Upload
faisalcsedu
View
224
Download
0
Embed Size (px)
Citation preview
7/28/2019 EMBA, Online Business
1/52
Electronic Commerce
Starting an Online Business,
Website Evaluation and UsabilityTesting
Md. Rakibul HoqueUniversity of Dhaka
7/28/2019 EMBA, Online Business
2/52
Electronic Commerce
Starting a New Online Business
Creating a New Company orAdding an Online Project
Step 1: Identify a consumer orbusiness need in the marketplace
Step 2: Investigate the opportunity
Step 3: Determine the businessownersability to meet the need
7/28/2019 EMBA, Online Business
3/52
Electronic Commerce
Starting a New Online Business
Online Business PlanningBusiness plan
A written document that identifies acompanys goals and outlines how thecompany intends to achieve the goals and atwhat cost.
Business case
A document that is used to justify theinvestment of internal, organizationalresources in a specific application or project.
7/28/2019 EMBA, Online Business
4/52
Electronic Commerce
Starting a New Online Business
Initial Funding of a New Online BusinessAngel investor
A wealthy individual who contributes
personal funds and possibly expertise at theearliest stage of business development
Incubator
A company, university, or nonprofit
organization that supports businesses intheir initial stages of development
7/28/2019 EMBA, Online Business
5/52
Electronic Commerce
Starting a New Online Business
Secondary Funding a New OnlineBusiness
Venture capital (VC)
Money invested in a business by anindividual or a group of individuals (venturecapitalists) in exchange for equity in the
businessAdditional Funding: A Large Partner
The IPO
7/28/2019 EMBA, Online Business
6/52
Electronic Commerce
Roadmap to Becoming an E-Business
7/28/2019 EMBA, Online Business
7/52
Electronic Commerce
Classification of Web Sites
Informational Web siteA Web site that does little more thanprovide information about the
business and its products and servicesInteractive Web site
A Web site that provides
opportunities for the customers andthe business to communicate andshare information
7/28/2019 EMBA, Online Business
8/52
Electronic Commerce
Classification of Web Sites
AttractorsWeb site features that attract and interactwith visitors in the target stakeholder group
Transactional Web siteA Web site that sells products and services
Collaborative Web site
A site that allows business partners tocollaborate
7/28/2019 EMBA, Online Business
9/52
E-commerce and your website
E-commerce simply means selling overthe Internet goods, services,information, whatever. Such businessesbegan in 1995 and generate more than150 billion sales in the USA in 2010.Yes, that's $150,000,000,000 in the USA
alone.
7/28/2019 EMBA, Online Business
10/52
E-commerce and your website
How do you get your share of the action?Easy.
You create a website that promotes yourproducts
Obtain an Internet address Hire space on a web-hosting company
Upload your pages
Add a payment system Use various promotion services to get your
site noticed.
7/28/2019 EMBA, Online Business
11/52
Electronic Commerce
Building or Acquiring a Web Site
Building a Web Site
Step 1Select a Web host
Step 2Register a domain name Step 3Create and manage content
Step 4Design the Web site
Step 5Construct the Web site and test Step 6Market and promote the Web site
7/28/2019 EMBA, Online Business
12/52
Building or Acquiring a Website
You'll be familiar with websites collections ofHMTL pages grouped around some URL likehttp://www.companyname.com. Websites can bevery ambitious, with stunning graphics, animation,sound, database search systems, customerrecognition and a good many other features. Butthey don't need to be. Many successful e-commercesites are half a dozen pages extolling the virtues ofthe product. More can be less, and 'wow' sites willonly hinder customers getting to your products, andmake promotion more difficult.
7/28/2019 EMBA, Online Business
13/52
Building or Acquiring a Web Site Quality Assurance
Quality assurance is about making surethe Web site design is properly testedbefore it is launched and ensuring that it
continues to perform up to expectationsafter launch.
A lesson most Web designers can learn
from total quality management (TQM)principles is to design the site for easymaintenance.
7/28/2019 EMBA, Online Business
14/52
Building or Acquiring a Web Site
Who Builds the Web Site? Do It Yourself
Internal Web site development
The process of building and/or maintainingthe Web site with company staff
Outsource
External Web site development
When the business hires another firm tobuild and/or maintain the Web site
7/28/2019 EMBA, Online Business
15/52
Building or Acquiring a Web Site
Hybrid
Partnering Web site development
When a mixture of internal andexternal development is used tobuild and/or maintain a Web site
7/28/2019 EMBA, Online Business
16/52
Building or Acquiring a Web Site
Site navigation
Aids that help visitors find the informationthey need quickly and easily
A Generic Navigation Bar
7/28/2019 EMBA, Online Business
17/52
Electronic Commerce
A Simple Hierarchical Web Site
Structure
7/28/2019 EMBA, Online Business
18/52
A Web Page Layout Grid
7/28/2019 EMBA, Online Business
19/52
Building or Acquiring a Web Site
Web site construction
The initial content creation, design,programming, and installation phases of
a Web sites developmentWeb site maintenance
The on-going process of keeping the
Web site open for business, managingcontent, fixing problems, and makingincremental additions to the site
7/28/2019 EMBA, Online Business
20/52
Building or Acquiring a Web Site
Creating Content:
Content is usually created by the
sites owners and developers Buying Content:
Content that is acquired from outside
sources should be supplementalcontent, not primary content
7/28/2019 EMBA, Online Business
21/52
Finding an URL or Internet Domain
The URL (uniform resource locator) is youraddress or domain on the Internet. You'llwant something that identifies your companyand possibly your line of business. How do
you get a domain? You visit an online company offering domain
for sale. As you are a commercial concern,you'll go for a dot-com, dot-net or possibly a
dot-bd domain. You'll try possible names inthe search box provided until you find asuitable one available.
7/28/2019 EMBA, Online Business
22/52
Finding an URL or Internet Domain
Suppose your company is Navana DistributionLtd. You find that navana.com has been taken,and so has distribution.com, both a long timeago. But navana-distribution .com is still free,
and you therefore take that domain for a fewdollars a year. An online credit card facilityaccepts your order, and an email a few minuteslater confirms the purchase. Just as soon as
ownership is recorded by the relevantauthorities, usually within a couple of days, thedomain is yours to go on with to the next stage.
7/28/2019 EMBA, Online Business
23/52
Finding an URL or Internet Domain
The Domain
Name
System is a
hierarchical
system witha root
domain, top-
level
domains,
second-level
domains,
and host
computers at
the third
level.
7/28/2019 EMBA, Online Business
24/52
Finding an URL or Internet Domain
Registering a Domain NameDomain name
A name-based address that identifies
an Internet-connected serverDomain name registrar
A business that assists prospective
Web site owners with finding andregistering the domain name of theirchoice
7/28/2019 EMBA, Online Business
25/52
Analysis of an Internet Address
7/28/2019 EMBA, Online Business
26/52
Hosting Your Site
You are halfway there. You have the sitebuilt, and a domain name to host it under.Now you have to upload the site to a web-
hosting company that will display it on theInternet, 24 hours a day, seven days aweek. Thousands of such web-hostingcompanies exist, and there are now web
hosting directories that enable you to selectby cost, platform type, facilities, etc. all ofwhich are explained by on-site notes.
7/28/2019 EMBA, Online Business
27/52
Hosting Your Site
You make your choice of hosting company,click through to their site, pay their hostingfee, and can then upload your site to thatcompany's server. The hosting company
will explain how. It's very simple, but you'llneed a cheap or free piece of softwarecalled an FTP program. You can obtain thisfrom any software supplier and use it to
maintain your site thereafter. Onceuploaded, your site goes 'live'. You're onthe Internet.
7/28/2019 EMBA, Online Business
28/52
Hosting Your Site
Of course if your site has been built by a web
design company, then they'll upload it for you.And if you've built your site online, then all youneed to do is e-mail the hosting company thatyou're ready to start trading.
A web hosting service is a type of Internethosting service that allows individuals andorganizations to make their own websiteaccessible via the World Wide Web. Web hosts
are companies that provide space on a serverthey own or lease for use by their clients as wellas providing Internet connectivity, typically in adata center.
http://en.wikipedia.org/wiki/Internet_hosting_servicehttp://en.wikipedia.org/wiki/Internet_hosting_servicehttp://en.wikipedia.org/wiki/Websitehttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Server_(computing)http://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Data_centerhttp://en.wikipedia.org/wiki/Data_centerhttp://en.wikipedia.org/wiki/Data_centerhttp://en.wikipedia.org/wiki/Data_centerhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Server_(computing)http://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Websitehttp://en.wikipedia.org/wiki/Internet_hosting_servicehttp://en.wikipedia.org/wiki/Internet_hosting_servicehttp://en.wikipedia.org/wiki/Internet_hosting_servicehttp://en.wikipedia.org/wiki/Internet_hosting_servicehttp://en.wikipedia.org/wiki/Internet_hosting_service7/28/2019 EMBA, Online Business
29/52
Electronic Commerce
Hosting Your Site
ISP hosting serviceA hosting service that provides anindependent, stand-alone Web site for
small and medium-sized businesses.Web hosting service
A dedicated Web site hosting company
that offers a wide range of hostingservices and functionality tobusinesses of all sizes
7/28/2019 EMBA, Online Business
30/52
Hosting Your Site
Self-hosting
When a business acquires thehardware, software, staff, anddedicated telecommunicationsservices necessary to set up andmanage its own Web site.
7/28/2019 EMBA, Online Business
31/52
Web Server
A web server provides information andservices to web surfers. So, whensomeone access www.navana-
distribution.com he/she is accessing aweb serverfrom their computer.
7/28/2019 EMBA, Online Business
32/52
Web Server
When you choose a web server you mustconsider the following things:
Competitive prices (but not too competitive: youget what you pay for).
Good reputation: look for awards and genuinetestimonials.
7/24 email and telephone support.
SSL (Secure Socket Layer) to provide security forpayment transactions.
Adequate security measures.
7/28/2019 EMBA, Online Business
33/52
Web Server
Appropriate operating system (NT/Windows2000, Linux, Unix).
Direct feed of website data into accountingand inventory databases.
Adequate disk space, with opportunity to addmore.
Sufficient bandwidth, with affordable
increases. Online help: tutorial, manuals, control panel.
Regular site backup, preferably daily.
7/28/2019 EMBA, Online Business
34/52
Promoting Your SiteWith hundreds of new ecommerce sites
appearing every day on the Internet, it'sgetting mighty crowded out there. How isyour site going to be noticed? By: Getting out a press release
Featuring in business directories, in online andoff-line versions.
Submitting to the search engine.
Using the pay-per-click search engines, whichcharge a few cents to a few dollars for each visitorthat clicks through to your site with a particularsearch phrase.
7/28/2019 EMBA, Online Business
35/52
Promoting Your Site
Signing up other sites as affiliates, payingthem a commission on the sales they achievefor you.
Using search engine adds.
Persuading other sites to link to yours,possibly through a reciprocal link directory.
Providing free and helpful information on your
site. Advertising off-line in newspapers and
specialist magazines.
7/28/2019 EMBA, Online Business
36/52
36
Designing a Killer Web Site
Be easy to find. Give customers what they want.Establish hyperlinks with other businesses,
preferably those selling complementaryproducts.
Include an e-mail option, an address, and a
telephone number in your site.Short, memorable, easy to spell site name
Indicate business
7/28/2019 EMBA, Online Business
37/52
37
Designing a Killer Web Site
Give shoppers the ability to track theirorders online.
Offer Web shoppers a special all theirown.
Follow a simple design.
7/28/2019 EMBA, Online Business
38/52
38
Designing a Killer Web Site
Assure customers that their onlinetransactions are secure.
Follow up every online transactionwith an order-confirmation e-mail.
Keep your site updated.
Consider hiring a professional todesign your site.
7/28/2019 EMBA, Online Business
39/52
39
Web Site Design Tips
Avoid clutter
Avoid huge graphics
Include a menu bar at top of page
Include navigation buttons
Incorporate meaningful contentinto the site
7/28/2019 EMBA, Online Business
40/52
40
Web Site Design Tips
Include an FAQ section
Include privacy and return policies
Avoid fancy typefaces and small fonts
Watch for typos and misspelled
words
7/28/2019 EMBA, Online Business
41/52
41
Web Site Design Tips
Avoid small fonts on busybackgrounds
Use contrasting colors for text andgraphics
Be careful with frames
Test the site on different browsersand different size monitors
7/28/2019 EMBA, Online Business
42/52
42
Web Site Design Tips
Collect information from visitors, butdont put them through a tediousregistration process
Include a search function andcompany contact information
Avoid automated music
Make sure the page looks appealing
Remember: Simpler is better
7/28/2019 EMBA, Online Business
43/52
Major Components of an EC
Suite
Color and Its psychological
7/28/2019 EMBA, Online Business
44/52
Color and Its psychological
Effects
A site visitor has formed a first impressionof your site within the first 8 seconds ofclicking on. Appropriate design involves
matching the demographics and content ofexpected visitors to appropriate colors,shapes and typefaces. Color expressesyour sites values, goals and personality.Before using color, ask yourself thisquestion: What is the goal of the website?Entertain? Inform? Sell?
7/28/2019 EMBA, Online Business
45/52
Color and Its psychological
Effects
In deciding on color for a web site, the firstthing a web designer should consider is
whether the colors will strain the visitorseyes. For example, yellow means caution,but pure yellow will strain your eyes,because it is the first color your eye will fixon.
7/28/2019 EMBA, Online Business
46/52
Site Evaluation Criteria
Color Shape: A circle represents connection,
community, wholeness, and safety. A
Rectangle represents order, logic andsecurity. A Triangle represents energy,power, balance, law, and silence.
Type: Type should be appropriate andused carefully. Times New Roman, Arial.
Content
7/28/2019 EMBA, Online Business
47/52
Site Evaluation Criteria
Services
Primary Focus
Ancillaries
Site Classification
Professionalism
Speed
7/28/2019 EMBA, Online Business
48/52
Site Evaluation Criteria
Consistency
Personalization
Security
Scalability
7/28/2019 EMBA, Online Business
49/52
Site Usability
Usability is a measure of theeffectiveness users have with their website visits. A poorly designed web site that
uses the latest technology will not be assuccessful as a site that has betterdesign and less technology. The theory
behind usability on the web site is to makethe site as effective, efficient and trouble-free as possible.
7/28/2019 EMBA, Online Business
50/52
Steps of Site Usability
Visit the site
Search for a product or service
Learn product information Purchase the product or service
7/28/2019 EMBA, Online Business
51/52
Usability Checklist
Is the site efficient?
Is the site supportive?
Is the site consistent and reliable?
Decide on a writing style and stick to it.
Give visitors what theyre looking for.
Identify your business.
7/28/2019 EMBA, Online Business
52/52
Usability Checklist
Keep the big picture in mind. Make the site easy to navigate.
Focus on contents before graphics.
Make your text scanable.
Be careful about flashy marketinglanguage.
Encourage visitor feedback.
Test, test and test again.