EMBA Tech

2012 EMBA Technology Conference

April 9 & 10, 2012

Hyatt Regency San Francisco

ABOUT EMBA Tech

About this Conference

The rapid growth of the Internet, the emergence of new forms of connectivity, and the appearance of new media have changed both the way business is conducted and the way professional education is shaped. The EMBA Technology Conference provides an opportunity for leaders in EMBA education to discuss this change and plan for the future during a two-day meeting in San Francisco, California. Sponsored by Graduate Business Programs at Saint Mary's College of California, the second EMBA Tech conference will be held on April 9 and 10, 2012 at the Hyatt Regency in San Francisco, California. Discussion will include contributions from leaders in both academic and business communities, and from CEOs, CTOs, deans, directors, publishers, and instructional technologists. Companies and academic institutions attending the 2010 and 2012 conferences are represented by the logos on the left of this page. The conference agenda, which is shaped by the participants, includes the following for 2012: • Open Exchange of Program Offerings • Tablet Computing and Mobile Applications • Digital Literacy and Proficiency for the EMBA • Electronic Distribution, E-Readers, and “Smart Books” • Media Distribution, Syndication (Podcasting), and Digital Video • Social Networking, Virtual Meeting Spaces, and Online Conferencing Participating Organizations

• Babson College, F.W. Olin Graduate School of Business • Carnegie Mellon University, Tepper School of Business • Cornell University, Samuel Curtis Johnson Graduate School of Management • Drexel University, Graduate Studies • The Executive MBA Council • Inkling • INSEAD, Business School • Loyola Marymount University, College of Business Administration • Naval Postgraduate School • Northwestern University, Kellogg School of Management • PageWell • Pepperdine University, Graziado School of Business and Management • Saint Mary's College of California, Graduate Business Programs • Santa Clara University, Leavey School of Business • Stanford, Graduate School of Business • University of California, Berkeley, Berkeley-Columbia Executive MBA • University of California, Los Angeles, Anderson School of Management • The University of Chicago, Booth School of Business • University of North Carolina, Chapel Hill, Kenan-Flagler Business School • University of Pennsylvania, Wharton San Francisco • University of Southern California, Marshall School of Business • The University of Utah, David Eccles School of Business • University of Washington, Foster School of Business • XanEdu

Participants 2012

Elmer Almachar Director, Executive MBA Program Kellogg School of Management Northwestern University Mihir Choudhary Chief Executive Officer, PageWell Cupertino, California Ted Curran Executive Director, Finance Carnegie Mellon University Tepper School of Business Steve Demmings Manager of Technology for Executive Education Samuel Curtis Johnson Graduate School of Management Cornell University Michael Desiderio Executive Director The Executive MBA Council Samuel D. Dunn Chief Information Officer Babson College Barry Eckhouse Director, Technology and Online Programs School of Economics & Business Administration Saint Mary's College of California Gonzalo Freixes Associate Dean Professional MBA Programs and Global Immersion Programs UCLA Anderson School of Management Susan Gautsch Director of E-Learning Graziado School of Business and Management Pepperdine University

Phil Griego Director of Academic and Technology Administration Marshall School of Business University of Southern California William Hatch Director, EMBA Program Naval Postgraduate School Monterey, California Richard Haukom Senior Technologist Graduate School of Business Stanford University Jill Huret Assistant Director, Learning Innovation Centre Executive Development Programs INSEAD, France George Ingersoll Director of Hybrid Learning Initiatives UCLA Anderson School of Management Anjani Jain Vice Dean and Adjunct Professor of Operations and Information Management Wharton’s MBA Program for Executives Shyam Kamath Associate Dean School of Economics and Business Administration Saint Mary’s College of California Jon Kaplan Executive Director Berkeley-Columbia Executive MBA Haas School of Business UC Berkeley Louise A. Kapustka Executive Director, Executive MBA Program Michael G. Foster School of Business University of Washington

Participants 2012

Patty Keegan Associate Dean Executive MBA Program North America The University of Chicago Booth School of Business Doug Kinney Director, Western Sales Division XanEdu Zhan Li Dean, School of Economics and Business Administration Saint Mary’s College of California Bill Lindsey Associate Dean and Director Executive MBA Program Loyola Marymount University Matt MacInnis Chief Executive Officer, Inkling San Francisco, California Gary Mangiofico Associate Dean of Fully Employed and Executive Programs Graziado School of Business and Management Pepperdine University John Morris Chief Technology Officer, Graduate Studies Director, Academic Technology Innovation Drexel University Alex Paulin Director, EMBA and Weekend Programs Leavey School of Business Santa Clara University Sara Perez Executive Director MBA for Executives Programs Kenan-Flagler Business School University of North Carolina, Chapel Hill

Miklos Sarvary Professor of Marketing Deputy Dean, Executive Development Executive Development Programmes INSEAD, France Jennifer Steben Higher Education Sales Manager Inkling, San Francisco

David Stewart Director, Graduate Programs in Business Drexel University James Suchan Professor, Associate Dean of New Ventures Graduate School of Business and Public Policy Naval Postgraduate School Monterey, California Ann Marie Summers Director, MBA for Executives Programs Kenan-Flagler Business School University of North Carolina, Chapel Hill Brad Verig Associate Dean, Executive Education Director, Executive MBA Program David Eccles School of Business The University of Utah Amy Weinstein Associate Director, Wharton EMBA, West Wharton | Wharton EMBA, West Karla Wiseman Executive Director Executive Education Marshall School of Business University of Southern California Michelle Yeung Instructional Technology Analyst College of Business Administration Loyola Marymount University

EMBA Tech 2012: Tablet Computing

EMBA Tech solicits presentations of relevance to participants and then attempts to identify

a theme, or set of common interests for collective discussions.

For EMBA Tech 2012,

those interests were very clear.

Supported by the independent submissions of the participants, new program initiatives, and consistent with the NMC 2012 Horizon Report, the theme for EMBA Tech 2012 is Tablet Computing.

TABLET COMPUTING Time-to-Adoption Horizon: One Year or Less In the past year, advances in tablet computers have captured the imagination of educators around

the world. Led by the incredible success of the iPad, which in the fourth quarter of 2011 was

selling at the rate of more than 3 million units a month, other similar devices such as the Samsung

Galaxy and Sony’s Tablet S have also begun to enter this rapidly growing new market. In the

process, tablets (a form that is distinct from tablet PCs) have come to be viewed as not just a new

category of mobile devices, but indeed a new technology in its own right — one that blends

features of laptops, smartphones, and earlier tablet computers with always-connected Internet,

and thousands of apps with which to personalize the experience. As these new devices have

become more used and understood, it is clear that they are independent and distinct from other

mobile devices such as smartphones, e-readers, or tablet PCs. With significantly larger screens

and richer gestured-based interfaces than their smartphone predecessors, they are ideal tools for

sharing content, videos, images, and presentations because they are easy for anyone to use,

visually compelling, and highly portable.

- New Horizon Report: 2012 Higher Education Edition, p. 14

Program 2012

When: Monday, April 9 Where: Hyatt Regency, Garden Room Participants are asked to prepare for the conference by reading the New Horizon Report (2012 Higher Education Edition) available by link at www.embatech.com and available to all in hardcopy at the conference. 8:30 Breakfast

9:00 Welcome & Introductions, Saint Mary’s College of California

9:30 John Morris and Dave Stewart, Drexel University LeBow MBA Program Update, DragonDrop – Cross Platform Content Creation, Management and Deployment, iPads and the Campus Network.

10:00 Anjani Jain and Amy Weinstein, Wharton’s Integration of iPads and Electronic Course Materials.

Break ----------(11:00--11:15)

11:15 Richard Haukom and Mihir Choudhary, Case Study: Moving to Digital Course Material at Stanford’s Graduate School of Business

12:00 Lunch

1:00 Matt MacInnis, The Death of the Page and The Dawn of Digital

2:00 Michael Desiderio, EMBA Council – Stone Tablets to Mobile Tablets

Break ----------(2:30--2:45)

2:45 Jim Suchan, Implementing a DL EMBA Program at a Research University: A Systems Approach 3:30 Steve Demmings, Update on Cornell-Queen’s EMBA Program

4:00 Louis Kapustka, Group Discussion of the New Horizon Report (2012 Higher Education Edition)

4:45 Close of Session

6:00 Dinner at The Slanted Door - San Francisco Ferry Building When: Tuesday, April 10 Where: Hyatt Regency, Garden Room 8:30 Breakfast

9:00 Gonzalo Freixes and George Ingersol, Changing the Culture: Getting Faculty Buy-In For Hybrid Education

10:00 Richard Haukom, Research Paper to World Trade Simulation in Three Weeks - How Google Apps for Education Accelerates Design and Implementation of Working Rapid Prototypes

Break ----------(10:45--11:00)

11:00 Barry Eckhouse, Update on Saint Mary’s Hybrid EMBA and the Digital Literacy-Proficiency Initiative

12:00 Lunch

1:00 Ted Curran, Tepper School EMBA Technology/Development Initiatives

1:30 Mihir Choudhary, Survey Data on Electronic Distribution and iPad-Based Course Delivery Systems

Break ----------(2:00--2:15)

2:45 Barry Eckhouse and Miklos Sarvary, INSEAD’s Development and Use of Second Life

3:15 Open Review Session (includes analysis of conference and future plans)

4:00 Close of Session

Presenters 2010 & 2012

Jim Britton is the Associate Director of the MBA for Executives and Capital Markets Lab at UNC’s Kenan-Flagler Business School. He holds a Bachelors of Science and a MBA from UNC’s Kenan-Flagler Business School and a Masters in Information Science from UNC as well. He presented on the Global Learning environment at the 2004 North Carolina Teaching and Learning with Technology Conference, won the UNC Information Technology award in 2003 and held the NC Technology Manager position for the World Special Olympics in 1999. He is also serves on the Editorial Review Board of the International Journal of Game-Based Learning. EMBA Tech 2010

Barbara Singer Cheng is the founder, president, and CEO of Executive Core and leads a group of professionals whose mission is to more quickly innovate professional development globally. In the last 15 years, Barbara has worked with thousands of high-potential leaders around the globe at critical turning points in their careers. She has authored numerous executive education programs, written two books, numerous white papers and articles including Recovering Executives at Risk of Derailing and Influence & Collaboration. EMBA Tech 2010

Mihir Choudhary is the founder and CEO of PageWell. Making innovative use of new digital publishing technology, PageWell offers a 360 degree (Desktop, Online, E-Reader, and Mobile) e- reading solution that propels executive business education into a new era of convenience, security, collaborative learning and environmental sustainability. Mihir also co-founded 123Signup, where he currently serves on its board. Earlier he held engineering management positions at industry leaders such as Computer Vision, Informix and EBay. Mihir holds a MBA from Kellogg School of Business and B. Tech from National Institute of Technology India. EMBA Tech 2010/12

Ted Curran manages all finance and business operations for the Tepper School of Business and serves on the school’s Management Committee. Prior to Carnegie Mellon, Ted held finance positions at Thermo Fisher Scientific and Merck. He oversaw all financial systems for the operations and maintenance business for Archstone-Smith Trust. Ted currently consults for several non-profit companies and has consulted for Fortune 500 companies in financial systems and financial reporting at Andersen Business Consulting. Ted’s recent teaching experience includes Corporate Financial Reporting in the Carnegie Mellon undergraduate business program and Finance & Accounting for Non-Finance Executives in the Carnegie Bosch Institute Global Leadership Program. EMBA Tech 2012

Steve Demmings is the Manager of Technology for Executive Education at the Johnson School of Management at Cornell, where he works with the Cornell-Queen's Executive MBA program. The program is taught through video conferencing across Canada and the United States. Steve has established remote boardrooms, training for both students and professors as well as building out and operating a broadcast studio. EMBA Tech 2012

Presenters 2010 & 2012

Michael Desiderio was appointed as the Executive Director of the EMBA Council onJuly1, 2007. Just prior to joining the Council, he served as the director of strategic partnerships for the W. P. Carey School of Business at Arizona State University, where he was responsible for managing business to business relationships. Before transitioning to academia, he spent 18 years in industry in various positions that range from engineering through executive management. Michael received his undergraduate degree in electrical engineering from Pratt Institute in Brooklyn, New York. In 2001, he earned his MBA upon completion of the Executive MBA program at the W. P. Carey School of Business at Arizona State University. EMBA Tech 2010/12

Barry Eckhouse is a professor at Saint Mary's College of California, where he serves as the Director of Technology and Online Programs for the School of Economics and Business Administration. He began his work with instructional technology while serving as a teaching scholar at the Carnegie Foundation in 1999. He is the author of several books on rhetoric and technology, the most recent of which is Competitive Communication (Oxford University Press). Barry is the founding Director of the Hybrid Executive MBA Program, a program of blended learning that has received national recognition. EMBA Tech 2010/12

Gonzalo Freixes is Associate Dean of Professional MBA Programs at the UCLA Anderson School of Management, where he has served on the faculty for 22 years. He teaches courses in the areas of Business Law, International Regulation and Taxation. He directs the Executive MBA Strategic Management Research (SMR) Program and also is Associate Dean of Global Immersion Programs at Anderson. Gonzalo also currently serves as Chair of the Executive MBA Council (EMBAC) and was Chair of the 2011 EMBAC Annual Conference in Miami. He has a Juris Doctor Degree from Loyola Law School and a Master in Business Taxation from the University of Southern California. He was one of the first faculty members at UCLA to implement hybrid learning in his elective classes. EMBA Tech 2012

Ellen Gandt is the Director of Higher Education Marketing at Harvard Business Publishing. In her more than seven years with the company, she has overseen the design and development of Harvard Business for Educators (hbsp.harvard.edu), the premier web site for business educators to search for, aggregate, and deliver course materials to students. Ellen also works closely with HBP’s product development team on the creation and promotion of online simulations and courses, multimedia cases, and other eLearning programs. EMBA Tech 2010

Richard Haukom is the Instructional Technology Lead for the Stanford Graduate School of Business where he has championed the creation of instructional simulations built on scholarly research models. Along with Professor James M. Lattin, Robert A. Magowan Professor of Marketing and a team of developers, Richard produced a 3 part sales management simulation now used at UCLA - Anderson, UVA-Darden, and MIT-Sloan schools of management and available free to instructors of sales management everywhere, on request. Supporting Professor Margaret A. Neale, John G. McCoy-Banc One Corporation Professor of Organizations and Dispute Resolution, Richard and his team produced "Dolphin" a multimedia role playing simulation designed to teach negotiation planning. EMBA Tech 2010/12

Presenters 2010 & 2012

George Ingersoll is the Director of Hybrid Learning Initiatives at the UCLA Anderson School of Management. At UCLA Anderson, George works with faculty to expand the use of media and instructional technology across the curriculum. George is also responsible for spearheading the launch of UCLA Anderson’s new hybrid scheduling option for part-time MBA students. George has worked in online education since 2003. He is interested in how different implementations of online instructional content can affect student outcomes. EMBA Tech 2012

Anjani Jain is Vice Dean of Wharton’s MBA Program for Executives and Adjunct Professor of Operations and Information Management. He joined Wharton’s faculty in 1986 and has taught courses in operations management and management science. In his current role as Vice Dean, he oversees the administration of the MBA Program for Executives at Wharton’s campuses in Philadelphia and San Francisco. He previously served as Vice Dean of Wharton’s full-time MBA Program from 2000 to 2010. He continues to teach in the MBA and Executive Education programs and has won numerous teaching awards. EMBA Tech 2012

Rane Johnson-Stempson is Microsoft's World-Wide Director for Education Audience Marketing helping their teams around the world help their local governments help students, teachers, and institutions reach their full potential. In this role, she is responsible for multi-stakeholder partnerships, the Cisco-Intel-Microsoft Alliance, and helping Microsoft's local teams around the world use the power of technology to transform education and to meet local government priorities to drive economic and workforce development. EMBA Tech 2010

Louise Kapustka is Executive Director of the Executive MBA Program at the UW’s Foster School of Business where she oversees all facets of program administration, including: student, employer and faculty satisfaction; alumni engagement; financial performance (P&L); marketing (recruiting and admissions) as well as staff development. Prior to joining the Foster School in December, 2003, Louise spent many years in private sector marketing roles, including Microsoft Corporation (product marketing) and First Interstate Bank (Corporate Banking relationship management). Louise serves on the Board of Trustees for the Executive MBA Council and the Board of Directors for Seattle Leadership Tomorrow. EMBA Tech 2010/12

Matt MacInnis founded Inkling with a vision for reinventing publishing after obtaining an engineering degree from Harvard University and working eight years at Apple, where he managed the company’s expansion into international education markets. He has led Inkling into partnerships with the world’s largest publishers, building engaging, interactive learning content from the ground up for iPad. Both Matt and Inkling are based in San Francisco, CA. EMBA Tech 2012

Al Maggio is the national Director of Learning and Development at Kaiser Permanente and is responsible for the design, development and delivery of learning programs for KP National Functions. Al's prior work in educational technology includes the creation of the ComputerLand Television Network, Instructional Systems Television Network for Vanstar Corp., UniverseCity, and the first online learning network for Cisco Systems and the Kaiser Permanente Learning Institute. EMBA Tech 2010

Presenters 2010 & 2012

Rand Morimoto is the CEO for Convergent Computing, 65-person technology consulting firm he founded over 2-decades ago. He has been in the technology industry for over 30 years, has written over 30 international bestselling books on topics ranging from internet security to electronic messaging to network communication, and has served as a Y2K advisor to President Clinton, cyber- security advisor to President Bush. He currently serves on the Board for the NASA and Smithsonian Institute affiliate Chabot Space and Science Center, and the Advisory Boards for the Institute of International Education and the Fulbright Center in Washington DC. EMBA Tech 2010

John M. Morris is the Chief Technical Officer and Director of Operations at Drexel University’s Center for Graduate Studies in Sacramento, CA. In 1992, he joined Drexel University as the Director of the Architectural Engineering program and was responsible for Drexel’s first online courses and interactive classrooms in the mid-1990s. In 2000, he moved to Drexel’s Office of Information Resources and Technology to champion and institutionalize web-based education and technology use in the classroom. Specializing inappropriate use of technology and "Best Practices," he designed the high-tech classrooms in Drexel’s Korman Computing Center and extended those designs to the Sacramento campus. EMBA Tech 2010/12

Dave Stewart joined Drexel University’s LeBow College of Business in 2002 as Director of LeBow’s Professional MBA Program. As Senior Director, Graduate Programs in Business, he contributed to LeBow’s significant rise in the rankings over the past five years. Working with the LeBow faculty leaders and dedicated administration, he successfully planned, developed and launched LeBow’s innovative Evening Accelerated Drexel (LEAD) MBA Program in 2004 which was recognized among the top10 part-time MBA programs in the world by Business Week magazine in 2007 and again in 2009. EMBA Tech 2010/12

Jim Suchan is Professor of Management and Associate Dean of New Ventures in the Graduate School of Business and Public Policy (GSBPP) at the Naval Postgraduate School in Monterey, California. Jim helped design, develop, and market the GSBPP distance learning EMBA program. He has served as GSBPP Associate Dean for DL. Jim’s current research focuses on the influence of organizational metaphors on workers’ openness to communication change. EMBA Tech 2012

Danny Szpiro is a member of the faculty at the S. C. Johnson Graduate School of Management at Cornell University where he is also the founding Director of The Cornell-Queen’s Executive MBA Program. From 1999 to 2004 he was an Associate Professor with Queen’s School of Business at Queen’s University in Kingston, Canada, and, for most of that period, the Director of Queen’s National Executive MBA program. Before pursuing an academic career, he spent many years in various international activities in the consumer electronics industry. EMBA Tech 2010

Amy Weinstein is Associate Director, Program Management at Wharton’s San Francisco campus. Amy has been working closely with MBA for Executives students and faculty since 2007, and is responsible for the operational aspects of the program including, but not limited to; academic advising, event/graduation planning, publications development, course material management (including the new iPad program), faculty support and student account reconciliation. In addition, she facilitates the activities of the Wharton | San Francisco website. EMBA Tech 2010

From the 2010 Conference

Rane Johnson-Stempson, Microsoft's World-Wide Director for Education Audience Marketing, and Louise Kapustka, University of Washington, discussed some of the expectations around the MBA in the area of digital literacy and proficiency.

Rane indicated that an understanding of new tech-nologies, including forms of social and professional networking, have now become a part of recruiting expectations and job descriptions at Microsoft. Many of her remarks about technology and learning more generally were organized around “learning environ-ments,” and educators she has admired, such as S.I. Hayakawa.

Al Maggio, National Director of Learning and Development for Kaiser Permanente, discussed Kaiser Permanente’s national shift from face-to-face to online learning.

Al spoke at length about “The Forum,” a virtual conference that combines interactive webinars with a social networking component. The National Quality Conference shown below exemplifies this.

From the 2010 Conference

Danny Szpiro, Associate Dean and Founding Director of the Cornell-Queen’s Executive MBA Program, presented on their use of multi-point video in the delivery of their online courses.

The slide above shows the Cornell-Queens Boardroom Learning Center; to the left is their Broadcast Studio.

Jim Britton, professor at the University of North Carolina, Kenan-Flagler, presented on the “millenials,” and raised questions about the generation soon to reach the EMBA population. Jim suggested some of the ways educators in professional business education might consider accommodate the digital generation by giving greater attention to collaboration, interaction, and engagement.

From the 2010 Conference

Barry Eckhouse, Director of Technology and Online Programs at Saint Mary’s College of California, provided an overview of their Hybrid EMBA and discussed some of the core technologies that support their academic mission. Barry discussed their digital literacy and proficiency initiative and their management of hybrid or decentralized IT models.

Rand Morimoto, CEO of Convergent Computing, and former Internet Security Advisor to the White House, discussed an area of particular expertise, and one he has written on at length: networking. For this presentation, he concentrated on social networking and how it will play an important role in the way both students and teachers communicate, interact, and develop relationships in higher education.

Some of the 2010 participants gather in the Sunset Court of the Palace Hotel in San Francisco. From left to right: Carol Lo (U.C. Berkeley), Gonzalo Friexes (UCLA), Kathleen Lilygren (UC Berkeley), Hugh O’Neil (University of North Carolina, Chapel Hill), Jennifer Taylor (Santa Clara University), Karen Coe (Keystone Press), Barry Eckhouse (Saint Mary's College), Daniel Szpiro (Cornell), Barbara Cheng (Executive Core), Christina Wassenaar (Claremont Graduate University), Michael Desiderio (EMBA Council), Richard Haukom (Stanford), Ellen Gandt (Harvard Business School Publishing), Cherie Scricca (USC), Anne Donnellon (Babson College), Albert Maggio (Kaiser Permanente), John Morris (Drexel University), Mihir Choudhary (PageWell), Jim Britton (UNC, Chapel Hill), and Rand Morimoto (Convergent Computing). Reviews 2010 “Thank you, thank you, thank you! I found the conference to be invaluable.” “The Conference was a huge success in my view. It was extremely beneficial to have a group of individuals come together to discuss, debate, and share best practices as it relates to technology and our space.” “The conference was incredibly helpful. It helped me to rethink how technology should be used in our curriculum and how we can leverage technology to support student learning.” “The EMBA Tech Conference was a GREAT gathering of like-minded professionals who were able to bring forward common challenges and share best practices. I look forward to future EMBA Tech Conferences and similar forums to continue the momentum started from this wonderful gathering!” “In this one two-day conference, we learned how much we didn't know, we realized that as educators, we needed to change some of our foundational ways of thinking about technology and finally, we realized that we are not alone in our explorations on this topic.” “I found the conference to be of great value to me in my understanding of both the breadth of technologies being applied in graduate business education and in learning more about the leading edge applications of educational technology. I was very impressed with the collection of attendees who were attracted to this conference as they represented a broad and impressive group of institutions. In all, a thoroughly thought-provoking experience.” • The complete set of conference reviews for 2010 can be found at www.embatech.com.

www.embatech.com The rapid growth of the Internet and the emergence of new forms of connectivity have changed both the way business is conducted and the way professional education is shaped. The EMBA Technology Conference provides an opportunity for leaders in executive business education to discuss this change and share their work during a sustained two-day session. Hosted by Graduate Business Programs at Saint Mary’s College of California, this conference brings together CEOs, CTOs, deans, directors, and instructional technologists. The logos on the inside cover of this program represent the companies and academic institutions attending the 2010 and 2012 conferences.

For more information about the EMBA Technology Conference, please contact Professor Barry Eckhouse at 925.330.8031 or conference@embatech.com