Embedding Social Responsibility into the Corporate DNA. September 2013

Embedding Social Responsibility into the Corporate DNA.

September 2013

www.pwc.com/na

My contribution to societyPwC 2

Peeling off the layers

September 2013

The PwC Corporate Social Responsibility experience5.

Understanding your purpose2.

Finding your purpose3.

Keys to a life of predictable miracles 4.

Corporate social responsibility? What is all the fuss about?

1.

Conclusion6.

My contribution to society3PwC

Corporate Social Responsibility? What’s all the fuss about?

“... the private sector can make a huge deal of

difference in poor people’s life around the world with balancing between self-interest and caring for others, profit and poor which always have been

keeping distance.”

~ Bill Gates at Davos, 2008Co-Chair of the Bill & Melinda Gates

FoundationSeptember 2013


CSR is all about enabling people to experience their

miracle

What is all the fuss about CSR?

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”

~ Winston Churchill

“You must be the change you wish to see in the world”

~Mahatma Gandhi

“Goodness is the only investment that never fails”

~ Henry David Thoreau, American writer

September 2013


Precursor to a purpose driven life

You were made by God and for God; and until you understand that, life will never make sense

~ Rick Warren

September 2013


Understanding your purpose

“Success is knowing your purpose in life, growing to reach your potential, and sowing seeds that benefit others” ~ John C. Maxwell “Reactive firms deny responsibility and do less, defensive firms admit responsibility but fight it , accommodative firms accept responsibility by doing all that is required, while proactive firms anticipate responsibility by doing more than is required.” Kai Hockerts, Mette Morsing, Jonas Eder-Hansen, Per Krull (Copenhagen Business School, Denmark)

You are here for a reason. Be busy and satisfy your purpose

What will be lost if your organization disappears?

September 2013

My contribution to societyPwC

Integrity

Team work

Empathy

Innovation

Linking your core business to your values and CSR

7

Core Busines

s

September 2013

PwC


Keys to a life of predictable miracles (Based on a book by Bruce Wilkinson)

The Master key

An urgent prayer to be sent by God to do His work. “Please send me!”

Corporate Social Responsibility (CSR) can be a vehicle for innovation and competitive advantage, while solving challenging social and ecological problems. Take the lead

Profitability and Competitiveness through inclusion of CSR in corporate strategies, corporate values. A wining formula

1

September 2013


Keys to a life of predictable miracles

The People key2The key on how you make God’s agenda for people your own.

Expand on the basics of only providing funding and resources for worthwhile social causes.Have a real plan for products/services in the best interests of society e.g. using safe materials for manufacturing, environmental initiatives, job creation and economic development.

September 2013



The Spirit Key (Intuition)

With this key you partner with the spirit by listening to the intuitive voice.

Adhering to corporate social responsibilities, is likely to lead to easier experience when dealing with politicians and government regulators.

Let you inner voice guide you in a conflict about profit maximisation at the expense of society and the environment. Let the intuitive voice guide you.

3

September 2013



The Risk key4

Small pressure groups should be taken seriously by corporations. Mohamed Bouziz’s act became a catalyst for the Tunisian Revolution and the Arab spring.

The risk of CSR is that you yield no measurable results, yet taking social responsibility seriously, is less likely to attract public campaigns and demands for government inquiries against it.

The bible is riddled with stories of faith in the midst of adversity (David vs Goliath, Moses in front of the Red Sea, Jesus’ disciples vs the Roman empire).

September 2013



The Money key5This key unlocks a financial miracle for another person and it happens because God sends you with his resources to a person who has a need

Focusing on the unmet needs of low-income populations can create profitable markets while also helping the poor address some of their most urgent needs

What are the needs around you? Act now.

September 2013



The Dream key

With this key, God commits you – the Dream Champion, with someone in need of embracing his God-created life dream;

You and I have the key that can unlock their destiny; however we must unlock ours first

Offer support for people to receive their dreams. Allow employees time to mentor others.

6

September 2013

PwC


Through the PwC Trust, our staff give monthly contributions which are matched dollar for dollar by PwC and then donated to children from disadvantaged communities.

We support the CSO AIDS Orphan Trust relating Administrative expenses which was founded by one of our director Dr. Christina Swart- Opperman.

We are providing support to the UNAS, a platform of accounting students.

September 2013

The PwC Corporate Social Responsibility Experience

We feel that it’s every Namibian’s responsibility to contribute to the growth and wellbeing of the country and to demonstrate that it starts with us, we are engaged in the following:


PwC is involved with Men on the side of the road, an association that works with unemployed men, by creating job and training opportunities.

African Leadership Institute (ALI) – Is chaired by PwC where I also serve as the presenter. We encourage our managers to attend.

We have allocated a fee time for professional services rendered to not for profit organizations.

We have sponsored Spelquizbee, a spelling competition for Secondary School Learners all over Namibia initiated by Prime Focus Magazine, - 20 schools competed in this competition.

September 2013

The PwC Corporate Social Responsibility Experience (Continued)


CSR initiatives are usually broad based and long term as they focus on community related issues such as poverty eradication, environmental issues. To the contrary, sponsorship are usually concerned with addressing a particular need with the aim of gaining exposure leverage at that particular time.

While Corporate Social Responsibility is built on the premise of making money in an ethical and sustainable way, sponsorship programs on the other hand are focused on creating or building brand awareness.

September 2013

Sponsorship Vs CSR


“What will be lost if our company disappears?”

Jim Collins

September 2013

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Embedding Social Responsibility into the Corporate DNA. September 2013