579 303355E-mail: [email protected]
21-23 M AY2018BEIJING
GET IN CONTACT WITH US
