Embargo Information

Today’s Presentation is Embargoed Until

February 9, 2010 at 6:00am Pacific

Notebook Sales Continue to Outpace Desktop

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

2006 2007 2008 2009 2010* 2011* 2012* 2013* 2014*

Desktop Notebook

WW Unit Sales

Source: Gartner, Sept 2009 (*=estimate)

GPU Central to Top Software Companies Strategies

Video Playback

Digital Illustration

TV Tuners

3D Modeling

Video Enhancing

Photo Tagging

Audio

Video Surveillance

Media Conversion

New GPU Applications Enhance Consumer’s Digital Needs

Video Editing

BaofengMedia Converter

1: Distant Guns: The Russo-Japanese War at Sea

2: 007: Quantum of Solace3: 1944 Battle for the Bulge4: 25 to Life5: 3DMark Vantage" OS_TYPE="Vista6: 3DMark017: 3DMark038: 3DMark059: 3DMark0610: 3DMark200011: 4x4 Evo 212: 7.62 mm13: A.I.M. Racing14: APB15: ATI Caves Demo16: ATI Chimp Demo17: ATI Gargoyle Demo18: AVA19: Aces High20: Act of War21: Act of War: High Treason22: Adobe Acrobat 823: Adobe After Effects CS424: Adobe Encore CS425: Adobe Photoshop CS426: Adobe Premiere CS427: Adobe Soundbooth CS428: Adrenalin 2: Rush hour29: Adrenalin: Extreme Show30: Adrianne31: Advent Rising32: Aerial Strike: The Yager Missions33: Agatha Christie: Murder on the Orient

Express34: Age of Booty35: Age of Conan: Hyborian Adventures36: Age of Empires III37: Age of Empires III: The Asian Dynasties38: Age of Mythology39: Aggression: Europe 191440: Aion41: Air Conflicts42: Alarm for Cobra 11 Nitro43: Alien Arena 200644: Alien Breed45: Aliens: Colonial Marines46: All Play-On-line Games47: Alone in the Dark V48: Alpha Prime49: America's Army50: American McGee's: Alice

51: American McGee's: Grimm52: Ancient Wars: Sparta53: Ankh: Heart of Osiris54: Anno 170155: Apocalyptica56: AquaMark 357: AquaNox 2: Revelation58: Archlords59: Area 5160: Armed Assault61: Armed and Dangerous62: Armies of Exigo63: Arthur and the Invisibles64: Arx Fatalis65: Assassin Creed66: Audition67: Auto Assault68: BMW M3 Challenge69: Bad day: LA70: Baghdad Central: Desert Gunner71: Batman: Arkham Asylum72: Battlefield 194273: Battlefield 274: Battlefield 214275: Battlefield Vietnam76: Battlefield: Heroes77: Battleforge78: Battlestar Galactica79: Battlestations Midway80: Battlestations: Pacific81: Bee Movie82: Beowolf83: Bet on Soldier84: BigWorld85: Bionic Commando86: Bionic Commando: Rearmed87: Bionicle Heroes88: Bioshock89: Black and White 290: Black and White 2: Battle of the Gods91: Blacksite: Area 5192: Blazing Angels: Squadrons of WWII93: Blitzkrieg II94: Blood Magic95: Bloodrayne 296: Blowout97: Boiling Point: Road To Hell98: Bone99: Borderlands100: Breed

101: Brian Lara International Cricket 2007102: Broken Sword: The Angel of Death103: Brothers In Arms: Hell's Highway104: Brothers In Arms: Road to Hill 30105: Burnout Paradise106: Cabal107: Caesar IV108: Call of Cthulu: Dark Corners of the Earth109: Call of Duty110: Call of Duty 2111: Call of Duty 4: Modern Warfare112: Call of Duty: United Offensive113: Call of Duty: World at War114: Cascades" OS_TYPE="Vista115: CellFactor116: Champions Online117: Chinese Paladin 4118: Chrome119: Chronicles of Narnia120: Chronicles of Narnia: Prince Caspian121: City of Heroes122: CityLife123: CivCity: Rome124: Civilization 4125: Civilization 4: Beyond Sword126: Civilization 4: Warlords127: Clear Sailing128: Clive Barker's Jericho129: Clive Barker's Undying130: Code Creatures131: Code of Honor 2132: Codename Panzers: Cold War133: Codename: Panzers Phase II134: Cold Fear135: Cold War136: Colin McRae DiRT137: Colin McRae Rally 4138: Colin McRae Rally 5139: Comanche 4140: Command and Conquer 3: Kane's Wrath141: Command and Conquer 3: Tiberium Wars142: Command and Conquer: Red Alert 3143: Command and Conquer: Renegade144: Commandos: Strike Force145: Company of Heroes146: Conan147: Condemned: Criminal Origins148: Conflict 4 Global Storm Terror149: Conflict: Denied Operations150: Conflict: Desert Storm

151: Contract J.A.C.K.152: Cossacks II153: Counter-strike: Source154: Crashday155: Crazy Frog Racer156: Crazy Kickers157: Crazy Machines II158: Crazy Racing Kart Rider159: Cricket 2005160: Crime Craft161: Crime Life162: Cryostasis163: Crysis164: Crysis: Warhead165: Cyberlink Power DVD166: D3DRightMark167: Damnation168: Dark Age of Camelot169: Dark Messiah of Might and Magic170: Dark Sector171: Dark Star One172: Dark Void173: Dark and Light174: David Douillet Judo175: Dawn176: Dawn of Magic177: Dawnspare: Prelude178: Day of Defeat: Source179: Day of Sail180: Dead Space181: Dead to Rights182: Death Track: Resurrection183: Death to Spies184: Dekaron185: Delta Force: Black Hawk Down186: Delta Force: Xtreme187: Delta Force: Xtreme 2188: Demigod189: Demonik190: Desert Rats vs Africa Corps191: Desperados 2: Cooper's revenge192: Desperate housewives193: Devil May Cry 3194: Devil May Cry 4195: Diablo II196: Digital Combat Simulator: Black Shark197: Dino bones demo198: Dirt Track Racing2199: Disciples 3200: Doom 3

201: Dragon Age202: Dragon Throne + Expansion203: Dragonshard204: Drakan: Order of the Flame205: Drakensang206: Dreadnought207: Dream Pinball 3D208: Dreamfall: The Longest

Journey209: Dreamlords210: Driver 3211: Driver: Parallel Lines212: Dungeon Cleaners213: Dungeon Lords214: Dungeon Runners215: Dungeon Siege216: Dungeon Siege 2217: Dungeons and Dragons Online218: Dusk219: EA Sports Rugby 06220: EA Sports Rugby 2005221: Earth 2150: Moon Project222: Earth 2160223: Earthrise224: El Matador225: Elder Scrolls 3: Morrowind226: Elder Scrolls 4: Oblivion227: Emergency 4228: Empire Earth II229: Empire Earth II: Art of

Supremacy230: Empire Earth III231: Empire: Total War232: Enclave233: Enemy Territory: Quake Wars234: Eragon235: European Street Racing236: Eve Online237: EverQuest238: EverQuest 2239: Evolution GT240: Ex Machina: Meridian 113241: Ex-Machina242: Exodus from the Earth243: Exteel244: F.E.A.R.245: F.E.A.R. 2: Project Origin246: F.E.A.R: Extraction Point 247: F.E.A.R: Perseus Mandate 248: F1 Challenge 99-02249: FIFA Online250: FIFA Soccer 2005

251: FIFA Soccer 2006252: FIFA Soccer 2007253: FIFA Soccer 2008254: FIFA Soccer 2009255: FIFA World Cup Germany 2006256: Fable: The Lost Chapters257: Faces Of War258: Fallen Lords: Condemnation259: Fallout 3260: Fantasy Wars261: Far Cry262: Far Cry 2263: Fast Lane Carnage264: Firefox265: Firetruck266: FlatOut267: FlatOut 2268: FlatOut: Ultimate Carnage269: Football Manager '05-'09270: Ford Racing 2271: Ford Racing 3272: Fort Boyard273: Freaks! Slammin' Traffic274: Free Realms275: Freedom Fighters276: Freedom Force vs. the Third Reich277: Freelancer278: Froggy279: Frontlines: Fuel of War280: Full Spectrum Warrior281: Full Spectrum Warriors: Ten

Hammers282: Fury283: Future Force Company Commander284: GLStress285: GPUGauge286: GT Legend287: GTR - Fia GT Racing288: GTR 2289: GTi Racing290: GUN291: Galactic Civilizations II: Dread Lords292: Gears of War293: Getting Up: Contents Under

Pressure294: Ghost Recon: Advanced Warfighter295: Ghost Recon: Advanced Warfighter

II296: Ghostbusters: The video game297: Glory of the Roman Empire298: Godfather II299: Godfather: The game300: Gods and Heroes: Rome Rising

301: Goliath302: Gore303: Gothic 2304: Gothic 3305: Granado Espada306: Grand Ages: Rome307: Grand Theft Auto 3308: Grand Theft Auto 4309: Grand Theft Auto: San Andreas310: Grasen311: Ground Control 2312: Guild Wars313: Guitar Hero: World Tour314: Gun Metal315: GunZ Online: The Duel316: Gunship: Apocalypse317: HDRLighting318: Half Life319: Half Life: Deathmatch Source320: Half Life: Source321: Half-Life 2322: Half-Life 2: Deathmatch323: Half-Life 2: Episode One324: Half-Life 2: Episode Two325: Half-Life 2: Fakefactory Cinematic Mod326: Half-Life 2: Lost Coast327: Halo328: Halo 2329: Harry Potter And The Goblet Of Fire330: Harry Potter and the Prizoner of Azkaban331: Hellgate: London332: Hellgate: London DX10" OS_TYPE="Vista333: Heroes of Might and Magic V334: Heroes of the Annihilated Empires335: Heroes of the Pacific336: High Heat Major League Baseball 2004337: Hitman 2: Silent Assassin338: Hitman Contracts339: Hitman: Blood Money340: Holic341: Homeworld 2342: Horse Racing Manager 2343: Hour of Victory344: HuangEonline345: Hunting 4346: Huxley347: Hyperball Racing348: IL 2 - Sturmovik349: IL-2 Sturmovik: Forgotten Battles + Ace Expansion

Pack350: Ice Age 2: The Meltdown

And…Confidently Play All Popular PC Game Titles

But there is Usually a Tradeoff when Designing a Notebook

The Pursuit of Performance AND Battery Life

2010200920082007

Sony VAIO SZReboot Required

Integrated Graphics

Poor Performance

Dell Studio XPS 13No reboot, Still Manual

Switchable GraphicsGreat Performance, but…

NVIDIA Switchable GraphicsASUS UL50Vt

ASUS UL50Vt (Switchable Graphics)

Switchable Graphics: Few Users Ever Switch

Roger KayPresidentEndpoint Technology Associates

of users ever switch

1%Switchable graphics is a great idea in theory, but in practice people rarely switch. The process is just too cumbersome and confusing. Some buyers wonder why their performance is so poor when they think the discrete GPU is active, but, unknown to them, it isn’t.

““ONLY

The Problems with Switchable Graphics

Result: Performance OR Battery Life. Not Both.

✖ Manual Switch Required User Must Remember to Switch

✖ Blocking Applications User Must Close Apps to Switch

✖ Delayed Switch 5-10 second wait required

✖ Screen Flicker Appears Buggy

It Should Work Like AHybrid Car

Great Battery Life.

Great Performance.

Simply Works.

The First Notebook with OptimusASUS UL50Vf

Optimus

The Classic IGP vs. GPU Tradeoff

8-10hrs

1-3 hrs

IntegratedGraphics

Discrete GPU

1x 5-10x

Battery Life

Performance

8-10hrs

1-3 hrs

IntegratedGraphics

Discrete GPU

NVIDIAOptimus

1x

Battery Life

Performance

NVIDIA Optimus — Great Battery Life. Great Performance

5-10x

NVIDIA Switchable Graphics — Topology

IGP

CPU

Muxes Software Switch

GPUGPU

Display

NVIDIA Optimus TopologyIGP is a Display Controller

Display ControllerIGP

CPU

IGP Used for Office, Basic Web, etc

GPU Completely Shut OffDisplay

GPUGPU

IGP

GPU*Patent Pending

NVIDIA Optimus TopologyIGP is a Display Controller

Display Controller

Display

CPU

GPU Enabled for Games, Media, & GPU Compute

Display through IGP*

Supported Platforms

NVIDIA

GeForce M Next-gen

GeForce 300M

GeForce 200M

Next-gen ION

Intel

Core i3, i5, i7 (“Arrandale”)

Core 2 Duo (“Penryn”)

Atom N4xx (“Pine Trail”)

ASUS UL50Vf SpecificationsGPU: NVIDIA® GeForce™ G210M with NVIDIA Optimus

Size: 15.6”

Resolution: 1366x768, LED backlight

Connectivity: 1 HDMI, 1 VGA

Memory: Up to 4 GB

Storage: Up to 500 GB

Networking: Wireless WAN, Optional Bluetooth, RJ45

Additional: Optical Drive3 USB ports1.3M pixel cameraFour-in-one card reader (SD/MMC/MS/MS pro)

OS: Windows 7

CPU: Intel® Core 2 Duo™ SU7300 (1.3 GHz)

Great Battery Life, Great Experience

NVIDIA Optimus Integrated Graphics

Mainstream Gaming 30fps 7fps

Easily Create & Edit HD Videos 3x 1x

Watch Flawless Online HD Videos smooth choppy

Transcode Video to Portable Player 3x 1x

Great Battery Life 10+hrs 10+hrs

0% 50% 100%

MobileMark

Integrated Graphics NVIDIA Optimus

Same Battery life

1366x768 resolution; C2D/GM45

2007

Great PerformanceUp to 8x Better Across Apps and Games

0%100%200%300%400%500%600%700%800%900%

Win7 DnD Mediashow Espresso

vReveal 3DM06 3DMV(P) World in Conflict Sims3 CoH: Opp Fronts Dead Space HL2: Ep Two

Integrated GeForce G210M with Optimus

1366x768 resolution; C2D/GM45

The Same Performance as Standard Discrete Graphics

The Industry Agrees “Optimus is a Game Changer”

I think NVIDIA Optimus is a game changer for the notebook PC industry. It intelligently and seamlessly manages graphics performance while extending battery life to provide the best notebook PC experience.

“

Jon PeddiePresident Jon Peddie Research

“

Introducing…New ASUS Arrandale Notebooks with Optimus

N82Jv U30Jc N71Jv N61Jv

Wide Adoption

Notebooks shipping by Summer 2010

Coming to All Notebook Categories

MainstreamNotebooks

GamingNotebooks

Thin & LightNotebooks Netbooks

Great Battery Life.

Great Performance.

Simply Works.

Embargo Information

Today’s Presentation is Embargoed Until

February 9, 2010 at 6:00am Pacific

Switchable Graphics - Software Implementation

OperatingSystem

DisplayDriver

DisplayHardware IGP

Vista / Win7

Standard API

IntelDriver

NVIDIADriver

Display Driver Interposer

Custom API

Interposer

Custom APIs

Multi-vendorCoordination

Challenges

NVIDIA Optimus – Software Implementation

OptimusRouting

Application/Video Launch

IGP Rendering

RenderedFrame

OS Desktop Composting

IGP Display HW

Fast GPU Init

GPU Rendering

Optimus Copy Engine

DX UMD

GPU IGP

To System Memory

NVIDIA Verificationand Validation

Encrypted Profiles

OEM apps

NV Web Server

OtherGames

3D Apps

Online OptimusProfile Updates

Switchable Graphics – Hardware Implementation

Extra Muxes RequiredAdds BOM CostIncreases board real estateDegrades signal integrityIncreases Qual concerns

Extra RoutingEach interface routed twiceNeeds extra PCB layerAdds to board cost

Adds Complexity to an Already Complex System

CPU+GPU+MCH

SystemMemory

LocalMemory

dGPUPCle

LVDS VGA DP/HDMI

MuxMux

Mux

PCH

CPU+GPU+MCH

SystemMemory

LocalMemory

dGPUPCle

LVDS VGA DP/HDMI

NVIDIA Optimus — Hardware Implementation

No Muxes RequiredSaves BOM CostDecreases board real estateMaintains signal integrityNo new Qual concerns

Simplifies RoutingEach interface routed onceDoes not need extra PCB layerReduces board cost

PCH

Frame Buffer

MCH

System Memory

PCIe

NVIDIA Optimus Copy Engine

Independent Asynchronous Copy Engine

3D/Compute Engines not stalled during memory to memory DMA transfers

Copy Engine

3D Engine

Frame Buffer

MCH

System Memory

PCIe

Without Copy Engine

3D Engine used for copying data

DMA operations stall 3D/Compute Engines

Bad for performance

3D Engine