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Emami CAMPUS RECRUITMENT
2012
AGENDA
The Emami Group
About CAMPUS RECRUITMENT: What we Offer
The Selection Process
Introduction to Our
Organization
Introduction to Our
Organization
INCEPTION
• Dream of two friends that transpired into a conglomerate of 4000 crore
• Dream that brought together close to more than 20000 people under one umbrella
• Dream that started an enterprise venturing into FMCG, Paper, Infrastructure, Health, Bio-diesel
• Dream that span its wings in more than 65 countries
Two Men, One DreamShri R.S.Agarwal and Shri R.S.Goenka
Two Men, One DreamShri R.S.Agarwal and Shri R.S.Goenka
ABOUT EMAMI GROUP - Key Highlights
Promoted by Shri R. S. Agarwal and Shri R. S. Goenka
Started with a small capital of Rs. 20000/- in 1974, is now over Rs. 1400 Cr
business with market cap of over Rs. 6000 Cr with a CAGR of 26% over last 5
Years
4th Largest Indian FMCG Company
Acquired leading position in Ayurvedic space in the health, beauty and personal
care products
Bigger basket of power brands and entry in new segments
Key brands are strong market leaders in their respective categories
Strong R&D set up headed by Padmashree Vaidya S. Chaturvedi
Emami’s enduring strengths
Emami integrates traditional Ayurveda with modern technologies, leading to widening consumer acceptance
All power brands are market leading (Leading in top three)
Emami’s products leads four categories with around 50% market share
Emami’s Fair & Handsome brand literally created the men’s fairness category in India as Emami was first to launch a relevant product in the segment
Emami’s products are endorsed by celebrities like Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Sourav Ganguly, Virender Sehwag, Madhuri Dixit, Surya, Chiranjeevi, Sunny Deol, Mumbai Indians etc.
Positioning
Brands
Leadership
Category creator
Celebrity Ambassadors
Nearly 56% of Emami’s revenues being derived from tax exempted zonesFiscally Efficient
Emami’s quality credentials comprise certifications like cGMP, ISO 14000, OHSAS & ISO 22000
Quality Credentials
Outlook
Emami possesses a robust foundation with around 65% of its turnover derived from leadership brands, 14% from International Business, Over 10% from New Brands/Extensions and the balance from other sources, providing revenue visibility
Emami possesses an excellent product throughput; over 4000 Emami products are sold every minute in India.
Emami expects to sustain new product launches across emerging categories in Global and Indian geographies
Emami expects to combine a sense of entrepreneurial vision with researched innovation, distribution, marketing & branding
In widening our revenue spread and climbing the value chain, we expect to enhance value for our stakeholders more visibly over the foreseeable future
Diversified Business Group
OUR VISION AND VALUES
• Vision
– ““Making people healthy & beautiful, naturally”Making people healthy & beautiful, naturally”
• Core Values
– Commitment & loyalty to institutional values and principlesCommitment & loyalty to institutional values and principles
– IntegrityIntegrity
– Customer orientationCustomer orientation
– Leadership and innovationLeadership and innovation
– Attention to detailAttention to detail
– Teamwork & team environmentTeamwork & team environment
– Simple living, high thinkingSimple living, high thinking
– Social responsibilitySocial responsibility
– Environmental safetyEnvironmental safety
KEY BRANDS
• Seven power brands – Emami created a strong portfolio of more than 270 products across skin care, hair care, rubificients, ayurvedic medicines & ayurvedic health products, among others.
– Boroplus Antiseptic Cream
– Boroplus Prickly Heat Powder
– Navratna Oil
– Sona Chandi Chyawanprash and Amritprash
– Fast Relief
– Menthoplus Pain Balm
– Fair & Handsome fairness cream for men
– Zandu Balm
EMAMI SALES & DISTRIBUTION • Key Features:
– Presence across all states
– 31 depots across India
– Wide distribution network comprising 3500+ distributors & 2500 sub distributors
– Direct coverage of 4.5 lacs Retail outlets
– 2100 modern retail outlets
– 1500+ strong and motivated Sales Force including both direct & indirect manpower in the market
• Modern Trade: With the change of scenario in retail market, the Company has drawn an extensive coverage plan for targeting customers in modern format outlets effectively selling in the market directly or through exclusive distributors
• A specialized Sales Force has also been developed to service these ever growing Modern Retail outlets
• Currently, the Company is covering over 2000+ Key Accounts
EMAMI SALES & DISTRIBUTION (Cont..)
• In order to bring in complete retail focus to the business, the Company has also undertaken an aggressive plan to identify Focus Sates in the country. The objective behind this is to
– Increase strong numeric distribution,
– Reduce dependency on wholesale,
– Initiate extensive BTL activities,
– Strengthen rural coverage
– Introduce smart sales force to counter any competition
A chance to work with a fast growing FMCG firm which has its presence in India and Internationally
Variety of learning opportunities across Emami Group Companies
High growth opportunities in a growing organization
Well-established and prestigious brands in India and globally
A People culture. Our people are our asset and we give them an inclusive and flexible environment.
WE OFFER..
Focus on Training & Development: Presence of functional and behavioral training across levels
YOUR FIRST STEPS…
• Recruited as Management Trainee.
• An intensive training programme for a period of 9 months
• Attached to the market right from the beginning:
– Direct interaction with distributors and customers
– Responsibility of sales target
– Authority and responsibility at a very early stage in one’s career
– Accelerated learning and opportunity to add value
• Regular feedback on performance
MT Programme – A brief Overview
7 months Extensive Sales Training followed by cross functional training programme for 1 month and another 1 month training on Marketing functions.
Hands on experience in every function
Continuous guidance by a mentor
Continuous interaction with the Functional Heads and top management
Individual project in your respective area of specialization
Evaluation by the Top Management and Functional Heads
Asst. Sales Manager Asst. Brand Manager
Management Trainee
YOUR CAREER PATH
Group Product Manager
Sr. Brand Manager
Regional Sales Manager
General Manager
Sales Marketing
Reviewing & Supervising
Learning & Delivery
Managing & Developing
Skills &
Exp
erience
Career in Emami
Entry into the organization
Hard work Discipline
Consistency
Performance
Knowledge Leadership
Talent
Production Executive
Asst. Manager
Manager
Sr. Manger
GM
President
Mr. R.K Surana DOJ -1981
President –Operation & Commercial
Sr. GM
VP Message from Mr. Surana: Forget your ego and do your job sincerely; you will be recognized
MT
Manager
DGM
GM
Sr. G.M
AVP
Mr. Rajesh Sharma DOJ: 1997AVP-Finance & Accounts
MessagefromMr. Sharma:
Stay, Learn Grow
Mr. Manoj AgarwalDOJ: 1997AVP-Management Services Deptt
General Manager
Senior General Manager
Associate Vice President
Management Trainee
Manager
Sr. Manager
AGM
Mr. Sanjeev Kumar DOJ: 2001 AGM-Management Services Deptt
Message from Sanjeev:Patience, focus and knowledge are my triumph cards. My investment of time and hard work is paying me good dividends now.
The Selection Process
The Selection Process
SELECTION PROCESS
Brief Presentation
Group Exercise
Personal Interview
Selection Feedback
WHAT DO WE LOOK FOR?
• Career Focus
• Positive Attitude
• Dynamic Personality
• Confidence & Maturity
• Conceptual Clarity
• Achievers
• Effective communication
Shared Success
• Open culture
• Constantly reinventing and expanding – opportunity to learn and grow
• Responsibilities at early stage of careers.
• Believes in creating entrepreneurial capabilities in employees
• Freedom to experiment,
• Aggressive in market place – Benchmarks
EMAMI LIMITED
… and a Great Place to Work
Great PeopleGreat PeopleGreat PeopleGreat People
Great LeadershipGreat LeadershipGreat LeadershipGreat Leadership
Great OrganizationGreat OrganizationGreat OrganizationGreat Organization
Our Offer
Make Your
Career Fly
Make Your
Career Fly
Are you game ??Are you game ??